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Job outlook for marketing coordinators in the United States
Marketing coordinator job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected marketing coordinator job growth rate is 19% from 2018-2028.
About 150,300 new jobs for marketing coordinators are projected over the next decade.
Marketing coordinator salaries have increased 5% for marketing coordinators in the last 5 years.
There are over 457,094 marketing coordinators currently employed in the United States.
There are 91,281 active marketing coordinator job openings in the US.
The average marketing coordinator salary is $48,326.
Are marketing coordinator jobs in demand?
Marketing Coordinator job and salary trends over time
Marketing Coordinator jobs over time
Marketing Coordinator job growth rate over time
| Year | # Of Jobs | % Of Population |
|---|---|---|
| 2021 | 457,094 | 0.14% |
| 2020 | 429,756 | 0.13% |
| 2019 | 424,911 | 0.13% |
| 2018 | 409,441 | 0.12% |
| 2017 | 384,227 | 0.12% |
Average marketing coordinator salary over time
Marketing Coordinator salary by year
| Year | Avg. Salary | Hourly Rate | % Change |
|---|---|---|---|
| 2025 | $48,326 | $23.23 | +3.2% |
| 2024 | $46,842 | $22.52 | +1.1% |
| 2023 | $46,350 | $22.28 | --0.2% |
| 2022 | $46,431 | $22.32 | +1.1% |
| 2021 | $45,939 | $22.09 | +0.7% |
Marketing Coordinator jobs by state
Most common states for marketing coordinators
| Rank | State | Population | # of Jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | Delaware | 961,939 | 413 | 43% |
| 2 | North Dakota | 755,393 | 273 | 36% |
| 3 | South Dakota | 869,666 | 263 | 30% |
| 4 | District of Columbia | 693,972 | 207 | 30% |
| 5 | Vermont | 623,657 | 185 | 30% |
| 6 | Idaho | 1,716,943 | 459 | 27% |
| 7 | New Hampshire | 1,342,795 | 352 | 26% |
| 8 | Wyoming | 579,315 | 150 | 26% |
| 9 | Utah | 3,101,833 | 731 | 24% |
| 10 | New Mexico | 2,088,070 | 499 | 24% |
| 11 | Rhode Island | 1,059,639 | 209 | 20% |
| 12 | Alaska | 739,795 | 148 | 20% |
| 13 | Maine | 1,335,907 | 253 | 19% |
| 14 | Montana | 1,050,493 | 196 | 19% |
| 15 | Washington | 7,405,743 | 1,324 | 18% |
| 16 | Minnesota | 5,576,606 | 1,017 | 18% |
| 17 | Nebraska | 1,920,076 | 340 | 18% |
| 18 | Massachusetts | 6,859,819 | 1,146 | 17% |
| 19 | Alabama | 4,874,747 | 836 | 17% |
| 20 | Connecticut | 3,588,184 | 623 | 17% |
Most common cities for marketing coordinators
| Rank | City | # of Jobs | Employment/ 1000ppl | Avg. Salary |
|---|---|---|---|---|
| 1 | Cambridge | 4 | 4% | $49,141 |
| 2 | Atlanta | 11 | 2% | $44,861 |
| 3 | Orlando | 6 | 2% | $43,872 |
| 4 | Irvine | 5 | 2% | $48,866 |
| 5 | Fort Lauderdale | 4 | 2% | $45,063 |
| 6 | Baltimore | 9 | 1% | $49,725 |
| 7 | San Diego | 9 | 1% | $48,658 |
| 8 | Denver | 6 | 1% | $40,895 |
| 9 | Detroit | 5 | 1% | $39,718 |
| 10 | San Francisco | 5 | 1% | $50,356 |
| 11 | Seattle | 5 | 1% | $42,535 |
| 12 | Washington | 5 | 1% | $54,833 |
| 13 | Tampa | 4 | 1% | $44,168 |
| 14 | New York | 14 | 0% | $56,923 |
| 15 | Los Angeles | 9 | 0% | $49,129 |
| 16 | Phoenix | 6 | 0% | $40,979 |
| 17 | Chicago | 5 | 0% | $41,811 |
| 18 | Indianapolis | 4 | 0% | $36,146 |
| 19 | Boston | 3 | 0% | $49,236 |
| 20 | Charlotte | 3 | 0% | $45,306 |
Marketing Coordinator job outlook: Expert opinions
Our panel of marketing coordinator experts
University of Louisiana at Monroe
Susquehanna University
Montana State University - Billings
Arizona State University
University of Connecticut
Northeastern University
University of Colorado at Colorado Springs
North Carolina State University
The University of Texas at San Antonio
San Jose State University
Stonehill College
Webster University
Oklahoma State University
Salem State University
University of South Florida
What general advice would you give to a Marketing Coordinator?
