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The differences between marketing coordinators and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing coordinator and a marketing specialist. Additionally, a marketing specialist has an average salary of $54,942, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a marketing coordinator include digital marketing, customer service and marketing campaigns. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Marketing Coordinator | Marketing Specialist | |
| Yearly Salary | $48,326 | $54,942 |
| Hourly rate | $23.23 | $26.41 |
| Growth Rate | 19% | 19% |
| Number Of Jobs | 91,281 | 87,145 |
| Job Satisfaction | - | - |
| Most Common Degree | Bachelor's Degree, 80% | Bachelor's Degree, 78% |
| Average Age | 37 | 37 |
| Years Of Experience | 6 | 6 |
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Marketing coordinators and marketing specialists have different pay scales, as shown below.
| Marketing Coordinator | Marketing Specialist | |
| Average Salary | $48,326 | $54,942 |
| Salary Range | Between $34,000 And $67,000 | Between $36,000 And $82,000 |
| Highest Paying City | New York, NY | Seattle, WA |
| Highest Paying State | New Jersey | Washington |
| Best Paying Company | Keller Williams Capital Properties | |
| Best Paying Industry | Technology | Technology |
There are a few differences between a marketing coordinator and a marketing specialist in terms of educational background:
| Marketing Coordinator | Marketing Specialist | |
| Most Common Degree | Bachelor's Degree, 80% | Bachelor's Degree, 78% |
| Most Common Major | Business | Business |
| Most Common College | University of Georgia | University of Georgia |
Here are the differences between marketing coordinators' and marketing specialists' demographics:
| Marketing Coordinator | Marketing Specialist | |
| Average Age | 37 | 37 |
| Gender Ratio | Male, 27.4% Female, 72.6% | Male, 35.5% Female, 64.5% |
| Race Ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |