Marketing coordinator demographics and statistics in the US
Marketing coordinator demographics research summary. Zippia estimates marketing coordinator demographics and statistics in the United States by using a database of 30 million profiles. Our marketing coordinator estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about marketing coordinators after extensive research and analysis:
- There are over 457,094 marketing coordinators currently employed in the United States.
- 72.6% of all marketing coordinators are women, while 27.4% are men.
- The average marketing coordinator age is 36 years old.
- The most common ethnicity of marketing coordinators is White (67.2%), followed by Hispanic or Latino (12.4%), Asian (10.1%) and Black or African American (5.2%).
- Marketing coordinators are most in-demand in New York, NY.
- The technology industry is the highest-paying for marketing coordinators.
- 10% of all marketing coordinators are LGBT.
On this page
Marketing coordinator demographics by:
Marketing coordinator gender statistics
72.6% of marketing coordinators are women and 27.4% of marketing coordinators are men.
- Female, 72.6%
- Male, 27.4%
Marketing coordinator gender ratio
| Gender | Percentages |
|---|---|
| Female | 72.6% |
| Male | 27.4% |
Marketing coordinator gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$47,489
Female income
$45,787
Marketing coordinator gender ratio over time
This data breaks down the percentage of men and women in marketing coordinator positions over time. Currently, 72.6% of marketing coordinators are female.
Marketing coordinator gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 34.57% | 65.43% |
| 2011 | 32.37% | 67.63% |
| 2012 | 32.58% | 67.42% |
| 2013 | 29.59% | 70.41% |
| 2014 | 29.63% | 70.37% |
| 2015 | 31.48% | 68.52% |
| 2016 | 30.82% | 69.18% |
| 2017 | 30.79% | 69.21% |
| 2018 | 29.97% | 70.03% |
| 2019 | 28.83% | 71.17% |
| 2020 | 26.81% | 73.19% |
| 2021 | 27.39% | 72.61% |
Marketing coordinator related jobs gender ratio
We compared marketing coordinators with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Marketing Coordinator | 27% | 73% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Marketing coordinator demographics by race
The most common ethnicity among marketing coordinators is White, which makes up 67.2% of all marketing coordinators. Comparatively, 12.4% of marketing coordinators are Hispanic or Latino and 10.1% of marketing coordinators are Asian.
- White, 67.2%
- Hispanic or Latino, 12.4%
- Asian, 10.1%
- Black or African American, 5.2%
- Unknown, 5.0%
- American Indian and Alaska Native, 0.1%
Marketing coordinator race
| Marketing coordinator race | Percentages |
|---|---|
| White | 67.2% |
| Hispanic or Latino | 12.4% |
| Asian | 10.1% |
| Black or African American | 5.2% |
| Unknown | 5.0% |
| American Indian and Alaska Native | 0.1% |
Marketing coordinator race and ethnicity over time
See how marketing coordinator racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Marketing coordinator race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 76.14% | 5.38% | 7.81% | 8.84% |
| 2011 | 74.44% | 5.38% | 8.24% | 9.80% |
| 2012 | 74.50% | 5.59% | 7.52% | 10.03% |
| 2013 | 74.26% | 5.80% | 6.98% | 10.06% |
| 2014 | 74.58% | 5.23% | 8.15% | 9.50% |
| 2015 | 73.54% | 4.81% | 8.44% | 10.20% |
| 2016 | 71.77% | 5.98% | 8.67% | 11.10% |
| 2017 | 71.74% | 5.84% | 8.74% | 10.72% |
| 2018 | 71.05% | 5.50% | 8.75% | 11.30% |
| 2019 | 71.38% | 5.39% | 8.96% | 11.36% |
| 2020 | 69.48% | 4.84% | 9.04% | 12.22% |
| 2021 | 67.20% | 5.19% | 10.06% | 12.41% |
Marketing coordinator wage gap by race
According to our data, asian marketing coordinators have the highest average salary compared to other ethnicities. Black or african american marketing coordinators have the lowest average salary at $44,706.
| Ethnicity | Salary |
|---|---|
| Unknown | $46,588 |
| White | $47,985 |
| Black or African American | $44,706 |
| Asian | $51,319 |
| Hispanic or Latino | $47,091 |
Average marketing coordinator age
See how the average age of marketing coordinators varies based on ethnicity and gender.
Male
Female
Marketing coordinator age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Marketing coordinator age breakdown
The average age of marketing coordinators is 30-40 years years old, representing 35% of the marketing coordinator population.
Marketing coordinator age breakdown
| Marketing Coordinator Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Marketing coordinator educational attainment
The most common degree for marketing coordinators is bachelor's degree, with 80% of marketing coordinators earning that degree. The second and third most common degree levels are associate degree degree at 8% and associate degree degree at 7%.
- Bachelor's, 80%
- Associate, 8%
- Master's, 7%
- High School Diploma, 2%
- Other Degrees, 3%
Marketing coordinators by degree level
| Marketing coordinator degree | Percentages |
|---|---|
| Bachelor's | 80% |
| Associate | 8% |
| Master's | 7% |
| High School Diploma | 2% |
| Other Degrees | 3% |
Marketing coordinator jobs you might like
Marketing coordinator wage gap by degree level
According to the data, marketing coordinators with a Doctorate degree earn more than those without, at $55,773 annually. With a Master's degree, marketing coordinators earn a median annual income of $55,315 compared to $49,238 for marketing coordinators with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $55,315 |
| Bachelor's Degree | $49,238 |
| Doctorate Degree | $55,773 |
Marketing coordinator employment statistics
Most marketing coordinators work for a private in the media industry.
Company size where marketing coordinators work
Below, you can see the size of companies where marketing coordinators work.
Marketing coordinator jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 4% |
| 50 - 100 employees | 7% |
| 100 - 500 employees | 11% |
| 500 - 1,000 employees | 6% |
| 1,000 - 10,000 employees | 33% |
| > 10,000 employees | 40% |
Marketing coordinator jobs by company type
Employees with the marketing coordinator job title have their preferences when it comes to working for a company. For instance, most marketing coordinators prefer to work at private companies over public companies.
Marketing coordinator jobs by sector
| Company type | Percentages |
|---|---|
| Education | 7% |
| Public | 41% |
| Private | 51% |
| Government | 1% |
Marketing coordinator jobs by industry
The most common industries for marketing coordinators are media, retail and professional.
Marketing coordinator industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 19% |
| Media | 12% |
| Retail | 9% |
| Professional | 8% |
| Hospitality | 8% |
| Manufacturing | 6% |
| Finance | 6% |
| Technology | 5% |
| Education | 5% |
| Construction | 4% |
| Real Estate | 4% |
| Telecommunication | 3% |
| Health Care | 2% |
| Insurance | 2% |
| Pharmaceutical | 1% |
| Transportation | 1% |
| Government | 1% |
| Energy | 1% |
| Non Profits | 1% |
| Start-up | 1% |
Marketing coordinator turnover and employment statistics
Marketing coordinator unemployment rate over time
The unemployment rate for marketing coordinators between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Marketing coordinator unemployment rate by year
| Year | Marketing coordinator unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average marketing coordinator tenure
The average marketing coordinator stays at their job for 1-2 years, based on the 52,517 marketing coordinators resumes in Zippia's database.
Marketing coordinator tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 23% |
| 1-2 years | 39% |
| 3-4 years | 13% |
| 5-7 years | 14% |
| 8-10 years | 5% |
| 11+ years | 5% |
Marketing coordinator LGBT ratio compared to similar jobs
Review the percent of marketing coordinators that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Chief Estimator | 4.41% | 24,116 |
| Operations Logistics Analyst | 8.65% | 90,089 |
| Self-Employed | 8.93% | 6,215 |
| Marketing Coordinator | 10.00% | - |
| Owner, E Commerce Company | 11.05% | 57,386 |
| Complaint Investigations Officer | 11.64% | 56,679 |
| Director Of Capital Giving | 19.25% | 6,717 |
Similar marketing coordinator jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Chief Estimator | 4.41% | 24,116 |
| Operations Logistics Analyst | 8.65% | 90,089 |
| Self-Employed | 8.93% | 6,215 |
| Owner, E Commerce Company | 11.05% | 57,386 |
| Complaint Investigations Officer | 11.64% | 56,679 |
| Director Of Capital Giving | 19.25% | 6,717 |
Foreign languages spoken by marketing coordinators
The most common foreign language among marketing coordinators is Spanish at 50.6%. The second-most popular foreign language spoken is French at 12.4% and Mandarin is the third-most popular at 4.6%.
- Spanish, 50.6%
- French, 12.4%
- Mandarin, 4.6%
- Chinese, 4.5%
- German, 4.3%
- Other, 23.6%
Marketing coordinator languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 50.6% |
| French | 12.4% |
| Mandarin | 4.6% |
| Chinese | 4.5% |
| German | 4.3% |
| Other | 23.6% |
