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Marketing Coordinator Vs Associate

The differences between marketing coordinators and associates can be seen in a few details. Each job has different responsibilities and duties. Additionally, an associate has an average salary of $69,556, which is higher than the $48,326 average annual salary of a marketing coordinator.

The top three skills for a marketing coordinator include digital marketing, customer service and marketing campaigns. The most important skills for an associate are customer service, sales floor, and patients.

Marketing coordinator vs associate overview

Marketing CoordinatorAssociate
Yearly Salary$48,326$69,556
Hourly rate$23.23$33.44
Growth Rate19%-
Number Of Jobs91,281569,041
Job Satisfaction--
Most Common DegreeBachelor's Degree, 80%Bachelor's Degree, 46%
Average Age3741
Years Of Experience6-

What does a Marketing Coordinator do?

A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.

What does an associate do?

Associates are typically entry-level positions for employees who are taking on their first job or organizational role. They are assigned to teams or departments that are related to their skills or educational background. They usually start with smaller tasks that may not seem as impactful but are still essential to the department. Associates are trained by more tenured team members on the ins and outs of the department and the organization. As they grow with the organization, they are given more responsibilities that directly impact the results of the department's initiatives as they work towards their goals.

Marketing coordinator vs associate salary

Marketing coordinators and associates have different pay scales, as shown below.

Marketing CoordinatorAssociate
Average Salary$48,326$69,556
Salary RangeBetween $34,000 And $67,000Between $34,000 And $140,000
Highest Paying CityNew York, NYWashington, DC
Highest Paying StateNew JerseyNew York
Best Paying CompanyKeller Williams Capital PropertiesSimpson Thacher & Bartlett
Best Paying IndustryTechnology-

Differences between marketing coordinator and associate education

There are a few differences between a marketing coordinator and an associate in terms of educational background:

Marketing CoordinatorAssociate
Most Common DegreeBachelor's Degree, 80%Bachelor's Degree, 46%
Most Common MajorBusinessBusiness
Most Common CollegeUniversity of Georgia-

Marketing coordinator vs associate demographics

Here are the differences between marketing coordinators' and associates' demographics:

Marketing CoordinatorAssociate
Average Age3741
Gender RatioMale, 27.4% Female, 72.6%Male, 50.4% Female, 49.6%
Race RatioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1%Black or African American, 10.5% Unknown, 5.3% Hispanic or Latino, 18.3% Asian, 8.3% White, 57.0% American Indian and Alaska Native, 0.6%
LGBT Percentage10%7%

Differences between marketing coordinator and associate duties and responsibilities

Marketing Coordinator Example Responsibilities.

  • Produce and manage content of company blog using WordPress.
  • Manage first phase of company rebranding and website redesign (not yet implement).
  • Work with outside advertising agency to manage calendars, proofread ads, and analyze metrics.
  • Coordinate the logistics for off-site cocktail/dinner event for clients/prospects and manage RSVP, guest list.
  • Manage internal and external websites using WordPress, SharePoint, HTML and CSS (editing).
  • Identify segments through research and analysis, manage lists, and A/B test to optimize metrics and conversions.
  • Show More

Associate Example Responsibilities.

  • Manage the sale of smoothies at different educational institutes while interacting with hundreds of students and ensuring their happiness and satisfaction.
  • Manage customer resolutions associate with flight reservations.
  • Lead the team by exemplify reliability through punctuality and personal integrity.
  • Help drive sales by providing excellent customer service in gourmet cheese, wine, beer, and coffee departments.
  • Utilize teamwork, communication, customer service, responsibility, and organizational skills.
  • Work according to ISO standards.
  • Show More

Marketing coordinator vs associate skills

Common Marketing Coordinator Skills
  • Digital Marketing, 8%
  • Customer Service, 6%
  • Marketing Campaigns, 6%
  • PowerPoint, 5%
  • Email Campaigns, 4%
  • Press Releases, 4%
Common Associate Skills
  • Customer Service, 16%
  • Sales Floor, 13%
  • Patients, 10%
  • Cleanliness, 8%
  • Windows, 4%
  • HR, 4%

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