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Marketing Coordinator Vs Marketing Analyst

The differences between marketing coordinators and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing coordinator and a marketing analyst. Additionally, a marketing analyst has an average salary of $59,380, which is higher than the $48,326 average annual salary of a marketing coordinator.

The top three skills for a marketing coordinator include digital marketing, customer service and marketing campaigns. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.

Marketing coordinator vs marketing analyst overview

Marketing CoordinatorMarketing Analyst
Yearly Salary$48,326$59,380
Hourly rate$23.23$28.55
Growth Rate19%19%
Number Of Jobs91,28195,650
Job Satisfaction--
Most Common DegreeBachelor's Degree, 80%Bachelor's Degree, 78%
Average Age3737
Years Of Experience66

What does a Marketing Coordinator do?

A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.

What does a marketing analyst do?

A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.

Marketing coordinator vs marketing analyst salary

Marketing coordinators and marketing analysts have different pay scales, as shown below.

Marketing CoordinatorMarketing Analyst
Average Salary$48,326$59,380
Salary RangeBetween $34,000 And $67,000Between $41,000 And $84,000
Highest Paying CityNew York, NYSeattle, WA
Highest Paying StateNew JerseyWashington
Best Paying CompanyKeller Williams Capital PropertiesMeta
Best Paying IndustryTechnologyFinance

Differences between marketing coordinator and marketing analyst education

There are a few differences between a marketing coordinator and a marketing analyst in terms of educational background:

Marketing CoordinatorMarketing Analyst
Most Common DegreeBachelor's Degree, 80%Bachelor's Degree, 78%
Most Common MajorBusinessBusiness
Most Common CollegeUniversity of GeorgiaUniversity of Georgia

Marketing coordinator vs marketing analyst demographics

Here are the differences between marketing coordinators' and marketing analysts' demographics:

Marketing CoordinatorMarketing Analyst
Average Age3737
Gender RatioMale, 27.4% Female, 72.6%Male, 47.3% Female, 52.7%
Race RatioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1%Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between marketing coordinator and marketing analyst duties and responsibilities

Marketing Coordinator Example Responsibilities.

  • Produce and manage content of company blog using WordPress.
  • Manage first phase of company rebranding and website redesign (not yet implement).
  • Work with outside advertising agency to manage calendars, proofread ads, and analyze metrics.
  • Coordinate the logistics for off-site cocktail/dinner event for clients/prospects and manage RSVP, guest list.
  • Manage internal and external websites using WordPress, SharePoint, HTML and CSS (editing).
  • Identify segments through research and analysis, manage lists, and A/B test to optimize metrics and conversions.
  • Show More

Marketing Analyst Example Responsibilities.

  • Train users; manage change requests/defects, UAT, and provide post production support.
  • Manage and guide online and offline marketing campaign set-up and A/B testing process to drive campaign success and increase revenue.
  • Serve in a consultative role to clients working with their webmasters to discuss the use of HTML to achieve total compliance.
  • Manage company PPC accounts for a variety of divisions including keyword research and analysis, bid adjustment, and ad testing.
  • Investigate questionable sales leads within SalesForce.com.
  • Manage multiple SQL databases and deliver data analysis and business reports.
  • Show More

Marketing coordinator vs marketing analyst skills

Common Marketing Coordinator Skills
  • Digital Marketing, 8%
  • Customer Service, 6%
  • Marketing Campaigns, 6%
  • PowerPoint, 5%
  • Email Campaigns, 4%
  • Press Releases, 4%
Common Marketing Analyst Skills
  • Digital Marketing, 8%
  • SQL, 5%
  • Google Analytics, 5%
  • Marketing Campaigns, 5%
  • PowerPoint, 4%
  • CRM, 4%

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