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The differences between marketing coordinators and specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing coordinator, becoming a specialist takes usually requires 1-2 years. Additionally, a specialist has an average salary of $58,013, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a marketing coordinator include digital marketing, customer service and marketing campaigns. The most important skills for a specialist are patients, customer service, and work ethic.
| Marketing Coordinator | Specialist | |
| Yearly salary | $48,326 | $58,013 |
| Hourly rate | $23.23 | $27.89 |
| Growth rate | 19% | 10% |
| Number of jobs | 91,281 | 358,433 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 49% |
| Average age | 37 | 42 |
| Years of experience | 6 | 2 |
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Specialists are employees who are responsible for specific tasks or activities in the department they are assigned to. The actions or tasks they work on are related to their educational background or work experiences. They are usually highly skilled in specializations related to the work they are assigned to. Specialists are also highly trained on the competencies that are required of their specialty. As such, they are focused on the skills and competencies that are needed to enhance their experience in their specific field further.
Marketing coordinators and specialists have different pay scales, as shown below.
| Marketing Coordinator | Specialist | |
| Average salary | $48,326 | $58,013 |
| Salary range | Between $34,000 And $67,000 | Between $32,000 And $104,000 |
| Highest paying City | New York, NY | Jersey City, NJ |
| Highest paying state | New Jersey | New Jersey |
| Best paying company | Keller Williams Capital Properties | The Citadel |
| Best paying industry | Technology | - |
There are a few differences between a marketing coordinator and a specialist in terms of educational background:
| Marketing Coordinator | Specialist | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 49% |
| Most common major | Business | Business |
| Most common college | University of Georgia | Stanford University |
Here are the differences between marketing coordinators' and specialists' demographics:
| Marketing Coordinator | Specialist | |
| Average age | 37 | 42 |
| Gender ratio | Male, 27.4% Female, 72.6% | Male, 47.5% Female, 52.5% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% | Black or African American, 11.4% Unknown, 5.4% Hispanic or Latino, 16.4% Asian, 10.5% White, 55.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 11% |