Amy Mehaffey: A Marketing Specialist's daily tasks include developing and implementing marketing campaigns, analyzing market trends, and creating content for various platforms. They also coordinate with other departments at any given company to ensure brand consistency and monitor the effectiveness of marketing efforts through data analysis. Oftentimes, a marketing specialist may be the only person at a company who has an understanding of the importance of outreach, communication, marketing, and telling the business's story. Therefore, this person often becomes somewhat of an internal advocate for the purpose of marketing itself and acts as an educator to their peers on various marketing concepts and tactics. Day-to-day duties are highly dependent on the number of marketing people on the team, ranging from ad buying, writing, public relations, content creation, and more. Larger firms may have marketing specialists with specific emphasis areas like email marketing, social media, analytics, etc.
What Marketing Coordinator skills would you recommend for someone trying to advance their career?
Amy Mehaffey: There is an increasing reliance on digital marketing and data analytics in the field of marketing. Businesses understand the importance of digital technologies, online platforms, and targeted marketing, creating a high demand for skilled professionals in this dynamic and evolving field. Understanding the strategy behind marketing and the connection between data, psychology, and human behavior is crucial. Marketing offers creativity, strategic thinking, and the opportunity to see tangible results from efforts, making it a rewarding career.
What will help Marketing Coordinators increase their earning potential?
Amy Mehaffey: People like being a Marketing Specialist because it offers creativity, strategic thinking, and the opportunity to see tangible results from their efforts. It can be fulfilling to help a business grow. However, individuals in this field may dislike the fast-paced environment, tight deadlines, and the constant need to stay updated with rapidly changing marketing trends and technologies. It requires risk-taking, trusting instincts, and a commitment to lifelong learning to succeed in the marketing field.
What general advice would you give to a Marketing Coordinator?
Zachary Moore Ph.D., M.B.A.: Marketing is a very diverse field, and salaries can vary considerably depending on the types of jobs young marketers pursue. But generally, taking a bet on oneself by pursuing jobs with a commission-based compensation plan can lead to higher earnings in the long term. In marketing, these positions tend to be in sales. Being willing to take risks and betting on yourself to succeed are important determinants of your career earnings potential.
What Marketing Coordinator skills would you recommend for someone trying to advance their career?
Zachary Moore Ph.D., M.B.A.: Marketing is a dynamic, rapidly evolving field. It always has been, and it always will be. Marketing tactics are driven by the popular culture of the societies companies serve. This said, aspiring marketers must realize that as things change, they must be willing to adapt their tactics to meet the consumer where they are. However, just as things change, there are enduring truths that shape marketing practice. Consumers want to be valued and heard. By keeping these touchstones in mind and staying up to date with modern trends, marketers can develop long-lasting careers and maintain relevancy as society evolves. My biggest advice is to be a successful marketer, you must do three things: 1. Keep your customers at the heart of what you do. 2. Meet your customers where they are. 3. Create value for your customers, company, and self. If a marketer can accomplish these three things, they can develop a career that will withstand the forces of change.
What will help Marketing Coordinators increase their earning potential?
Zachary Moore Ph.D., M.B.A.: Over the next few years, Artificial Intelligence (AI) will continue to evolve and become more important in marketing practice. Learning to work with AI will be a very important skill for marketers. AI skills are broad and encompass many different uses of the technology. While there are some skills that are specific to certain facets of the marketing industry, all aspiring marketers should be familiar with AI tools for content creation (written, graphic, and audio/video), data visualization, text scraping, and marketing research. While AI will certainly shape the marketing field in the coming years, marketers must still be excellent storytellers and communicators. Marketers who can tell compelling stories to various stakeholder groups using traditional tools with the assistance of artificial intelligence will have a potent skill set that will allow them to succeed in their endeavors.
What general advice would you give to a Marketing Coordinator?
