Research Summary. Using a database of 30 million profiles, Zippia estimates demographics and statistics for marketing coordinators in the United States. Our estimates are verified against BLS, Census, and current job openings data for accuracy. After extensive research and analysis, Zippia's data science team found that:
- There are over 457,094 marketing coordinators currently employed in the United States.
- 72.6% of all marketing coordinators are women, while 27.4% are men.
- The average age of an employed marketing coordinator is 36 years old.
- The most common ethnicity of marketing coordinators is White (67.2%), followed by Hispanic or Latino (12.4%), Asian (10.1%) and Black or African American (5.2%).
- Marketing coordinators are most in-demand in New York, NY.
- The technology industry is the highest-paying for marketing coordinators.
- 10% of all marketing coordinators are LGBT.
Marketing Coordinator Statistics By Gender
72.6% of marketing coordinators are women and 27.4% of marketing coordinators are men.
- Female, 72.6%
- Male, 27.4%
Marketing Coordinators By Gender
| Gender | Percentages |
|---|---|
| Female | 72.6% |
| Male | 27.4% |
Gender Pay Gap For Marketing Coordinator
Women Earn 96ยข For Every $1 Earned By Men
Marketing Coordinator Gender Over Time
This data shows how men and women predominate in the marketing coordinator position over time.
Marketing Coordinator Gender By Year
| Year | Male | Female |
|---|---|---|
| 2010 | 34.57% | 65.43% |
| 2011 | 32.37% | 67.63% |
| 2012 | 32.58% | 67.42% |
| 2013 | 29.59% | 70.41% |
| 2014 | 29.63% | 70.37% |
| 2015 | 31.48% | 68.52% |
| 2016 | 30.82% | 69.18% |
| 2017 | 30.79% | 69.21% |
| 2018 | 29.97% | 70.03% |
| 2019 | 28.83% | 71.17% |
| 2020 | 26.81% | 73.19% |
| 2021 | 27.39% | 72.61% |
Marketing Coordinator Male to Female Ratio
We compared this job title with other job titles to see how gender percentages varied. As you can see, timber buyer and chief estimator have the biggest difference in gender.
| Job Title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Marketing Coordinator | 27% | 73% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Marketing Coordinator Statistics By Race
The most common ethnicity among marketing coordinators is White, which makes up 67.2% of all marketing coordinators. Comparatively, there are 12.4% of the Hispanic or Latino ethnicity and 10.1% of the Asian ethnicity.
- White, 67.2%
- Hispanic or Latino, 12.4%
- Asian, 10.1%
- Black or African American, 5.2%
- Unknown, 5.0%
- American Indian and Alaska Native, 0.1%
Marketing Coordinator Race
| Marketing Coordinator Race | Percentages |
|---|---|
| White | 67.2% |
| Hispanic or Latino | 12.4% |
| Asian | 10.1% |
| Black or African American | 5.2% |
| Unknown | 5.0% |
| American Indian and Alaska Native | 0.1% |
Marketing Coordinator Race And Ethnicity Over Time
Using the Census Bureau data, we found out how the percentage of each ethnic category trended between 2010-2019 among marketing coordinators.
- White
- Asian
- Hispanic or Latino
- Black or African American
Marketing Coordinator Race By Year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 76.14% | 5.38% | 7.81% | 8.84% |
| 2011 | 74.44% | 5.38% | 8.24% | 9.80% |
| 2012 | 74.50% | 5.59% | 7.52% | 10.03% |
| 2013 | 74.26% | 5.80% | 6.98% | 10.06% |
| 2014 | 74.58% | 5.23% | 8.15% | 9.50% |
| 2015 | 73.54% | 4.81% | 8.44% | 10.20% |
| 2016 | 71.77% | 5.98% | 8.67% | 11.10% |
| 2017 | 71.74% | 5.84% | 8.74% | 10.72% |
| 2018 | 71.05% | 5.50% | 8.75% | 11.30% |
| 2019 | 71.38% | 5.39% | 8.96% | 11.36% |
| 2020 | 69.48% | 4.84% | 9.04% | 12.22% |
| 2021 | 67.20% | 5.19% | 10.06% | 12.41% |
Marketing Coordinator Wage Gap By Race
| Ethnicity | Salary |
|---|---|
| Unknown | $46,588 |
| White | $47,985 |
| Black or African American | $44,706 |
| Asian | $51,319 |
| Hispanic or Latino | $47,091 |
Average Age of a Marketing Coordinator
We determined the average age of marketing coordinators based on ethnicity and gender.
Marketing Coordinator Age By Race
| Race | Male Age | Female Age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Marketing Coordinator Age Breakdown
This chart breaks down the ages of marketing coordinator employees. Interestingly enough, the average age of marketing coordinators is 30-40 years old, which represents 35% of the population.
Marketing Coordinator Age
| Marketing Coordinator Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Types of Marketing Coordinator Degree Levels
The most common degree for marketing coordinators is bachelor's degree 80% of marketing coordinators earn that degree. A close second is associate degree with 8% and rounding it off is master's degree with 7%.
