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Marketing Coordinator skills for your resume and career

Q: How to write a marketing proposal

To write a marketing proposal, research your client properly, begin the document with the problem statement, and then propose a solution-based strategy. Here are some details on these steps and others you can take to write a successful marketing proposal:

Q: What is CPA in marketing?

CPA in marketing is "cost per action". This refers to the cost that an advertiser pays each time a new lead takes a specific action, such as purchasing something through an ad or signing up for a newsletter. These actions are predetermined, as is the rate decided for the CPA.

Q: What is CPM in marketing?

CPM in marketing stands for Cost Per Mille (or Cost Per Thousand) and is a type of advertising pricing model. It represents the cost of one thousand advertisement impressions on a specific platform. It is commonly used to measure the effectiveness of digital ad campaigns.

Q: What is a demographic in marketing?

A demographic in marketing includes characteristics such as age, geographic location, education level, occupation, income, etc. that are used to create groups and segment a market. Companies use statistical data such as gender, age, ethnicity, income, education level, and other measurable statistics to identify potential customers and target them in marketing campaigns.

Q: What is a pixel in marketing?

A pixel in marketing is a tiny graphic image that is used to help track user activity on websites and email campaigns. It is also called a web beacon or tracking bug. It collects data about users such as when and where they clicked something and sends this information to the advertiser for analysis.

Q: What is agile marketing?

Agile marketing is an iterative approach to marketing that focuses on rapid experimentation, learning, and adaptation in order to succeed in a competitive, fast-paced market. It emphasizes collaboration and continuous optimization of the marketing process to deliver customer value as quickly and effectively as possible.

Q: What is ambush marketing?

Ambush marketing is a type of marketing tactic in which brands ambush major events or campaigns with unapproved sponsorships or promotions. It usually involves targeting the same audience, who are interested in the event or campaign.

Q: What is attraction marketing?

Attraction marketing is a marketing technique that focuses on creating content and relationships that attract customers to your business. This is accomplished through the creation of content that is engaging and useful. Content that can help build relationships with customers by providing helpful and valuable information. It involves creating an emotional connection with your audience so that they are more likely to become loyal customers.

Q: What is buzz marketing?

Buzz marketing is a promotional strategy that aims to create a "buzz" or a lot of excitement and interest around a product or service. Since the days of the old newspaper couriers standing on the corner yelling 'Extra Extra Read All About It', buzz marketing has been used to drive hype and interest in a product through word of mouth to create a large amount of hype and interest in the product. Buzz marketing is a wonderful tool for creating buzz around a new product launch or increasing awareness of an existing product.

Q: What is demand generation marketing?

Demand generation marketing is a kind of marketing method that emphasizes creating a buzz, interest, and overall awareness about an organization's brand, products, or services amongst a target consumer group.

Updated January 8, 2025

8 min read

Quoted Experts

Lauren Easom M.Ed, GCDF,

Dr. Alexander Rose

One of the most important hard skills a marketing coordinator can possess is experience managing and overseeing a company website, because web assets are some of the most important facets of marketing for many companies. It's also important for marketing coordinators to have the hard skill of customer relationship management (CRM).

When it comes to soft skills, marketing coordinators should have strong customer service skills above all else. Marketing coordinators need to manage social media profiles on sites like twitter and instagram, so social media literacy skills are also crucial.

Below we've compiled a list of the most critical marketing coordinator skills. We ranked the top skills for marketing coordinators based on the percentage of resumes they appeared on. For example, 7.8% of marketing coordinator resumes contained digital marketing as a skill. Continue reading to find out what skills a marketing coordinator needs to be successful in the workplace.

15 marketing coordinator skills for your resume and career

1. Digital Marketing

Here's how marketing coordinators use digital marketing:

Developed a digital marketing strategy employing keyword research for website content production and competitive analysis of keywords to maximize effectiveness.
Managed all local social media accounts reporting directly to the Marketing Manager while providing integration across all digital marketing initiatives.

2. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how marketing coordinators use customer service:

Researched customer problems and concerns as well as provided information about ongoing customer incentive programs for upgrades in customer service contracts.
Collaborated with Branch Managers and Customer Service Representatives to identify staffing needs and challenges while developing Marketing Initiatives for specific locations.

3. Marketing Campaigns

Here's how marketing coordinators use marketing campaigns:

Participated in the day to day management of existing digital media marketing campaigns by owning execution, optimization and reporting tasks.
Coordinated all phases of internal and external events; executed event marketing campaigns and managed lead generation and follow-up.

4. PowerPoint

Here's how marketing coordinators use powerpoint:

Coordinated and hosted successful client seminars, including preparing PowerPoint presentations, create invitations and promotional materials, book venues.
Helped develop core communication material articulating innovation strategy, including but not limited to fact sheets and PowerPoint presentations.

5. Email Campaigns

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how marketing coordinators use email campaigns:

Spearheaded several marketing initiatives simultaneously, including email campaigns, presentations and collateral materials, among others.
Maintain client relationships and retention through strategic development of email campaigns and monthly newsletters.

6. Press Releases

Here's how marketing coordinators use press releases:

Created and implemented strategic marketing campaigns including collateral, tasting events/appearances, direct mailings and press releases for unique food-related product.
Supported Marketing and Advertising Managers with database maintenance, direct-mail projects, casino promotions, inter-departmental communications, and press releases.

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7. Facebook

Here's how marketing coordinators use facebook:

Researched and created niche blog to connect food industry operators to manufacturers with correlating Facebook and Twitter presence.
Managed social media efforts including Facebook and Twitter and prepared content and developed calendar of postings.

8. Email Marketing

Here's how marketing coordinators use email marketing:

Managed Constant Contact email marketing account and was responsible for managing marketing calendar including email marketing campaign and print ad schedule.
Compiled reports and analysis on key email marketing metrics, coordinated paid advertising within newsletters, and managed member retention initiatives.

9. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how marketing coordinators use crm:

Maintained Customer Relationship Management (CRM) database for prospect identification, client marketing mailings, and conference invitations.
Maintained marketing budget and determined ROI of advertising by implementing customer relationship management (CRM) data tracking.

10. Graphic Design

Graphic design is the art of making visual content to communicate messages. Designers apply different page layout methods and visual hierarchy by using letters and pictures to meet the need of end-users. Most companies use graphic design to sell their product or services and to convey complicated information by using infographics.

Here's how marketing coordinators use graphic design:

Work with internal developers, graphic designers and operations to translate client needs into technical specifications and identify technical issues.
Worked closely with director of marketing and graphic design specialist to ensure marketing media aligned with conglomerate brand.

11. Project Management

Here's how marketing coordinators use project management:

Project management including budgeting, scope definition and proofing of in-store advertising contracts and signage requirement developed through internal creative departments.
Utilized advanced communication skills for proactive team-based interaction, fresh content development, project management, goal setting and administrative support.

12. Data Entry

Data entry means entering data into a company's system with the help of a keyboard. A person responsible for entering data may also be asked to verify the authenticity of the data being entered. A person doing data entry must pay great attention to tiny details.

Here's how marketing coordinators use data entry:

Coordinated item, vendor and pricing data entry for company-wide implementation of new item-level scanning system.
Complete data entry on all inventory transactions, audit inventory and calculate the inventory accuracy percentage.

13. Trade Shows

Here's how marketing coordinators use trade shows:

Coordinated and participated in promotional activities and trade shows with manufactures and vendors to maximize market share.
Managed and planned organization appearances at nation-wide trade shows, executive breakfasts and speaking engagements.

14. Twitter

Here's how marketing coordinators use twitter:

Develop and execute comprehensive marketing program with emphasis on marketing communications and social media, primarily Twitter and Facebook.
Initiated social media accounts on Facebook and Twitter to generate online impressions and customer interaction.