Dr. Hualu Zheng PhD: Be data-driven – be able to draw conclusions based on meaningful data analysis is key to the success of a marketing leader. Continuously honing your skills in collecting, visualizing, and analyzing marketing data will pave the way for better knowledge of your company, the competition, and the industry. Be curious and stay updated – marketing is dynamic; it demands the professionals to continue to learn the new trends, news, policy changes, and technology innovations, to keep up with the evolvements and remain competitive. Network – build and expand your connections with other professionals in the field – Stay open-minded; people from other categories can offer invaluable insights that can be inspiring. These connections not only provide fresh perspectives but also open doors to potential future opportunities.
What Marketing Coordinator skills would you recommend for someone trying to advance their career?
Dr. Hualu Zheng PhD: Given the importance of data-driven decision making in the field of marketing, mastering data analysis is critical for the success of young marketing professionals. Additionally, the ability to utilize AI tools for analyzing market trends and data is equally essential.
What will help Marketing Coordinators increase their earning potential?
Dr. Hualu Zheng PhD: Invest in Your Skills: Continuously investing in acquiring new skills and qualifications is critical. It can be especially beneficial to pursue sequential qualifications in one specialty, such as digital marketing or marketing analytics. For example, if a young professional is interested in the field of digital marketing, diving into the details of this sub-field and enhancing as many relevant skills as possible will significantly enhance the professional's competitiveness, their value to the organization, and therefore their salary potential. This might involve learning various facets like content creation, PR, digital posting, social media scheduling, graphic design, and digital analytics, etc.
What general advice would you give to a Marketing Coordinator?
Dr. Travis Simkins: Likes: Creativity, Analytical and Quantitative Aspects, Variety, Impact, Collaboration. Dislikes: Pressure and Deadlines, Uncertainty, Measurement and Accountability, Constant Change
What Marketing Coordinator skills would you recommend for someone trying to advance their career?
Dr. Travis Simkins: There are a lot of great reasons to enter the field of marketing now. The demand for digital marketing skills is high, marketing blends creativity and strategy, marketing is about building relationships and understanding consumers, marketing is dynamic and constantly evolving.
What will help Marketing Coordinators increase their earning potential?
Dr. Travis Simkins: Here are some activities that a marketing specialist might engage in on a day-to-day basis: Market Research, Campaign Planning and Execution, Content Creation, Digital Marketing, Brand Management, Relationship Building, Analytics and Reporting, Project Management, Continuous Learning
What general advice would you give to a Marketing Coordinator?
Dr. Sarah Keller: Visualize your dream job, search online to find examples of organizations and positions doing what you want to do, find the individuals doing those jobs and schedule an informational interview with them. Find out how they got there, what steps they followed.
What Marketing Coordinator skills would you recommend for someone trying to advance their career?
Dr. Sarah Keller: Be curious, be eager, hard working, and be kind. Build relationships with everyone in your network, not just those who you think will be useful to you. You never know how a relationship will benefit you down the line.
What will help Marketing Coordinators increase their earning potential?
Dr. Sarah Keller: Digital strategies of persuasion; finding out what works to build engagement and action online; research evaluating social media strategies.
What general advice would you give to a Marketing Coordinator?
Ms. Katie Malles: The author is Katie Malles, marketing career consultant at the W. P. Carey Career Services Center.
What Marketing Coordinator skills would you recommend for someone trying to advance their career?
Ms. Katie Malles: The author is Katie Malles, marketing career consultant at the W. P. Carey Career Services Center.
What will help Marketing Coordinators increase their earning potential?
Ms. Katie Malles: The author is Katie Malles, marketing career consultant at the W. P. Carey Career Services Center.
What general advice would you give to a Marketing Coordinator?
Scott Wallace: Young people entering the field like the excitement, the variety and the fast pace that comes with this work. You get to meet all sorts of people, hear their stories and use your skills to turn them into stories for the broader community. It’s a lot of fun! The biggest drawback for some is that the job usually requires working long hours and an unpredictable schedule.
What general advice would you give to a Marketing Coordinator?
Rob Durant: To truly maximize the value you derive from your career, start by clearly defining what 'value' means to you - whether it's salary, job satisfaction, work-life balance, or professional growth. Understand your priorities and align your career trajectory to meet these goals. Specific steps you can take include developing a consistent habit of enhancing your skills, actively seeking opportunities that resonate with your personal definition of success, and building a strategic network within your industry and beyond.
What Marketing Coordinator skills would you recommend for someone trying to advance their career?
