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Become A Marketing Coordinator

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Working As A Marketing Coordinator

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $60,602

    Average Salary

What Does A Marketing Coordinator Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Marketing Coordinator

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Marketing Coordinator Jobs

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Marketing Coordinator Career Paths

Marketing Coordinator
Account Executive Sales Manager Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Marketing Consultant Digital Marketing Consultant
Digital Marketing Strategist
6 Yearsyrs
Marketing Analyst Marketing Specialist Marketing Manager/Project Manager
Digital Project Manager
6 Yearsyrs
Marketing Specialist Marketing Director
Director Of Digital Marketing
10 Yearsyrs
Communications Manager Web Content Manager Web Manager
Ecommerce Manager
7 Yearsyrs
Marketing Director Event Manager
Events Marketing Manager
5 Yearsyrs
Product Manager Marketing Consultant
Head Of Marketing
6 Yearsyrs
Product Manager Business Manager Account Coordinator
Marketing Account Manager
5 Yearsyrs
Account Manager Account Executive Marketing Manager
Marketing And Operations Manager
6 Yearsyrs
Marketing Communications Manager Marketing Program Manager
Marketing Campaign Manager
5 Yearsyrs
Sales Manager Marketing Consultant
Marketing Lead
6 Yearsyrs
Marketing Manager Marketing Communications Manager
Marketing Program Manager
7 Yearsyrs
Marketing Analyst Product Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Marketing Communications Manager Communications Manager Social Media Manager
Marketing/Social Media Manager
5 Yearsyrs
Account Manager Sales Manager Marketing Manager
Online Marketing Manager
5 Yearsyrs
Account Executive Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Marketing Manager Marketing Director
Senior Director Of Marketing
12 Yearsyrs
Marketing Specialist Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
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Do you work as a Marketing Coordinator?

Help others decide if this is a good career for them

Average Length of Employment
Top Employers Before
Internship 11.3%
Manager 2.4%
Top Employers After
Manager 3.0%
Owner 2.8%
Consultant 2.7%

Do you work as a Marketing Coordinator?

Marketing Coordinator Demographics

Gender

Female

71.6%

Male

26.6%

Unknown

1.8%
Ethnicity

White

60.8%

Hispanic or Latino

16.0%

Black or African American

10.9%

Asian

8.6%

Unknown

3.8%
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Languages Spoken

Spanish

50.2%

French

13.2%

Mandarin

4.5%

German

4.4%

Chinese

4.1%

Italian

4.0%

Portuguese

3.9%

Japanese

2.7%

Korean

2.4%

Russian

2.3%

Cantonese

1.4%

Hindi

1.2%

Arabic

1.1%

Tagalog

0.9%

Vietnamese

0.8%

Polish

0.8%

Greek

0.6%

Swedish

0.5%

Hebrew

0.5%

Armenian

0.4%
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Marketing Coordinator Education

