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The differences between marketing coordinators and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing coordinator and a marketing analyst. Additionally, a marketing analyst has an average salary of $59,380, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a marketing coordinator include digital marketing, customer service and marketing campaigns. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.
Marketing Coordinator | Marketing Analyst | |
Yearly Salary | $48,326 | $59,380 |
Hourly rate | $23.23 | $28.55 |
Growth Rate | 19% | 19% |
Number Of Jobs | 91,281 | 95,650 |
Job Satisfaction | - | - |
Most Common Degree | Bachelor's Degree, 80% | Bachelor's Degree, 78% |
Average Age | 37 | 37 |
Years Of Experience | 6 | 6 |
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
Marketing coordinators and marketing analysts have different pay scales, as shown below.
Marketing Coordinator | Marketing Analyst | |
Average Salary | $48,326 | $59,380 |
Salary Range | Between $34,000 And $67,000 | Between $41,000 And $84,000 |
Highest Paying City | New York, NY | Seattle, WA |
Highest Paying State | New Jersey | Washington |
Best Paying Company | Keller Williams Capital Properties | Meta |
Best Paying Industry | Technology | Finance |
There are a few differences between a marketing coordinator and a marketing analyst in terms of educational background:
Marketing Coordinator | Marketing Analyst | |
Most Common Degree | Bachelor's Degree, 80% | Bachelor's Degree, 78% |
Most Common Major | Business | Business |
Most Common College | University of Georgia | University of Georgia |
Here are the differences between marketing coordinators' and marketing analysts' demographics:
Marketing Coordinator | Marketing Analyst | |
Average Age | 37 | 37 |
Gender Ratio | Male, 27.4% Female, 72.6% | Male, 47.3% Female, 52.7% |
Race Ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% |
LGBT Percentage | 10% | 10% |