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Become A Marketing Coordinator

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Working As A Marketing Coordinator

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $50,565

    Average Salary

What Does A Marketing Coordinator Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Marketing Coordinator

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Marketing Coordinator jobs

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Marketing Coordinator Career Paths

Marketing Coordinator
Communications Specialist Marketing Specialist
Associate Marketing Manager
5 Yearsyrs
Marketing Consultant Marketing Director
Brand Director
11 Yearsyrs
Sales Manager Office Manager Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Project Manager Program Manager Marketing Manager
Digital Marketing Manager
6 Yearsyrs
Account Manager Sales Manager Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Product Manager Sales Manager Marketing Director
Director Of Digital Marketing
10 Yearsyrs
Project Coordinator Account Manager Marketing Consultant
Head Of Marketing
6 Yearsyrs
Operations Manager Account Executive Marketing Specialist
Marketing Communications Manager
7 Yearsyrs
Marketing Manager
Marketing Director
7 Yearsyrs
Marketing Analyst Product Manager Marketing Consultant
Marketing Lead
6 Yearsyrs
Account Executive Territory Manager Account Manager
Marketing Manager
6 Yearsyrs
Marketing Analyst Marketing Specialist
Marketing Program Manager
7 Yearsyrs
Product Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Marketing Manager General Manager Business Developer
Marketing/Business Development
8 Yearsyrs
Marketing Director Search Engine Optimizer
Online Marketing Manager
5 Yearsyrs
Marketing Specialist Marketing Manager
Product Marketing Manager
7 Yearsyrs
Marketing Specialist Account Manager Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Account Manager Account Executive Marketing Director
Senior Director Of Marketing
13 Yearsyrs
Account Executive Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Sales Manager Senior Account Executive Marketing Director
Vice President Of Marketing & Communications
12 Yearsyrs
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Average Length of Employment
Media Specialist 2.9 years
Marketing Designer 2.6 years
Coordinator 2.6 years
Market Coordinator 2.3 years
Marketing Planner 2.2 years
Marketing Advisor 2.1 years
Marketing Liaison 2.1 years
Marketing Writer 2.1 years
Marketing Analyst 2.1 years
Promoter 2.0 years
Brand Coordinator 1.9 years
Media Promoter 1.8 years
Media Associate 1.7 years
Media Coordinator 1.6 years
Marketer 1.4 years
Top Employers Before
Internship 10.8%
Manager 2.2%
Top Employers After
Manager 2.8%
Owner 2.5%
Consultant 2.5%

Marketing Coordinator Demographics

Gender

Female

71.6%

Male

26.6%

Unknown

1.8%
Ethnicity

White

78.4%

Hispanic or Latino

10.9%

Asian

8.3%

Unknown

1.7%

Black or African American

0.7%
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Languages Spoken

Spanish

49.0%

French

12.8%

Mandarin

4.9%

Chinese

4.7%

German

4.4%

Italian

4.0%

Portuguese

3.9%

Japanese

2.9%

Korean

2.4%

Russian

2.1%

Cantonese

1.5%

Hindi

1.4%

Arabic

1.4%

Vietnamese

0.9%

Tagalog

0.8%

Polish

0.7%

Hebrew

0.6%

Swedish

0.6%

Greek

0.5%

Urdu

0.5%
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Marketing Coordinator Education

Schools

University of Phoenix

12.9%

University of Central Florida

6.3%

New York University

5.4%

Florida State University

5.3%

Temple University

5.1%

University of Texas at Austin

5.1%

Pennsylvania State University

4.8%

Michigan State University

4.7%

Northeastern University

4.5%

San Diego State University

4.4%

Florida International University

4.3%

Southern New Hampshire University

4.3%

Texas State University

4.3%

University of Florida

4.3%

University of Houston

4.2%

University of Colorado at Boulder

4.1%

University of Alabama

4.0%

University of Washington

4.0%

Towson University

3.9%

Arizona State University

3.9%
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Majors

Business

23.7%

Marketing

22.1%

Communication

14.4%

Public Relations

5.5%

Management

5.1%

English

3.5%

Graphic Design

3.4%

Journalism

3.3%

Psychology

3.0%

Advertising

2.3%

Kinesiology

1.7%

Political Science

1.6%

Fine Arts

1.6%

Finance

1.5%

Liberal Arts

1.4%

Business Communications

1.3%

Education

1.3%

Sociology

1.2%

Hospitality Management

1.1%

Health Care Administration

1.1%
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Degrees

Bachelors

60.8%

Masters

17.4%

Other

12.6%

Associate

4.5%

Certificate

3.3%

Doctorate

0.6%

Diploma

0.5%

License

0.3%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Marketing Coordinator Salaries