Schools

University of Phoenix

12.4%

University of Central Florida

6.5%

New York University

5.5%

Florida State University

5.4%

University of Texas at Austin

5.2%

Temple University

5.0%

Michigan State University

4.9%

Northeastern University

4.8%

University of Florida

4.5%

Pennsylvania State University

4.5%

San Diego State University

4.5%

University of Houston

4.4%

Florida International University

4.2%

University of Washington

4.2%

University of Colorado at Boulder

4.1%

DePaul University

4.0%

Texas State University

4.0%

University of Alabama

4.0%

Southern New Hampshire University

4.0%

George Mason University

4.0%
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Majors

Business

23.1%

Marketing

22.3%

Communication

14.3%

Public Relations

5.7%

Management

5.1%

Graphic Design

4.1%

English

3.5%

Journalism

3.2%

Psychology

2.8%

Advertising

2.4%

Political Science

1.7%

Fine Arts

1.6%

Kinesiology

1.5%

Finance

1.4%

Liberal Arts

1.4%

Business Communications

1.3%

Education

1.2%

Sociology

1.1%

Writing

1.1%

Health Care Administration

1.0%
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Degrees

Bachelors

61.1%

Masters

17.4%

Other

12.4%

Associate

4.4%

Certificate

3.3%

Doctorate

0.6%

Diploma

0.4%

License

0.3%
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Internship
Temporary

Real Marketing Coordinator Salaries

Job Title Company Location Start Date Salary
Marketing Coordinator Home Medical Equipment of Fort Worth, LLC North Richland Hills, TX Apr 24, 2015 $114,234
Asia Group Marketing Coordinator Resorttrust Hawaii, LLC Urban Honolulu, HI Sep 26, 2016 $113,984
Route/Marketing Coordinator EZR Packing Corp Springfield, NY May 24, 2016 $112,445
Marketing Coordinator Bk House, LLC New York, NY Oct 11, 2016 $108,493
Power Marketing Coordinator South Mississippi Electric Power Association Hattiesburg, MS Jan 20, 2016 $91,811
Marketing Coordinator Angela & ROI, LLC Brookline, MA Oct 22, 2015 $87,500
Marketing Coordinator Hendrickson USA, LLC Woodridge, IL Jul 29, 2015 $86,445
Social Media and Marketing Coordinator Ivywise, LLC New York, NY Nov 23, 2016 $86,000
China Marketing Coordinator Cortelco Inc. Corinth, MS Jun 10, 2015 $85,134
Resident Marketing Coordinator JK Residential Services, Inc. Los Angeles, CA Sep 20, 2015 $84,000
Marketing Coordinator, Credit Card Marketing Discover Products Inc. Riverwoods, IL Nov 15, 2016 $82,000
Marketing Coordinator Precise Air Systems Inc. Los Angeles, CA Nov 21, 2016 $81,100
Marketing Coordinator Wing On LLC Carson, CA Apr 19, 2016 $78,104
Marketing Coordinator Wing On LLC Carson, CA Jul 20, 2015 $78,104
Marketing Coordinator 14 W Administrative Services, LLC Delray Beach, FL Sep 11, 2015 $55,682
Marketing Coordinator El Chao International Inc. Doral, FL Nov 30, 2015 $55,514
Marketing Coordinator Courtelis Company Miami, FL Dec 09, 2016 $55,200
USA Marketing Coordinator-Uppercut Deluxe Absolute Board Co Inc. Oceanside, CA Aug 24, 2015 $55,000
Marketing Coordinator Kuka Systems North America LLC Sterling Heights, MI Sep 17, 2015 $55,000 -
$65,000
Marketing Coordinator Coty Inc. New York, NY Jul 28, 2015 $55,000
Marketing Coordinator Interparfums Luxury Brands Inc. New York, NY Mar 09, 2016 $55,000
Marketing Coordinator Worlder Inc. New York, NY Sep 17, 2016 $46,060
Marketing Coordinator Univision Management Company New York, NY Aug 30, 2016 $46,000
Licensing & Marketing Coordinator The Joester Loria Group LLC New York, NY Jan 09, 2016 $45,914
Marketing Coordinator Givergy Inc. New York, NY Sep 23, 2016 $45,906
Marketing Coordinator Perkins Eastman Architects DPC New York, NY May 24, 2016 $45,906 -
$50,000

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Top Skills for A Marketing Coordinator

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  1. Company Website
  2. Email
  3. Trade Shows
You can check out examples of real life uses of top skills on resumes here:
  • Developed company website, a comprehensive training manual, promotional videos, sales/technical presentations and collateral material.
  • Implement marketing, advertising and email campaigns; maintain promotional materials inventory; plan trade shows; prepare reports.
  • Designed and managed company trade shows and conferences: designed trade show booths, coordinated events, and designed promotional material.
  • Developed online marketing and advertising using Facebook and Twitter to promote the company.
  • Included but not limited to, marketing systems data entry and report management, marketing product management and marketing form submissions.

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