How To Become A Marketing Coordinator: What It Is and Career Path

Q: How do you describe a marketing coordinator?

A marketing coordinator is described as a person who helps the marketing department design, create, and oversee a marketing project. A marketing coordinator is focused on helping the marketing department develop and execute plans and strategies to accomplish the company's goals.

Q: How long does it take to become a marketing coordinator?

It takes between one to three years to become a marketing coordinator. This position typically requires a four-year bachelor's degree as well as one to three years of marketing experience.

Q: How much do marketing coordinators get paid?

Marketing coordinators get paid $50,000 annually, on average. Entry-level marketing positions start at $36,000, while most experienced workers can make up to $72,000. The following states provide the highest salaries for marketing coordinators:

Q: What is the difference between a marketing manager and a marketing coordinator?

The difference between a marketing manager and a marketing coordinator is that a marketing manager is a higher-level role than a marketing coordinator. The marketing coordinator is an entry-level position that is responsible for the day-to-day coordination of marketing campaigns. The marketing manager is an experienced position that is responsible for managing the overall direction of marketing campaigns.

What is a marketing coordinator and how to become one

Updated January 8, 2025

4 min read

Quoted experts

Linda Goulet,

Michelle R. Eubanks

A marketing coordinator is a person who assists in creating and distributing promotional materials, coordinating events and campaigns, conducting market research, and analyzing marketing data. They must possess strong communication and organizational skills. They work closely with other members of the marketing team to ensure that all campaigns are executed effectively. Overall, a marketing coordinator plays a crucial role in helping a company reach its target audience and achieve its marketing goals.

What general advice would you give to a marketing coordinator?

Linda Goulet

Interim Associate Dean/Department Chair, Marketing, Davenport University

Stay as updated as you can. If you are looking for a job, join your local AMA chapter to network. Find a mentor who works in marketing and meet regularly (virtual now). There are also dozens of free certifications out there that you may take to hone your skills or create awareness around the content you don't have a lot of knowledge about (Hub Spot and Google both offer many free certification opportunities).

ScoreMarketing CoordinatorUS Average

Salary

3.8

Avg. Salary $48,326

Avg. Salary $59,228

Stability level

4.9

Growth rate 19%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.13%

Asian 10.06%

Black or African American 5.19%

Hispanic or Latino 12.41%

Unknown 5.01%

White 67.20%

Gender

female 72.61%

male 27.39%

Age - 34

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34

Stress level

4.9

Stress level is manageable

7.1 - high

Complexity level

8.2

Complexity level is challenging

7 - challenging

Work life balance

4.6

Work life balance is fair

6.4 - fair

What are the pros and cons of being a marketing coordinator?

Pros

Opportunity to work in a creative and dynamic field
Exposure to various marketing strategies and tactics
Opportunity for networking and building professional relationships
Chance to work on exciting campaigns and projects
Chance to learn from experienced professionals in the industry

Cons

High-pressure work environment with tight deadlines
High level of competition within the industry
Work may be repetitive or routine at times
Job may require extensive travel or relocation
Can be difficult to maintain work-life balance due to high demand for marketing services

Key steps to become a marketing coordinator

Explore marketing coordinator education requirements

Most common marketing coordinator degrees

Bachelor's

80.4 %

Associate

8.5 %

Master's

7.0 %

Start to develop specific marketing coordinator skills

Skills	Percentages
Digital Marketing	7.85%
Customer Service	6.24%
Marketing Campaigns	5.75%
PowerPoint	5.46%
Email Campaigns	3.89%

Complete relevant marketing coordinator training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing coordinators learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing coordinator based on U.S. Bureau of Labor Statistics data and data from real marketing coordinator resumes.

Research marketing coordinator duties and responsibilities

Produce and manage content of company blog using WordPress.
Manage first phase of company rebranding and website redesign (not yet implement).
Work with outside advertising agency to manage calendars, proofread ads, and analyze metrics.
Coordinate the logistics for off-site cocktail/dinner event for clients/prospects and manage RSVP, guest list.

