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The differences between marketing coordinators and publications coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing coordinator, becoming a publications coordinator takes usually requires 2-4 years. Additionally, a publications coordinator has an average salary of $48,593, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a marketing coordinator include digital marketing, customer service and marketing campaigns. The most important skills for a publications coordinator are press releases, powerpoint, and web content.
Marketing Coordinator | Publications Coordinator | |
Yearly Salary | $48,326 | $48,593 |
Hourly rate | $23.23 | $23.36 |
Growth Rate | 19% | 8% |
Number Of Jobs | 91,281 | 27,541 |
Job Satisfaction | - | - |
Most Common Degree | Bachelor's Degree, 80% | Bachelor's Degree, 78% |
Average Age | 37 | 42 |
Years Of Experience | 6 | 4 |
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
A publications coordinator is responsible for assisting the publishing processes from the drafting to the distribution of materials. Publications coordinators check the accuracy and quality of the content, ensuring that the materials are free from plagiarism and adhere to publishing guidelines and regulations. They also follow publishing deadlines and confirm the submission of all materials in printing. A publication coordinator assists the marketing team in promoting the organization's products by handling and updating social media accounts, as well as searching for the recent trends as an issue for the next publications.
Marketing coordinators and publications coordinators have different pay scales, as shown below.
Marketing Coordinator | Publications Coordinator | |
Average Salary | $48,326 | $48,593 |
Salary Range | Between $34,000 And $67,000 | Between $36,000 And $64,000 |
Highest Paying City | New York, NY | Washington, DC |
Highest Paying State | New Jersey | Virginia |
Best Paying Company | Keller Williams Capital Properties | AstraZeneca |
Best Paying Industry | Technology | Finance |
There are a few differences between a marketing coordinator and a publications coordinator in terms of educational background:
Marketing Coordinator | Publications Coordinator | |
Most Common Degree | Bachelor's Degree, 80% | Bachelor's Degree, 78% |
Most Common Major | Business | Communication |
Most Common College | University of Georgia | Stanford University |
Here are the differences between marketing coordinators' and publications coordinators' demographics:
Marketing Coordinator | Publications Coordinator | |
Average Age | 37 | 42 |
Gender Ratio | Male, 27.4% Female, 72.6% | Male, 29.4% Female, 70.6% |
Race Ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6% |
LGBT Percentage | 10% | 12% |