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Marketing Coordinator Vs Marketing Assistant

The differences between marketing coordinators and marketing assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing coordinator and a marketing assistant. Additionally, a marketing coordinator has an average salary of $48,326, which is higher than the $39,442 average annual salary of a marketing assistant.

The top three skills for a marketing coordinator include digital marketing, customer service and marketing campaigns. The most important skills for a marketing assistant are customer service, marketing campaigns, and facebook.

Marketing coordinator vs marketing assistant overview

Marketing CoordinatorMarketing Assistant
Yearly Salary$48,326$39,442
Hourly rate$23.23$18.96
Growth Rate19%19%
Number Of Jobs91,28177,611
Job Satisfaction-3
Most Common DegreeBachelor's Degree, 80%Bachelor's Degree, 77%
Average Age3737
Years Of Experience66

What does a Marketing Coordinator do?

A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.

What does a marketing assistant do?

A marketing assistant's general responsibility is to support the marketing programs and campaigns by sharing recommendations and useful insights to improve the brand's image. Marketing assistants' duties also include reaching out to other personnel for necessary files needed on promotional advertisements, assist the team in creating designs and developing content, publishing brochures for potential clients, analyzing sales reports, and researching the current market trends. A marketing assistant should have excellent organizational and time-management skills to meet deadlines and perform various tasks as required.

Marketing coordinator vs marketing assistant salary

Marketing coordinators and marketing assistants have different pay scales, as shown below.

Marketing CoordinatorMarketing Assistant
Average Salary$48,326$39,442
Salary RangeBetween $34,000 And $67,000Between $28,000 And $55,000
Highest Paying CityNew York, NYJersey City, NJ
Highest Paying StateNew JerseyNew Jersey
Best Paying CompanyKeller Williams Capital PropertiesGoogle
Best Paying IndustryTechnologyFinance

Differences between marketing coordinator and marketing assistant education

There are a few differences between a marketing coordinator and a marketing assistant in terms of educational background:

Marketing CoordinatorMarketing Assistant
Most Common DegreeBachelor's Degree, 80%Bachelor's Degree, 77%
Most Common MajorBusinessBusiness
Most Common CollegeUniversity of GeorgiaUniversity of Georgia

Marketing coordinator vs marketing assistant demographics

Here are the differences between marketing coordinators' and marketing assistants' demographics:

Marketing CoordinatorMarketing Assistant
Average Age3737
Gender RatioMale, 27.4% Female, 72.6%Male, 27.0% Female, 73.0%
Race RatioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.8% White, 65.5% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between marketing coordinator and marketing assistant duties and responsibilities

Marketing Coordinator Example Responsibilities.

  • Produce and manage content of company blog using WordPress.
  • Manage first phase of company rebranding and website redesign (not yet implement).
  • Work with outside advertising agency to manage calendars, proofread ads, and analyze metrics.
  • Coordinate the logistics for off-site cocktail/dinner event for clients/prospects and manage RSVP, guest list.
  • Manage internal and external websites using WordPress, SharePoint, HTML and CSS (editing).
  • Identify segments through research and analysis, manage lists, and A/B test to optimize metrics and conversions.
  • Show More

Marketing Assistant Example Responsibilities.

  • Utilize Delphi to input potential sales leads and update client information as managers connect with clients.
  • Coordinate content development for multiple websites managing HTML formats.
  • Produce promotional and weekly videos and manage YouTube account.
  • Organize & manage internal communications for company-wide marketing initiatives and assist with RFP fulfillment.
  • Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
  • Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
  • Show More

Marketing coordinator vs marketing assistant skills

Common Marketing Coordinator Skills
  • Digital Marketing, 8%
  • Customer Service, 6%
  • Marketing Campaigns, 6%
  • PowerPoint, 5%
  • Email Campaigns, 4%
  • Press Releases, 4%
Common Marketing Assistant Skills
  • Customer Service, 10%
  • Marketing Campaigns, 8%
  • Facebook, 6%
  • Trade Shows, 5%
  • Email Campaigns, 5%
  • PowerPoint, 5%

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