What does a marketing consultant do?
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Marketing consultant responsibilities
Here are examples of responsibilities from real marketing consultant resumes:
- Contact inbound leads using HubSpot.
- Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
- Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
- Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
- Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
- Manage online affiliate marketing tactics utilizing blogs and PPC campaigns
- Update product availability on social networks such as Instagram and Facebook.
- Develop external and social media marketing strategies to build brand awareness that includes Facebook, LinkedIn, etc.
- Develop end-to-end websites with SQL database wordpress backend on PHP.
- Install and modify modules and components using PHP and CSS.
- Integrate SEO for better organic search results on customer websites.
- Install remote control ceiling fans, lighting, air conditioners and windows shades.
- Draft expansion plan to grow brand s reach on Google+, Instagram and SlideShare.
- Register domains, procure web servers/hosting, initialize SQL databases, and create backup plans.
- Work with USP's contacts in Asia to promote USP's efforts in the healthcare industry.
Marketing consultant skills and personality traits
We calculated that 12% of Marketing Consultants are proficient in Customer Service, Web Content, and Media Sales. They’re also known for soft skills such as Detail oriented, Analytical skills, and Communication skills.
We break down the percentage of Marketing Consultants that have these skills listed on their resume here:
- Customer Service, 12%
Provide superior customer service experience to current and potential advertisers to ensure long term relationships and potential for new business opportunities.
- Web Content, 10%
Write and design visually interesting literature and web content to communicate technical information in a clear and understandable manner.
- Media Sales, 10%
Consult on a variety of media sales development initiatives.
- Digital Marketing, 8%
Prospected, Qualified, Designed and Delivered local businesses customized print & digital marketing campaigns using Value-based selling method.
- Marketing Campaigns, 6%
Project Management: Spearheaded full life-cycle project management for countless marketing campaigns and product launches in direct adherence to customer requirements.
- Salesforce Marketing Cloud, 4%
Specialized using marketing automation tools such as Pardot, Salesforce Marketing Cloud (ExactTarget), Hubspot and WordPress.
"customer service," "web content," and "media sales" are among the most common skills that marketing consultants use at work. You can find even more marketing consultant responsibilities below, including:
Detail oriented. The most essential soft skill for a marketing consultant to carry out their responsibilities is detail oriented. This skill is important for the role because "market research analysts must pay attention to minutiae to evaluate data." Additionally, a marketing consultant resume shows how their duties depend on detail oriented: "maintained a detailed, historical press database, wrote press releases, pitched stories, and coordinated sample shipments. "
Analytical skills. Another soft skill that's essential for fulfilling marketing consultant duties is analytical skills. The role rewards competence in this skill because "market research analysts must evaluate large amounts of data and information related to market conditions." According to a marketing consultant resume, here's how marketing consultants can utilize analytical skills in their job responsibilities: "helped local businesses analyze industry trends and identify profit opportunities, incorporating fact based collaborative selling. "
Communication skills. marketing consultants are also known for communication skills, which are critical to their duties. You can see how this skill relates to marketing consultant responsibilities, because "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." A marketing consultant resume example shows how communication skills is used in the workplace: "assist local businesses and non-profits with social media, communications, and pr initiatives"
The three companies that hire the most marketing consultants are:
- Sinclair Broadcast Group115 marketing consultants jobs
- Meta66 marketing consultants jobs
- Cengage Learning52 marketing consultants jobs
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Compare different marketing consultants
Marketing consultant vs. Consultant/marketing director
A consultant/marketing director is responsible for conducting data and statistical analysis of the current market trends to identify opportunities that would strengthen the company's brand image on the market. Consultant/marketing directors evaluate the company's marketing techniques and determine methods to improve promotional campaigns and media presence. They also research consumers' demands and acquire resources that would generate more revenue and increase the company's profitability. A consultant/marketing director must have excellent communication and organizational skills, especially in leading the team to achieve sales goals and objectives.
These skill sets are where the common ground ends though. The responsibilities of a marketing consultant are more likely to require skills like "customer service," "web content," "media sales," and "digital marketing." On the other hand, a job as a consultant/marketing director requires skills like "project management," "healthcare," "customer relationships," and "business process." As you can see, what employees do in each career varies considerably.
Consultant/marketing directors earn the highest salaries when working in the technology industry, with an average yearly salary of $124,612. On the other hand, marketing consultants are paid more in the technology industry with an average salary of $93,209.The education levels that consultant/marketing directors earn slightly differ from marketing consultants. In particular, consultant/marketing directors are 5.5% more likely to graduate with a Master's Degree than a marketing consultant. Additionally, they're 2.5% more likely to earn a Doctoral Degree.Marketing consultant vs. Digital marketing specialist
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
In addition to the difference in salary, there are some other key differences worth noting. For example, marketing consultant responsibilities are more likely to require skills like "salesforce," "facebook," "business development," and "real estate." Meanwhile, a digital marketing specialist has duties that require skills in areas such as "email marketing," "lead generation," "user experience," and "wordpress." These differences highlight just how different the day-to-day in each role looks.
Digital marketing specialists earn a lower average salary than marketing consultants. But digital marketing specialists earn the highest pay in the finance industry, with an average salary of $70,504. Additionally, marketing consultants earn the highest salaries in the technology with average pay of $93,209 annually.Average education levels between the two professions vary. Digital marketing specialists tend to reach similar levels of education than marketing consultants. In fact, they're 3.0% less likely to graduate with a Master's Degree and 2.5% less likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for marketing consultants in the next 3-5 years?
Linda Goulet
Interim Associate Dean/Department Chair, Marketing, Davenport University
Marketing consultant vs. Business development consultant
The role of business consultants is to provide an analysis of a company on its business practices and make recommendations for long-term goals. This role is also connected with various duties and responsibilities, including reviewing the company's financial statements, engaging in research on how to improve the company's offers, and developing new business models. Also, business consultants are responsible for negotiating contracts as needed, initiating plans and strategies to minimize company losses and drive profits. They may also function as the company's representative in promotional events and trade associations.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a marketing consultant is likely to be skilled in "web content," "media sales," "digital marketing," and "marketing campaigns," while a typical business development consultant is skilled in "healthcare," "crm," "cloud," and "strategic thinking."
Business development consultants earn the highest salary when working in the media industry, where they receive an average salary of $95,927. Comparatively, marketing consultants have the highest earning potential in the technology industry, with an average salary of $93,209.business development consultants typically earn similar educational levels compared to marketing consultants. Specifically, they're 3.9% more likely to graduate with a Master's Degree, and 1.2% more likely to earn a Doctoral Degree.Marketing consultant vs. Sales/marketing
Among the responsibilities of working in sales and marketing is to reach out to clients to achieve sales targets and secure customer satisfaction. It is also essential to come up and develop strategies to obtain sales and find new opportunities that will strengthen the client base and improve the company's brand and image. Furthermore, working in sales and marketing requires coordination with team members and superiors, so it is vital to have an active line of coordination and communication.
Types of marketing consultant
Updated January 8, 2025
