What Does a Marketing Consultant Do?

We looked at the average Marketing Consultant annual salary and compared it with the average of a Consultant/Marketing Director. Generally speaking, Consultant/Marketing Directors receive $100,221 higher pay than Marketing Consultants per year.

While the salaries between these two careers can be different, they do share some of the same responsibilities. Employees in both Marketing Consultants and Consultant/Marketing Directors positions are skilled in Customer Service, Market Research, and Sales Goals.

These skill sets are where the common ground ends though. A Marketing Consultant responsibility is more likely to require skills like "Web Content," "Salesforce," "Powerpoint," and "Email Campaigns." Whereas a Consultant/Marketing Director requires skills like "Project Management," "Healthcare," "Customer Relationships," and "Business Process." Just by understanding these different skills you can see how different these careers are.

On average, Consultant/Marketing Directors reach higher levels of education than Marketing Consultants. Consultant/Marketing Directors are 5.5% more likely to earn a Master's Degree and 2.5% more likely to graduate with a Doctoral Degree.

Next up, we have the Digital Marketing Specialist profession to look over. This career brings along a lower average salary when compared to a Marketing Consultant annual salary. In fact, Digital Marketing Specialists salary difference is $14,201 lower than the salary of Marketing Consultants per year.

A similarity between the two careers of Marketing Consultants and Digital Marketing Specialists are a few of the skills associated with both roles. We used resumes from both professions to find that both use skills like "Customer Service," "Web Content," and "Market Research. "

While some skills are similar in these professions, other skills aren't so similar. For example, several resumes showed us that Marketing Consultant responsibilities requires skills like "Salesforce," "Sales Goals," "Business Development," and "Real Estate." But a Digital Marketing Specialist might use skills, such as, "User Interface," "CRM," "A/B," and "Project Management."

On average, Digital Marketing Specialists earn a lower salary than Marketing Consultants. There are industries that support higher salaries in each profession respectively. Interestingly enough, Digital Marketing Specialists earn the most pay in the Finance industry with an average salary of $69,982. Whereas, Marketing Consultants have higher paychecks in the Technology industry where they earn an average of $91,577.

In general, Digital Marketing Specialists study at similar levels of education than Marketing Consultants. They're 3.0% less likely to obtain a Master's Degree while being 2.5% less likely to earn a Doctoral Degree.

The third profession we take a look at is Business Development Consultant. On an average scale, these workers bring in higher salaries than Marketing Consultants. In fact, they make a $13,099 higher salary per year.

By looking over several Marketing Consultants and Business Development Consultants resumes, we found that both roles utilize similar skills, such as "Customer Service," "Market Research," and "Sales Goals." But beyond that the careers look very different.

Some important key differences between the two careers are a few of the skills necessary to fulfill responsibilities. Some examples from Marketing Consultant resumes include skills like "Web Content," "Salesforce," "Powerpoint," and "Email Campaigns," whereas a Business Development Consultant might be skilled in "Healthcare," "CRM," "Cloud," and "Project Management. "

Interestingly enough, Business Development Consultants earn the most pay in the Technology industry, where they command an average salary of $81,226. As mentioned previously, Marketing Consultants highest annual salary comes from the Technology industry with an average salary of $91,577.

Business Development Consultants typically study at similar levels compared with Marketing Consultants. For example, they're 3.9% more likely to graduate with a Master's Degree, and 1.2% more likely to earn a Doctoral Degree.

Now, we'll look at Sales/Marketing, who generally average a lower pay when compared to Marketing Consultants annual salary. In fact, the difference is about $12,653 per year.

While both Marketing Consultants and Sales/Marketing complete day-to-day tasks using similar skills like Customer Service, Market Research, and Powerpoint, the two careers also vary in other skills.

While some skills are shared by these professions, there are some differences to note. "Web Content," "Salesforce," "Email Campaigns," and "Analytics" are skills that have shown up on Marketing Consultants resumes. Additionally, Sales/Marketing uses skills like Territory, Customer Relations, Product Knowledge, and Communication on their resumes.

In general, Sales/Marketing make a higher salary in the Finance industry with an average of $41,611. The highest Marketing Consultant annual salary stems from the Technology industry.

In general, Sales/Marketing reach lower levels of education when compared to Marketing Consultants resumes. Sales/Marketing are 6.0% less likely to earn their Master's Degree and 0.1% less likely to graduate with a Doctoral Degree.