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Marketing Coordinator Vs Publications Coordinator

The differences between marketing coordinators and publications coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing coordinator, becoming a publications coordinator takes usually requires 2-4 years. Additionally, a publications coordinator has an average salary of $48,593, which is higher than the $48,326 average annual salary of a marketing coordinator.

The top three skills for a marketing coordinator include digital marketing, customer service and marketing campaigns. The most important skills for a publications coordinator are press releases, powerpoint, and web content.

Marketing coordinator vs publications coordinator overview

Marketing CoordinatorPublications Coordinator
Yearly Salary$48,326$48,593
Hourly rate$23.23$23.36
Growth Rate19%8%
Number Of Jobs91,28127,541
Job Satisfaction--
Most Common DegreeBachelor's Degree, 80%Bachelor's Degree, 78%
Average Age3742
Years Of Experience64

What does a Marketing Coordinator do?

A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.

What does a publications coordinator do?

A publications coordinator is responsible for assisting the publishing processes from the drafting to the distribution of materials. Publications coordinators check the accuracy and quality of the content, ensuring that the materials are free from plagiarism and adhere to publishing guidelines and regulations. They also follow publishing deadlines and confirm the submission of all materials in printing. A publication coordinator assists the marketing team in promoting the organization's products by handling and updating social media accounts, as well as searching for the recent trends as an issue for the next publications.

Marketing coordinator vs publications coordinator salary

Marketing coordinators and publications coordinators have different pay scales, as shown below.

Marketing CoordinatorPublications Coordinator
Average Salary$48,326$48,593
Salary RangeBetween $34,000 And $67,000Between $36,000 And $64,000
Highest Paying CityNew York, NYWashington, DC
Highest Paying StateNew JerseyVirginia
Best Paying CompanyKeller Williams Capital PropertiesAstraZeneca
Best Paying IndustryTechnologyFinance

Differences between marketing coordinator and publications coordinator education

There are a few differences between a marketing coordinator and a publications coordinator in terms of educational background:

Marketing CoordinatorPublications Coordinator
Most Common DegreeBachelor's Degree, 80%Bachelor's Degree, 78%
Most Common MajorBusinessCommunication
Most Common CollegeUniversity of GeorgiaStanford University

Marketing coordinator vs publications coordinator demographics

Here are the differences between marketing coordinators' and publications coordinators' demographics:

Marketing CoordinatorPublications Coordinator
Average Age3742
Gender RatioMale, 27.4% Female, 72.6%Male, 29.4% Female, 70.6%
Race RatioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1%Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%
LGBT Percentage10%12%

Differences between marketing coordinator and publications coordinator duties and responsibilities

Marketing Coordinator Example Responsibilities.

  • Produce and manage content of company blog using WordPress.
  • Manage first phase of company rebranding and website redesign (not yet implement).
  • Work with outside advertising agency to manage calendars, proofread ads, and analyze metrics.
  • Coordinate the logistics for off-site cocktail/dinner event for clients/prospects and manage RSVP, guest list.
  • Manage internal and external websites using WordPress, SharePoint, HTML and CSS (editing).
  • Identify segments through research and analysis, manage lists, and A/B test to optimize metrics and conversions.
  • Show More

Publications Coordinator Example Responsibilities.

  • Develop and manage all aspects of publicity for one of NYC's oldest museums.
  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Keep staff update on current events and updates PPNC's Facebook page.
  • Produce event PowerPoint presentations and loops.
  • Developed/Produce PowerPoint presentation for weekly worship service.
  • Proofread and critiqu magazines for other publication managers who are struggling to meet quality assurance criteria.
  • Show More

Marketing coordinator vs publications coordinator skills

Common Marketing Coordinator Skills
  • Digital Marketing, 8%
  • Customer Service, 6%
  • Marketing Campaigns, 6%
  • PowerPoint, 5%
  • Email Campaigns, 4%
  • Press Releases, 4%
Common Publications Coordinator Skills
  • Press Releases, 12%
  • PowerPoint, 11%
  • Web Content, 10%
  • Public Affairs, 6%
  • Graphic Design, 5%
  • Facebook, 5%

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