A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.

Marketing Consultant Responsibilities

Here are examples of responsibilities from real marketing consultant resumes representing typical tasks they are likely to perform in their roles.

  • Contact inbound leads using HubSpot.
  • Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
  • Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
  • Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
  • Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
  • Manage online affiliate marketing tactics utilizing blogs and PPC campaigns
  • Update product availability on social networks such as Instagram and Facebook.
  • Develop external and social media marketing strategies to build brand awareness that includes Facebook, LinkedIn, etc.
  • Develop end-to-end websites with SQL database wordpress backend on PHP.
  • Install and modify modules and components using PHP and CSS.
  • Integrate SEO for better organic search results on customer websites.
  • Install remote control ceiling fans, lighting, air conditioners and windows shades.
  • Draft expansion plan to grow brand s reach on Google+, Instagram and SlideShare.
  • Register domains, procure web servers/hosting, initialize SQL databases, and create backup plans.
  • Work with USP's contacts in Asia to promote USP's efforts in the healthcare industry.

Marketing Consultant Skills and Personality Traits

We calculated that 12% of Marketing Consultants are proficient in Customer Service, Web Content, and Media Sales. They’re also known for soft skills such as Detail oriented, Analytical skills, and Communication skills.

We break down the percentage of Marketing Consultants that have these skills listed on their resume here:

  • Customer Service, 12%

    Provide superior customer service experience to current and potential advertisers to ensure long term relationships and potential for new business opportunities.

  • Web Content, 10%

    Write and design visually interesting literature and web content to communicate technical information in a clear and understandable manner.

  • Media Sales, 10%

    Consult on a variety of media sales development initiatives.

  • Digital Marketing, 8%

    Prospected, Qualified, Designed and Delivered local businesses customized print & digital marketing campaigns using Value-based selling method.

  • Marketing Campaigns, 6%

    Project Management: Spearheaded full life-cycle project management for countless marketing campaigns and product launches in direct adherence to customer requirements.

  • Salesforce Marketing Cloud, 4%

    Specialized using marketing automation tools such as Pardot, Salesforce Marketing Cloud (ExactTarget), Hubspot and WordPress.

"customer service," "web content," and "media sales" aren't the only skills we found marketing consultants list on their resumes. In fact, there's a whole list of marketing consultant responsibilities that we found, including:

  • The most important skills for a marketing consultant to have in this position are detail oriented. In this excerpt that we gathered from a marketing consultant resume, you'll understand why: "market research analysts must be detail oriented because they often do precise data analysis." According to resumes we found, detail oriented can be used by a marketing consultant in order to "maintained a detailed, historical press database, wrote press releases, pitched stories, and coordinated sample shipments. "
  • Another trait important for fulfilling marketing consultant duties is analytical skills. According to a marketing consultant resume, "market research analysts must be able to understand large amounts of data and information." Here's an example of how marketing consultants are able to utilize analytical skills: "helped local businesses analyze industry trends and identify profit opportunities, incorporating fact based collaborative selling. "
  • Marketing consultants are also known for communication skills, which can be critical when it comes to performing their duties. An example of why this skill is important is shown by this snippet that we found in a marketing consultant resume: "market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients." We also found this resume example that details how this skill is put to the test: "assist local businesses and non-profits with social media, communications, and pr initiatives"
  • See the full list of marketing consultant skills.

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    What Consultant/Marketing Directors Do

    A consultant/marketing director is responsible for conducting data and statistical analysis of the current market trends to identify opportunities that would strengthen the company's brand image on the market. Consultant/marketing directors evaluate the company's marketing techniques and determine methods to improve promotional campaigns and media presence. They also research consumers' demands and acquire resources that would generate more revenue and increase the company's profitability. A consultant/marketing director must have excellent communication and organizational skills, especially in leading the team to achieve sales goals and objectives.

    We looked at the average marketing consultant annual salary and compared it with the average of a consultant/marketing director. Generally speaking, consultant/marketing directors receive $41,234 higher pay than marketing consultants per year.

    While the salaries between these two careers can be different, they do share some of the same responsibilities. Employees in both marketing consultants and consultant/marketing directors positions are skilled in market research, facebook, and business development.

    These skill sets are where the common ground ends though. A marketing consultant responsibility is more likely to require skills like "customer service," "web content," "media sales," and "digital marketing." Whereas a consultant/marketing director requires skills like "project management," "healthcare," "customer relationships," and "business process." Just by understanding these different skills you can see how different these careers are.

    Consultant/marketing directors receive the highest salaries in the technology industry coming in with an average yearly salary of $124,612. But marketing consultants are paid more in the technology industry with an average salary of $93,209.

    The education levels that consultant/marketing directors earn is a bit different than that of marketing consultants. In particular, consultant/marketing directors are 5.5% more likely to graduate with a Master's Degree than a marketing consultant. Additionally, they're 2.5% more likely to earn a Doctoral Degree.

    What Are The Duties Of a Digital Marketing Specialist?

    A digital marketing specialist is a professional who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.

