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  • Graphic Design and Marketing Associate

    Southwest Michigan First 4.1company rating

    Marketing consultant job in Kalamazoo, MI

    Southwest Michigan First is seeking a creative and strategic Graphic Design and Marketing Associate to support Consultant Connect and organizational marketing efforts. This role is ideal for a detail-oriented designer who thrives in a fast-paced environment and enjoys creating engaging content across digital, print, and live-event platforms. Role Breakdown Consultant Connect - Graphic Design & Marketing: 80% Southwest Michigan First - Graphic Design & Marketing: 20% Key Responsibilities Consultant Connect Collaborate with senior leaders to develop and refine messaging. Design original digital and web-based content with strong visual storytelling. Develop visual brand elements, website content, and social media strategy. Create event-specific collateral such as invitations, programs, signage, wayfinding, presentations Lead regional social media execution, including content and multimedia creation. Assist with writing, editing, email marketing, and content calendars. Coordinate printing, media distribution, vendors, and design tools. Support and attend conferences, special events, and partner initiatives, some of which may require travel. Southwest Michigan First Design internal and external marketing and promotional materials. Promote organizational milestones, projects, community activities, and staff updates. Ensure all materials reflect a consistent, positive brand image. Assist various teams with special projects, events, and other needs as they arise. Minimum Qualifications Bachelor's degree in marketing, graphic design, communications, or related field. 2-4 years of relevant experience. Advanced knowledge of the Adobe Creative Suite, specifically Photoshop, Illustrator, InDesign. Strong project management, communication, and attention to detail. Proficiency in Microsoft Office; familiarity with WordPress. Experience with MailChimp, HubSpot, Monday.com or similar platforms preferred. Self-motivated, deadline-driven, and comfortable working with diverse stakeholders. WHY SOUTHWEST MICHIGAN FIRST? Competitive Insurance Benefits Package: Our comprehensive insurance package ensures you and your family are covered with health and dental plans that meet your needs. Employer-Paid Life Insurance: We prioritize your well-being by providing life insurance coverage at no cost to you, offering peace of mind for you and your loved ones. Employer-Paid HSA (Health Savings Account): Take advantage of our HSA to save on medical expenses with pre-tax dollars, enhancing your financial wellness. Employer Contribution Retirement Plan (100% Vested Immediately): Plan for your future with confidence. Our retirement plan includes employer contributions that are fully vested from day one, ensuring your long-term financial security. Wellness Reimbursement: We support your commitment to well-being with a reimbursement program for wellness-related expenses, promoting a healthy work-life balance. 16 Paid Holidays: Enjoy a generous holiday schedule, allowing you to celebrate and recharge throughout the year. Half Day Fridays (Memorial Day to Labor Day): Embrace work-life balance with half-day Fridays during the summer months, giving you extra time to relax and enjoy personal pursuits. Stocked Kitchen: Fuel your day with our stocked kitchen, providing snacks and beverages to keep you refreshed and productive. Interested? Apply now! All applications require: Cover Letter Resume About Southwest Michigan First Southwest Michigan First is an organization of privately funded economic development advisors who act as the catalyst for economic success in Southwest Michigan. Founded in 1999 on the principle that the greatest force for change is a job, the organization works across all industries throughout the seven counties making up the Southwest Michigan region. Southwest Michigan First provides equal employment opportunities (EEO) to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, sex, national origin, age, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristics protected by federal, state or local laws. In addition to federal law requirements, Southwest Michigan First complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
    $35k-50k yearly est. 2d ago
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  • Marketing Assistant

    Duffield Lane

    Marketing consultant job in Grand Rapids, MI

    Duffield Lane Marketing Assistant Full Time Grand Rapids, MI Duffield Lane is looking for a highly organized, creative, and motivated Marketing Assistant to support our day-to-day marketing efforts across all areas of the marketing spectrum. This is an entry-level role ideal for someone eager to learn the ins and outs of brand marketing while working closely with a fast-paced, collaborative team. You'll work directly alongside the Marketing Manager, owning execution-heavy tasks that keep campaigns moving while gaining hands-on experience across nearly every marketing channel. If you're detail-oriented, love juggling projects, and want to grow in fashion and e-commerce marketing, this role is for you. Responsibilities: Email Marketing Support the planning and execution of marketing email campaigns Design and build in-house emails and manage approval feedback Assist with wholesale email communications as needed Paid Media Support Assist with ad organization, asset management, and creative versioning Support ad copy drafting and revisions in collaboration with the Marketing Manager Photoshoots Support photoshoot preparation Assist with post-shoot organization Product Drops & Launches Write and upload product descriptions Apply product tags and upload product photography Merchandise products for new launches and collections Social Media Manage the brand's social media content calendar Write on-brand copy and schedule content across social platforms Support the execution of Instagram and TikTok content Special Projects Build and update linesheets for the wholesale team Agency Collaboration Communicate with external agencies and participate in weekly calls Share recaps following calls What We're Looking For: Required: Bachelor's degree in Marketing, Business, or a related field Strong organizational skills, attention to detail, and an eye for design Ability to manage multiple projects and deadlines at once Clear communication skills and comfort collaborating cross-functionally Bonus Experience: Canva Adobe Lightroom, Photoshop, and Illustrator CapCut or other video editing tools Klaviyo Shopify Triple Whale Gain QuickBooks ShipRush Dropbox (Experience with these tools is a plus, not a requirement; we're happy to train the right person.) Why You'll Love Working Here: Hands-on exposure to every major area of marketing Direct mentorship and day-to-day collaboration with the Marketing Manager Opportunity to grow quickly in fashion and e-commerce marketing Creative, fast-moving environment with real ownership and impact
    $27k-42k yearly est. 3d ago
  • Marketing Specialist

    Keller Williams 4.2company rating

    Marketing consultant job in Grand Rapids, MI

    Job Description will require someone local to work in person in Grand Rapids, MI Are you a creative, experienced marketing professional who thrives in a dynamic environment where innovation and storytelling meet strategy and measurable results? Do you have a passion for leveraging technology, including AI, to craft compelling campaigns that drive brand growth and visibility? We're seeking a Marketing Specialist who will be responsible for developing and executing marketing strategies that enhance brand awareness, strengthen community engagement, and generate high-quality leads. This role requires a balance of creativity and strategy, with the ability to bring ideas to life through video, content, and data-driven execution. Compensation & Benefits Salary Range: $52,000 - $65,000 (based on experience) Bonus potential based on performance and results Paid Time Off (PTO) Opportunities for professional growth within the team A collaborative, positive, and fun team environment Compensation: $52,000 - $65,000 yearly Responsibilities: Brand & Strategy Maintain and evolve the brokerage's brand identity across all marketing materials and channels. Develop and execute monthly and quarterly marketing plans aligned with brokerage goals. Collaborate with leadership to identify growth opportunities and community engagement initiatives. Digital Marketing Manage the brokerage website, optimize SEO, and maintain a strong online presence. Create, schedule, and manage engaging content across social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.). Design and oversee digital ad campaigns (Google, Meta, local sponsorships). Use AI tools and analytics to track performance, refine strategies, and improve ROI. Agent Marketing Support Design custom listing presentations, postcards, flyers, and social media graphics. Assist agents with personal branding, social media strategy, and the use of marketing tools. Manage marketing onboarding for new agents and train them on brand assets and systems. Listing & Property Marketing Coordinate professional photography, videography, staging, and signage for listings. Write compelling property descriptions for MLS, social media, and print marketing. Create and schedule “just listed,” “open house,” and “sold” campaigns across multiple platforms. Events & Community Outreach Plan and promote brokerage and community events. Manage event marketing materials, RSVP tracking, and day-of logistics. Support sponsorships and partnerships with local businesses and organizations. Qualifications: Bachelor's degree in Marketing, Communications, or related field (or equivalent experience). 2-4 years of experience in marketing, with real estate industry experience preferred. Proficiency in Canva, Adobe Creative Suite, Google Workspace, and social media scheduling tools. Knowledge of CRM systems (Command, HubSpot, or similar). Strong copywriting, design, and project management skills. Understanding of local real estate markets and trends. Creative and strategic thinker with an eye for detail. Excellent organizational and multitasking abilities. Strong interpersonal and collaboration skills. Data-driven decision-making and adaptability. Passion for real estate and community connection. About Company At Keller Williams, we believe in doing business differently. Our foundation is built on innovation, collaboration, and a commitment to growth for our people, clients, and our communities. We empower our professionals with the tools, training, and systems to thrive in an ever-evolving real estate market. Join a culture that values creativity, celebrates success, and invests in your growth because when you grow, we all grow.
    $52k-65k yearly 14d ago
  • Marketing Manager

