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Marketing Coordinator Vs Public Relations Coordinator

The differences between marketing coordinators and public relations coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing coordinator, becoming a public relations coordinator takes usually requires 2-4 years. Additionally, a marketing coordinator has an average salary of $48,326, which is higher than the $46,225 average annual salary of a public relations coordinator.

The top three skills for a marketing coordinator include digital marketing, customer service and marketing campaigns. The most important skills for a public relations coordinator are press releases, facebook, and twitter.

Marketing coordinator vs public relations coordinator overview

Marketing CoordinatorPublic Relations Coordinator
Yearly Salary$48,326$46,225
Hourly rate$23.23$22.22
Growth Rate19%8%
Number Of Jobs91,28135,324
Job Satisfaction--
Most Common DegreeBachelor's Degree, 80%Bachelor's Degree, 83%
Average Age3742
Years Of Experience64

What does a Marketing Coordinator do?

A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.

What does a public relations coordinator do?

A public relations coordinator is responsible for developing brand awareness for the organization's brand image. Public relations coordinators work closely with the marketing department to manage marketing campaigns, mainly social media platforms and events, promoting the organization. A public relations coordinator assists with press releases, media coverage, investor relations, and responding to clients' inquiries and concerns. Public relations coordinators also analyze current market trends to identify business opportunities that would meet public demands. They must have excellent communication skills, as well as be highly organized with meeting deadlines under minimal supervision.

Marketing coordinator vs public relations coordinator salary

Marketing coordinators and public relations coordinators have different pay scales, as shown below.

Marketing CoordinatorPublic Relations Coordinator
Average Salary$48,326$46,225
Salary RangeBetween $34,000 And $67,000Between $35,000 And $60,000
Highest Paying CityNew York, NYWashington, DC
Highest Paying StateNew JerseyVirginia
Best Paying CompanyKeller Williams Capital PropertiesShiseido
Best Paying IndustryTechnologyHealth Care

Differences between marketing coordinator and public relations coordinator education

There are a few differences between a marketing coordinator and a public relations coordinator in terms of educational background:

Marketing CoordinatorPublic Relations Coordinator
Most Common DegreeBachelor's Degree, 80%Bachelor's Degree, 83%
Most Common MajorBusinessCommunication
Most Common CollegeUniversity of GeorgiaNorthwestern University

Marketing coordinator vs public relations coordinator demographics

Here are the differences between marketing coordinators' and public relations coordinators' demographics:

Marketing CoordinatorPublic Relations Coordinator
Average Age3742
Gender RatioMale, 27.4% Female, 72.6%Male, 24.3% Female, 75.7%
Race RatioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1%Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%
LGBT Percentage10%12%

Differences between marketing coordinator and public relations coordinator duties and responsibilities

Marketing Coordinator Example Responsibilities.

  • Produce and manage content of company blog using WordPress.
  • Manage first phase of company rebranding and website redesign (not yet implement).
  • Work with outside advertising agency to manage calendars, proofread ads, and analyze metrics.
  • Coordinate the logistics for off-site cocktail/dinner event for clients/prospects and manage RSVP, guest list.
  • Manage internal and external websites using WordPress, SharePoint, HTML and CSS (editing).
  • Identify segments through research and analysis, manage lists, and A/B test to optimize metrics and conversions.
  • Show More

Public Relations Coordinator Example Responsibilities.

  • Achieve first page Google ranking on key terms for the company blog, YouTube, and website after optimizing content.
  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Start the team Instagram page.
  • Film new internal training videos for domestic and international accounts and theBalm s YouTube channel.
  • Assist in social media efforts, utilizing Hootsuite, Quora and LinkedIn on the daily basis.
  • Control, write, and edit press releases, e-blasts, and social media through HootSuite.
  • Show More

Marketing coordinator vs public relations coordinator skills

Common Marketing Coordinator Skills
  • Digital Marketing, 8%
  • Customer Service, 6%
  • Marketing Campaigns, 6%
  • PowerPoint, 5%
  • Email Campaigns, 4%
  • Press Releases, 4%
Common Public Relations Coordinator Skills
  • Press Releases, 25%
  • Facebook, 6%
  • Twitter, 5%
  • Instagram, 4%
  • PowerPoint, 3%
  • Event Planning, 3%

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