    Next up, we have the digital marketing specialist profession to look over. This career brings along a lower average salary when compared to a marketing consultant annual salary. In fact, digital marketing specialists salary difference is $10,234 lower than the salary of marketing consultants per year.

    A similarity between the two careers of marketing consultants and digital marketing specialists are a few of the skills associated with both roles. We used resumes from both professions to find that both use skills like "customer service," "web content," and "media sales. "

    In addition to the difference in salary, there are some other key differences that are worth noting. For example, marketing consultant responsibilities are more likely to require skills like "salesforce," "facebook," "business development," and "real estate." Meanwhile, a digital marketing specialist might be skilled in areas such as "email marketing," "lead generation," "user experience," and "wordpress." These differences highlight just how different the day-to-day in each role looks.

    It's been discovered that digital marketing specialists earn lower salaries compared to marketing consultants, but we wanted to find out where digital marketing specialists earned the most pay. The answer? The finance industry. The average salary in the industry is $70,504. Additionally, marketing consultants earn the highest paychecks in the technology with an average salary of $93,209.

    When it comes to the differences in education between the two professions, digital marketing specialists tend to reach similar levels of education than marketing consultants. In fact, they're 3.0% less likely to graduate with a Master's Degree and 2.5% less likely to earn a Doctoral Degree.

    What Technology Do You Think Will Become More Important And Prevalent For Marketing Consultants In The Next 3-5 Years?

    Mary Beth Pinto

    Professor, Pennsylvania State University - Erie (The Behrend College)

    Realize where you start will not necessarily be where you end up. If I really knew the answer to this question, I would be a millionaire. I think that remote technologies are going to improve greatly - ZOOM isn't the miracle solution. I don't think that we will ever go back to the office-based presence in the pre-COVID world. Graduates need to learn how not only to work well in teams but work well in teams remotely. Creativity and collaboration are key in the workplace. So any technology that supports both will be critical. Show more

    How a Business Development Consultant Compares

    The role of business consultants is to provide an analysis of a company on its business practices and make recommendations for long-term goals. This role is also connected with various duties and responsibilities, including reviewing the company's financial statements, engaging in research on how to improve the company's offers, and developing new business models. Also, business consultants are responsible for negotiating contracts as needed, initiating plans and strategies to minimize company losses and drive profits. They may also function as the company's representative in promotional events and trade associations.

    The business development consultant profession generally makes a higher amount of money when compared to the average salary of marketing consultants. The difference in salaries is business development consultants making $14,560 higher than marketing consultants.

    By looking over several marketing consultants and business development consultants resumes, we found that both roles utilize similar skills, such as "customer service," "market research," and "facebook." But beyond that the careers look very different.

    There are many key differences between these two careers as shown by resumes from each profession. Some of those differences include the skills required to complete responsibilities within each role. As an example of this, a marketing consultant is likely to be skilled in "web content," "media sales," "digital marketing," and "marketing campaigns," while a typical business development consultant is skilled in "healthcare," "crm," "cloud," and "strategic thinking."

    Additionally, business development consultants earn a higher salary in the media industry compared to other industries. In this industry, they receive an average salary of $95,927. Additionally, marketing consultants earn an average salary of $93,209 in the technology industry.

    Business development consultants are known to earn similar educational levels when compared to marketing consultants. Additionally, they're 3.9% more likely to graduate with a Master's Degree, and 1.2% more likely to earn a Doctoral Degree.

    Description Of a Sales/Marketing

    Among the responsibilities of working in sales and marketing is to reach out to clients to achieve sales targets and secure customer satisfaction. It is also essential to come up and develop strategies to obtain sales and find new opportunities that will strengthen the client base and improve the company's brand and image. Furthermore, working in sales and marketing requires coordination with team members and superiors, so it is vital to have an active line of coordination and communication.

    Now, we'll look at sales/marketing, who generally average a lower pay when compared to marketing consultants annual salary. In fact, the difference is about $29,463 per year.

    While both marketing consultants and sales/marketing complete day-to-day tasks using similar skills like customer service, digital marketing, and powerpoint, the two careers also vary in other skills.

    Each job requires different skills like "web content," "media sales," "marketing campaigns," and "salesforce marketing cloud," which might show up on a marketing consultant resume. Whereas sales/marketing might include skills like "customer relations," "product knowledge," "enterprise applications," and "seo."

    Sales/marketing earn a higher salary in the technology industry with an average of $49,506. Whereas, marketing consultants earn the highest salary in the technology industry.

    The average resume of sales/marketing showed that they earn lower levels of education to marketing consultants. So much so that the likelihood of them earning a Master's Degree is 6.0% less. Additionally, they're less likely to earn a Doctoral Degree by 0.1%.

    What a Marketing Consultant Does FAQs

    How Many Hours Does A Marketing Consultant Work?

    Marketing consultants often work over 40 hours per week, with many working 50 or more hours. This number often depends on the environment of their workplace and whether or not they are traveling. During times of travel, they may work even more than 50 hours weekly.

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