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The differences between marketing coordinators and associates can be seen in a few details. Each job has different responsibilities and duties. Additionally, an associate has an average salary of $69,556, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a marketing coordinator include digital marketing, customer service and marketing campaigns. The most important skills for an associate are customer service, sales floor, and patients.
Marketing Coordinator | Associate | |
Yearly Salary | $48,326 | $69,556 |
Hourly rate | $23.23 | $33.44 |
Growth Rate | 19% | - |
Number Of Jobs | 91,281 | 569,041 |
Job Satisfaction | - | - |
Most Common Degree | Bachelor's Degree, 80% | Bachelor's Degree, 46% |
Average Age | 37 | 41 |
Years Of Experience | 6 | - |
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Associates are typically entry-level positions for employees who are taking on their first job or organizational role. They are assigned to teams or departments that are related to their skills or educational background. They usually start with smaller tasks that may not seem as impactful but are still essential to the department. Associates are trained by more tenured team members on the ins and outs of the department and the organization. As they grow with the organization, they are given more responsibilities that directly impact the results of the department's initiatives as they work towards their goals.
Marketing coordinators and associates have different pay scales, as shown below.
Marketing Coordinator | Associate | |
Average Salary | $48,326 | $69,556 |
Salary Range | Between $34,000 And $67,000 | Between $34,000 And $140,000 |
Highest Paying City | New York, NY | Washington, DC |
Highest Paying State | New Jersey | New York |
Best Paying Company | Keller Williams Capital Properties | Simpson Thacher & Bartlett |
Best Paying Industry | Technology | - |
There are a few differences between a marketing coordinator and an associate in terms of educational background:
Marketing Coordinator | Associate | |
Most Common Degree | Bachelor's Degree, 80% | Bachelor's Degree, 46% |
Most Common Major | Business | Business |
Most Common College | University of Georgia | - |
Here are the differences between marketing coordinators' and associates' demographics:
Marketing Coordinator | Associate | |
Average Age | 37 | 41 |
Gender Ratio | Male, 27.4% Female, 72.6% | Male, 50.4% Female, 49.6% |
Race Ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% | Black or African American, 10.5% Unknown, 5.3% Hispanic or Latino, 18.3% Asian, 8.3% White, 57.0% American Indian and Alaska Native, 0.6% |
LGBT Percentage | 10% | 7% |