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The differences between marketing coordinators and public relations coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing coordinator, becoming a public relations coordinator takes usually requires 2-4 years. Additionally, a marketing coordinator has an average salary of $48,326, which is higher than the $46,225 average annual salary of a public relations coordinator.
The top three skills for a marketing coordinator include digital marketing, customer service and marketing campaigns. The most important skills for a public relations coordinator are press releases, facebook, and twitter.
Marketing Coordinator | Public Relations Coordinator | |
Yearly Salary | $48,326 | $46,225 |
Hourly rate | $23.23 | $22.22 |
Growth Rate | 19% | 8% |
Number Of Jobs | 91,281 | 35,324 |
Job Satisfaction | - | - |
Most Common Degree | Bachelor's Degree, 80% | Bachelor's Degree, 83% |
Average Age | 37 | 42 |
Years Of Experience | 6 | 4 |
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
A public relations coordinator is responsible for developing brand awareness for the organization's brand image. Public relations coordinators work closely with the marketing department to manage marketing campaigns, mainly social media platforms and events, promoting the organization. A public relations coordinator assists with press releases, media coverage, investor relations, and responding to clients' inquiries and concerns. Public relations coordinators also analyze current market trends to identify business opportunities that would meet public demands. They must have excellent communication skills, as well as be highly organized with meeting deadlines under minimal supervision.
Marketing coordinators and public relations coordinators have different pay scales, as shown below.
Marketing Coordinator | Public Relations Coordinator | |
Average Salary | $48,326 | $46,225 |
Salary Range | Between $34,000 And $67,000 | Between $35,000 And $60,000 |
Highest Paying City | New York, NY | Washington, DC |
Highest Paying State | New Jersey | Virginia |
Best Paying Company | Keller Williams Capital Properties | Shiseido |
Best Paying Industry | Technology | Health Care |
There are a few differences between a marketing coordinator and a public relations coordinator in terms of educational background:
Marketing Coordinator | Public Relations Coordinator | |
Most Common Degree | Bachelor's Degree, 80% | Bachelor's Degree, 83% |
Most Common Major | Business | Communication |
Most Common College | University of Georgia | Northwestern University |
Here are the differences between marketing coordinators' and public relations coordinators' demographics:
Marketing Coordinator | Public Relations Coordinator | |
Average Age | 37 | 42 |
Gender Ratio | Male, 27.4% Female, 72.6% | Male, 24.3% Female, 75.7% |
Race Ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6% |
LGBT Percentage | 10% | 12% |