- Bachelors, 80%
- Associate, 8%
- Masters, 7%
- High School Diploma, 2%
- Other Degrees, 3%
Marketing Coordinators By Education
| Marketing Coordinator Degree | Percentages |
|---|---|
| Bachelors | 80% |
| Associate | 8% |
| Masters | 7% |
| High School Diploma | 2% |
| Other Degrees | 3% |
Marketing Coordinator Jobs You Might Like
Marketing Coordinator Wage Gap By Education
| Education | Salary |
|---|---|
| Master's Degree | $55,315 |
| Bachelor's Degree | $49,238 |
| Doctorate Degree | $55,773 |
Marketing Coordinator Employment Statistics
This section highlights information about where marketing coordinators work. We found most marketing coordinators work for a private company. In addition, the industry that employs the most marketing coordinators is the media industry.
Company Size
We created this chart to show you the average size of companies that typically hire marketing coordinators.
Marketing Coordinator Jobs By Employer Size
| Company Size | Percentages |
|---|---|
| < 50 employees | 4% |
| 50 - 100 employees | 7% |
| 100 - 500 employees | 11% |
| 500 - 1,000 employees | 6% |
| 1,000 - 10,000 employees | 33% |
| > 10,000 employees | 40% |
The Types Of Companies Marketing Coordinator Work In
Employees with the marketing coordinator job title have their preferences when it comes to working for a company. For instance, most marketing coordinators prefer to work at private companies over public companies.
Marketing Coordinator Jobs By Sector
| Company Type | Percentages |
|---|---|
| Education | 7% |
| Public | 41% |
| Private | 51% |
| Government | 1% |
Top Industries Hiring Marketing Coordinators
Just based on the number of employees within each industry, we were able to determine the most common industries that employ marketing coordinators. Those industries include media, retail and professional.
Marketing Coordinator Industry Statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 19% |
| Media | 12% |
| Retail | 9% |
| Professional | 8% |
| Hospitality | 8% |
| Manufacturing | 6% |
| Finance | 6% |
| Technology | 5% |
| Education | 5% |
| Construction | 4% |
| Real Estate | 4% |
| Telecommunication | 3% |
| Health Care | 2% |
| Insurance | 2% |
| Pharmaceutical | 1% |
| Transportation | 1% |
| Government | 1% |
| Energy | 1% |
| Non Profits | 1% |
| Start-up | 1% |
Marketing Coordinator Turnover And Employment Statistics
Marketing Coordinator Unemployment Rate Over Time
The Bureau of Labor Statistics came in clutch when it came down to figuring out how the unemployment rate has changed over time. Between 2008 and 2018, this is how the number of marketing coordinators changed.
- Unemployment rate
Marketing Coordinator Unemployment Rate By Year
| Year | Marketing Coordinator Unemployment Rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
The Average Number of Years That Marketing Coordinator Stay in a Job
By looking over 52,517 marketing coordinators resumes, we figured out that the average marketing coordinator enjoys staying at their job for 1-2 years for a percentage of 39%.
Marketing Coordinator Tenure
| Number or Years | Percentages |
|---|---|
| Less than 1 year | 23% |
| 1-2 years | 39% |
| 3-4 years | 13% |
| 5-7 years | 14% |
| 8-10 years | 5% |
| 11+ years | 5% |
Comparing The LGBT Ratio of Marketing Coordinators with Other Job Titles
After finding the gender ratio, we wondered if the percentages of LGBT persons were different as well. Using the data below, you can see how other job titles compare to marketing coordinators.
| Job Title | LGBT | Job Openings |
|---|---|---|
| Chief Estimator | 4.41% | 24,116 |
| Operations Logistics Analyst | 8.65% | 90,089 |
| Self-Employed | 8.93% | 6,215 |
| Marketing Coordinator | 10.00% | - |
| Owner, E Commerce Company | 11.05% | 57,386 |
| Complaint Investigations Officer | 11.64% | 56,679 |
| Director Of Capital Giving | 19.25% | 6,717 |
Marketing Coordinator LGBT Demographics
| Profession | Percentages of LGBT | Job Openings |
|---|---|---|
| Chief Estimator | 4.41% | 24,116 |
| Operations Logistics Analyst | 8.65% | 90,089 |
| Self-Employed | 8.93% | 6,215 |
| Owner, E Commerce Company | 11.05% | 57,386 |
| Complaint Investigations Officer | 11.64% | 56,679 |
| Director Of Capital Giving | 19.25% | 6,717 |
Foreign Languages Spoken By Marketing Coordinators
The most common foreign language among marketing coordinators is Spanish at 50.6%. The second-most popular foreign language spoken is French at 12.4% and Mandarin is the third-most popular at 4.6%.
- Spanish, 50.6%
- French, 12.4%
- Mandarin, 4.6%
- Chinese, 4.5%
- German, 4.3%
- Other, 23.6%
Marketing Coordinator Languages Spoken
| Foreign Language | Percentages |
|---|---|
| Spanish | 50.6% |
| French | 12.4% |
| Mandarin | 4.6% |
| Chinese | 4.5% |
| German | 4.3% |
| Other | 23.6% |
