Research Summary. Using a database of 30 million profiles, Zippia estimates demographics and statistics for marketing coordinators in the United States. Our estimates are verified against BLS, Census, and current job openings data for accuracy. After extensive research and analysis, Zippia's data science team found that:

  • There are over 457,094 marketing coordinators currently employed in the United States.
  • 72.6% of all marketing coordinators are women, while 27.4% are men.
  • The average age of an employed marketing coordinator is 36 years old.
  • The most common ethnicity of marketing coordinators is White (67.2%), followed by Hispanic or Latino (12.4%), Asian (10.1%) and Black or African American (5.2%).
  • Marketing coordinators are most in-demand in New York, NY.
  • The technology industry is the highest-paying for marketing coordinators.
  • 10% of all marketing coordinators are LGBT.

Marketing Coordinator Statistics By Gender

72.6% of marketing coordinators are women and 27.4% of marketing coordinators are men.

  • Female, 72.6%
  • Male, 27.4%

Marketing Coordinators By Gender

GenderPercentages
Female72.6%
Male27.4%

Gender Pay Gap For Marketing Coordinator

Women Earn 96¢ For Every $1 Earned By Men

male-income
Male Income
$47,489
female-income
Female Income
$45,787

Marketing Coordinator Gender Over Time

This data shows how men and women predominate in the marketing coordinator position over time.

Male
Female
100%
80%
60%
40%
20%
0%
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021

Marketing Coordinator Gender By Year

YearMaleFemale
201034.57%65.43%
201132.37%67.63%
201232.58%67.42%
201329.59%70.41%
201429.63%70.37%
201531.48%68.52%
201630.82%69.18%
201730.79%69.21%
201829.97%70.03%
201928.83%71.17%
202026.81%73.19%
202127.39%72.61%

Marketing Coordinator Male to Female Ratio

We compared this job title with other job titles to see how gender percentages varied. As you can see, timber buyer and chief estimator have the biggest difference in gender.

Job TitleMaleFemale
Wedding Coordinator9%91%
Conference Planning Manager9%91%
Human Resources Administrative Assistant9%91%
Marketing Coordinator27%73%
Electronic Security Specialist94%6%
Chief Estimator95%5%
Timber Buyer97%3%

Marketing Coordinator Statistics By Race

The most common ethnicity among marketing coordinators is White, which makes up 67.2% of all marketing coordinators. Comparatively, there are 12.4% of the Hispanic or Latino ethnicity and 10.1% of the Asian ethnicity.

  • White, 67.2%
  • Hispanic or Latino, 12.4%
  • Asian, 10.1%
  • Black or African American, 5.2%
  • Unknown, 5.0%
  • American Indian and Alaska Native, 0.1%

Marketing Coordinator Race

Marketing Coordinator RacePercentages
White67.2%
Hispanic or Latino12.4%
Asian10.1%
Black or African American5.2%
Unknown5.0%
American Indian and Alaska Native0.1%

Marketing Coordinator Race And Ethnicity Over Time

Using the Census Bureau data, we found out how the percentage of each ethnic category trended between 2010-2019 among marketing coordinators.

  • White
  • Asian
  • Hispanic or Latino
  • Black or African American

Marketing Coordinator Race By Year

YearWhiteBlack or African AmericanAsianHispanic or Latino
201076.14%5.38%7.81%8.84%
201174.44%5.38%8.24%9.80%
201274.50%5.59%7.52%10.03%
201374.26%5.80%6.98%10.06%
201474.58%5.23%8.15%9.50%
201573.54%4.81%8.44%10.20%
201671.77%5.98%8.67%11.10%
201771.74%5.84%8.74%10.72%
201871.05%5.50%8.75%11.30%
201971.38%5.39%8.96%11.36%
202069.48%4.84%9.04%12.22%
202167.20%5.19%10.06%12.41%

Marketing Coordinator Wage Gap By Race

Asian marketing coordinators have the highest average salary compared to other ethnicities. Black or african american marketing coordinators have the lowest average salary at $44,706.
$53,000
$51,000
$49,000
$47,000
$45,000
$43,000
Unknown
White
Black or African American
Asian
Hispanic or Latino
EthnicitySalary
Unknown$46,588
White$47,985
Black or African American$44,706
Asian$51,319
Hispanic or Latino$47,091

Average Age of a Marketing Coordinator

We determined the average age of marketing coordinators based on ethnicity and gender.

Male
Female

Marketing Coordinator Age By Race

RaceMale AgeFemale Age
Unknown3429.5
White3734
Black or African American33.531
Asian3535
Hispanic or Latino3133

Marketing Coordinator Age Breakdown

This chart breaks down the ages of marketing coordinator employees. Interestingly enough, the average age of marketing coordinators is 30-40 years old, which represents 35% of the population.

40+ years

30-40 years

20-30 years


Marketing Coordinator Age

Marketing Coordinator YearsPercentages
40+ years35%
30-40 years35%
20-30 years30%

Types of Marketing Coordinator Degree Levels

The most common degree for marketing coordinators is bachelor's degree 80% of marketing coordinators earn that degree. A close second is associate degree with 8% and rounding it off is master's degree with 7%.

  • Bachelors, 80%
  • Associate, 8%
  • Masters, 7%
  • High School Diploma, 2%
  • Other Degrees, 3%

Marketing Coordinators By Education

Marketing Coordinator DegreePercentages
Bachelors80%
Associate8%
Masters7%
High School Diploma2%
Other Degrees3%

Marketing Coordinator Jobs You Might Like

Marketing Coordinator Wage Gap By Education

Marketing coordinators with a Doctorate degree earn more than those without, at $55,773 annually. With a Masters degree, marketing coordinators earn a median annual income of $55,315 compared to $49,238 for marketing coordinators with an Bachelors degree.
$58,000
$56,000
$54,000
$52,000
$50,000
$48,000
Master's Degree
Bachelor's Degree
Doctorate Degree
EducationSalary
Master's Degree$55,315
Bachelor's Degree$49,238
Doctorate Degree$55,773

Marketing Coordinator Employment Statistics

This section highlights information about where marketing coordinators work. We found most marketing coordinators work for a private company. In addition, the industry that employs the most marketing coordinators is the media industry.

Company Size

We created this chart to show you the average size of companies that typically hire marketing coordinators.

< 50 employees

50 - 100 employees

100 - 500 employees

500 - 1,000 employees

1,000 - 10,000 employees

> 10,000

Marketing Coordinator Jobs By Employer Size

Company SizePercentages
< 50 employees4%
50 - 100 employees7%
100 - 500 employees11%
500 - 1,000 employees6%
1,000 - 10,000 employees33%
> 10,000 employees40%

The Types Of Companies Marketing Coordinator Work In

Employees with the marketing coordinator job title have their preferences when it comes to working for a company. For instance, most marketing coordinators prefer to work at private companies over public companies.

Education

Public

Private

Government

Marketing Coordinator Jobs By Sector

Company TypePercentages
Education7%
Public41%
Private51%
Government1%

Top Industries Hiring Marketing Coordinators

Just based on the number of employees within each industry, we were able to determine the most common industries that employ marketing coordinators. Those industries include media, retail and professional.

Fortune 500

Media

Retail

Professional

Hospitality

Marketing Coordinator Turnover And Employment Statistics

Marketing Coordinator Unemployment Rate Over Time

The Bureau of Labor Statistics came in clutch when it came down to figuring out how the unemployment rate has changed over time. Between 2008 and 2018, this is how the number of marketing coordinators changed.

  • Unemployment rate

Marketing Coordinator Unemployment Rate By Year

YearMarketing Coordinator Unemployment Rate
20107.74%
20115.95%
20126.43%
20134.82%
20144.69%
20153.53%
20164.06%
20173.47%
20183.02%
20193.21%
20205.42%
20215.17%

The Average Number of Years That Marketing Coordinator Stay in a Job

By looking over 52,517 marketing coordinators resumes, we figured out that the average marketing coordinator enjoys staying at their job for 1-2 years for a percentage of 39%.

Less than one year

1-2 years

3-4 years

5-7 years

8-10 years

11+ years

Marketing Coordinator Tenure

Number or YearsPercentages
Less than 1 year23%
1-2 years39%
3-4 years13%
5-7 years14%
8-10 years5%
11+ years5%

Comparing The LGBT Ratio of Marketing Coordinators with Other Job Titles

After finding the gender ratio, we wondered if the percentages of LGBT persons were different as well. Using the data below, you can see how other job titles compare to marketing coordinators.

