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A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.

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Marketing Consultant Responsibilities

Here are examples of responsibilities from real marketing consultant resumes representing typical tasks they are likely to perform in their roles.

  • Contact inbound leads using HubSpot.
  • Manage a local independent rep company affiliate with Kroger and Fred Meyer.
  • Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
  • Consult on marketing and distribution strategies for small businesses, including managing SEO & PPC campaigns and website design.
  • Manage Facebook communications, providing real-time customer support and educational resources to prospects.
  • Manage the calendar of upcoming events / appointments, integrate information into company database, process orders.
  • Update product availability on social networks such as Instagram and Facebook.
  • Develop external and social media marketing strategies to build brand awareness that includes Facebook, LinkedIn, etc.
  • Develop strategy utilizing target digital marketing including local media and advertising in Facebook and LinkedIn.
  • Analyze and report metrics and KPI's.
  • Develop end-to-end websites with SQL database wordpress backend on PHP.
  • Install and modify modules and components using PHP and CSS.
  • Integrate SEO for better organic search results on customer websites.
  • Install remote control ceiling fans, lighting, air conditioners and windows shades.
  • Draft expansion plan to grow brand s reach on Google+, Instagram and SlideShare.

Marketing Consultant Job Description

Between the years 2018 and 2028, Marketing Consultant jobs are expected to undergo a growth rate described as "much faster than average" at 20%, according to the Bureau of Labor Statistics. So if the thought "should I become a Marketing Consultant?" Has crossed your mind, maybe you should take the growth rate into account. In addition, the number of Marketing Consultant opportunities that are projected to become available by 2028 is 139,200.

Marketing Consultants average about $32.43 an hour, which makes the Marketing Consultant annual salary $67,448. Additionally, Marketing Consultants are known to earn anywhere from $40,000 to $112,000 a year. This means that the top-earning Marketing Consultants make $72,000 more than the lowest earning ones.

As is the case with most jobs, it takes work to become a Marketing Consultant. Sometimes people change their minds about their career after working in the profession. That's why we looked into some other professions that might help you find your next opportunity. These professions include a Consultant/Marketing Director, Digital Marketing Specialist, Business Development Consultant, and Sales/Marketing.

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12 Marketing Consultant Resume Examples

Marketing Consultant Skills and Personality Traits

We calculated that 14% of Marketing Consultants are proficient in Customer Service, Web Content, and Market Research. They’re also known for soft skills such as Detail oriented, Analytical skills, and Communication skills.

We break down the percentage of Marketing Consultants that have these skills listed on their resume here:

  • Customer Service, 14%

    Provide superior customer service experience to current and potential advertisers to ensure long term relationships and potential for new business opportunities.

  • Web Content, 13%

    Write and design visually interesting literature and web content to communicate technical information in a clear and understandable manner.

  • Market Research, 6%

    Performed market research and presented recommendations to the Downtown Development Agency for the market based on demographic information obtained during research.

  • Salesforce, 5%

    Piloted laptop usage for SalesForce and compiled report on effectiveness of program within medical marketing field

  • Powerpoint, 4%

    Designed and updated comprehensive database management system, advanced PowerPoint presentations researched future sales opportunities for $80MM printing company.

  • Email Campaigns, 4%

    Managed marketing activities such as email campaigns, collateral related material for different initiatives.

Most Marketing Consultants list "Customer Service," "Web Content," and "Market Research" as skills on their resumes. We go into more details on the most important Marketing Consultant responsibilities here:

  • The most important skills for a Marketing Consultant to have in this position are Detail oriented. In this excerpt that we gathered from a Marketing Consultant resume, you'll understand why: "Market research analysts must be detail oriented because they often do precise data analysis." According to resumes we found, Detail oriented can be used by a Marketing Consultant in order to "Maintained a detailed, historical press database, wrote press releases, pitched stories, and coordinated sample shipments. "
  • Another commonly found skill for being able to perform Marketing Consultant duties is the following: Analytical skills. According to a Marketing Consultant resume, "Market research analysts must be able to understand large amounts of data and information." Check out this example of how Marketing Consultants use Analytical skills: "Monitored cold call data of telemarketing team and reported to General Manager. "
  • Marketing Consultants are also known for Communication skills, which can be critical when it comes to performing their duties. An example of why this skill is important is shown by this snippet that we found in a Marketing Consultant resume: "Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients." We also found this resume example that details how this skill is put to the test: "Executed corporate communication initiatives including maintaining website content, managing social media, writing press releases, and publishing newsletters. "
  • See the full list of Marketing Consultant skills.

