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The differences between marketing coordinators and business development coordinators can be seen in a few details. Each job has different responsibilities and duties. Additionally, a business development coordinator has an average salary of $58,362, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a marketing coordinator include digital marketing, customer service and marketing campaigns. The most important skills for a business development coordinator are customer service, CRM, and patients.
| Marketing Coordinator | Business Development Coordinator | |
| Yearly salary | $48,326 | $58,362 |
| Hourly rate | $23.23 | $28.06 |
| Growth rate | 19% | 19% |
| Number of jobs | 91,281 | 133,973 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 72% |
| Average age | 37 | 44 |
| Years of experience | 6 | - |
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
A business development coordinator specializes in devising strategies to identify and develop new sales and marketing opportunities, ensuring profitable growth and a strong client base. Their responsibilities revolve around gathering data, conducting research and analysis, organizing conferences and other events, maintaining records and data, and disseminating information such as proposals, memos, instructional documents, and more. There are also instances when a business development coordinator must liaise with clients and external agencies, even respond to calls and correspondence from customers.
Marketing coordinators and business development coordinators have different pay scales, as shown below.
| Marketing Coordinator | Business Development Coordinator | |
| Average salary | $48,326 | $58,362 |
| Salary range | Between $34,000 And $67,000 | Between $38,000 And $87,000 |
| Highest paying City | New York, NY | San Francisco, CA |
| Highest paying state | New Jersey | Pennsylvania |
| Best paying company | Keller Williams Capital Properties | Evernote |
| Best paying industry | Technology | Professional |
There are a few differences between a marketing coordinator and a business development coordinator in terms of educational background:
| Marketing Coordinator | Business Development Coordinator | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between marketing coordinators' and business development coordinators' demographics:
| Marketing Coordinator | Business Development Coordinator | |
| Average age | 37 | 44 |
| Gender ratio | Male, 27.4% Female, 72.6% | Male, 31.5% Female, 68.5% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% | Black or African American, 6.4% Unknown, 4.6% Hispanic or Latino, 9.4% Asian, 8.8% White, 70.4% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 11% |