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Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.Education
Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.Training
Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.Other Experience
Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.
Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.Important Qualities
Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.
Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.
Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.
Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.
Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.
Average Length of Employment
Top Careers Before Marketing Coordinator
Top Careers After Marketing Coordinator
Hispanic or Latino10.9%
Black or African American0.7%
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University of Phoenix12.9%
University of Central Florida6.3%
New York University5.4%
Florida State University5.3%
University of Texas at Austin5.1%
Pennsylvania State University4.8%
Michigan State University4.7%
San Diego State University4.4%
Florida International University4.3%
Southern New Hampshire University4.3%
Texas State University4.3%
University of Florida4.3%
University of Houston4.2%
University of Colorado at Boulder4.1%
University of Alabama4.0%
University of Washington4.0%
Arizona State University3.9%
Unfortunately we don’t have enough data for this section.
|Job Title||Company||Location||Start Date||Salary|
|Marketing Coordinator||Home Medical Equipment of Fort Worth, LLC||North Richland Hills, TX||Apr 24, 2015||$114,234|
|Asia Group Marketing Coordinator||Resorttrust Hawaii, LLC||Urban Honolulu, HI||Sep 26, 2016||$113,984|
|Route/Marketing Coordinator||EZR Packing Corp||Springfield, NY||May 24, 2016||$112,445|
|Marketing Coordinator||Bk House, LLC||New York, NY||Oct 11, 2016||$108,493|
|Power Marketing Coordinator||South Mississippi Electric Power Association||Hattiesburg, MS||Jan 20, 2016||$91,811|
|Marketing Coordinator||Angela & ROI, LLC||Brookline, MA||Oct 22, 2015||$87,500|
|Marketing Coordinator||Hendrickson USA, LLC||Woodridge, IL||Jul 29, 2015||$86,445|
|Social Media and Marketing Coordinator||Ivywise, LLC||New York, NY||Nov 23, 2016||$86,000|
|China Marketing Coordinator||Cortelco Inc.||Corinth, MS||Jun 10, 2015||$85,134|
|Resident Marketing Coordinator||JK Residential Services, Inc.||Los Angeles, CA||Sep 20, 2015||$84,000|
|Marketing Coordinator, Credit Card Marketing||Discover Products Inc.||Riverwoods, IL||Nov 15, 2016||$82,000|
|Marketing Coordinator||Precise Air Systems Inc.||Los Angeles, CA||Nov 21, 2016||$81,100|
|Marketing Coordinator||Wing On LLC||Carson, CA||Apr 19, 2016||$78,104|
|Marketing Coordinator||Wing On LLC||Carson, CA||Jul 20, 2015||$78,104|
|Marketing Coordinator||Kuka Systems North America LLC||Sterling Heights, MI||Sep 17, 2015||$55,000 -
|Marketing Coordinator for International Business||Vitane Pharmaceuticals, Inc.||Congers, NY||Sep 21, 2016||$55,000|
|Global Marketing Coordinator||Coty Inc.||New York, NY||Jul 31, 2015||$55,000|
|Marketing Coordinator||Unidine Corporation||Boston, MA||Sep 09, 2015||$55,000|
|USA Marketing Coordinator-Uppercut Deluxe||Absolute Board Co Inc.||Oceanside, CA||Aug 24, 2015||$55,000|
|Marketing Coordinator||Coty Inc.||New York, NY||Jul 28, 2015||$55,000|
|Marketing Coordinator||Interparfums Luxury Brands Inc.||New York, NY||Mar 09, 2016||$55,000|
|Licensing & Marketing Coordinator||The Joester Loria Group LLC||New York, NY||Jan 09, 2016||$45,914|
|Marketing Coordinator||Perkins Eastman Architects DPC||New York, NY||May 24, 2016||$45,906 -
|Marketing Coordinator||Givergy Inc.||New York, NY||Sep 23, 2016||$45,906|
|Marketing Coordinator||Perkins Eastman Architects PC||New York, NY||May 24, 2016||$45,906 -
|Marketing Coordinator, Global Philanthrophy Circle Network||The Synergos Institute||New York, NY||Sep 01, 2015||$45,851|
|Marketing Coordinator||J.K. Bio, Inc.||Newark, NJ||Sep 20, 2016||$45,580|
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