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Marketing Coordinator job description

Updated March 14, 2024
7 min read

Marketing Coordinators are valued members of a company's marketing team who liaise between the marketing team and other units within the organization that they need to collaborate with, or with external organizations like advertising agencies and media companies. They ensure swift communication among those involved to ensure that marketing campaigns are released on time.

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Example marketing coordinator requirements on a job description

Marketing coordinator requirements can be divided into technical requirements and required soft skills. The lists below show the most common requirements included in marketing coordinator job postings.
Sample marketing coordinator requirements
  • Bachelor's degree in marketing or related field
  • Minimum 2 years of marketing experience
  • Proficient in Microsoft Office Suite
  • Excellent written and verbal communication
  • Knowledge of web analytics software
Sample required marketing coordinator soft skills
  • Ability to work independently and in a team
  • Strong organizational and multitasking skills
  • Creative problem solving skills
  • Critical thinking and analytical skills
  • Ability to work under tight deadlines

Marketing Coordinator job description example 1

Informa Plc marketing coordinator job description

Informa Connect is looking for an energetic, creative and performance-orientated Marketing Coordinator to drive audience, retention and growth for our Insights, Marketing and Innovation portfolio. If you are entrepreneurial, data-focused and able to work across different marketing channels to increase awareness and engagement, this is the job for you.

The Marketing Coordinator, in alignment with our Marketing, Sales, and Brand Directors, will be responsible for deploying multi-channel audience marketing campaigns to increase awareness, engagement and growth for the brand's digital and event portfolios.

The Marketing Coordinator will be responsible for the execution of marketing programs that drive audience engagement, acquisition and retention of delegate attendance for the Insights, Marketing and Innovation portfolio.

The ideal candidate will be organized and data-driven, with a strong track record of using content marketing techniques and analytics to drive audience, leads and engagement. This position reports into the portfolio's Director of Marketing and requires extensive collaboration with marketing, sales and brand leads.
Primary responsibilities:
• General administrative marketing support of the Insights, Marketing and Innovation portfolio
• Content Marketing: using relevant, engaging content to attract and nurture prospects and audience through the buyer journey, including acquiring new leads and nurturing our existing database of leads
· Partner with Marketers to copywrite and execute on a wide range of digital and email campaigns to drive awareness, interest and engagement (including creation of landing pages, websites, digital and email copy, and layouts designed to convert).
• Event Marketing Execution & Campaign Management:
· Develop, manage and execute integrated programs (email, paid social, SEM, community building, affiliate, etc) that increase the marketing database, engage relevant audience and increase overall delegate registrations.
· Within automation system, create and deploy emails, landing pages, and forms; construction and maintenance of automated campaigns and programs (e.g. nurture, reengagement, cart abandonment, and new contact creation).
· Create, update and manage brand websites, event pages and various product pitches, decks, etc.
• Optimize and improve marketing operation workflows to measure effectiveness, performance, and ROI
• Analyze and report on campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision making and future strategies
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Marketing Coordinator job description example 2

Delaware North marketing coordinator job description


At Delaware North, we care about our associates' professional and personal wellbeing. We have a comprehensive benefits program designed to give our associates the comfort, safety, and stability they need to deliver exceptional service to our guests. All associates are eligible for benefits including weekly pay, employee assistance program, training and development, employee discounts, and flexible work schedules. Medical, dental, and vision insurance, 401(k) with company match, paid vacation and holidays, and tuition reimbursement are available for eligible associates.

Responsibilities
  • Manage marketing communications, implement scheduled promotions, and distribute the materials to the relevant company department.
  • Maintain and update the marketing calendar, task lists, and note project timeline milestones.
  • Plan promotional rules and procedures adhering to state gaming requirements and formats and as directed by the Senior Marketing Manager.
  • Prepare and purchase promotional merchandise and inventory for prizes.
  • Source, research, and maintain relationships with suitable vendors for promotional inventory and prizes.
  • Collaborate with player rewards department to create email campaigns, digital signage, social media adverts, and other promotional activities to deliver on marketing goals.
Qualifications
  • Bachelor's degree in marketing or related field is preferred but not required.
  • Must be able to obtain a state gaming license.
  • Experience with Windows platform, including Microsoft Word, Excel, Access, PowerPoint, e-mail, and Internet.
  • Excellent math, verbal, and written skills.
  • Weekends, holidays, and swing shift work may be required.
Who We Are

At Delaware North, you'll love where you work, who you work with, and how your day unfolds. Whether it's in sporting venues, casinos, airports, national parks, iconic hotels, or premier restaurants, there's no telling where your career can ultimately take you. We empower you to do great work in a company with 100 years of success, stability and growth. If you have drive and enjoy the thrill of making things happen - share our vision and grow with us.

Delaware North Companies, Incorporated and its subsidiaries consider applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, or any other legally protected status. Delaware North is an equal opportunity employer.

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Marketing Coordinator job description example 3

Marriott International marketing coordinator job description

Are you ready to grow your dream career while making others' vacation dreams come true? Marriott Vacations Worldwide is a world premier organization for Vacation Ownership with resorts at destinations around the globe. Join our team and help deliver unforgettable experiences that make vacation dreams come true.
Currently Offering: Up to $2000 Sign-On Bonus potential*



Up to $2,000 with 1 year of marketing timeshare experience*


*$1,000 paid after training, *$1,000 paid after six months of employment


Up to $1,000 with no timeshare experience*


*$500 paid after training, *$500 paid after six months of employment

* Additional terms and conditions apply to the Sign-on Bonus

The wage for this position is: $12.56/hour + commissions

Marriott Vacation Club®, a leader in the vacation ownership industry, is seeking motivated individuals with experience closing sales and providing customer service to join our award-winning sales and marketing team. We are currently looking for driven individuals with outgoing personalities who are financially motivated to work with guests at Marriott Vacation Club properties to promote the Marriott Vacation Club Destinations® Program, our points-based ownership product. As an Encore Marketing Coordinator, you will offer guests and potential Owners trial ownerships with specially priced vacation packages.


What's in it for you?


Hotel and resort discounts Immediate 401(k) company match up to 6% Uncapped earning potential (wages, monthly incentives, annual bonuses, contests) Positive work environment Growth and development opportunities

What you will do?
Engage with guests and potential Owners while providing elevated customer service. Offer specially priced trial membership packages. Effectively communicate the benefits of trial ownership and special offers. Provide the highest level of service to exceed budgeted sales presentations and volume production goals.

What are the requirements?


Bold persuasion skills Computer skills Flexible schedule including weekends and holidays Excellent communication skills and/or interpersonal skills interacting with guests Service focused Detail oriented with process and follow-up Financially motivated Sales experience preferred

#LI-GG1

We are committed to providing associates with affordable health and life benefits plans including but not limited to:
Medical (FSA available) Dental Vision Paid Time Off Marriott Hotel Discount Tuition Reimbursement 401K Retirement Saving Life Insurance & Short and Long Term Disability Employee Assistance Program / Smoking Cessation Program
** Benefits for Part time, seasonal or temp positions may vary. Please connect with your recruiter for additional details.

Marriott Vacations Worldwide is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture
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Updated March 14, 2024

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.