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The differences between marketing coordinators and marketing and sales coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing coordinator and a marketing and sales coordinator. Additionally, a marketing coordinator has an average salary of $48,326, which is higher than the $45,306 average annual salary of a marketing and sales coordinator.
The top three skills for a marketing coordinator include digital marketing, customer service and marketing campaigns. The most important skills for a marketing and sales coordinator are trade shows, customer service, and marketing campaigns.
| Marketing Coordinator | Marketing And Sales Coordinator | |
| Yearly salary | $48,326 | $45,306 |
| Hourly rate | $23.23 | $21.78 |
| Growth rate | 19% | 19% |
| Number of jobs | 91,281 | 89,923 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.
Marketing coordinators and marketing and sales coordinators have different pay scales, as shown below.
| Marketing Coordinator | Marketing And Sales Coordinator | |
| Average salary | $48,326 | $45,306 |
| Salary range | Between $34,000 And $67,000 | Between $33,000 And $61,000 |
| Highest paying City | New York, NY | Alameda, CA |
| Highest paying state | New Jersey | Delaware |
| Best paying company | Keller Williams Capital Properties | AIG |
| Best paying industry | Technology | Professional |
There are a few differences between a marketing coordinator and a marketing and sales coordinator in terms of educational background:
| Marketing Coordinator | Marketing And Sales Coordinator | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing coordinators' and marketing and sales coordinators' demographics:
| Marketing Coordinator | Marketing And Sales Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 27.4% Female, 72.6% | Male, 27.0% Female, 73.0% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.1% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |