How to hire a Marketing Coordinator

How to hire a marketing coordinator, step by step

Here's a step-by-step marketing coordinator hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a marketing coordinator job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new marketing coordinator
• Step 8: Go through the hiring process checklist

What does a Marketing Coordinator do?

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1. Identify your hiring needs

   The marketing coordinator hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

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   Hiring the perfect marketing coordinator also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   This list shows salaries for various types of marketing coordinators.

   Type Of Marketing Coordinator	Description	Hourly Rate
   Marketing Coordinator	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$16-32
   Business Development Coordinator	A business development coordinator specializes in devising strategies to identify and develop new sales and marketing opportunities, ensuring profitable growth and a strong client base. Their responsibilities revolve around gathering data, conducting research and analysis, organizing conferences and other events, maintaining records and data, and disseminating information such as proposals, memos, instructional documents, and more... Show More	$18-41
   Marketing Internship	Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing... Show More	$11-18

   Show more

2. Create an ideal candidate profile

   Common Skills:

   • Digital Marketing
   • Customer Service
   • Marketing Campaigns
   • PowerPoint
   • Email Campaigns
   • Press Releases
   • Facebook
   • Email Marketing
   • CRM
   • Graphic Design
   • Project Management
   • Data Entry
   • Trade Shows
   • Twitter

   Check All Skills

   Responsibilities:

   • Produce and manage content of company blog using WordPress.
   • Manage first phase of company rebranding and website redesign (not yet implement).
   • Work with outside advertising agency to manage calendars, proofread ads, and analyze metrics.
   • Coordinate the logistics for off-site cocktail/dinner event for clients/prospects and manage RSVP, guest list.
   • Manage internal and external websites using WordPress, SharePoint, HTML and CSS (editing).
   • Identify segments through research and analysis, manage lists, and A/B test to optimize metrics and conversions.

   More Marketing Coordinator duties

3. Make a budget

   Including a salary range in your marketing coordinator job description is one of the best ways to attract top talent. A marketing coordinator can vary based on:

   • Location. For example, marketing coordinators' average salary in wyoming is 57% less than in new jersey.
   • Seniority. Entry-level marketing coordinators 49% less than senior-level marketing coordinators.
   • Certifications. A marketing coordinator with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a marketing coordinator's salary.

   Average marketing coordinator salary

   $48,326yearly

   $23.23 hourly rate

   ---

   Entry-level marketing coordinator salary

   $34,000 yearly salary

   Updated January 15, 2025

   Average marketing coordinator salary by state

   Rank	State	Avg. Salary	Hourly Rate
   1	New York	$56,923	$27
   2	District of Columbia	$54,833	$26
   3	California	$50,356	$24
   4	Virginia	$50,105	$24
   5	Maryland	$49,725	$24
   6	Massachusetts	$49,236	$24
   7	Texas	$48,930	$24
   8	Maine	$47,659	$23
   9	Pennsylvania	$46,766	$22
   10	North Carolina	$46,606	$22
   11	Florida	$45,221	$22
   12	Georgia	$44,861	$22
   13	Washington	$42,535	$20
   14	Illinois	$41,811	$20
   15	Kentucky	$41,714	$20
   16	Minnesota	$41,271	$20
   17	Nevada	$41,077	$20
   18	Arizona	$40,979	$20
   19	Ohio	$40,949	$20
   20	Colorado	$40,895	$20

   Average marketing coordinator salary by company

   Company

   Rank	Company	Average Salary	Hourly Rate	Job Openings
   1	Keller Williams Capital Properties	$88,144	$42.38	1
   2	Bain & Company	$84,015	$40.39	2
   3	Tata Group	$82,990	$39.90
   4	Simpson Thacher & Bartlett	$78,841	$37.90
   5	Pandora	$77,265	$37.15	1
   6	Apple	$73,006	$35.10	55
   7	Metropolitan Opera	$72,360	$34.79
   8	PayPal	$72,029	$34.63	9
   9	Elanco	$69,977	$33.64	6
   10	Willdan	$66,770	$32.10
   11	STV Group	$66,090	$31.77	2
   12	Purolite	$65,906	$31.69
   13	A.W. Chesterton	$65,618	$31.55
   14	The Random Acts of Kindness Foundation	$65,282	$31.39
   15	Volkert	$65,141	$31.32	3
   16	Wsp USA Buildings Inc.	$64,766	$31.14	49
   17	Splunk	$64,764	$31.14	10
   18	Siemens Enterprise Communications Inc	$64,731	$31.12
   19	RealNetworks	$64,413	$30.97
   20	Sidley Austin	$64,368	$30.95	5

4. Writing a Marketing Coordinator Job Description

   A good marketing coordinator job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a marketing coordinator job description:

   Marketing Coordinator job description example

   Informa Connect is looking for an energetic, creative and performance-orientated Marketing Coordinator to drive audience, retention and growth for our Insights, Marketing and Innovation portfolio. If you are entrepreneurial, data-focused and able to work across different marketing channels to increase awareness and engagement, this is the job for you.
   
   The Marketing Coordinator, in alignment with our Marketing, Sales, and Brand Directors, will be responsible for deploying multi-channel audience marketing campaigns to increase awareness, engagement and growth for the brand's digital and event portfolios.
   
   The Marketing Coordinator will be responsible for the execution of marketing programs that drive audience engagement, acquisition and retention of delegate attendance for the Insights, Marketing and Innovation portfolio.
   
   The ideal candidate will be organized and data-driven, with a strong track record of using content marketing techniques and analytics to drive audience, leads and engagement. This position reports into the portfolio's Director of Marketing and requires extensive collaboration with marketing, sales and brand leads.
   Primary responsibilities:
   • General administrative marketing support of the Insights, Marketing and Innovation portfolio
   • Content Marketing: using relevant, engaging content to attract and nurture prospects and audience through the buyer journey, including acquiring new leads and nurturing our existing database of leads
   · Partner with Marketers to copywrite and execute on a wide range of digital and email campaigns to drive awareness, interest and engagement (including creation of landing pages, websites, digital and email copy, and layouts designed to convert).
   • Event Marketing Execution & Campaign Management:
   · Develop, manage and execute integrated programs (email, paid social, SEM, community building, affiliate, etc) that increase the marketing database, engage relevant audience and increase overall delegate registrations.
   · Within automation system, create and deploy emails, landing pages, and forms; construction and maintenance of automated campaigns and programs (e.g. nurture, reengagement, cart abandonment, and new contact creation).
   · Create, update and manage brand websites, event pages and various product pitches, decks, etc.
   • Optimize and improve marketing operation workflows to measure effectiveness, performance, and ROI
   • Analyze and report on campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision making and future strategies

   Copy This Example

   

5. Post your job

   To find the right marketing coordinator for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with marketing coordinators they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit marketing coordinators who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your marketing coordinator job on Zippia to find and attract quality marketing coordinator candidates.
   • Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit marketing coordinators, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new marketing coordinator

   Once you've selected the best marketing coordinator candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   Once that's done, you can draft an onboarding schedule for the new marketing coordinator. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a marketing coordinator?