Prepare your marketing coordinator resume

When your background is strong enough, you can start writing your marketing coordinator resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing coordinator resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable marketing coordinator resume templates

Build a professional marketing coordinator resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your marketing coordinator resume.

Apply for marketing coordinator jobs

Now it's time to start searching for a marketing coordinator job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

How did you land your first marketing coordinator job

Jannelly Díaz

Marketing Coordinator, Majestic Resorts

After graduating with a master's degree in Marketing and e-commerce from CETT Universidad de Barcelona, I returned to my home country with a strong foundation in digital marketing. Eager to apply my knowledge, I applied for a newly opened position as a marketing assistant at Grupo Puntacana, a pioneer in developing what is now the world-renowned destination of Punta Cana. Within a year and a half, I was promoted to Social Media & Database Coordinator, a role that allowed me to spearhead the digital presence for various brands, including Punta Cana International Airport, The Westin Punta Cana, Four Points by Sheraton Punta Cana, Grupo Puntacana Foundation, Punta Cana International School, Corales Golf Course, among others.

Working at Grupo Puntacana provided me with invaluable experience in managing and enhancing the digital footprints of multiple brands. It taught me the importance of staying updated with the ever-evolving marketing landscape. I believe the best way to become a successful Marketing Coordinator is by continuously learning and adapting to new trends and technologies. This proactive approach opens up more opportunities for professional growth.

Today, I am proud to serve as the Brand Communications Manager at Majestic Resorts, a family-owned business with hotels in Punta Cana, Dominican Republic, and Costa Mujeres, Cancun, Mexico. Here, I continue to contribute my expertise in brand development and digital presence, furthering my journey in the dynamic world of digital marketing.

How do marketing coordinators rate their job?

-/5

5 stars

4 stars

3 stars

2 stars

1 star

Marketing coordinator reviews

A zippia user wrote a review on Feb 2023

Pros

It can be mildly rewarding to edit a website on the backend and immediately see the changes on the front end. Black Friday can be fun when you push sales and get to see people on the website shopping your product. Also there is potential to work hybrid or fully remote depending on the company and its demands.

Cons

It's incredibly tedious and very boring work. It doesn't pay very much when you're starting out. It's an easy job, but if you care about your career and want to do something you are passionate about that actually makes a difference, this is likely not it. And if you want to be able to afford living in general, good luck as this job pays about as much as a teacher makes (give or take depending on the company, position, etc.). I am bored and leaving this career path as soon as I can.

A zippia user wrote a review on Feb 2022

Pros

The company I work for is it very small company but very generous to its employees. Has great benefits that start out right away wonderful training programs. And does a great service for our community.

A zippia user wrote a review on Nov 2019

Pros

Being able to help enhance websites for clients.

Cons

There was a learning about SEO and all the data behind it. Wasn’t taught in school and supervisors were new to it.

What is a marketing coordinator and how to become one

What general advice would you give to a marketing coordinator?

What are the pros and cons of being a marketing coordinator?

Marketing coordinator career paths

Key steps to become a marketing coordinator

Explore marketing coordinator education requirements

Most common marketing coordinator degrees

Start to develop specific marketing coordinator skills

Complete relevant marketing coordinator training and internships

Research marketing coordinator duties and responsibilities

Prepare your marketing coordinator resume

Choose from 10+ customizable marketing coordinator resume templates

Apply for marketing coordinator jobs

How did you land your first marketing coordinator job

Average marketing coordinator salary

How do marketing coordinators rate their job?

Marketing coordinator reviews

Marketing coordinator FAQs

How do you describe a marketing coordinator?

How long does it take to become a marketing coordinator?

How much do marketing coordinators get paid?

What is the difference between a marketing manager and a marketing coordinator?

Search for marketing coordinator jobs

Marketing coordinator jobs by state