Rob Durant: The marketing landscape is increasingly recognizing and valuing two very important, yet significantly divergent, key skill areas: the adept use of advanced digital tools - especially AI, and a strategic approach to social media that focuses on building genuine connection rather than just cultivating 'Influencers'.
What will help Marketing Coordinators increase their earning potential?
Rob Durant: Congratulations! As you start your career, remember that the 4, 5, 5+ years you spent earning your degree did NOT equip you with all the answers. But hopefully it instilled in you the ability to ask insightful questions. Stay curious, embrace challenges, learn, and grow. Your journey is just beginning, and every experience is a step towards mastering your craft.
What general advice would you give to a Marketing Coordinator?
Paul Yankey: Key soft skills of eye contact, empathy, genuine care. Ability to communicate and engage in person, and humanly online. Technical Skills: AI and Automation Proficiency, Data Analysis and Interpretation, Search Engine Optimization (SEO) and Content Strategy, Customer Experience (CX) Design.
What Marketing Coordinator skills would you recommend for someone trying to advance their career?
Paul Yankey: I always emphasize these key points for new marketing graduates: 1. Do something you connect with at a heart level. 2. Embrace ethics and diligence. 3. Cultivate curiosity alongside focused work. 4. Harness your UCCS advantage. 5. Prioritize in-person connection.
What will help Marketing Coordinators increase their earning potential?
Paul Yankey: Remember that a job is really not yours to turn down until you get an offer. Know that you are valuable, first for who you are, also for your education and experiences. Do extensive research on a company you are interviewing with. Practice your interview and self story. Be highly aware of key industry phrases and incorporate them.
What general advice would you give to a Marketing Coordinator?
Dr. Pieter Verhallen Ph.D.: Generally speaking, always negotiate salary and signing bonus -- there is only an upside to this. Switching jobs in times of high(er) inflation is also beneficial for salary increases. Seek certifications demonstrating proficiency in marketing analytic tools (such as Google Analytics).
What Marketing Coordinator skills would you recommend for someone trying to advance their career?
Dr. Pieter Verhallen Ph.D.: As the field is evolving rapidly, pursue internal (and external) training opportunities to stay current with the evolving technologies and tools in the (digital) marketing field (particularly, the use of AI tools and functionality).
What will help Marketing Coordinators increase their earning potential?
Dr. Pieter Verhallen Ph.D.: Less marketing design skills, more marketing strategy skills (trend analysis, evaluation of alternatives).
Dr. Nicholas Councilor D.M.A.
Assistant Professor of Practice—ClarinetThe University of Texas at San Antonio
Fine And Studio Arts
What general advice would you give to a Marketing Coordinator?
Dr. Nicholas Councilor D.M.A.: -Continuously learn and adapt: Keep working to refine your craft. Stay updated with industry trends, technologies, and best practices.
-Build a strong network: Connect with professionals in your field, attend industry events, and engage in networking opportunities.
-Develop soft skills: Communication, teamwork, problem-solving, and adaptability are crucial for success.
-Seek mentorship: Learn from experienced professionals who can provide guidance and support.
What Marketing Coordinator skills would you recommend for someone trying to advance their career?
Dr. Nicholas Councilor D.M.A.: -Digital skills: Proficiency in various digital tools, platforms, and technologies will become increasingly important. This includes being well-versed in audio and video editing.
-Social Media: Learn how to promote yourself on various social media platforms and a professional website by creating content that best serves your career goals and reaches new audiences.
-Emotional intelligence: As workplaces evolve, the ability to understand and manage emotions will be valuable.
What will help Marketing Coordinators increase their earning potential?
Dr. Nicholas Councilor D.M.A.: -Research industry standards: Understand the average salaries for your role and location to negotiate effectively.
-Highlight skills and achievements: Showcase relevant skills, experiences, and achievements during interviews and performance reviews.
-Pursue additional certifications: Obtaining certifications related to your field can increase your market value.
-Consider job offers carefully: Evaluate factors like salary, benefits, growth opportunities, and company culture before accepting a job offer.
-Avoid doing unpaid work: While taking unpaid opportunities is very common in fine arts fields, doing so often undervalues the skills and craft that you worked so hard to develop. Your work always deserves compensation.
What general advice would you give to a Marketing Coordinator?