    Amphenol Borisch Technologies 4.5company rating

    Marketing consultant job in Grand Rapids, MI

    Job Description The Marketing Manager is responsible for developing and executing comprehensive marketing and communication strategies that strengthen Amphenol Borisch Technologies' brand, market presence, and market growth. This role leads marketing initiatives spanning digital marketing, social media, communications, branding, trade shows, and go-to-market execution, while partnering closely with Human Resources, Sales, Engineering, Programs, and Operations to support business growth. The Marketing Manager ensures ABT's value proposition is clearly defined, consistently communicated, and aligned with both customer needs and strategic objectives. Essential Duties and Responsibilities Develop and implement a comprehensive marketing strategy that supports brand awareness, customer engagement, and business growth. Own ABT's marketing communications across all channels, including digital, print, website, email campaigns, and social media platforms. Define and maintain ABT's brand messaging and positioning across all customer touchpoints. Develop and implement strategic marketing plans aligned to business priorities, market opportunities, and customer segments. Coordinate, plan, and execute trade shows, customer events, and industry marketing activities. Collaborate with Engineering and Operations to translate technical capabilities and product differentiation into compelling market-facing messaging. Support pricing and proposal development through aligned marketing materials and value-based positioning. Track and report marketing performance metrics, pipeline contribution, and campaign effectiveness to leadership. Ensure marketing initiatives are delivered on time, on budget, and aligned with ABT's strategic objectives. Perform other duties as assigned. Job Requirements Bachelor's degree in Marketing, Business, Communications, or a related field. Minimum of 8 years of progressive experience in marketing, communications, or related roles. Experience developing and executing multi-channel marketing strategies, including digital and social media. Strong written and verbal communication skills, with the ability to translate technical concepts into clear, customer-focused messaging. Demonstrated ability to lead teams and manage cross-functional partnerships. Experience in the Military & Aerospace Electronics industry strongly preferred. Ability to travel up to 10%.
    $106k-139k yearly est. 21d ago
  • Marketing Manager

    Doeren Mayhew CPAs and Advisors 3.7company rating

    Marketing consultant job in Grand Rapids, MI

    Job Description Doeren Mayhew is a $235 million tax, assurance and advisory firm headquartered in Troy, Michigan with 18 offices across the country and abroad. Founded in 1932, Doeren Mayhew is recognized as the 46th largest CPA firm in the U.S. and is positioned for successful future growth. If you want to join a rising firm that is consistently named among the 50 best-managed firms in the nation, this is the firm for you. Are you ready to take your marketing career to the next level? This is your chance to join a dynamic team and make a significant impact! We are seeking a strategic, results-driven Marketing Manager to lead marketing initiatives for the West Michigan region while also overseeing national go-to-market strategies for key industries, including Construction and Manufacturing. This role is responsible for developing, executing and optimizing integrated marketing programs that strengthen brand awareness, support business development, and drive growth at both the regional and national levels. Working closely with the Chief Marketing Officer, the West Michigan Managing Principal and industry leadership, the Marketing Manager will translate business objectives into actionable marketing strategies that position the firm as a trusted industry leader. This role is ideal for a creative and analytical marketer with strong project management skills who thrives in a fast-paced, professional services environment. ESSENTIAL DUTIES AND RESPONSIBILITIES: Regional Leadership Develop and execute integrated multi-channel marketing plans for the West Michigan region aligned with local and firmwide objectives. Partner with West Michigan Managing Principal and client service professionals to support new business pursuits, market expansion and regional growth initiatives. Develop and monitor the regional marketing budget to ensure effective allocation of resources and measurable ROI. Identify opportunities, manage and execute firm participation and follow-up activities in firm-hosted events and webcasts, community outreach volunteering, trade shows, sponsorships and speaking opportunities, including tracking outcomes. Oversee content development, production and delivery of proposals to prospective clients for the region. Lead marketing personnel in region. Present regular updates on regional marketing performance, including KPIs and ROI metrics, to the CMO and senior leadership. Contribute to continuous improvement of marketing processes, tools and performance measurement. Industry Go-to-Market (GTM) Leadership Lead the development and execution of national go-to-market strategies for priority industries, including Construction and Manufacturing. Collaborate with industry leaders to define positioning, messaging, target audiences and value propositions that differentiate the firm in competitive markets. Curate and oversee industry-specific campaigns, thought leadership, content and collateral to drive awareness, engagement and pipeline growth. Partner with industry principals to align GTM strategies with client pursuits. Identify market trends, customer insights and competitive dynamics to inform strategic planning and innovation. Champion brand consistency and messaging across all regional and national marketing channels. Collaborate with the national marketing team to ensure alignment between regional efforts and national GTM strategies. DESIRED SKILLS AND EXPERIENCE: Bachelor's degree in marketing, business, communications or a related field. Minimum of seven years of experience in a related field, professional services or B2B industry experience a plus. Excellent written and verbal communication skills, with the ability to craft clear, persuasive messages. Proven experience developing and executing regional and/or national marketing strategies and go-to-market programs. Strong professional interpersonal skills; ability to interact effectively with people at all organizational levels within the firm. Demonstrated success managing budgets, vendors and multiple concurrent initiatives. Strategic, creative and results-oriented mindset with strong analytical and problem-solving abilities. Ability to adapt quickly to changing priorities and thrive in a fast-paced environment. Passion for staying up to date with industry trends and best practices. Proficiency in Microsoft Office (Excel, PowerPoint, Outlook) and Adobe Acrobat; familiarity with HubSpot and Adobe Creative Suite (InDesign, etc.) a plus. Willingness and ability to travel. Doeren Mayhew is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or any other status protected by law. "Doeren Mayhew" is the brand name under which Doeren Mayhew Assurance and Doeren Mayhew Advisors, LLC and its subsidiary entities provide professional services. Doeren Mayhew Assurance and Doeren Mayhew Advisors, LLC (and its subsidiary entities) practice as an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable law, regulations and professional standards. Doeren Mayhew Assurance is a licensed independent CPA firm that provides attest services to its clients, and Doeren Mayhew Advisors, LLC and its subsidiary entities provide tax and business consulting services to their clients. Doeren Mayhew Advisors, LLC and its subsidiary entities are not licensed CPA firms.
    $78k-104k yearly est. 9d ago
  • Retail and Events Marketing Representative

