Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.
Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.
Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.
Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.
Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.
Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.
Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.
Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.
Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.
Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.
|Job Title||Company||Location||Start Date||Salary|
|Marketing Coordinator||Home Medical Equipment of Fort Worth, LLC||North Richland Hills, TX||Apr 24, 2015||$114,234|
|Asia Group Marketing Coordinator||Resorttrust Hawaii, LLC||Urban Honolulu, HI||Sep 26, 2016||$113,984|
|Route/Marketing Coordinator||EZR Packing Corp||Springfield, NY||May 24, 2016||$112,445|
|Marketing Coordinator||Bk House, LLC||New York, NY||Oct 11, 2016||$108,493|
|Power Marketing Coordinator||South Mississippi Electric Power Association||Hattiesburg, MS||Jan 20, 2016||$91,811|
|Marketing Coordinator||Angela & ROI, LLC||Brookline, MA||Oct 22, 2015||$87,500|
|Marketing Coordinator||Hendrickson USA, LLC||Woodridge, IL||Jul 29, 2015||$86,445|
|Social Media and Marketing Coordinator||Ivywise, LLC||New York, NY||Nov 23, 2016||$86,000|
|China Marketing Coordinator||Cortelco Inc.||Corinth, MS||Jun 10, 2015||$85,134|
|Resident Marketing Coordinator||JK Residential Services, Inc.||Los Angeles, CA||Sep 20, 2015||$84,000|
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