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Marketing Coordinator Vs Advertising Coordinator

The differences between marketing coordinators and advertising coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing coordinator, becoming an advertising coordinator takes usually requires 2-4 years. Additionally, a marketing coordinator has an average salary of $48,326, which is higher than the $47,872 average annual salary of an advertising coordinator.

The top three skills for a marketing coordinator include digital marketing, customer service and marketing campaigns. The most important skills for an advertising coordinator are facebook, google adwords, and instagram.

Marketing coordinator vs advertising coordinator overview

Marketing CoordinatorAdvertising Coordinator
Yearly Salary$48,326$47,872
Hourly rate$23.23$23.02
Growth Rate19%-8%
Number Of Jobs91,28126,449
Job Satisfaction--
Most Common DegreeBachelor's Degree, 80%Bachelor's Degree, 79%
Average Age3744
Years Of Experience64

What does a Marketing Coordinator do?

A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.

What does an advertising coordinator do?

An advertising coordinator is responsible for assisting the marketing and public relations department in developing promotional materials and marketing content to improve the client's brand image to the target audience. Advertising coordinators handle the publishing of resources through various media platforms, creating competitive and creative assets according to market demands and client specifications. They also recommend techniques to improve advertising processes to attract potential clients and identify opportunities that would generate more revenue and increase the company's profits.

Marketing coordinator vs advertising coordinator salary

Marketing coordinators and advertising coordinators have different pay scales, as shown below.

Marketing CoordinatorAdvertising Coordinator
Average Salary$48,326$47,872
Salary RangeBetween $34,000 And $67,000Between $36,000 And $62,000
Highest Paying CityNew York, NYNew York, NY
Highest Paying StateNew JerseyNew York
Best Paying CompanyKeller Williams Capital PropertiesAACSB
Best Paying IndustryTechnologyReal Estate

Differences between marketing coordinator and advertising coordinator education

There are a few differences between a marketing coordinator and an advertising coordinator in terms of educational background:

Marketing CoordinatorAdvertising Coordinator
Most Common DegreeBachelor's Degree, 80%Bachelor's Degree, 79%
Most Common MajorBusinessCommunication
Most Common CollegeUniversity of GeorgiaUniversity of Pennsylvania

Marketing coordinator vs advertising coordinator demographics

Here are the differences between marketing coordinators' and advertising coordinators' demographics:

Marketing CoordinatorAdvertising Coordinator
Average Age3744
Gender RatioMale, 27.4% Female, 72.6%Male, 25.2% Female, 74.8%
Race RatioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1%Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.9% American Indian and Alaska Native, 0.4%
LGBT Percentage10%10%

Differences between marketing coordinator and advertising coordinator duties and responsibilities

Marketing Coordinator Example Responsibilities.

  • Produce and manage content of company blog using WordPress.
  • Manage first phase of company rebranding and website redesign (not yet implement).
  • Work with outside advertising agency to manage calendars, proofread ads, and analyze metrics.
  • Coordinate the logistics for off-site cocktail/dinner event for clients/prospects and manage RSVP, guest list.
  • Manage internal and external websites using WordPress, SharePoint, HTML and CSS (editing).
  • Identify segments through research and analysis, manage lists, and A/B test to optimize metrics and conversions.
  • Show More

Advertising Coordinator Example Responsibilities.

  • Manage promotional material on Facebook.
  • Report and monitor incoming leads; formulate return-on-investment (ROI) analysis.
  • Record and edit YouTube videos, create copy for newspaper ads and college flyers.
  • Develop marketing strategy for Facebook ads and Google AdWords campaigns to draw subscribers and downloads for email, SMS and apps.
  • Compile and present SEO performance reports, and adjust PPC campaigns as needed.
  • Implement a mass HTML email system to provide efficient analytic data for marketing and advertising purposes.
  • Show More

Marketing coordinator vs advertising coordinator skills

Common Marketing Coordinator Skills
  • Digital Marketing, 8%
  • Customer Service, 6%
  • Marketing Campaigns, 6%
  • PowerPoint, 5%
  • Email Campaigns, 4%
  • Press Releases, 4%
Common Advertising Coordinator Skills
  • Facebook, 10%
  • Google Adwords, 6%
  • Instagram, 5%
  • Graphic Design, 4%
  • Insertion Orders, 4%
  • Sales Reps, 4%

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