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What is a Marketing Coordinator

Marketing coordinators are important for any company. If you don't get word out about your company, how do you expect customers to come around? That's where marketing coordinators come into play. And it's also why their job is so important.

Marketing coordinators have a special skill. They can analyze market trends to determine exactly who their target audience is and how to appeal to them. It's truly a gift, and honestly, they seem a little nonhuman for that skill at times. But all of this helps the company attract more clients and get their name out there. Again, can't stress how important marketing coordinators are.

This job can come with a bit of stress, especially since it's an important position. But also because you have to stay ahead of your competitors. Sometimes you'll have to guess if a promotional product will hit well with your target audience. And most of the times it does. But sometimes a product will flop and that brings on a whole new kind of stress.

There is more than meets the eye when it comes to being a Marketing Coordinator. For example, did you know that they make an average of $22.6 an hour? That's $47,014 a year!

Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.

What Does a Marketing Coordinator Do

There are certain skills that many Marketing Coordinators have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed Analytical skills, Communication skills and Detail oriented.

Learn more about what a Marketing Coordinator does

How To Become a Marketing Coordinator

If you're interested in becoming a Marketing Coordinator, one of the first things to consider is how much education you need. We've determined that 80.4% of Marketing Coordinators have a bachelor's degree. In terms of higher education levels, we found that 7.0% of Marketing Coordinators have master's degrees. Even though most Marketing Coordinators have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a Marketing Coordinator. When we researched the most common majors for a Marketing Coordinator, we found that they most commonly earn Bachelor's Degree degrees or Associate Degree degrees. Other degrees that we often see on Marketing Coordinator resumes include Master's Degree degrees or High School Diploma degrees.

You may find that experience in other jobs will help you become a Marketing Coordinator. In fact, many Marketing Coordinator jobs require experience in a role such as Marketing Internship. Meanwhile, many Marketing Coordinators also have previous career experience in roles such as Internship or Administrative Assistant.

What is the right job for my career path?

Tell us your goals and we'll match you with the right jobs to get there.

And if you’re looking for a job, here are the five top employers hiring now:

  1. Keller Williams Realty Jobs (40)
  2. 3M Jobs (35)
  3. The Walt Disney Company Jobs (64)
  4. Sam's Club Jobs (172)
  5. Aramark Jobs (60)
Average Salary
$47,014
Average Salary
Job Growth Rate
20%
Job Growth Rate
Job Openings
113,296
Job Openings
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Marketing Coordinator Career Paths

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Average Salary for a Marketing Coordinator

Marketing Coordinators in America make an average salary of $47,014 per year or $23 per hour. The top 10 percent makes over $62,000 per year, while the bottom 10 percent under $35,000 per year.
Average Salary
$47,014
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How much should you be earning as an Marketing Coordinator? Use Zippia's Salary Calculator to get an estimation of how much you should be earning.
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12 Marketing Coordinator Resume Examples

Learn How To Write a Marketing Coordinator Resume

At Zippia, we went through countless Marketing Coordinator resumes and compiled some information about how to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

View Marketing Coordinator Resume Examples And Templates

And if you’re looking for a job, here are the five top employers hiring now:

  1. Keller Williams Realty Jobs (40)
  2. 3M Jobs (35)
  3. The Walt Disney Company Jobs (64)
  4. Sam's Club Jobs (172)
  5. Aramark Jobs (60)

Choose From 10+ Customizable Marketing Coordinator Resume templates

Zippia allows you to choose from different easy-to-use Marketing Coordinator templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Marketing Coordinator resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Marketing Coordinator Resume
Marketing Coordinator Resume

Marketing Coordinator Demographics

Marketing Coordinator Gender Distribution

Male
Male
27%
Female
Female
73%

After extensive research and analysis, Zippia's data science team found that:

  • Among Marketing Coordinators, 72.6% of them are women, while 27.4% are men.

  • The most common race/ethnicity among Marketing Coordinators is White, which makes up 71.4% of all Marketing Coordinators.

  • The most common foreign language among Marketing Coordinators is Spanish at 50.6%.

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Marketing Coordinator Education

Marketing Coordinator Majors

21.8 %
20.3 %

Marketing Coordinator Degrees

Bachelors

80.4 %

Associate

8.5 %

Masters

7.0 %

Top Colleges for Marketing Coordinators

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

3. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

4. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

5. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

6. University of Maryland - College Park

College Park, MD • Private

In-State Tuition
$10,595
Enrollment
30,184

7. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

8. Ball State University

Muncie, IN • Private

In-State Tuition
$9,896
Enrollment
15,529

9. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

10. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166
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Online Courses For Marketing Coordinator That You May Like

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Top Skills For a Marketing Coordinator

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 6.7% of Marketing Coordinators listed Customer Service on their resume, but soft skills such as Analytical skills and Communication skills are important as well.

Best States For a Marketing Coordinator

Some places are better than others when it comes to starting a career as a Marketing Coordinator. The best states for people in this position are Rhode Island, New Jersey, New York, and Delaware. Marketing Coordinators make the most in Rhode Island with an average salary of $60,580. Whereas in New Jersey and New York, they would average $60,395 and $56,751, respectively. While Marketing Coordinators would only make an average of $55,580 in Delaware, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Delaware

Total Marketing Coordinator Jobs:
413
Highest 10% Earn:
$74,000
Location Quotient:
2.39
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. North Dakota

Total Marketing Coordinator Jobs:
273
Highest 10% Earn:
$68,000
Location Quotient:
2.13
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Rhode Island

Total Marketing Coordinator Jobs:
209
Highest 10% Earn:
$79,000
Location Quotient:
1.25
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Marketing Coordinators

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Top Marketing Coordinator Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ Marketing Coordinators and discovered their number of Marketing Coordinator opportunities and average salary. Through our research, we concluded that H&R; Block was the best, especially with an average salary of $44,007. State Farm follows up with an average salary of $46,576, and then comes Sam's Club with an average of $47,881. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a Marketing Coordinator. The employers include Grubhub, NBCUniversal, and CO-OP Financial Services

Most Common Employers For Marketing Coordinator

RankCompanyZippia ScoreAverage Marketing Coordinator SalaryAverage Salary
1$85,756
2$51,505
3
3.Social Media Examiner
$49,657
4$48,473
5$47,881
6$47,797

Marketing Coordinator Videos

Becoming a Marketing Coordinator FAQs

How do you describe a marketing coordinator?

A marketing coordinator is described as a person who helps the marketing department design, create, and oversee a marketing project. A marketing coordinator is focused on helping the marketing department develop and execute plans and strategies to accomplish the company's goals.

How long does it take to become a marketing coordinator?

It takes between one to three years to become a marketing coordinator. This position typically requires a four-year bachelor's degree as well as one to three years of marketing experience.

How much do marketing coordinators get paid?

Marketing coordinators get paid $50,000 annually, on average. Entry-level marketing positions start at $36,000, while most experienced workers can make up to $72,000.

The following states provide the highest salaries for marketing coordinators:

What is the difference between a marketing manager and a marketing coordinator?

The difference between a marketing manager and a marketing coordinator is that a marketing manager is a higher-level role than a marketing coordinator. The marketing coordinator is an entry-level position that is responsible for the day-to-day coordination of marketing campaigns. The marketing manager is an experienced position that is responsible for managing the overall direction of marketing campaigns.

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