    After discovering the most helpful skills, we moved onto what kind of education might be helpful in becoming a Marketing Consultant. We found that 75.2% of Marketing Consultants have graduated with a bachelor's degree and 13.1% of people in this position have earned their master's degrees. While most Marketing Consultants have a college degree, you may find it's also true that generally it's possible to be successful in this career with only a high school degree. In fact, our research shows that one out of every nine Marketing Consultants were not college graduates.

    Those Marketing Consultants who do attend college, typically earn either a Business degree or a Marketing degree. Less commonly earned degrees for Marketing Consultants include a Communication degree or a Management degree.

    When you're ready to become a Marketing Consultant, you might wonder which companies hire Marketing Consultants. According to our research through Marketing Consultant resumes, Marketing Consultants are mostly hired by Sinclair Broadcast Group, PricewaterhouseCoopers, and Meta. Now is a good time to apply as Sinclair Broadcast Group has 78 Marketing Consultants job openings, and there are 73 at PricewaterhouseCoopers and 18 at Meta.

    But if you're interested in companies where you might earn a high salary, Marketing Consultants tend to earn the biggest salaries at Dell, Microsoft, and Chevron. Take Dell for example. The median Marketing Consultant salary is $129,738. At Microsoft, Marketing Consultants earn an average of $129,642, while the average at Chevron is $105,256. You should take into consideration how difficult it might be to secure a job with one of these companies.

    View more details on Marketing Consultant salaries across the United States.

    If you earned a degree from the top 100 educational institutions in the United States, you might want to take a look at LivingSocial Inc., IBM, and Microsoft. These three companies have hired a significant number of Marketing Consultants from these institutions.

    For the most part, Marketing Consultants make their living in the Media and Technology industries. Marketing Consultants tend to make the most in the Technology industry with an average salary of $91,577. The Marketing Consultant annual salary in the Finance and Professional industries generally make $78,751 and $68,639 respectively. Additionally, Marketing Consultants who work in the Technology industry make 50.9% more than Marketing Consultants in the Hospitality Industry.

    The three companies that hire the most prestigious marketing consultants are:

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    What Consultant/Marketing Directors Do

    A consultant/marketing director is responsible for conducting data and statistical analysis of the current market trends to identify opportunities that would strengthen the company's brand image on the market. Consultant/marketing directors evaluate the company's marketing techniques and determine methods to improve promotional campaigns and media presence. They also research consumers' demands and acquire resources that would generate more revenue and increase the company's profitability. A consultant/marketing director must have excellent communication and organizational skills, especially in leading the team to achieve sales goals and objectives.

    We looked at the average Marketing Consultant annual salary and compared it with the average of a Consultant/Marketing Director. Generally speaking, Consultant/Marketing Directors receive $100,221 higher pay than Marketing Consultants per year.

    While the salaries between these two careers can be different, they do share some of the same responsibilities. Employees in both Marketing Consultants and Consultant/Marketing Directors positions are skilled in Customer Service, Market Research, and Sales Goals.

    These skill sets are where the common ground ends though. A Marketing Consultant responsibility is more likely to require skills like "Web Content," "Salesforce," "Powerpoint," and "Email Campaigns." Whereas a Consultant/Marketing Director requires skills like "Project Management," "Healthcare," "Customer Relationships," and "Business Process." Just by understanding these different skills you can see how different these careers are.

    On average, Consultant/Marketing Directors reach higher levels of education than Marketing Consultants. Consultant/Marketing Directors are 5.5% more likely to earn a Master's Degree and 2.5% more likely to graduate with a Doctoral Degree.

    What Are The Duties Of a Digital Marketing Specialist?

    A digital marketing specialist is a professional who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.

    Next up, we have the Digital Marketing Specialist profession to look over. This career brings along a lower average salary when compared to a Marketing Consultant annual salary. In fact, Digital Marketing Specialists salary difference is $14,201 lower than the salary of Marketing Consultants per year.

