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Marketing Coordinator Vs Marketing Communications Coordinator

The differences between marketing coordinators and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing coordinator and a marketing communications coordinator. Additionally, a marketing communications coordinator has an average salary of $49,151, which is higher than the $48,326 average annual salary of a marketing coordinator.

The top three skills for a marketing coordinator include digital marketing, customer service and marketing campaigns. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.

Marketing coordinator vs marketing communications coordinator overview

Marketing CoordinatorMarketing Communications Coordinator
Yearly Salary$48,326$49,151
Hourly rate$23.23$23.63
Growth Rate19%19%
Number Of Jobs91,28196,492
Job Satisfaction--
Most Common DegreeBachelor's Degree, 80%Bachelor's Degree, 83%
Average Age3737
Years Of Experience66

What does a Marketing Coordinator do?

A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.

What does a marketing communications coordinator do?

Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.

Marketing coordinator vs marketing communications coordinator salary

Marketing coordinators and marketing communications coordinators have different pay scales, as shown below.

Marketing CoordinatorMarketing Communications Coordinator
Average Salary$48,326$49,151
Salary RangeBetween $34,000 And $67,000Between $36,000 And $67,000
Highest Paying CityNew York, NYSan Francisco, CA
Highest Paying StateNew JerseyNew Jersey
Best Paying CompanyKeller Williams Capital PropertiesAvid
Best Paying IndustryTechnologyManufacturing

Differences between marketing coordinator and marketing communications coordinator education

There are a few differences between a marketing coordinator and a marketing communications coordinator in terms of educational background:

Marketing CoordinatorMarketing Communications Coordinator
Most Common DegreeBachelor's Degree, 80%Bachelor's Degree, 83%
Most Common MajorBusinessCommunication
Most Common CollegeUniversity of GeorgiaUniversity of Georgia

Marketing coordinator vs marketing communications coordinator demographics

Here are the differences between marketing coordinators' and marketing communications coordinators' demographics:

Marketing CoordinatorMarketing Communications Coordinator
Average Age3737
Gender RatioMale, 27.4% Female, 72.6%Male, 24.6% Female, 75.4%
Race RatioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between marketing coordinator and marketing communications coordinator duties and responsibilities

Marketing Coordinator Example Responsibilities.

  • Produce and manage content of company blog using WordPress.
  • Manage first phase of company rebranding and website redesign (not yet implement).
  • Work with outside advertising agency to manage calendars, proofread ads, and analyze metrics.
  • Coordinate the logistics for off-site cocktail/dinner event for clients/prospects and manage RSVP, guest list.
  • Manage internal and external websites using WordPress, SharePoint, HTML and CSS (editing).
  • Identify segments through research and analysis, manage lists, and A/B test to optimize metrics and conversions.
  • Show More

Marketing Communications Coordinator Example Responsibilities.

  • Manage the company's video library, training library and YouTube channel.
  • Manage and optimize website presence including HTML coding, creating new lading pages and custom image creation.
  • Co-developed regional, national and international trade show strategy including logistics, management, qualifying leads, communications and ROI tracking.
  • Develop web content, oversee SEO analysis, and promote brand awareness through print materials and email marketing efforts.
  • Interpret and gain a working knowledge of HTML coding and CSS for various web layouts.
  • Create project proposals using Indesign as well as handled their LinkedIn page and other office responsibilities.
  • Show More

Marketing coordinator vs marketing communications coordinator skills

Common Marketing Coordinator Skills
  • Digital Marketing, 8%
  • Customer Service, 6%
  • Marketing Campaigns, 6%
  • PowerPoint, 5%
  • Email Campaigns, 4%
  • Press Releases, 4%
Common Marketing Communications Coordinator Skills
  • Press Releases, 7%
  • Project Management, 5%
  • Graphic Design, 5%
  • Proofreading, 5%
  • PowerPoint, 4%
  • Facebook, 4%

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