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The differences between marketing coordinators and communications coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing coordinator, becoming a communications coordinator takes usually requires 2-4 years. Additionally, a marketing coordinator has an average salary of $48,326, which is higher than the $47,075 average annual salary of a communications coordinator.
The top three skills for a marketing coordinator include digital marketing, customer service and marketing campaigns. The most important skills for a communications coordinator are customer service, web content, and event planning.
| Marketing Coordinator | Communications Coordinator | |
| Yearly salary | $48,326 | $47,075 |
| Hourly rate | $23.23 | $22.63 |
| Growth rate | 19% | 8% |
| Number of jobs | 91,281 | 39,790 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 75% |
| Average age | 37 | 42 |
| Years of experience | 6 | 4 |
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
A communications coordinator is responsible for overseeing the communications department's operations, developing the brand image, and monitoring press releases, company articles, and other related marketing materials for business promotion and visibility. Communications coordinators actively interact with existing and potential clients, negotiate contracts, and build profitable partnerships. They also develop strategic procedures for creating the business' online presence, organizing promotional events, and media conferences. A communications coordinator must have excellent communication and organization skills to maintain a good reputation and customer satisfaction.
Marketing coordinators and communications coordinators have different pay scales, as shown below.
| Marketing Coordinator | Communications Coordinator | |
| Average salary | $48,326 | $47,075 |
| Salary range | Between $34,000 And $67,000 | Between $34,000 And $63,000 |
| Highest paying City | New York, NY | Washington, DC |
| Highest paying state | New Jersey | New Jersey |
| Best paying company | Keller Williams Capital Properties | Microsoft |
| Best paying industry | Technology | Government |
There are a few differences between a marketing coordinator and a communications coordinator in terms of educational background:
| Marketing Coordinator | Communications Coordinator | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 75% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | Stanford University |
Here are the differences between marketing coordinators' and communications coordinators' demographics:
| Marketing Coordinator | Communications Coordinator | |
| Average age | 37 | 42 |
| Gender ratio | Male, 27.4% Female, 72.6% | Male, 29.4% Female, 70.6% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 10% | 12% |