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The differences between marketing coordinators and marketing executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing coordinator, becoming a marketing executive takes usually requires 8-10 years. Additionally, a marketing executive has an average salary of $73,499, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a marketing coordinator include digital marketing, customer service and marketing campaigns. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.
| Marketing Coordinator | Marketing Executive | |
| Yearly salary | $48,326 | $73,499 |
| Hourly rate | $23.23 | $35.34 |
| Growth rate | 19% | 10% |
| Number of jobs | 91,281 | 145,040 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 70% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
Marketing coordinators and marketing executives have different pay scales, as shown below.
| Marketing Coordinator | Marketing Executive | |
| Average salary | $48,326 | $73,499 |
| Salary range | Between $34,000 And $67,000 | Between $49,000 And $108,000 |
| Highest paying City | New York, NY | San Francisco, CA |
| Highest paying state | New Jersey | Nevada |
| Best paying company | Keller Williams Capital Properties | Microsoft |
| Best paying industry | Technology | Retail |
There are a few differences between a marketing coordinator and a marketing executive in terms of educational background:
| Marketing Coordinator | Marketing Executive | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing coordinators' and marketing executives' demographics:
| Marketing Coordinator | Marketing Executive | |
| Average age | 37 | 39 |
| Gender ratio | Male, 27.4% Female, 72.6% | Male, 47.2% Female, 52.8% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |