Marketing coordinators are important for any company. If you don't get word out about your company, how do you expect customers to come around? That's where marketing coordinators come into play. And it's also why their job is so important.
Marketing coordinators have a special skill. They can analyze market trends to determine exactly who their target audience is and how to appeal to them. It's truly a gift, and honestly, they seem a little nonhuman for that skill at times. But all of this helps the company attract more clients and get their name out there. Again, can't stress how important marketing coordinators are.
This job can come with a bit of stress, especially since it's an important position. But also because you have to stay ahead of your competitors. Sometimes you'll have to guess if a promotional product will hit well with your target audience. And most of the times it does. But sometimes a product will flop and that brings on a whole new kind of stress.
Marketing Coordinator Overview
Working as a Marketing Coordinator
There is more than meets the eye when it comes to being a marketing coordinator. For example, did you know that they make an average of $21.69 an hour? That's $45,112 a year!
Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.
What Does a Marketing Coordinator Do
There are certain skills that many marketing coordinators have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.
When it comes to the most important skills required to be a marketing coordinator, we found that a lot of resumes listed 6.7% of marketing coordinators included customer service, while 6.3% of resumes included company website, and 5.8% of resumes included powerpoint. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the marketing coordinator job title. But what industry to start with? Most marketing coordinators actually find jobs in the hospitality and retail industries.
How To Become a Marketing Coordinator
If you're interested in becoming a marketing coordinator, one of the first things to consider is how much education you need. We've determined that 67.9% of marketing coordinators have a bachelor's degree. In terms of higher education levels, we found that 15.9% of marketing coordinators have master's degrees. Even though most marketing coordinators have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a marketing coordinator. When we researched the most common majors for a marketing coordinator, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on marketing coordinator resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a marketing coordinator. In fact, many marketing coordinator jobs require experience in a role such as marketing internship. Meanwhile, many marketing coordinators also have previous career experience in roles such as internship or marketing assistant.
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Marketing Coordinator Career Paths
In addition to switching up your job search, it might prove helpful to look at a career path for your specific job. Now, what's a career path you ask? Well, it's practically a map that shows how you might advance from one job title to another. Our career paths are especially detailed with salary changes. So, for example, if you started out with the role of marketing specialist you might progress to a role such as marketing manager eventually. Later on in your career, you could end up with the title senior director of marketing.
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Tell us your goals and we'll match you with the rights job to get there.
Average Salary for a Marketing Coordinator
Best Paying Cities
Recently Added Salaries
Job TitleCompany  | Company | Start Date | Salary |
|---|---|---|---|
Moo. Property Management Marketing Coordinator Marketing Coordinator | Moo. Property Management Moo. Property Management | 01/30/2021 01/30/2021 | $42,00001/30/2021 $42,000 |
Aerotek Marketing Coordinator Marketing Coordinator | Aerotek Aerotek | 01/29/2021 01/29/2021 | $37,56601/29/2021 $37,566 |
Safari Solutions Marketing Coordinator Marketing Coordinator | Safari Solutions Safari Solutions | 01/28/2021 01/28/2021 | $60,00001/28/2021 $60,000 |
Robert Half Marketing Coordinator Marketing Coordinator | Robert Half Robert Half | 01/27/2021 01/27/2021 | $50,00001/27/2021 $50,000 |
Kimley-Horn and Associates, Inc. Marketing Coordinator Marketing Coordinator | Kimley-Horn and Associates, Inc. Kimley-Horn and Associates, Inc. | 01/27/2021 01/27/2021 | $50,00001/27/2021 $50,000 |
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Marketing Coordinator Resumes
Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a Marketing Coordinator. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.
Learn How To Write a Marketing Coordinator Resume
At Zippia, we went through countless Marketing Coordinator resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.
View Detailed InformationTop Colleges for Marketing Coordinators
1. University of Georgia
Athens, GA • Public
2. University of Pennsylvania
Philadelphia, PA • Private
3. University of Wisconsin - Madison
Madison, WI • Public
4. Stanford University
Stanford, CA • Private
5. Northwestern University
Evanston, IL • Private
6. University of Maryland - College Park
College Park, MD • Public
7. University of Minnesota - Twin Cities
Minneapolis, MN • Public
8. Ball State University
Muncie, IN • Public
9. Purdue University
West Lafayette, IN • Public
10. Howard University
Washington, DC • Private
Top Skills For a Marketing Coordinator
The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 6.7% of marketing coordinators listed customer service on their resume, but soft skills such as analytical skills and communication skills are important as well.
- Customer Service, 6.7%
- Company Website, 6.3%
- Powerpoint, 5.8%
- Email Campaigns, 4.6%
- CRM, 4.0%
- Other Skills, 72.6% See All Marketing Coordinator Skills
Best States For a Marketing Coordinator
Some places are better than others when it comes to starting a career as a marketing coordinator. The best states for people in this position are Rhode Island, New Jersey, New Mexico, and New York. Marketing coordinators make the most in Rhode Island with an average salary of $54,003. Whereas in New Jersey and New Mexico, they would average $53,441 and $50,318, respectively. While marketing coordinators would only make an average of $49,850 in New York, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.
1. Rhode Island
$54,004
Avg. Salary
2. New Jersey
$53,441
Avg. Salary
3. New York
$49,850
Avg. Salary
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