    All Weather Seal of West Michigan Inc. 3.7company rating

    Marketing consultant job in Grand Rapids, MI

    Description:Job description Pay & Perks Up Front $15-$30/hour (base pay + uncapped performance bonuses) Flexible Schedule: Full-time or part-time hours Paid Training & Ongoing Coaching Health Benefits: Medical, dental, vision 401(k) with Company Match Paid Time Off & Tuition Reimbursement Referral Bonus Program Clear Paths for Growth: Step into leadership roles like Team Lead, Brand Ambassador, Sales Rep, or beyond Supportive, High-Energy Team - where your energy and personality shine Job Title: Marketing Representative Location: Grand Rapids, MI + Local Events Job Type: Full-Time or Part-Time Are you driven, outgoing, and hungry for success? All-Weather Seal of West Michigan is looking for self-motivated individuals to join our growing marketing team as a Marketing Representative. As a Marketing Representative, you'll be the face of our brand at retail showrooms, community events, and trade shows-connecting with homeowners, sharing our story, and creating excitement about our home improvement services. This isn't just a job-it's a chance to build a career you're proud of, with paid training, real growth opportunities, and a team that backs you every step of the way. What You'll Do as a Marketing Representative: Manage promotional booths at high-traffic retail locations and events Greet and engage homeowners in a friendly, professional way Educate homeowners about our services-no selling, just sparking interest! Collect accurate homeowner information for follow-up Keep your booth energetic, organized, and fun Be part of a motivated, supportive team that loves to win together What We're Looking For in a Marketing Representative: Outgoing, people-first attitude-love talking and connecting! Gritty, self-motivated, and driven to succeed Strong communicator with great listening skills Reliable transportation and availability for evenings/weekends as needed Previous experience in customer service, events, retail, or promotions is a bonus-but not required! Who We Are: All-Weather Seal of West Michigan has been a trusted name in home improvement for over 40 years, specializing in windows, bath and shower remodeling, and metal roofing. As a family-run company, we believe in doing great work, supporting each other, and giving back to our community. Ready to Build Your Future? If you're ready to bet on yourself and join a team that champions your growth, apply today to become a Marketing Representative with All-Weather Seal of West Michigan! Requirements:
    $15-30 hourly 19d ago
  • Director of Marketing

    Acton Institute 3.7company rating

    Marketing consultant job in Grand Rapids, MI

    The Acton Institute for the Study of Religion and Liberty is a leading international educational organization located in Grand Rapids, Michigan. The Acton Institute is interdenominational and our mission is to promote a free and virtuous society characterized by individual liberty and sustained by religious principles ************* . We are growing and adding to our talented team! We are seeking an experienced Director of Marketing to fill a key role developing and implementing Acton's marketing plan. This is a unique and exciting opportunity for a marketing professional interested in extending our ideas and mission. In this position you will oversee our marketing strategies and activities; including global branding, marketing communications, and the promotion and sales of all of Acton's products and works. Job Description Key responsibilities will include, but are not limited to the following: Develop the Acton Institute brand and implement a process for branding consistency. Collaborate across departments to coordinate the promotion of all Acton activities and products. Lead and be responsible for the sales and promotion of all of Acton's works. Oversee the Acton Bookshop. Maintain a product catalog. The ideal candidate for this role will have hands on proficiency with digital marketing skills and expertise in using email, social media, Google AdWords, etc., to achieve target marketing and sales plan results. Qualifications The preferred candidate will possess: Understanding of Acton's mission and the synthesis of free markets and morality. Bachelor's Degree in related field. Five years of experience with a successful track record in a similar role. Demonstrated skills, knowledge and experience in the design and execution of marketing and sales activities. Excellent speaking, analytical, and research skills. Strong on-line communication skillsets and proficiency in social media, digital technologies. Excellent written communication skills with experience editing and proofreading. Experience overseeing the design and production of print materials and publications. Ability to manage multiple short and long term projects. Commitment to working with shared leadership and in cross-functional teams. MS Office Suite proficiency. Knowledge of Adobe Creative Cloud for Photoshop and Illustrator software is a plus. Additional Information This is a full time position located in Grand Rapids, Michigan. Salary is commensurate with experience and we offer a competitive benefit package to full time employees.
    $99k-137k yearly est. 1d ago
  • Business Development Specialist

    JBL Resources 4.3company rating

    Marketing consultant job in Grand Rapids, MI

    Business Development Specialist Work for one of the “Fastest Growing Companies in the U.S.” - a distinction JBL Resources has earned from Inc. Magazine seven times! We are a growing, people-focused recruiting firm based in Grand Rapids, MI, and we're looking for an experienced Business Development Specialist with deep industry connections and a proven track record of success in selling both contract staffing and direct hire placement services, particularly within the medical device and life sciences sectors. Location: Remote Compensation: Salary + Uncapped Commission Why Choose JBL Resources? At JBL, we foster a fun, competitive, and family-oriented culture built on a foundation of integrity. We're proud to be known as a premier provider of top-tier talent in the medical device and life sciences industries, specializing in areas such as engineering, project management, logistics, operations, supply chain management, and more. As experts in both permanent placement and contract services, our mission is to help companies and individuals become all they were created to be. For us, it's all about PEOPLE. About the Role: In this role, you'll take the lead on generating new business and expanding high-value client relationships within the medical device and life sciences sectors. You'll collaborate closely with our recruiting team to deliver customized talent solutions that directly address critical hiring needs. Key Responsibilities: Leveraging your existing network to generate immediate business opportunities across contract and direct hire placements. Proactively identifying and pursuing new client leads through outreach, referrals, and strategic relationship-building. Managing client relationships during the initial stages of engagement, ensuring a seamless onboarding experience before transitioning the account to an internal Account Director. Maintaining a strong sales pipeline and using data-driven insights to prioritize outreach and follow-through. Partnering closely with internal recruiting teams to ensure smooth, collaborative service delivery and candidate placement. Monitoring competitive activity and industry developments to uncover emerging trends and new lines of opportunity. What you Bring: 3+ years of proven success in business development within the staffing industry, with specific experience serving clients in the medical device and life sciences industries. A robust book of business and established industry relationships with hiring decision-makers, particularly in the medical device and life sciences industries. Proven success selling both contract and direct hire services for professional level roles (engineering, supply chain, regulatory, business operations, etc.) A track record of consistently exceeding sales targets, building long-term partnerships, and delivering high-impact staffing solutions. Strong negotiation skills, consultative sales ability, and the confidence to lead client conversations at all levels of an organization. A proactive, self-directed mindset with the drive to build and grow business opportunities. High level of collaboration and adaptability in a fast-paced, people-first environment. Please submit your resume to JBL Resources via email to Human Resources (Ashley Marsh) at amarsh@jblresources.com with the job posting title (Business Development Specialist) in the subject line.
    $56k-75k yearly est. 54d ago
  • Hand Tool Technical Marketing Specialist

    Tekton Ministries 4.0company rating

    Marketing consultant job in Grand Rapids, MI

    Do you deeply know hand tools and have the ability to describe them and their uses? In this role, your work is to know our tools, their applications and user communities, and the competitors' lineups so you can help us improve our product lineup and make effective marketing content. You should have a minimum of 2,000 hours in hands-on experience using hand tools in a profession or for advanced personal projects. Some of the more relevant areas of tool use include: • automotive, diesel, aviation, or small engine work and repair • automation or robotics• construction trades• maintenance and assembly operations If you are looking for a more conventional marketing job that draws primarily on training in design, marketing, or journalism, this is not the role for you. On top of tool expertise, you must be a creative, technical communicator. Web design, graphic design, photography, and other content-making skills are necessary either to have already or to learn rapidly at an advanced level. In many cases, you will be the project leader responsible for developing the content that brings our tools to the market. You will need to fully understand real uses of our products and have the ability to visually communicate the features to our users across multiple forms of media such as photos, illustrations, charts/graphs, and videos.Responsibilities • Research many sources to build a comprehensive understanding of the product itself, the competitive landscape, the core users, and the core use cases • Work with the Product Development department to fully understand the functionality, features, materials, and attributes of our products • Brainstorm all of the points that are true about our products and distill down the most useful and helpful pieces of information that users want to know • Provide feedback to our Product Developers about users' needs and expectations • Develop written and visual storybooks as drafts of our content before final production • Work with others on the content team to create and publish new content to Tekton.com, social media, and emails Indicators of a good match for this role • You have at least 2,000 hours of deep and detailed experience using tools in your work or personal projects • You are able to lead others and organize projects • You have well-formed opinions that you can defend with real facts • You are a team player who knows when to ask for help or change your mind • You have a natural skepticism for convention, while being open-minded about learning from others • You can craft a clear, concise message about the tools using visuals and language that tool users will appreciate because you have strong intuition for what matters to them and in what order • You have the artistic and writing ability to turn your thoughts into marketing content • You are highly precise with details and determined to deeply research any given topic to become an expert • You are exceptional at thinking in models and patterns • You have exceptional values including honesty, integrity, and empathy Highly helpful qualifications • Expert tool knowledge (mandatory) • Background in web design • Background in photography (shooting, editing, composition) • Experience with sketching, creating graphics, and arranging layouts • Experience with Figma, Photoshop, and Illustrator Pay range Starting at $60,000 to $85,000 per year depending on individual qualifications Benefits package Full-time employees receive health, dental, vision, life, hospital indemnity, and long-term disability insurance; paid time off; a 401(k) program; and tuition reimbursement. Location and hours This is a full-time salaried position located in Grand Rapids, Michigan. The work is mostly onsite, with lots of outside visits to locations where tools are being used. Direct supervisor Head of Tool Applications and Content About the department The Tool Applications and Content department is the link between our Product Development department and our users. They take in information about user needs and use cases and share them in the company, assist in developing new offerings, and produce the visual and written marketing content for our tools. How to Apply ******************************************************************************************************************************
    $60k-85k yearly Auto-Apply 60d+ ago
  • VP Brand Marketing - Merrell

