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The differences between marketing coordinators and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing coordinator and a marketing communications coordinator. Additionally, a marketing communications coordinator has an average salary of $49,151, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a marketing coordinator include digital marketing, customer service and marketing campaigns. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.
Marketing Coordinator | Marketing Communications Coordinator | |
Yearly Salary | $48,326 | $49,151 |
Hourly rate | $23.23 | $23.63 |
Growth Rate | 19% | 19% |
Number Of Jobs | 91,281 | 96,492 |
Job Satisfaction | - | - |
Most Common Degree | Bachelor's Degree, 80% | Bachelor's Degree, 83% |
Average Age | 37 | 37 |
Years Of Experience | 6 | 6 |
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.
Marketing coordinators and marketing communications coordinators have different pay scales, as shown below.
Marketing Coordinator | Marketing Communications Coordinator | |
Average Salary | $48,326 | $49,151 |
Salary Range | Between $34,000 And $67,000 | Between $36,000 And $67,000 |
Highest Paying City | New York, NY | San Francisco, CA |
Highest Paying State | New Jersey | New Jersey |
Best Paying Company | Keller Williams Capital Properties | Avid |
Best Paying Industry | Technology | Manufacturing |
There are a few differences between a marketing coordinator and a marketing communications coordinator in terms of educational background:
Marketing Coordinator | Marketing Communications Coordinator | |
Most Common Degree | Bachelor's Degree, 80% | Bachelor's Degree, 83% |
Most Common Major | Business | Communication |
Most Common College | University of Georgia | University of Georgia |
Here are the differences between marketing coordinators' and marketing communications coordinators' demographics:
Marketing Coordinator | Marketing Communications Coordinator | |
Average Age | 37 | 37 |
Gender Ratio | Male, 27.4% Female, 72.6% | Male, 24.6% Female, 75.4% |
Race Ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1% |
LGBT Percentage | 10% | 10% |