Marketing Coordinator Statistics in the US

The average employee age for marketing coordinators is 36 years. The marketing coordinator workforce reached a whopping 424,911 in 2020!

Among marketing coordinators, we discovered that 68.3% of them are women, while 27.3% are men. The most common race/ethnicity among marketing coordinators is White, which makes up 69.6% of all marketing coordinators. Comparatively, there are 11.4% of the Hispanic or Latino ethnicity and 10.0% of the Asian ethnicity. Marketing coordinators are also more likely to work at private companies in comparison to public companies. Taking it a step further, marketing coordinators are more likely to find a job in the hospitality industry.

From where do we know all information about marketing coordinator demographics? We analyzed 52,517 marketing coordinators resumes to find out what the average demographics are for the job position. Just to be clear, by demographics we mean the study of population-based factors like age, race, and sex. On top of scouring through resumes, we also took note of job proposals from employers and Census Bureau data. And guess what? We found some pretty interesting information.

Marketing Coordinator Diversity

From race to gender and even age, we found the average demographic information on those who work as marketing coordinators. Keep reading to find out what the results for marketing coordinators were.

Marketing Coordinator Ethnic Breakdown

The most common ethnicity among marketing coordinators is White, which makes up 69.6% of all marketing coordinators. Comparatively, there are 11.4% of the Hispanic or Latino ethnicity and 10.0% of the Asian ethnicity.

Job Title
  • White, 69.6%
  • Hispanic or Latino, 11.5%
  • Asian, 10.0%
  • Black or African American, 5.5%
  • Unknown, 3.2%
  • American Indian and Alaska Native, 0.2%

Foreign Languages Spoken By Marketing Coordinators

The chart below shows that 50.6% of marketing coordinators speak Spanish. The second-most popular foreign language spoken is French at 12.3% and Mandarin is the third-most popular at 4.6%.

Job Title
  • Spanish, 50.6%
  • French, 12.3%
  • Mandarin, 4.6%
  • Chinese, 4.5%
  • German, 4.3%
  • Other, 23.7%

Most Common Degree for Marketing Coordinator

We assessed our data to determine the typical level of education for marketing coordinators. The most common degree for marketing coordinators is bachelor's degree. In fact, 68% of marketing coordinators earn that degree. A close second is master's degree with 16% and rounding it off is associate degree with 7%.

Job Title
  • Bachelors degree, 75%
  • Associate degree, 8%
  • Certificate degree, 7%
  • Masters degree, 7%
  • Other Degrees, 3%

Marketing Coordinator Race And Ethnicity Over Time

Using the Census Bureau data, we found out how the percentage of each ethnic category trended between 2008-2018 among marketing coordinators.

  • White
  • Asian
  • Hispanic or Latino
  • Black or African American

Marketing Coordinator Gender Over Time

This data shows how men and women predominate in the marketing coordinator position over time.

Male
Female
51%
49%
46%
44%
41%
39%
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018

Marketing Coordinator Unemployment Rate Over Time

The Bureau of Labor Statistics came in clutch when it came down to figuring out how the unemployment rate has changed over time. Between 2008 and 2018, this is how the number of marketing coordinators changed.

  • Unemployment rate

Age Based On Ethnicity And Gender

We determined the average age of marketing coordinators based on ethnicity and gender.

Male
Female

Number Of Years On The Job For Marketing Coordinator

By looking over 52,517 marketing coordinators resumes, we figured out that the average marketing coordinator enjoys staying at their job for 1-2 years for a percentage of 39%.

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Less than one year

1-2 years

3-4 years

5-7 years

8-10 years

11+ years

Marketing Coordinator Age Breakdown

This chart breaks down the ages of marketing coordinator employees. Interestingly enough, the average age of marketing coordinators is 40+ years old, which represents 35% of the population.

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20-30 years

30-40 years

40+ years

Comparing The Gender Ratio of Marketing Coordinators with Other Job Titles

We compared this job title with other job titles to see how gender percentages varied. As you can see, grain elevator worker and chief estimator have the biggest difference in gender.

Compare Jobs
Job Titleascdesc
Maleasc
Femaleascdesc
Human Resources Administrative Assistant11%85%
Wedding Coordinator11%83%
Assistant To Human Resources Director12%83%
Marketing Coordinator27%68%
Timber Buyer88%7%
Chief Estimator91%6%
Grain Elevator Worker91%8%
Male
Female
100%
75%
50%
25%
0%
Grain Elevator Worker
Chief Estimator
Timber Buyer
Marketing Coordinator
Assistant To Human Resources Director
Wedding Coordinator
Human Resources Administrative Assistant
0%
25%
50%
75%
100%

Comparing The LGBT Ratio of Marketing Coordinators with Other Job Titles

After finding the gender ratio, we wondered if the percentages of LGBT persons were different as well. Using the data below, you can see how other job titles compare to marketing coordinators.

Compare Jobs
Job Titleascdesc
LGBTasc
Traveling Buyer12.70%
Marketing Coordinator14.22%
Labour Relations Consultant16.05%
Fashion Buyer16.98%
Reinspector19.42%
Commissions Analyst20.62%
Athlete Marketing Agent23.56%

How Much Do Women Make Compared To Man As Marketing Coordinator?

male-income
Male Income
$45,584
female-income
Female Income
$44,632

Marketing Coordinator Income By Gender And Race/Ethnicity

We found interesting that Asian men and Asian women make more money compared to others.

  • Male
  • Female
$48,223
$47,273
$46,322
$45,371
$44,420
$43,470
$42,519
Asian
Black or African American
Hispanic or Latino
White

Marketing Coordinator Income By Race/Ethnicity And Education

This chart shows the impact that education has on the income level of different ethnicities.

All Race and Ethnicity
Educationascdesc
Incomeasc
Bachelor's Degree$46,285
Master's Degree$51,310
Doctorate Degree$51,943

Marketing Coordinator Income By Race/Ethnicity And Education

This chart shows the impact that education has on the income level of different ethnicities.

  • Asian
  • Black or African American
  • Hispanic or Latino
  • White
$54,062
$51,943
$49,825
$47,706
$45,588
$43,470
$41,351
Bachelor's Degree
Master's Degree
Doctorate Degree

Marketing Coordinator Heatmaps

The amount you can make as a marketing coordinator can depend on where you live. For example, the highest salary of marketing coordinators is $76,078. Use our chart to find out where that salary is located.

Where Do Marketing Coordinators Earn The Most?

The map here shows where marketing coordinators earn the highest salaries in the U.S. The darker areas across the 50 states highlight the highest salaries.

Average Salary

Where Are Marketing Coordinators Located?

By looking through more than 52,517 resumes, we found that the most popular places for marketing coordinators are NY, New York and IL, Chicago.

Number of Marketing Coordinators

Where Are Marketing Coordinators In High Demand?

We looked over job openings to determine where in the country marketing coordinators are in the most demand.

Jobs Openings

Marketing Coordinator Employment Statistics

This section highlights the information we gathered about the types of businesses and industries that employ marketing coordinators. We found that the most common company type is private. In addition, the industry that employs the most marketing coordinators is the hospitality industry.

What Percentage Of Marketing Coordinator Jobs Are Remote?

2.3% Remote

Freelance, outsourced or remote workers who spend much of their time working from home.

97.7% On-Site

Some of the vacancies require to stay on-site without possibility of working remotely.

Company Size

We created this chart to show you the average size of companies that typically hire marketing coordinators.

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< 50 employees

50 - 100 employees

100 - 500 employees

500 - 1,000 employees

1,000 - 10,000 employees

> 10,000

The Types Of Companies Marketing Coordinator Work In

Employees with the marketing coordinator job title have their preferences when it comes to working for a company. For instance, most marketing coordinators prefer to work at private companies over public companies.

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Public

Private

Government

Education

Industry Concentration

Just based on the number of employees within each industry, we were able to determine the most common industries that employ marketing coordinators. Those industries include hospitality, retail and media.

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Fortune 500

Retail

Hospitality

Media

Professional

Marketing Coordinator Jobs