Job Title Company Location Start Date Salary
Marketing Coordinator Home Medical Equipment of Fort Worth, LLC North Richland Hills, TX Apr 24, 2015 $114,234
Asia Group Marketing Coordinator Resorttrust Hawaii, LLC Urban Honolulu, HI Sep 26, 2016 $113,984
Route/Marketing Coordinator EZR Packing Corp Springfield, NY May 24, 2016 $112,445
Marketing Coordinator Bk House, LLC New York, NY Oct 11, 2016 $108,493
Power Marketing Coordinator South Mississippi Electric Power Association Hattiesburg, MS Jan 20, 2016 $91,811
Marketing Coordinator Angela & ROI, LLC Brookline, MA Oct 22, 2015 $87,500
Marketing Coordinator Hendrickson USA, LLC Woodridge, IL Jul 29, 2015 $86,445
Social Media and Marketing Coordinator Ivywise, LLC New York, NY Nov 23, 2016 $86,000
China Marketing Coordinator Cortelco Inc. Corinth, MS Jun 10, 2015 $85,134
Resident Marketing Coordinator JK Residential Services, Inc. Los Angeles, CA Sep 20, 2015 $84,000
Marketing Coordinator, Credit Card Marketing Discover Products Inc. Riverwoods, IL Nov 15, 2016 $82,000
Marketing Coordinator Precise Air Systems Inc. Los Angeles, CA Nov 21, 2016 $81,100
Marketing Coordinator Wing On LLC Carson, CA Apr 19, 2016 $78,104
Marketing Coordinator Wing On LLC Carson, CA Jul 20, 2015 $78,104
Marketing Coordinator 14 W Administrative Services, LLC Delray Beach, FL Sep 11, 2015 $55,682
Marketing Coordinator El Chao International Inc. Doral, FL Nov 30, 2015 $55,514
Marketing Coordinator Courtelis Company Miami, FL Dec 09, 2016 $55,200
USA Marketing Coordinator-Uppercut Deluxe Absolute Board Co Inc. Oceanside, CA Aug 24, 2015 $55,000
Marketing Coordinator Kuka Systems North America LLC Sterling Heights, MI Sep 17, 2015 $55,000 -
$65,000
Marketing Coordinator Coty Inc. New York, NY Jul 28, 2015 $55,000
Marketing Coordinator Interparfums Luxury Brands Inc. New York, NY Mar 09, 2016 $55,000
Marketing Coordinator Worlder Inc. New York, NY Sep 17, 2016 $46,060
Marketing Coordinator Univision Management Company New York, NY Aug 30, 2016 $46,000
Licensing & Marketing Coordinator The Joester Loria Group LLC New York, NY Jan 09, 2016 $45,914
Marketing Coordinator Givergy Inc. New York, NY Sep 23, 2016 $45,906
Marketing Coordinator Perkins Eastman Architects DPC New York, NY May 24, 2016 $45,906 -
$50,000

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Top Skills for A Marketing Coordinator

CompanyWebsiteEmailCampaignsTradeShowsFacebookDataEntryPressReleasesTwitterCustomerServicePromotionalMaterialsSpecialEventsBusinessDevelopmentMarketResearchLinkedinSEOCRMWebContentPowerpointAdobePhotoshopEventPlanningInternet

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Top Marketing Coordinator Skills

  1. Company Website
  2. Email Campaigns
  3. Trade Shows
You can check out examples of real life uses of top skills on resumes here:
  • Developed training manuals for company website and orchestrated training seminars.
  • Implement marketing, advertising and email campaigns; maintain promotional materials inventory; plan trade shows; prepare reports.
  • Developed and produced posters and brochures for trade shows and mailings.
  • Conducted advertising campaigns on Facebook to expand and increase customer engagement.
  • Assisted marketing team with product development, marketing materials, data entry and administrative tasks as assigned.

Top Marketing Coordinator Employers

Marketing Coordinator Videos

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