Job TitleLGBTJob Openings
Chief Estimator4.41%24,116
Operations Logistics Analyst8.65%90,089
Self-Employed8.93%6,215
Marketing Coordinator10.00%-
Owner, E Commerce Company11.05%57,386
Complaint Investigations Officer11.64%56,679
Director Of Capital Giving19.25%6,717

Marketing Coordinator LGBT Demographics

ProfessionPercentages of LGBT Job Openings
Chief Estimator4.41%24,116
Operations Logistics Analyst8.65%90,089
Self-Employed8.93%6,215
Owner, E Commerce Company11.05%57,386
Complaint Investigations Officer11.64%56,679
Director Of Capital Giving19.25%6,717

Foreign Languages Spoken By Marketing Coordinators

The most common foreign language among marketing coordinators is Spanish at 50.6%. The second-most popular foreign language spoken is French at 12.4% and Mandarin is the third-most popular at 4.6%.

  • Spanish, 50.6%
  • French, 12.4%
  • Mandarin, 4.6%
  • Chinese, 4.5%
  • German, 4.3%
  • Other, 23.6%

Marketing Coordinator Languages Spoken

Foreign LanguagePercentages
Spanish50.6%
French12.4%
Mandarin4.6%
Chinese4.5%
German4.3%
Other23.6%

Marketing Coordinator Jobs

Marketing Coordinator Heatmaps

The amount you can make as a marketing coordinator can depend on where you live. For example, the highest salary of marketing coordinators is $83,866. Use our chart to find out where that salary is located.

Where Do Marketing Coordinators Earn The Most?

Marketing coordinators earn the most in New Jersey, where the average marketing coordinator salary is $60,306. The map here shows where marketing coordinators earn the highest salaries in the U.S. The darker areas across the 50 states highlight the highest salaries.

Average Salary

Which State Has The Most Marketing Coordinators?

By looking through more than 52,517 resumes, we found that the most popular places for marketing coordinators are New York, NY and Chicago, IL.

Number of Marketing Coordinators

Number Of Marketing Coordinator Jobs By State

Where Are Marketing Coordinators In High Demand?

Marketing coordinators are in high demand in New York, NY. There are currently 93 job openings for marketing coordinators here. We looked over job openings to determine where in the country marketing coordinators are in the most demand.

Jobs Openings

Marketing Coordinator Demographics FAQs

What Percentage Of Marketing Coordinators Are Female?

71.4% of marketing coordinators are female in the United States. This is 1.1 percentage points higher than last year. Additionally, the percentage of female marketing coordinators has increased by 5.7 percentage points since 2010. That means there are a total of 308,186 female marketing coordinators in the U.S. and 123,448 male marketing coordinators in the United States. Note that Zippia's estimate accounts only for the 431,634 people with the specific job title of marketing coordinator and doesn't include grouping similar job titles, or people with potentially similar credentialing.

How Many Marketing Coordinator Are There In The Us?

There are over 457,094 Marketing Coordinators in the United States.

What Percentage Of Marketing Coordinators Are Black?

5.2% of Marketing Coordinators are Black or African American

What Race Are Most Marketing Coordinators?

Most a are White, with 67.2% of Marketing Coordinators belonging to this ethnicity. 12.4% of Marketing Coordinators are Hispanic or Latino, 10.1% of Marketing Coordinators are Asian, 5.2% of Marketing Coordinators are Black or African American, 5.0% of Marketing Coordinators are Unknown, and 0.1% of Marketing Coordinators are American Indian and Alaska Native

Are Marketing Coordinator Jobs Male - Dominated?

No, Marketing Coordinator jobs are not male - dominated. 72% of Marketing Coordinators are female, and 27% are male, so there are more female Marketing Coordinators than male Marketing Coordinators in the United States.

How Old Is The Average Marketing Coordinator?

The average Marketing Coordinator is 37 years old. 35% of Marketing Coordinators are 40+ years old or older, 35% are between the ages of 30-40 years, and 30% are between 20-30 years old

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