    Wwwinc

    Marketing consultant job in Rockford, MI

    For over 40 Years, Merrell has been trying to share the simple power of the being outside with everyone. We believe in the positive benefit of the outdoors to restore individuals and communities. As a result, we want to fuel the growth of outdoor participation through the creation of awesome products and amazing stories that encourages people to get outside everyday whether in the city or on the trail. To help drive this journey, we are looking for a VP Brand Management who will report directly to the Chief Marketing Officer. This individual will set the strategic direction for all brand marketing stories that will deliver the brands short-term and long-term growth goals. This individual's success will be based on their ability to be consumer-centric, creative, and drive change that elevate our integrated marketing efforts and gets more people to love and seek out our brand and products. Leadership Capabilities: As an influential strategic business leader, you will build strong partnerships across the Merrell brand including serving as a vital voice of the consumer and brand with senior leaders, brand strategists, marketers, customers, agency partners, product teams, and designers. Brand Strategy: Partner with key members of the Merrell leadership team to bring the brand vision and mission to life through research, business analysis, ideation, innovation, development, and commercial execution. Lead the development of long-term brand marketing strategies that helps define and build a path to growth by aligning key priorities and areas of optimization and transformation for the portfolio. Influence and drive decisions across long-term and annual business strategies, innovation strategy and development, revenue growth management strategies and marketing execution optimization. Act as the brand steward collaborating with internal multi-functional team (Consumer Insights, Design, Finance, Product PR, etc) and external partners to drive comprehensive brand plans to be executed by markets around the world. Drive on going evolution and refinement of Merrell brand strategy: positioning and architecture (in conjunction with Consumer Insights). Ownership of the US marketing strategies for Merrell; develop 360 strategy for all launches. Partner with the product team to generate a 3 Year Innovation Pipeline by helping the team to unlock powerful consumer insights that translate into disruptive and incremental innovations boosting revenue and profit for the business lines. Track record of translating business priorities into brand objectives, strategies, and plans. Work with Consumer Insights, Strategy and Lead markets to develop consumer grounded, high business potential and sustainable innovation architecture and road map. Integrated Marketing Development: Oversee the development of strategic global integrated marketing big idea platforms that unify our brand communication center in our purpose. Lead a structured and organized approach to craft engaging integrated marketing campaigns that drives consumer interest and demand and grows overall sales. Lead the development of omni-channel marketing strategies that drive both brand engagement and sell-through at retail. Direct and coordinate integrated marketing campaigns across various channels, including print, digital, social media, influencers, events, and collaborations. Oversee the alignment of media planning and investment to ensure the right balance between brand and performance channels. Partner closely with Retail Marketing to ensure seamless integration of brand campaigns across owned retail, wholesale, and digital channels. Understand how to effectively inspire and delight consumers through product performance, pricing, and positioning of brand's key franchises. Create campaign briefs and partner with agencies to develop advertising, credibility and consumer engagement campaigns. Collaborate with media and retail partners to optimize campaigns for awareness, conversion and in-store traffic. Collaborate with regional marketing teams to develop and implement execution plans for global campaigns, including facilitating information sharing and to drive alignment across regions and troubleshoot issues. Direct team in the creation of Toolkits and Playbooks to facilitate the implementation of key marketing initiatives. Monitor competitive activity and provide regular competitive intelligence updates. Orchestrate and drive multifunctional teams towards same vision and goals in an absence of direct reporting relationships. Manage the development of marketing budget (forecast, value analyses, brand profitability, development costs, etc.) as well as the budgets for key programs. Identify opportunities to continue to enhance the customer experience through an omnichannel approach focusing on new customer acquisition & to ultimately drive sales. Consumer-centric Business Analysis and Annual Operation Planning: You will provide leadership and feedback in the development across a range of Insights & Analytics agenda of standards and capabilities. Own the overall development and activation of Merrell's Learning agenda to reflect the most important consumer questions for the business in support of top tier growth goals Building and aligning business stakeholders on the annual Learning agenda. Relentlessly drive toward a 360-degree understanding of our consumers across the consumer journey; provoking continuous improvement and motivating adoption of tools to further this effort. Serve as subject matter expert for team in designing, explaining, and providing recommendations in consumer research. Building out marketing reporting framework to track monthly/ quarterly marketing performance and drivers of the brand and sharing outcomes and key actions and insights with marketers, brand, and leadership. People Leadership: Giving direct reports proper guidance on their projects, meeting their calendar milestones, and utilizing systems, while keeping them "on track" in terms of their professional development. Lead the training and development, talent assessment, coaching and mentoring to develop the talent and elevate the team capacity and build on the positive and inclusive working environment to support the long-term business needs. Ensuring timely performance discussions and individual development plans. Continuously check / adjust to drive clarity and maximize team performance. Simplifying complex decisions for direct reports and team and demonstrate strong rationale. Establish relationships with key agency partners to deliver breakthrough marketing that will drive market share. Work fluidly in a matrixed global environment across functions. Performs duties consistent with the company's AAP/EEO goals and policies. Performs other duties as required/assigned by manager. Knowledge, Skills and Abilities Required: Bachelor's degree in marketing, communications, or a related field, MBA preferred. 10+ years of professional experience in brand marketing, and 5 years people leadership. Strong content background, with a track record of developing successful marketing campaigns. Experience managing integrated marketing campaigns across multiple channels, including social media and digital platforms, and effectively filters through and identifies the best ideas to pursue. A track record driving brand impact through innovative and creative marketing initiatives with a passion and curiosity around best-in-class marketing story telling. Strong understanding of paid media planning and measurement across traditional and digital channels. Skilled in building and maintaining trust-based relationships with teams, stakeholders, and agencies to ensure alignment and continuous improvement. Passion for creative and good eye for design and detail. Experience managing relationships with media partners to deliver integrated programs that connect storytelling to commercial outcomes. Looks ahead to reasonably anticipate business opportunities and obstacles. International marketing experience and a passion for expanding brands into new markets. Fosters an environment of excellence and personally champions break through initiatives and continually raises the bar for performance and helping others to succeed. Operates effectively in matrix relationships across organizational boundaries. Demonstrates the courage and conviction needed to drive large scale change initiatives. Proficiency in analyzing marketing performance metrics to optimize strategies. Exceptional organizational skills, balancing structure, and creativity. Performance-driven with a test-and-learn mindset, and a focus on critical thinking to assess, interpret, and integrate learning from multiple sources to drive better results in an agile way. Strong leadership and team management abilities, with a focus on developing high-performing teams. Great written and verbal communication and can successfully spread marketing best-practices throughout the organization, especially new ideas, concepts to internal and external stakeholders. Working Conditions: Normal office environment. Availability to travel domestically and internationally. Since it is a global role, need to be comfortable working across time zones (e.g., meetings late evenings and early mornings, travel to different global locations). #LI-TF The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required. Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.
    $158k-236k yearly est. Auto-Apply 60d+ ago
  • Manager of Marketing & Brand

    Gryphon Place 3.3company rating

    Marketing consultant job in Kalamazoo, MI

    Description: STATEMENT OF THE JOB The Manager of Marketing & Brand is responsible for external communications, including designing print and social medial content for the organization, website management, marketing, event planning and employer brand. The Manager will also work internally with leadership across all departments to understand the company's hiring needs and business objectives to help create a talent acquisition strategy that aligns with these goals. Requirements: ESSENTIAL FUNCTIONS Expand Gryphon Place's online presence through social media, web content, e-newsletters, and press releases Draft, design, schedule, and monitor dynamic social media content on Facebook, Instagram, and LinkedIn Evaluate and refine Gryphon Place's marketing strategy and marketing plan Use design programs to create marketing and promotional materials as needed for the organization Maintain relationships with media outlets; secure and facilitate spots in broadcast and print media for press releases, announcements and appearances, as needed Respond to media requests or work with the VP of People & Brand to designate a spokesperson or source of information. Ensure all external communication content is consistent with the organization's brand Develop and implement innovative sourcing strategies to attract diverse, quality candidates Ensure a positive candidate experience through all stages of the recruitment and selection process Plan and market major fundraising events, including debriefs, post-event surveys, strategic planning, and new creative ideas Manage the organization and distribution of promotional items and materials for events, presentations, and partners Other duties as assigned QUALIFICATIONS AND EXPERIENCE: Bachelor's degree in marketing, communication, or related field; or an equivalent amount of experience Minimum 2 years of marketing experience Minimum 1 year of event experience Proficient in design programs including Canva and Adobe Must hold a valid Michigan driver's license and have reliable transportation for work purposes and able to lift 40 pounds Ability to work evenings and weekends for outreach and event planning, as needed KNOWLEDGE / SKILLS / ABILITIES Strong computer and design skills Strong attention to detail Excellent verbal and written communication skills Ability to work evenings/weekends as needed Ability to complete assignments on a deadline Ability to work independently and exercise good judgment PHYSICAL REQUIREMENTS This is largely a sedentary role, and requires the ability to regularly sit, bend, stand, talk, hear and use hands and fingers to operate a computer and telephone. Events require the ability to walk and stand for long periods of time, as well as the ability to lift up to 40 pounds. This job description in no ways states or implies that these are the only duties to be performed by the employee(s) incumbents in this position. Employee(s) will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.
    $56k-72k yearly est. 16d ago
  • Event Contractor - Live Sports Production

    Ballertv 4.1company rating

    Marketing consultant job in Grand Rapids, MI

    WHO (Event Contractors) If you value: FLEXIBILITY - Events typically take place during the weekends (which may include Thursday or Friday set up days.) As an independent contractor, you set your schedule - you choose which event(s) to accept! EXCITEMENT - You will attend some of the top sports venues in your state. Never a dull moment! You may even be invited to travel to top tournaments. NEW TECHNOLOGY - Hands-on experience with the latest streaming software and technology!SUPPORT - We want to see you succeed by providing the tools and resources of Best To-Dos and Practices for the field. WHAT (Contract Services Needed) TRACK - Receive and handle all event equipment, including camera gear & marketing assets.EXECUTION - Set up BallerTV's streaming system (filming equipment) at each court (or field). Move safely, be efficient and maneuver with a sense of urgency throughout your workday.MONITOR - Ensure each game's stream is steady and consistent. Operate and troubleshoot equipment and technology, maintain communication with the BallerTV team throughout the event. ENJOY - Watch live sports while working! How cool is that?FLEXIBILITY - This role is a part-time, weekend contractor position. Some events start as early as 6AM and run as late as 10PM. You may be asked to travel up to 40 miles one way. PAY - Rates vary depending on the area and will be at least $16 an hour. Please note: Daily Shifts can be over 12 hours long. A weekend tournament (Fri, Sat, Sunday) can be over 30 hours of work. It is not for everyone and requires you to be on your feet and lift heavy objects. BALLERTV'S STORY Do you believe in underdog stories or game changing moments? BallerTV is a venture-backed startup, building the world's largest sports network from the ground up! In 2021, BallerTV live-streamed over 350,000 youth tournaments! Similar to the early days of ESPN, BallerTV is rapidly expanding the spectrum of sports coverage and changing the landscape of sports broadcasting! Required QualificationsMust be 18 years of age Must complete a pre-event background check Must be familiar with iOS devices and products Must be personable and professional at all times Must have the ability to multitask with a strong attention to detail Must possess a positive winning attitude Preferred QualificationsExperience in (live) event production, sports, or any customer facing position is a plus!Knowledge, interest, and experience within grassroots soccer, lacrosse, basketball, volleyball, football and/or wrestling is a plus! Having a current and valid Driver's license to receive and transport event equipment. Job Type: Weekend Work - ContractVisit **************** for more information.
    $16 hourly Auto-Apply 60d+ ago
  • Marketing Director

    Bath Planet

    Marketing consultant job in Grand Rapids, MI

    Job DescriptionMarketing Director Bath Planet of West Michigan 📍 Full-Time | Grand Rapids, MI Bath Planet of West Michigan is a premier provider of high-quality, affordable bath remodeling solutions. Known for exceptional craftsmanship and customer service, we are a fast-growing company seeking an accomplished and strategic Marketing Director to lead our marketing operations and drive sustained business growth through targeted lead generation initiatives The Marketing Director will play a critical leadership role, overseeing the strategy, execution, and performance of all marketing initiatives. This individual will be responsible for generating consistent, high-quality leads through a combination of field marketing, event management, call center coordination, and multimedia advertising. We are looking for a data-driven, results-oriented marketing professional with proven success in both traditional and non-traditional lead generation channels-particularly within the home services or remodeling industry.Key Responsibilities Lead, manage, and develop the marketing department, including canvassing teams, event staff, and internal personnel. Design and execute a comprehensive, multi-channel marketing strategy focused on generating qualified leads and appointments. Oversee a high-performing canvassing program, ensuring consistent performance and measurable results. Direct the planning and execution of home shows, expos, and community events, ensuring strong brand representation and lead capture effectiveness. Collaborate closely with the call center to align on lead flow, scripting, and campaign performance. Manage advertising initiatives across traditional channels (TV, radio, print, direct mail) and digital platforms (Google Ads, Meta, programmatic, etc.). Monitor, analyze, and report on key performance metrics including cost per lead (CPL), conversion rates, and return on marketing investment. Ensure brand consistency and quality across all marketing touchpoints. Identify new opportunities for market expansion and campaign innovation. Qualifications Minimum of 5 years' experience in a senior marketing role, preferably within the home remodeling, home improvement, or related consumer services industries. Demonstrated success in managing a diverse array of marketing initiatives, and direct-response advertising. Strong leadership skills with experience in team development, vendor management, and cross-functional collaboration. Deep understanding of marketing analytics, budgeting, and performance measurement. Proficiency with digital marketing platforms, CRM systems, and lead tracking technologies. Excellent communication, organizational, and project management skills. Bachelor's degree in Marketing, Business, Communications, or a related field required. To Apply Interested candidates should submit a resume and cover letter detailing relevant experience. Powered by JazzHR uidn WZdLDX
    $75k-124k yearly est. 13d ago
  • Audi Brand Specialist

    Delta Imports

    Marketing consultant job in Grand Rapids, MI

    Job Description Join Delta Imports as a Full-Time Audi Brand Specialist and immerse yourself in a dynamic automotive culture right in Grand Rapids, MI. This onsite position offers a unique opportunity to represent a prestigious brand known for its innovation and luxury, allowing you to showcase your expertise while working closely with customers. Engage with fellow professionals in a fun and energetic environment, where high performance and customer-centricity thrive. Be part of a team that values humility and integrity while solving problems and exceeding customer expectations. Your journey here will not only fulfill your passion for cars but also let you grow both personally and professionally. You will be provided great benefits such as Medical, Dental, Vision, 401(k), Life Insurance, Health Savings Account, Flexible Spending Account, Competitive Salary, Paid Time Off, and Employee Discounts. Day to day as a Audi Brand Specialist As an Audi Brand Specialist at Delta Imports, your day-to-day expectations will revolve around providing exceptional customer service and showcasing the Audi brand's luxury offerings. You will engage with customers to understand their needs, conduct product demonstrations, and facilitate test drives. Expect to manage the sales process from initial contact through to closing, ensuring a smooth and enjoyable experience for every client. Your schedule will be from Monday to Saturday, with a designated day off during the week to maintain a healthy work-life balance. You will collaborate with a vibrant team, participating in daily briefings to align on goals and strategies. Additionally, you will keep up-to-date with product knowledge and industry trends to effectively address customer inquiries. Each day presents a new opportunity to connect with automotive enthusiasts and elevate their experience with the Audi brand. Would you be a great Audi Brand Specialist? To thrive as an Audi Brand Specialist at Delta Imports, several key skills and qualifications are essential. A background in customer service is crucial, as you will be the primary liaison between the brand and potential customers. Remarkable communication skills will enable you to articulate the unique features and benefits of Audi vehicles, ensuring a compelling and informative experience for every client. A proven track record of achieving or exceeding sales goals showcases your ability to connect with customers and drive results in a competitive environment. Familiarity with automotive sales tools and software will also enhance your efficiency in managing customer interactions and sales processes. Finally, a valid driver's license is necessary to conduct test drives and provide clients with a comprehensive understanding of Audi's exceptional performance. These skills will equip you to deliver an outstanding customer experience while fostering long-term relationships. Knowledge and skills required for the position are: Prior experience working with customers and providing an exceptional experience. Remarkable communication and customer service skills. Proven track record of achieving or over-achieving on sales goals. Valid driver's license. Our team needs you! Apply Today! We would be happy to have you as part of our team!
    $52k-95k yearly est. 6d ago
  • Direct Marketing Associate - Greater Michigan, Grand Rapids, MI

    Andersen Corporation/Renewal By Andersen

    Marketing consultant job in Grand Rapids, MI

    Renewal by Andersen is the full-service replacement window division of Andersen Corporation. We are united by the common goal of making a difference in the lives of our homeowners and the communities we serve. We are looking for a Direct Marketing Associate in and around the Greater Michigan and Grand Rapids area! Renewal by Andersen is looking for an accomplished, driven, and collaborative Direct Marketing Associate to help perfect our customer's experience in upgrading their homes. Want to join our team? This position earns uncapped incentive from sales appointments generated in addition to base pay. Successful candidates are expected to earn over $80,000 on-target earnings (OTE) in the first year. Base pay starts at $20 an hour and is based on several factors including but not limited to work experience, education, geographic location, certifications, etc. Your recruiter can share more about the specific compensation package for your preferred role during the hiring process. PURPOSE: This position is responsible for engaging in generating highly qualified leads by engaging in door-to-door canvassing. While doing so it is the responsibility of the canvasser to record accurate data regarding the information of prospective customers, and the targeted market area. Individuals in this role will be eligible for a base monthly driving incentive with variable mileage reimbursement. As an innovative and industry-leading organization, we think of benefits more broadly. From your health care to your work environment, to your development and quality of life, we think beyond basic benefits to provide a total rewards package including, but not limited to: • Medical/Dental/Vision/Life Insurance • Health Savings Account contributions • Paid holidays plus PTO • 401(k) plan & contributions • Professional development & tuition reimbursement opportunities • A culture that supports work-life balance • An environment where collaboration is key • Volunteer opportunities - on company time • Environmentally conscious business decisions • 10,000+ employees and career opportunities nationwide Responsibilities: • Vigorously and diligently work to generate leads while engaging in door-to-door campaigning in assigned territory generating qualified sales opportunities as instructed by the Canvassing Program Manager • Transport self to assigned territory and work independently to while representing Renewal by Andersen at all times with the utmost degree of professionalism. • Utilize Renewal by Andersen mapping program, and business applications, to accurately keep records on house-to-house information and data tracking. • Be courteous, neat, clean and in proper uniform with required municipality permitting at all times and attend company meetings as required. • Communicate with Canvassing Program Manager ideas that can improve effectiveness of the canvassing program policies of Renewal by Andersen. • Master Renewal by Andersen methodology, product, and current promotional offerings. Become a Signature Service expert Qualifications: • High School Diploma or equivalent required or 2 years experience • Valid Drivers License with a clean driving record • Minimum age of 21 to be covered under company driving insurance policy • Reliable transportation to navigate through territory • Strong verbal communication skills • Goal-oriented and self-motivated • Able to navigate through multiple platforms on tablets • Physically able to stand and walk 3 to 5 miles a day CULTURE AND BENEFITS: Our vision is to make the world a better place by living up to the promise that everyone benefits from their association with Andersen. We're committed to making a difference through challenging ourselves each day, recognizing and rewarding success, taking pride in our work and honoring a legacy built on doing the right thing. There is great respect for life outside work so that you can bring your best self to work. By applying to this job, I agree that I may be contacted at the number submitted, including by autodialed calls and texts, for informational and all other purposes by Renewal by Andersen, and its affiliated companies (collectively, “RbA”). Andersen has set a profit-sharing target of $3500 per eligible employee, prorated as appropriate. Profit sharing will be paid out in quarterly installments to provide eligible employees with payments throughout the year, with payment amounts tied to quarterly operating profit performance. Andersen Corporation will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of all applicable federal, state and local laws
    $80k yearly Auto-Apply 60d+ ago
  • Business Coach / Consultant, Exit Strategy (MI)

    Exit Factor

    Marketing consultant job in Grand Rapids, MI

    Exit Factor is Expanding Their Already Successful Team! You must be located in Grand Rapids and Lansing, MI to apply for this position. We are hiring in the Grand Rapids and Lansing, MI markets only. What is Exit Factor? Exit Factor is a business consulting firm. Our passion is helping small to medium size businesses increase their profit, efficiency, and value of their business to prepare for the sale of the company in the future. We do this through business valuations, 1:1 consulting, and online programs. We work with companies between $0 - $30 million in revenue across the United States in various industries. We are a small team ourselves but owned by a large global organization. We have the feel of a small business with the resources of a multinational company. What the Job Is: Our Business Coaches and Consultants work with small to mid-sized business owners to help them increase their companies' profit, efficiency, and value. Our consultants engage with new leads, convert them to clients, and work with those clients in 1:1 sessions based on our proprietary method and system. We have a full training and certification program and provide house leads and an automation/nurture system designed to increase your efficiency. A career with our firm allows you to assist small to medium-sized business owners in preparing their companies for sale by increasing the value of their businesses. In this position, you will have the chance to interact with numerous businesses across hundreds of industries, gaining knowledge and learning not accessible in most positions. Day to Day responsibilities include: Meeting with potential Exit Factor members. Conducting 1:1 consulting sessions with clients following the Exit Factor system. Providing additional resources in our online curriculum to enhance sessions. Participating in initial training and certification and continuing education. Why Join Now? We have recently expanded Exit Factor with referral relationships with more than 100 partners across the U.S. The small business sales market has never been better, with no limits in an untapped market. A career with ultimate flexibility: design your schedule and work remotely. The support and resources of a large-scale global company with a small business and family feel. Mentorship and resources from the top professionals in the country with a fully trained shared services team for support. Working with industry leaders with a true entrepreneurial spirit and growth mindset. Ability to expand and contract your work as necessary: scale from micro to full time hours. Think you have what it takes? Our ideal candidate: Preferred related experience: personal exit or sale experience, previous business consulting/coaching, and related exit strategy or M&A experience Computer proficiency is required, including conducting Zoom presentation meetings. Some experience in a customer-facing role or a love for customer interaction. Exceptional verbal and written communication with particularly strong phone skills. Enthusiasm for entrepreneurship and business. Entrepreneurial mindset: a proactive, driven, strong desire to succeed, competitive, committed to accomplishing objectives, opportunistic. Time management and organizational skills. Knowledge of the following technology systems or ability to figure it out: Microsoft Office Suite, CRM, Zoom, Slack. About Us Exit Factor™ offers a proven method that helps small to mid-size business owners maximize their company's value. Through one-on-one consulting services and online programs, the trusted advisors at Exit Factor teach entrepreneurs how to successfully improve their company's profitability, efficiency, value, and ultimately ability to exit. Exit Factor is part of the consulting division within the United Franchise Group™ (UFG) family of brands. Benefits and Growth Proven and proprietary consulting system. Initial training and certification. Continuing education and training with a community of other consultants. Design your own schedule. Ongoing training and support We believe our culture creates a unique work environment where like-minded individuals can thrive, grow, and support each other. If this sounds like a match for you, we invite you to complete our application and questionnaire. We look forward to speaking with you! This is a 1099 contract position. Payment is commission only + share of revenue managed.
    $79k-120k yearly est. Auto-Apply 60d+ ago
  • Marketing Specialist III

    Espec North America 3.6company rating

    Marketing consultant job in Hudsonville, MI

    Who we are ESPEC North America (ENA) is partner in environmental and accelerated reliability test chambers and solutions with a long history and deep expertise in making the world a better place through better quality, higher reliability products. Mission We continually aim to grow and evolve by building mutually responsive, innovative partnerships with our customers, vendors, and strategic allies, and creating opportunities for our team members. Our cornerstone is to be the most reliable and accessible supplier of testing solutions. Exciting news! We're looking for a Marketing Specialist to join our Marketing Department. Working Schedule: 8:00AM-5:00PM Monday - Friday Essential Duties and Responsibilities · Independently executes assigned marketing programs that support sales growth and brand engagement under the guidance of the Marketing Manager. · Develops and maintains high-quality marketing collateral programs to ensure materials are current and engaging. · Manages multi-channel campaign calendars and coordinates content execution across email, web, and social. · Develops campaign assets (copy, graphics) and publishes content aligned with approved messaging and branding. · Develops sales and marketing literature. · Maintains and replenishes marketing literature stock. · Continuously Improves Promotional Programs and Items to advance the Company/Brand in the Marketplace. · Executes CMS website updates; identifies issues and opportunities and recommends enhancements to the Marketing Manager. · Tracks campaign performance and provides intermediate data analysis to identify trends and recommend optimization. · Determines photography needs and coordinates appropriate photography sessions. · Coordinates photography sessions and performs advanced photo editing for digital and print materials. Participates in product improvement and development programs in coordination with Engineering and Sales. · Coordinates cross-functional efforts with Sales, Service, and Engineering to ensure alignment and accuracy in messaging and tools. · Leads the development and optimization of website content, layout, functionality, and performance, leveraging internal and external resources to gain a competitive edge. · Manages inventory of promotional items and maintains company store offerings. Develops and plans for future enhancements to the company store. · Serves as a primary tactical contact for contractors and vendors executing marketing initiatives under the direction of the Marketing Manager. · Develops key skills and experience through active participation in trade shows and sales meetings. · Develops and maintains strong product knowledge to accurately support communications. · Carries out sales event planning and coordination. · Handles booth display upgrades and redesigns. · Manages and maintains ISO and Quality Processes. · Interfaces with third-party contract services that support marketing functions. · Conducts market research, analyzes data, and prepares reports. · Moderate travel is required. · Regular physical attendance is required. Other Duties as assigned Requirements Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability that may be necessary for this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Education · Bachelor's degree in sales, marketing, communications, general business or technical is required. Skills and Experience · Minimum of 7 years of sales or marketing experience in a B2B or manufacturing environment is required. · High-level computer skills required including the use of Microsoft Office (Word, Excel- pivot tables, PowerPoint, email). · Proficient in CMS platforms (Expression Engine preferred), ERP and CRM systems (NetSuite preferred), and digital publishing tools (Hubspot, Hootsuite, or equivalent). Experience should include database manipulation (ad hoc reporting, custom formulas), and website development (including HTML). · Strong written communication and content creation skills required. · Demonstrated ability to analyze performance data and translate insights into recommendations. · Experience coordinating with external vendors or contractors. · Advanced design and photo editing skills. Intermediate video editing skills. · Demonstrated ability to manage multiple priorities and deadlines. · General knowledge of ESPEC products preferred. Competencies · Content Creation: Writes, edits, and proofs compelling marketing content for campaigns, events, and digital platforms. · Program Coordination: Manages day-to-day execution of marketing programs independently and updates stakeholders proactively. · Digital Execution: Executes CMS updates, email campaigns, and social publishing accurately and efficiently. · Analytics & Reporting: Tracks performance metrics, identifies trends, and provides optimization recommendations to the Marketing Manager. · Brand Application: Ensures messaging and visuals align with established brand standards across all deliverables. · Vendor Coordination: Acts as a primary communication point with contractors and vendors executing marketing initiatives under Manager direction. · Market Research: Gathers competitive intelligence, provides data-backed insights, and communicates implications for Marketing programs. · Technical Skills: Proficient in Microsoft Office Suite and familiar with CRM, CMS, and digital publishing tools. · Design Skills: Demonstrates photo editing, graphic design, and video editing competency to support campaign creation. · Continuous Learning: Seeks feedback to improve performance; pursues training and development opportunities; strives to continuously build knowledge and skills; shares expertise with others. · Job Knowledge: Exhibits ability to learn and apply new skills; displays understanding of how the job relates to others; uses resources effectively. · Problem Solving: Follows ESPEC's problem-solving process; works well in group problem solving situations, encourages problem solving in subordinate groups; shows leadership in using problem solving. · Communications: Exhibits good listening and comprehension; keeps others adequately informed. · Cooperation: Exhibits tact and consideration; offers assistance and support to co-workers; works cooperatively in group situations. · Oral Communication: Speaks clearly and persuasively in positive or negative situations; responds well to questions; participates in meetings. · Teamwork: Gives and welcomes feedback; contributes to building a positive team spirit; puts success of team above own interests; supports everyone's efforts to succeed. · Dependability: Decides direction; takes responsibility for own actions; completes tasks on time or notifies appropriate person with an alternate plan. · Quality: Demonstrates accuracy and thoroughness; monitors own work to ensure quality. · Quantity: Meets productivity standards; completes work in a timely manner. Language Skills · Ability to read and comprehend multiple step instructions (in the English language), short correspondence, and memos. · Ability to read, analyze, and interpret general business communications and product specifications. · Ability to create data-driven reports and business correspondence. · Ability to effectively present information and respond to questions from groups of Employees, Managers, Sales Reps, Distributors, Affiliated Companies, and Clients. Interaction is most common with Sales, Marketing and Engineering Professionals. Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. · While performing the duties of this Job the employee is regularly required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. · The employee is occasionally required to bend at the waist and climb or balance. · The employee is occasionally required to stoop, kneel, crouch, or crawl. · The employee must frequently lift and/or move up to 25 pounds. · The physical demands of this role include moderate travel and interaction with key cross-functional team members in the Michigan and Colorado facilities. Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. · While performing the duties of this Job, the employee is occasionally exposed to moving mechanical parts. · The noise level in the work environment is usually quiet. · This role will be classified as a Hybrid Job. · The role requires a significant amount of in-person attendance at one of the operating facilities. Some amount of remote work may be acceptable but will be determined by the job demands. Guiding Principles To perform the job successfully, an individual will demonstrate the following Guiding Principles: · Respect: For people, cultures, and the environment · Improvement: Continuously develop and refine our work processes · Safety: Prioritize the well-being of employees and customers · Effectiveness: Work in the most cost-effective and productive way · Innovation: Embrace new challenges to deliver optimal solutions · Lawfulness: Comply with all applicable laws wherever we operate · Ownership: Take initiative, act responsibly, and be accountable · Urgency: Respond promptly to co-workers and customers · Delivery: Set clear expectations and follow through on commitments · Open-Mindedness: Stay curious, adaptable, and receptive to new ideas Salary Description $70,000+
    $70k yearly 11d ago
  • Director of Marketing

