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The differences between marketing coordinators and advertising coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing coordinator, becoming an advertising coordinator takes usually requires 2-4 years. Additionally, a marketing coordinator has an average salary of $48,326, which is higher than the $47,872 average annual salary of an advertising coordinator.
The top three skills for a marketing coordinator include digital marketing, customer service and marketing campaigns. The most important skills for an advertising coordinator are facebook, google adwords, and instagram.
Marketing Coordinator | Advertising Coordinator | |
Yearly Salary | $48,326 | $47,872 |
Hourly rate | $23.23 | $23.02 |
Growth Rate | 19% | -8% |
Number Of Jobs | 91,281 | 26,449 |
Job Satisfaction | - | - |
Most Common Degree | Bachelor's Degree, 80% | Bachelor's Degree, 79% |
Average Age | 37 | 44 |
Years Of Experience | 6 | 4 |
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
An advertising coordinator is responsible for assisting the marketing and public relations department in developing promotional materials and marketing content to improve the client's brand image to the target audience. Advertising coordinators handle the publishing of resources through various media platforms, creating competitive and creative assets according to market demands and client specifications. They also recommend techniques to improve advertising processes to attract potential clients and identify opportunities that would generate more revenue and increase the company's profits.
Marketing coordinators and advertising coordinators have different pay scales, as shown below.
Marketing Coordinator | Advertising Coordinator | |
Average Salary | $48,326 | $47,872 |
Salary Range | Between $34,000 And $67,000 | Between $36,000 And $62,000 |
Highest Paying City | New York, NY | New York, NY |
Highest Paying State | New Jersey | New York |
Best Paying Company | Keller Williams Capital Properties | AACSB |
Best Paying Industry | Technology | Real Estate |
There are a few differences between a marketing coordinator and an advertising coordinator in terms of educational background:
Marketing Coordinator | Advertising Coordinator | |
Most Common Degree | Bachelor's Degree, 80% | Bachelor's Degree, 79% |
Most Common Major | Business | Communication |
Most Common College | University of Georgia | University of Pennsylvania |
Here are the differences between marketing coordinators' and advertising coordinators' demographics:
Marketing Coordinator | Advertising Coordinator | |
Average Age | 37 | 44 |
Gender Ratio | Male, 27.4% Female, 72.6% | Male, 25.2% Female, 74.8% |
Race Ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% | Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.9% American Indian and Alaska Native, 0.4% |
LGBT Percentage | 10% | 10% |