Marketing coordinators are important for any company. If you don't get word out about your company, how do you expect customers to come around? That's where marketing coordinators come into play. And it's also why their job is so important.
Marketing coordinators have a special skill. They can analyze market trends to determine exactly who their target audience is and how to appeal to them. It's truly a gift, and honestly, they seem a little nonhuman for that skill at times. But all of this helps the company attract more clients and get their name out there. Again, can't stress how important marketing coordinators are.
This job can come with a bit of stress, especially since it's an important position. But also because you have to stay ahead of your competitors. Sometimes you'll have to guess if a promotional product will hit well with your target audience. And most of the times it does. But sometimes a product will flop and that brings on a whole new kind of stress.
There is more than meets the eye when it comes to being a marketing coordinator. For example, did you know that they make an average of $21.69 an hour? That's $45,112 a year!
Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.
There are certain skills that many marketing coordinators have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.
When it comes to the most important skills required to be a marketing coordinator, we found that a lot of resumes listed 6.7% of marketing coordinators included customer service, while 6.3% of resumes included company website, and 5.8% of resumes included powerpoint. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the marketing coordinator job title. But what industry to start with? Most marketing coordinators actually find jobs in the hospitality and retail industries.
If you're interested in becoming a marketing coordinator, one of the first things to consider is how much education you need. We've determined that 67.9% of marketing coordinators have a bachelor's degree. In terms of higher education levels, we found that 15.9% of marketing coordinators have master's degrees. Even though most marketing coordinators have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a marketing coordinator. When we researched the most common majors for a marketing coordinator, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on marketing coordinator resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a marketing coordinator. In fact, many marketing coordinator jobs require experience in a role such as marketing internship. Meanwhile, many marketing coordinators also have previous career experience in roles such as internship or marketing assistant.