Dr. Mithila Guha: To maximize salary potential when starting a career in marketing, focus on demonstrating your value to employers. This means showcasing your skills, achievements, and contributions in interviews and negotiations. Research the industry benchmarks for salaries in your desired role and location to ensure you're positioning yourself competitively. Consider pursuing additional certifications or advanced degrees that align with your career goals, as these can often command higher salaries. Lastly, don't hesitate to negotiate your salary offer – employers expect it, and it's an opportunity to advocate for your worth within the organization!
What Marketing Coordinator skills would you recommend for someone trying to advance their career?
Dr. Mithila Guha: For a marketing graduate stepping into the field, my first advice would be to stay curious and proactive. Embrace every opportunity to learn and grow, whether it's through hands-on experience, further education, or networking with industry professionals. My second advice would be to not be afraid to take on challenges and push yourself outside your comfort zone – it's often where the most growth occurs. Develop a strong foundation in both traditional and digital marketing techniques, and stay updated on the latest trends and technologies shaping the industry. Lastly, prioritize building meaningful relationships and fostering a positive reputation within the industry. These connections can serve as valuable assets, opening doors to exciting opportunities as your career progresses.
What will help Marketing Coordinators increase their earning potential?
Dr. Mithila Guha: In the next 3-5 years, marketing will undergo significant changes because of AI and large scale data. As the volume of data available to marketers continues to grow, the ability to extract actionable insights from this data will be invaluable. Proficiency in data analysis, marketing automation tools and AI technologies will also be highly sought after, as businesses seek to streamline processes and personalize customer experiences. Moreover, people growing up with AI tech (Gen AI) need different marketing. So, marketers must learn to understand all this data and use it smartly. But, as always, storytelling will still be the key for marketing. This means, skills related to content creation and storytelling will continue to remain crucial for brands to engage with audiences in authentic and meaningful ways across various platforms.
What general advice would you give to a Marketing Coordinator?
Dr. Mischia Taylor: Typically, with any student, my first piece of advice is to be themselves. Make sure the opportunity is a good fit for both you and the organization. There are so many organizations and opportunities for students now. They can work from home, work for a small company or a large one. The first opportunity may not always be the best one.
What will help Marketing Coordinators increase their earning potential?
Dr. Mischia Taylor: I recommend they keep their options open. We teach our students negotiation skills in a Conflict and Negotiations course. The tactics they learn in that course prove to be essential for more than just maximizing salary. We also encourage students to consider graduate school to maximize their earning potential!
What general advice would you give to a Marketing Coordinator?
Dr. Héctor Lozada Ph.D.: First, define and build your personal brand. Know your strengths and weaknesses and identify opportunities to develop your strengths further and overcome or at least minimize your weaknesses. Answer the question, “What is your unique value proposition?” This means identifying what sets you apart and is based on your analysis of your strengths and weaknesses. Do your analytical skills set you apart? Is it your domain knowledge or your creativity? Make sure that your strengths are stated effectively in your resume and that you can have a conversation that supports them. Establishing a robust online presence is also helpful in solidifying your unique value proposition. Showcase your expertise, projects, and insights on platforms like LinkedIn. Did you work on class projects that demonstrate your expertise? Network with market research professionals and share your passion for market research (or your career of choice). Embrace change and stay curious about emerging trends, technologies, and methodologies. In my experience, adaptability is key.
What Marketing Coordinator skills would you recommend for someone trying to advance their career?
Dr. Héctor Lozada Ph.D.: Network. Do not be content with your current network, aim at growing it periodically with more substantive connections. Make yourself visible as an expert and constantly update your skills. Learn new skills (Upskill), and be open to what is new and how it can help you grow as a professional. And know your value!
What will help Marketing Coordinators increase their earning potential?
Dr. Héctor Lozada Ph.D.: In my opinion, advancements in technology, particularly artificial intelligence (AI), machine learning, and big data analytics, are shaping the future of market research. These technologies will allow market researchers to analyze and gather large amounts of data more efficiently, leading to more accurate and actionable insights. Also, learn another language if you have not done so already.
Karen Wallach
What general advice would you give to a Marketing Coordinator?
Karen Wallach: Hi Alex, Happy to help! Quick question - any specific rationale for choosing 'Marketing Specialist'? There are so many different types of jobs/roles for marketing majors. I wasn't sure if you were targeting anything specific.
What Marketing Coordinator skills would you recommend for someone trying to advance their career?
Karen Wallach: Hi Alex, Just wanted to circle back on this, do you still want me to put something together?
What will help Marketing Coordinators increase their earning potential?
Karen Wallach: Thank you, AnnMarie! Hi Karen, We are working on an article around upcoming graduates entering the job market in 2024 with a degree in your department. Would you be able to help us by answering these questions: 1. What does a Marketing Specialist do on a day-to-day basis? | What does someone entering the field do on a daily basis? 2. Why is Marketing Specialist a good profession to enter now? 3. What do people like and dislike about being a Marketing Specialist? Thanks! We will be sure to feature your response in the article and send a draft over for your review before we promote it. Alex
What general advice would you give to a Marketing Coordinator?
Kristin McGillicuddy: Marketing is part of nearly every organization and endeavor, so it’s a profession that enjoys multiple opportunities across a wide range of industries. Jobs can be found in most regions of the world, many with hybrid work potential. According to the US Bureau of Labor Statistics, marketing jobs will grow at 6% through 2032, which is considered “faster than average,” and the median pay was $156,580 annually for 2023. Marketing Specialists have the opportunity to move up the ladder in an organization to achieve a salary like this with positions like Marketing Manager and Marketing Director. As they experience a wide range of marketing activities, they can learn which are most appealing and start to focus in on that area, gaining more specialized skills and experience. They can pursue a graduate degree to strengthen their skills even more, facilitating more advancement in their careers. Additionally, many businesses are turning to digital tools and AI as part of their strategy, and this is the perfect time for a Marketing Specialist to enter the job market and contribute to these new and growing areas.
What Marketing Coordinator skills would you recommend for someone trying to advance their career?
Kristin McGillicuddy: The Marketing Specialist role could be considered a “springboard” position in which people experience a wide range of marketing activities before pursuing a more focused path in their career. The role is typically interesting, encompassing a wide variety of different projects, so the work is not monotonous. There is an opportunity to use both creative and analytical skills and improve time management and organizational skills. Marketing Specialists like the opportunity to learn from more senior members of the marketing team as they grow. People also like the potential that is inherent in the Marketing Specialist role, as there is the opportunity to gain experience and grow in responsibility, enjoying promotions and higher salaries. A Marketing Specialist might be dissatisfied if they are not experiencing strong mentorship and leadership on the marketing team, or if their organization does not promote their employees within a reasonable timeframe. Most Marketing Specialists are looking to advance in their careers, so understanding what this trajectory might look like within a company would be an important question to explore in an interview.
What will help Marketing Coordinators increase their earning potential?
Kristin McGillicuddy: A marketing specialist is often an entry-level position on a marketing team and would be responsible for a wide range of tasks, which is helpful in gaining exposure and experience. Sometimes a Marketing Specialist will actually “specialize” in one particular area like social media or advertising. In other organizations, the role involves working across multiple areas. On a daily basis, the Marketing Specialist will help plan, develop, and execute marketing projects, conduct research and analyze data to ensure the plan for a campaign is sound, assist in planning and executing presentations and events, and collaborate with cross-functional teams like sales. A person in this role takes direction from more senior and seasoned marketers which provides excellent learning opportunities on a daily basis, and the Marketing Specialist will typically play a greater role and enjoy more responsibility on projects as they learn in the field.
Julia Griffey
Associate Professor of Interactive Digital Media and Media ProductionWebster University
Radio, Television, And Digital Communication
What general advice would you give to a Marketing Coordinator?
Julia Griffey: I think a good strategy for graduates or soon to be graduates is to reverse engineer their career. Look at positions and see what excites you. Then see what skills and experience the company or organization wants the applicant to have. Finally - figure out how to get those skills and experience. It helps if you can do this while you are in school because then you have opportunities to take additional classes or land an internship. I often hear students express fear about potentially not liking a job. Of course I would not take a job that sounds horrible - but if you are unsure and it's the best offer you have - just go for it. Sometimes getting into a position that is not perfect helps you clarify what you do want. You may also be able to get some experience which will help you land that next position.
What Marketing Coordinator skills would you recommend for someone trying to advance their career?
Julia Griffey: Right now it seems like a lot companies are struggling with social media strategy and SEO. It's tricky because new platforms are emerging and algorithms are changing. Someone who can not rush into the next big thing, but instead, systematically formulates a plan, executes it and then measures results is very valuable. Effective marketing is about experimenting and seeing what works and doing more of what does and less of what doesn't.
