What Does a Marketing Consultant Do?

We looked at the average marketing consultant annual salary and compared it with the average of a consultant/marketing director. Generally speaking, consultant/marketing directors receive $41,234 higher pay than marketing consultants per year.

While the salaries between these two careers can be different, they do share some of the same responsibilities. Employees in both marketing consultants and consultant/marketing directors positions are skilled in market research, facebook, and business development.

These skill sets are where the common ground ends though. A marketing consultant responsibility is more likely to require skills like "customer service," "web content," "media sales," and "digital marketing." Whereas a consultant/marketing director requires skills like "project management," "healthcare," "customer relationships," and "business process." Just by understanding these different skills you can see how different these careers are.

Consultant/marketing directors receive the highest salaries in the technology industry coming in with an average yearly salary of $124,612. But marketing consultants are paid more in the technology industry with an average salary of $93,209.

The education levels that consultant/marketing directors earn is a bit different than that of marketing consultants. In particular, consultant/marketing directors are 5.5% more likely to graduate with a Master's Degree than a marketing consultant. Additionally, they're 2.5% more likely to earn a Doctoral Degree.

Next up, we have the digital marketing specialist profession to look over. This career brings along a lower average salary when compared to a marketing consultant annual salary. In fact, digital marketing specialists salary difference is $10,234 lower than the salary of marketing consultants per year.

A similarity between the two careers of marketing consultants and digital marketing specialists are a few of the skills associated with both roles. We used resumes from both professions to find that both use skills like "customer service," "web content," and "media sales. "

In addition to the difference in salary, there are some other key differences that are worth noting. For example, marketing consultant responsibilities are more likely to require skills like "salesforce," "facebook," "business development," and "real estate." Meanwhile, a digital marketing specialist might be skilled in areas such as "email marketing," "lead generation," "user experience," and "wordpress." These differences highlight just how different the day-to-day in each role looks.

It's been discovered that digital marketing specialists earn lower salaries compared to marketing consultants, but we wanted to find out where digital marketing specialists earned the most pay. The answer? The finance industry. The average salary in the industry is $70,504. Additionally, marketing consultants earn the highest paychecks in the technology with an average salary of $93,209.

When it comes to the differences in education between the two professions, digital marketing specialists tend to reach similar levels of education than marketing consultants. In fact, they're 3.0% less likely to graduate with a Master's Degree and 2.5% less likely to earn a Doctoral Degree.

The business development consultant profession generally makes a higher amount of money when compared to the average salary of marketing consultants. The difference in salaries is business development consultants making $14,560 higher than marketing consultants.

By looking over several marketing consultants and business development consultants resumes, we found that both roles utilize similar skills, such as "customer service," "market research," and "facebook." But beyond that the careers look very different.

There are many key differences between these two careers as shown by resumes from each profession. Some of those differences include the skills required to complete responsibilities within each role. As an example of this, a marketing consultant is likely to be skilled in "web content," "media sales," "digital marketing," and "marketing campaigns," while a typical business development consultant is skilled in "healthcare," "crm," "cloud," and "strategic thinking."

Additionally, business development consultants earn a higher salary in the media industry compared to other industries. In this industry, they receive an average salary of $95,927. Additionally, marketing consultants earn an average salary of $93,209 in the technology industry.

Business development consultants are known to earn similar educational levels when compared to marketing consultants. Additionally, they're 3.9% more likely to graduate with a Master's Degree, and 1.2% more likely to earn a Doctoral Degree.

Now, we'll look at sales/marketing, who generally average a lower pay when compared to marketing consultants annual salary. In fact, the difference is about $29,463 per year.

While both marketing consultants and sales/marketing complete day-to-day tasks using similar skills like customer service, digital marketing, and powerpoint, the two careers also vary in other skills.

Each job requires different skills like "web content," "media sales," "marketing campaigns," and "salesforce marketing cloud," which might show up on a marketing consultant resume. Whereas sales/marketing might include skills like "customer relations," "product knowledge," "enterprise applications," and "seo."

Sales/marketing earn a higher salary in the technology industry with an average of $49,506. Whereas, marketing consultants earn the highest salary in the technology industry.

The average resume of sales/marketing showed that they earn lower levels of education to marketing consultants. So much so that the likelihood of them earning a Master's Degree is 6.0% less. Additionally, they're less likely to earn a Doctoral Degree by 0.1%.