    Gun Lake Tribal Gaming

    Marketing consultant job in Wayland, MI

    Responsible for planning and execution of all marketing communications programs that support Gun Lake Casino Resort's business objectives to deliver gaming volumes, market share, and return on investment. About Us: At Gun Lake Casino Resort, every Team Member is an ambassador, essential to the success of our company and our culture. We expect that all Team Members take personal ownership in ensuring that everything they do is in the best interest of Gun Lake Casino Resort and embody the core values of the Seven Grandfather Teachings: Love : Love your brothers and sisters and share with them. Truth : Be true in everything you do. Be true to yourself and to your fellow Humans. Respect : You must give respect if you expect respect. Respect everyone, all persons, and all the things created. Bravery : To do what is right, even in the most difficult of times. Honesty : Be honest in every action and provide good feelings in your heart. Wisdom : We cherish knowledge; wisdom is used for the good of the people. Humility : Know that you are equal to everyone else, no better, no less. In this Role: Collaborate with property executives on strategic development, direction, and implementation of all marketing activities, including but not limited to, database marketing, advertising, public relations, promotions, entertainment, player development, and special events. Directly oversee the revenue and growth and operation of the property's Gift Shop. Create, implement, and manage strategic and effective marketing plans that coincide with revenue-generating departments' goals and objectives. Lead the internal team and external agencies in developing and maintaining brand identity through direct mail, social media, digital, television, print, out-of-home, and radio. Utilize and/or acquire data to make informed decisions while maintaining the financial and reputational success of the property. Participates in budget development and monitors marketing spending. Responsible for proper audit trails and regulatory compliance. Represents the property in a professional capacity at external functions, special events, concerts, promotions, etc. Leads in communicating marketing plans to external departments and ensuring the property management team is fully aware of upcoming marketing events. Mentor, coach, and discipline Marketing Team Members based on their individual developmental needs. Responsible for always practicing, supporting, and promoting Gun Lake Casino Resort's “Unsurpassed Service Standards.” Maintain a high level of personal integrity on and off duty. Practice teamwork, support fellow Team Members, and create an energized, positive, team-oriented work environment. Interact with Guests in a friendly and courteous manner and handle all Guest opportunities. Must be able to effectively communicate both written and verbally with Guests, Team Members, and Management. Maintain excellent grooming and uniform standards. All other duties as assigned. Essential Qualifications: Must be 21+ years of age. Bachelor's Degree with a concentration in advertising, business, marketing, or hospitality/casino management required. Experience in lieu of a degree may be considered. Must have a minimum of ten (10) years of combined gaming/hotel/ hospitality experience. Must have a minimum of five (5) years of management experience in a casino marketing department; at a resort/gaming property that comprises of at least 1800 slots, 40 tables, 750 Team Members, and multiple food and beverage outlets. Must possess a strong, outgoing, enthusiastic, and friendly personality with a demonstrated ability to logically plan, organize, can complete work. Ability to respond and communicate effectively to sensitive inquiries and complaints. Superior business skills including the use of data to drive decision making and strong communication and organizational skills. Highly responsible with the ability to meet deadlines with a high sense of urgency. Must be dependable and flexible with work schedule. Must be able to gaming license through the Gun Lake Tribal Gaming Commission. Physical Requirements: Requires normal, corrective vision range, the ability to see color, and the ability to distinguish letters, numbers, and symbols. Must have the manual dexterity to operate job-related equipment. Ability to sit, walk, stand, run, and climb stairs for the duration of shift. Must have the ability to access all properties and areas. Must be able to lift up to 50 lbs. with or without assistance. Ability to read, write, and input data into the computer. Ability to stoop, crouch and kneel. Work Conditions: Work is typically in an office environment; however, additional work areas may be unusually hot, cold, and/or noisy and may contain second-hand smoke. Tasks may be required to be performed from a sitting or non-sitting position in a confined area. Team Members may be required to stand, walk, lift, reach, push, pull, and grasp. Disclaimer and Conditions of Employment: The above statements are intended to describe the general nature and level of work being performed by persons assigned to this job. These statements are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All applicants must be able to demonstrate their US work authorization during the employment verification process. The pre-employment process also requires the ability to pass a criminal background investigation, and drug test. Indian Preference: The Match-E-Be-Nash-She-Wish Band of Pottawatomi Indians abides by Native American preference in its hiring and employment policies. Gun Lake Tribal Gaming Authority reserves the right to make changes to the above job description as necessary.
    $74k-123k yearly est. Auto-Apply 6d ago
  • Entry Level Marketing Specialist

    Hustle Notice Biz

    Marketing consultant job in Grand Rapids, MI

    Department Dezign Comm Employment Type Full Time Location Grand Rapids, MI Workplace type Onsite Compensation $17.80 - $24.50 / hour Key Responsibilities Skills, Knowledge and Expertise Benefits About Iris Comm Lab We specialize in delivering innovative solutions and exceptional services to meet the diverse needs of our clients. With a strong commitment to quality and customer satisfaction, we strive to exceed expectations and drive success in every project we undertake.
    $17.8-24.5 hourly 60d+ ago
  • Marketing Coordinator

    Captura Hall

    Marketing consultant job in Grand Rapids, MI

    About Us At Captura Hall, we believe that impactful advertising goes beyond promotion-it's about creating meaningful connections between brands and their audiences. Our team specializes in innovative strategies that combine creativity with data-driven insights, helping businesses thrive in a competitive market. With a culture built on collaboration and growth, we empower our team to reach their full potential while delivering exceptional results for our clients. Job Description We are seeking a Marketing Coordinator to support our growing team. This role will play a vital part in planning, executing, and monitoring marketing initiatives across multiple platforms. The ideal candidate will be detail-oriented, proactive, and passionate about driving brand awareness and business growth. Responsibilities Coordinate and execute marketing campaigns across digital and traditional channels. Support the development of promotional materials, presentations, and reports. Assist with event planning, trade shows, and community engagement activities. Track campaign performance and prepare metrics-based reports. Collaborate with cross-functional teams to ensure brand consistency. Manage day-to-day administrative tasks within the marketing department. Qualifications Qualifications Bachelor's degree in Marketing, Communications, or a related field. 1-3 years of experience in a marketing or communications role. Strong organizational and project management skills. Proficiency in Microsoft Office Suite and familiarity with marketing tools (CRM, analytics platforms, etc.). Excellent written and verbal communication abilities. Ability to multitask and work effectively under deadlines. Additional Information Benefits Competitive salary: $66,000 - $70,000 per year. Opportunities for professional growth and career advancement. Health, dental, and vision insurance. Paid time off and holidays. Supportive and collaborative work environment. Skill development and training programs.
    $66k-70k yearly 60d+ ago

Learn more about marketing consultant jobs

How much does a marketing consultant earn in Wyoming, MI?

The average marketing consultant in Wyoming, MI earns between $40,000 and $107,000 annually. This compares to the national average marketing consultant range of $44,000 to $112,000.

Average marketing consultant salary in Wyoming, MI

$66,000
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