What will help Marketing Coordinators increase their earning potential?
Julia Griffey: I think the best way to make the most money is to not have someone else define what that salary should be. There are so many new ways to launch online ventures that anyone can take advantage of. And if you graduate with digital media production skills - you are in a great position to create the content needed for this type of endeavor. But if you decide you want to work for a company or organization and maximize your starting salary - it helps to understand the salary landscape. Any data that you have to support your salary requests will help you get the salary you want. You can also consider living and working in an area where salaries are higher. If this could translate into a remote work situation - you could land a higher paying salary and then move somewhere with a lower cost of living.
What general advice would you give to a Marketing Coordinator?
Jerry Rackley: Your degree is the ticket that got you in the door. The real learning begins when you start your first job. Be humble, have a willingness to learn, find a mentor within the company, be an excellent team member, be responsive, go the extra mile in performing tasks, and take solutions to your manager, not just problems.
What Marketing Coordinator skills would you recommend for someone trying to advance their career?
Jerry Rackley: Maximizing earnings potential is really about performance. What employers value are results, not activities. It's easy to stay busy and look busy, but what employees are evaluated on are the results they produce. Understand what results matter to the organization and focus on achieving them. Make sure you know what is in your performance plan because that's how you'll be evaluated. Don't hesitate to periodically seek feedback from your manager by asking 'how am I doing?' 'What can I do better?' 'If my performance review was today, what would it be?'
What will help Marketing Coordinators increase their earning potential?
Jerry Rackley: For marketing, understanding how to leverage data, using an analytics process and tools to turn that data into actionable information, is a critical, in-demand set of skills. It's highly likely that marketers will need to learn SQL so they can retrieve data from various sources and join it together for analysis. Then, marketers need communications skills to convey the insights that come out of the analysis to various stakeholders. It's a blend of hard, quantitative skills and soft skills.
What general advice would you give to a Marketing Coordinator?
Jean-Paul James Ph.D.: Starting a career in marketing requires a draw from many different disciplines. Profit and Loss (P&L;) management from accounting is important. Being able to manage marketing efforts is key. I always tell my students that Marketing is part art and part science. In our modern world and moving forward, marketers will have to become more data-driven in their decisions. This requires a skill set in being able to interpret market research data but also extract insights from that data. Marketing is creative in the sense that you must eventually make fact-based informed decisions that sometimes lie in intuition. A skill set that will become more prevalent will be in the coming years will be someone who is “Artificial Intelligence (AI)-literate”. Just as people have to be computer literate to do the jobs of today, marketers will have to understand how to use AI to be more effective in their jobs and decision-making. You will forever need human intuition to optimize marketing decisions.
What Marketing Coordinator skills would you recommend for someone trying to advance their career?
Jean-Paul James Ph.D.: Experience. Having experience and your network will maximize your salary potential. Once in a position, marketing practitioners need to continue to network—not only within their company but in the industry. The hidden job market refers to jobs that employers do not advertise or publish publicly. Not publicizing these openings can help these employers save on the costs and time associated with posting and evaluating job applications or interviewing. Only through networking can entry-level marketers maximize their opportunities and, thus, their salaries.
What will help Marketing Coordinators increase their earning potential?
Jean-Paul James Ph.D.: I would recommend that while in college, students get as much experience via internships and networking. I always tell my students that getting a job ‘is about what you know as much as WHO you know. Networking can include going to industry conferences and taking advantage of networking with professors. Experience can include marketing class projects. Entry-level jobs are competitive and the marketing graduates with the most experience and the most contacts in their network—in tandem with their degree—will have the best chances of success. I would also recommend that students have an open mind when it comes to where they are starting their careers. The United States is a big country with lots of opportunities as well as global opportunities!
Jay Civitillo
University of South Florida
Business/Commerce
What general advice would you give to a Marketing Coordinator?
Jay Civitillo: Yes that should be in plenty of time for their deadline. Thanks.
What Marketing Coordinator skills would you recommend for someone trying to advance their career?
Jay Civitillo: Good evening, Attached are my responses. I look forward to reviewing the draft. Have a great weekend!
What will help Marketing Coordinators increase their earning potential?
Jay Civitillo: I mentioned this to the department chair. He asked me to develop responses, which he will review with other marketing professors. I can have formal answers back to you by the end of the week. Will this work?