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The differences between marketing coordinators and media coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing coordinator, becoming a media coordinator takes usually requires 2-4 years. Additionally, a marketing coordinator has an average salary of $48,326, which is higher than the $47,471 average annual salary of a media coordinator.
The top three skills for a marketing coordinator include digital marketing, customer service and marketing campaigns. The most important skills for a media coordinator are facebook, instagram, and twitter.
Marketing Coordinator | Media Coordinator | |
Yearly Salary | $48,326 | $47,471 |
Hourly rate | $23.23 | $22.82 |
Growth Rate | 19% | 8% |
Number Of Jobs | 91,281 | 35,285 |
Job Satisfaction | - | - |
Most Common Degree | Bachelor's Degree, 80% | Bachelor's Degree, 82% |
Average Age | 37 | 42 |
Years Of Experience | 6 | 4 |
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.
Marketing coordinators and media coordinators have different pay scales, as shown below.
Marketing Coordinator | Media Coordinator | |
Average Salary | $48,326 | $47,471 |
Salary Range | Between $34,000 And $67,000 | Between $34,000 And $64,000 |
Highest Paying City | New York, NY | Urban Honolulu, HI |
Highest Paying State | New Jersey | Hawaii |
Best Paying Company | Keller Williams Capital Properties | The Joffrey Ballet |
Best Paying Industry | Technology | Manufacturing |
There are a few differences between a marketing coordinator and a media coordinator in terms of educational background:
Marketing Coordinator | Media Coordinator | |
Most Common Degree | Bachelor's Degree, 80% | Bachelor's Degree, 82% |
Most Common Major | Business | Communication |
Most Common College | University of Georgia | Northwestern University |
Here are the differences between marketing coordinators' and media coordinators' demographics:
Marketing Coordinator | Media Coordinator | |
Average Age | 37 | 42 |
Gender Ratio | Male, 27.4% Female, 72.6% | Male, 36.6% Female, 63.4% |
Race Ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6% |
LGBT Percentage | 10% | 12% |