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The differences between marketing coordinators and marketing directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing coordinator, becoming a marketing director takes usually requires 8-10 years. Additionally, a marketing director has an average salary of $114,906, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a marketing coordinator include digital marketing, customer service and marketing campaigns. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.
| Marketing Coordinator | Marketing Director | |
| Yearly salary | $48,326 | $114,906 |
| Hourly rate | $23.23 | $55.24 |
| Growth rate | 19% | 10% |
| Number of jobs | 91,281 | 93,503 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 76% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
Marketing coordinators and marketing directors have different pay scales, as shown below.
| Marketing Coordinator | Marketing Director | |
| Average salary | $48,326 | $114,906 |
| Salary range | Between $34,000 And $67,000 | Between $68,000 And $193,000 |
| Highest paying City | New York, NY | San Francisco, CA |
| Highest paying state | New Jersey | California |
| Best paying company | Keller Williams Capital Properties | Brookfield Properties |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a marketing coordinator and a marketing director in terms of educational background:
| Marketing Coordinator | Marketing Director | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing coordinators' and marketing directors' demographics:
| Marketing Coordinator | Marketing Director | |
| Average age | 37 | 39 |
| Gender ratio | Male, 27.4% Female, 72.6% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |