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Marketing Coordinator Vs Media Coordinator

The differences between marketing coordinators and media coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing coordinator, becoming a media coordinator takes usually requires 2-4 years. Additionally, a marketing coordinator has an average salary of $48,326, which is higher than the $47,471 average annual salary of a media coordinator.

The top three skills for a marketing coordinator include digital marketing, customer service and marketing campaigns. The most important skills for a media coordinator are facebook, instagram, and twitter.

Marketing coordinator vs media coordinator overview

Marketing CoordinatorMedia Coordinator
Yearly Salary$48,326$47,471
Hourly rate$23.23$22.82
Growth Rate19%8%
Number Of Jobs91,28135,285
Job Satisfaction--
Most Common DegreeBachelor's Degree, 80%Bachelor's Degree, 82%
Average Age3742
Years Of Experience64

What does a Marketing Coordinator do?

A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.

What does a media coordinator do?

A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.

Marketing coordinator vs media coordinator salary

Marketing coordinators and media coordinators have different pay scales, as shown below.

Marketing CoordinatorMedia Coordinator
Average Salary$48,326$47,471
Salary RangeBetween $34,000 And $67,000Between $34,000 And $64,000
Highest Paying CityNew York, NYUrban Honolulu, HI
Highest Paying StateNew JerseyHawaii
Best Paying CompanyKeller Williams Capital PropertiesThe Joffrey Ballet
Best Paying IndustryTechnologyManufacturing

Differences between marketing coordinator and media coordinator education

There are a few differences between a marketing coordinator and a media coordinator in terms of educational background:

Marketing CoordinatorMedia Coordinator
Most Common DegreeBachelor's Degree, 80%Bachelor's Degree, 82%
Most Common MajorBusinessCommunication
Most Common CollegeUniversity of GeorgiaNorthwestern University

Marketing coordinator vs media coordinator demographics

Here are the differences between marketing coordinators' and media coordinators' demographics:

Marketing CoordinatorMedia Coordinator
Average Age3742
Gender RatioMale, 27.4% Female, 72.6%Male, 36.6% Female, 63.4%
Race RatioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1%Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%
LGBT Percentage10%12%

Differences between marketing coordinator and media coordinator duties and responsibilities

Marketing Coordinator Example Responsibilities.

  • Produce and manage content of company blog using WordPress.
  • Manage first phase of company rebranding and website redesign (not yet implement).
  • Work with outside advertising agency to manage calendars, proofread ads, and analyze metrics.
  • Coordinate the logistics for off-site cocktail/dinner event for clients/prospects and manage RSVP, guest list.
  • Manage internal and external websites using WordPress, SharePoint, HTML and CSS (editing).
  • Identify segments through research and analysis, manage lists, and A/B test to optimize metrics and conversions.
  • Show More

Media Coordinator Example Responsibilities.

  • Manage social media assets using HootSuite, TweetDeck, and mobile apps.
  • Track generate leads in CRM to better understand trending of events and campaigns.
  • Manage budget for promotional items (CDs, key chains, t-shirts, etc . )
  • Manage and optimize clients' pay-per-click (PPC) campaigns, SEO campaigns and affiliate marketing accounts.
  • Manage and distribute inventory of DVDs, CDs, and VHS for educational use by professors and students
  • Manage Facebook and twitter accounts - manage friends, approve and find new connections, network and post relevant blogs.
  • Show More

Marketing coordinator vs media coordinator skills

Common Marketing Coordinator Skills
  • Digital Marketing, 8%
  • Customer Service, 6%
  • Marketing Campaigns, 6%
  • PowerPoint, 5%
  • Email Campaigns, 4%
  • Press Releases, 4%
Common Media Coordinator Skills
  • Facebook, 11%
  • Instagram, 10%
  • Twitter, 9%
  • Digital Marketing, 5%
  • Social Media Marketing, 5%
  • Social Platforms, 4%

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