    A similarity between the two careers of Marketing Consultants and Digital Marketing Specialists are a few of the skills associated with both roles. We used resumes from both professions to find that both use skills like "Customer Service," "Web Content," and "Market Research. "

    While some skills are similar in these professions, other skills aren't so similar. For example, several resumes showed us that Marketing Consultant responsibilities requires skills like "Salesforce," "Sales Goals," "Business Development," and "Real Estate." But a Digital Marketing Specialist might use skills, such as, "User Interface," "CRM," "A/B," and "Project Management."

    On average, Digital Marketing Specialists earn a lower salary than Marketing Consultants. There are industries that support higher salaries in each profession respectively. Interestingly enough, Digital Marketing Specialists earn the most pay in the Finance industry with an average salary of $69,982. Whereas, Marketing Consultants have higher paychecks in the Technology industry where they earn an average of $91,577.

    In general, Digital Marketing Specialists study at similar levels of education than Marketing Consultants. They're 3.0% less likely to obtain a Master's Degree while being 2.5% less likely to earn a Doctoral Degree.

    What technology do you think will become more important and prevalent for Marketing Consultants in the next 3-5 years?

    Mary Beth Pinto

    Professor, Pennsylvania State University - Erie (The Behrend College)

    Realize where you start will not necessarily be where you end up. If I really knew the answer to this question, I would be a millionaire. I think that remote technologies are going to improve greatly - ZOOM isn't the miracle solution. I don't think that we will ever go back to the office-based presence in the pre-COVID world. Graduates need to learn how not only to work well in teams but work well in teams remotely. Creativity and collaboration are key in the workplace. So any technology that supports both will be critical. Show more

    How a Business Development Consultant Compares

    The role of business consultants is to provide an analysis of a company on its business practices and make recommendations for long-term goals. This role is also connected with various duties and responsibilities, including reviewing the company's financial statements, engaging in research on how to improve the company's offers, and developing new business models. Also, business consultants are responsible for negotiating contracts as needed, initiating plans and strategies to minimize company losses and drive profits. They may also function as the company's representative in promotional events and trade associations.

    The third profession we take a look at is Business Development Consultant. On an average scale, these workers bring in higher salaries than Marketing Consultants. In fact, they make a $13,099 higher salary per year.

    By looking over several Marketing Consultants and Business Development Consultants resumes, we found that both roles utilize similar skills, such as "Customer Service," "Market Research," and "Sales Goals." But beyond that the careers look very different.

    Some important key differences between the two careers are a few of the skills necessary to fulfill responsibilities. Some examples from Marketing Consultant resumes include skills like "Web Content," "Salesforce," "Powerpoint," and "Email Campaigns," whereas a Business Development Consultant might be skilled in "Healthcare," "CRM," "Cloud," and "Project Management. "

    Interestingly enough, Business Development Consultants earn the most pay in the Technology industry, where they command an average salary of $81,226. As mentioned previously, Marketing Consultants highest annual salary comes from the Technology industry with an average salary of $91,577.

    Business Development Consultants typically study at similar levels compared with Marketing Consultants. For example, they're 3.9% more likely to graduate with a Master's Degree, and 1.2% more likely to earn a Doctoral Degree.

    Description Of a Sales/Marketing

    Among the responsibilities of working in sales and marketing is to reach out to clients to achieve sales targets and secure customer satisfaction. It is also essential to come up and develop strategies to obtain sales and find new opportunities that will strengthen the client base and improve the company's brand and image. Furthermore, working in sales and marketing requires coordination with team members and superiors, so it is vital to have an active line of coordination and communication.

    Now, we'll look at Sales/Marketing, who generally average a lower pay when compared to Marketing Consultants annual salary. In fact, the difference is about $12,653 per year.

    While both Marketing Consultants and Sales/Marketing complete day-to-day tasks using similar skills like Customer Service, Market Research, and Powerpoint, the two careers also vary in other skills.

    While some skills are shared by these professions, there are some differences to note. "Web Content," "Salesforce," "Email Campaigns," and "Analytics" are skills that have shown up on Marketing Consultants resumes. Additionally, Sales/Marketing uses skills like Territory, Customer Relations, Product Knowledge, and Communication on their resumes.

    In general, Sales/Marketing make a higher salary in the Finance industry with an average of $41,611. The highest Marketing Consultant annual salary stems from the Technology industry.

    In general, Sales/Marketing reach lower levels of education when compared to Marketing Consultants resumes. Sales/Marketing are 6.0% less likely to earn their Master's Degree and 0.1% less likely to graduate with a Doctoral Degree.