15. Instagram

Here's how marketing coordinators use instagram:

Created original content for social media platforms including Instagram and Facebook.
Developed and monitored social media sites using Facebook and Instagram daily.

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What skills help Marketing Coordinators find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on Marketing Coordinator resumes?

Lauren Easom M.Ed, GCDF

Director, Georgia College

Two skills that employers are always looking for on a resume is an individual's ability to problem solve and work well in a team.

What type of skills will young Marketing Coordinators need?

Dr. Alexander Rose

Assistant Professor of Marketing, Idaho State University

The pandemic is accelerating the general trend of digitalization. By far our most in-demand graduates are those with social media and digital marketing knowledge. Remote work, e-commerce, and internet-enabled services will be growth areas during the recovery from the pandemic's recession.

What soft skills should all Marketing Coordinators possess?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

Strong written and verbal communication skills aid employees in serving both constituents inside and outside the organization. Assessing when action is needed, planning a response, and having a positive attitude go a long way in developing a professional reputation.

What hard/technical skills are most important for Marketing Coordinators?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

In any business role, employees that can analyze data and craft strategy are really important. In a coordinator role, those skills may not be as necessary but will certainly make them stand out and gain attention for additional roles and responsibilities.

What Marketing Coordinator skills would you recommend for someone trying to advance their career?

Jacqueline Hansen

Adjunct Professor, Molloy College

Without a doubt, skills that would be required in their dream job. I often tell my students in college that they are here not only to earn a degree but also to get a job. Dream big, think big. Gap years should not be about putting all on hold, but about defining where one wants to be and reflect on how to get there. Think now about what job you would love to do, research it via career sites, note the skills employers are looking for, and build your portfolio with those skills. How? Seek certification programs or take the time to polish your skill set in the business arena. Example:
if one wants to be a Social Media Coordinator, then polish those skills on a business level. Offer to take over or even create an Instagram page for a local small business (they need our help, especially during the pandemic).

What technical skills for a Marketing Coordinator stand out to employers?

Dave Baer

Associate Professor, Lynn University

That all depends on the available position. For animation, they want someone with a strong understanding of how to bring an inanimate object to life and how to apply the twelve principles of animation. For VFX, an understanding of physics, how things work, and they would fall apart. And for games, one must know the game engine a company is using. They should have a set of well-rounded skills in the foundations of modeling, texturing, lighting, and effects. And they should be familiar with and be able to adapt to a company's style.

Do you want to know more?

List of marketing coordinator skills to add to your resume

The most important skills for a marketing coordinator resume and required skills for a marketing coordinator to have include:

Digital Marketing
Customer Service
Marketing Campaigns
PowerPoint
Email Campaigns
Press Releases
Facebook
Email Marketing
CRM
Graphic Design
Project Management
Data Entry
Trade Shows
Twitter
Instagram
SEO

Marketing Collateral
Market Research
Adobe Creative Suite
Google Analytics
Business Development
Event Planning
Linkedin
Promotional Materials
Lead Management
Real Estate
Media Management
HTML
Web Content
ROI
Adobe Photoshop
YouTube

Content Creation
CMS
Content Marketing
RFP
Brand Marketing
Blog Posts
Google Adwords
Market Trends
Deltek Vision
Channel Marketing
Collateral Materials
POS
Event Coordination
Community Events
Sales Data
Copywriting

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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Updated January 8, 2025

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Marketing Coordinator skills for your resume and career

15 marketing coordinator skills for your resume and career

Choose from 10+ customizable marketing coordinator resume templates

12 Marketing Coordinator Resume Examples

What skills stand out on Marketing Coordinator resumes?

What type of skills will young Marketing Coordinators need?

What soft skills should all Marketing Coordinators possess?

What hard/technical skills are most important for Marketing Coordinators?

What Marketing Coordinator skills would you recommend for someone trying to advance their career?

What technical skills for a Marketing Coordinator stand out to employers?

List of marketing coordinator skills to add to your resume

Marketing Coordinator skills FAQs

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