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What Does A Marketing Coordinator Do?

A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.

Here are examples of responsibilities from real marketing coordinator resumes representing typical tasks they are likely to perform in their roles.

  • Manage digital marketing for software manufacturer, lead a website optimization initiative, and introduce metrics to measure ROI.
  • Work with outside advertising agency to manage calendars, proofread ads, and analyze metrics.
  • Identify segments through research and analysis, manage lists, and A/B test to optimize metrics and conversions.
  • Redesign and manage company website and social media presence including SEO, PPC campaigns, content creation, and photo/video editing.
  • Manage sales opportunities and generate revenue reports on
  • Conduct and manage different telesales campaigns and document all activity in
  • Proofread catalogs and price lists and copy edit press releases.
  • Create original content for social media platforms including Instagram and Facebook.
  • Develop and monitor social media sites using Facebook and Instagram daily.
  • Create implementation plan and manage initial activities for social media integration via Facebook and LinkedIn.
Marketing Coordinator Traits
Analytical skills have to do with gathering information from various sources and then interpreting the data in order to reach a logical conclusion that benefits the business.
Communication skills shows that you are able to relay your thoughts, opinions and ideas clearly to those around you.
Detail oriented involves being extremely mindful and observant of all details.

Marketing Coordinator Overview

Between the years 2018 and 2028, marketing coordinator jobs are expected to undergo a growth rate described as "much faster than average" at 20%, according to the Bureau of Labor Statistics. So if the thought "should I become a marketing coordinator?" Has crossed your mind, maybe you should take the growth rate into account. In addition, the number of marketing coordinator opportunities that are projected to become available by 2028 is 139,200.

On average, the marketing coordinator annual salary is $46,176 per year, which translates to $22.2 an hour. Generally speaking, marketing coordinators earn anywhere from $37,000 to $57,000 a year, which means that the top-earning marketing coordinators make $22,000 more than the ones at the lower end of the spectrum.

Once you've become a marketing coordinator, you may be curious about what other opportunities are out there. Careers aren't one size fits all. For that reason, we discovered some other jobs that you may find appealing. Some jobs you might find interesting include a business development coordinator, marketing executive, marketing internship, and marketing specialist.

Marketing Coordinator Jobs You Might Like

Marketing Coordinator Skills and Personality Traits

We calculated that 7% of Marketing Coordinators are proficient in Customer Service, Company Website, and Powerpoint. They’re also known for soft skills such as Analytical skills, Communication skills, and Detail oriented.

We break down the percentage of Marketing Coordinators that have these skills listed on their resume here:

  • Customer Service, 7%

    Researched customer problems and concerns as well as provided information about ongoing customer incentive programs for upgrades in customer service contracts.

  • Company Website, 6%

    Developed and implemented new marketing strategies to navigate business growth, designed and published company website and managed social media account.

  • Powerpoint, 6%

    Coordinated and hosted successful client seminars, including preparing PowerPoint presentations, create invitations and promotional materials, book venues.

  • Email Campaigns, 5%

    Spearheaded several marketing initiatives simultaneously, including email campaigns, presentations and collateral materials, among others.

  • CRM, 4%

    Maintained Customer Relationship Management (CRM) database for prospect identification, client marketing mailings, and conference invitations.

  • Graphic Design, 4%

    Work with internal developers, graphic designers and operations to translate client needs into technical specifications and identify technical issues.

Most marketing coordinators list "customer service," "company website," and "powerpoint" as skills on their resumes. We go into more details on the most important marketing coordinator responsibilities here:

  • Analytical skills can be considered to be the most important personality trait for a marketing coordinator to have. According to a marketing coordinator resume, "market research analysts must be able to understand large amounts of data and information." Marketing coordinators are able to use analytical skills in the following example we gathered from a resume: "coordinated item, vendor and pricing data entry for company-wide implementation of new item-level scanning system. "
  • While it may not be the most important skill, we found that many marketing coordinator duties rely on communication skills. This example from a marketing coordinator explains why: "market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients." This resume example is just one of many ways marketing coordinators are able to utilize communication skills: "general office duties including data entry & client communications. "
  • Detail oriented is also an important skill for marketing coordinators to have. This example of how marketing coordinators use this skill comes from a marketing coordinator resume, "market research analysts must be detail oriented because they often do precise data analysis." Read this excerpt from a resume to understand how vital it is to their everyday roles and responsibilities, "detailed spreadsheet creation and data entry in microsoft excel and microsoft nav. "
  • See the full list of marketing coordinator skills.

    Before becoming a marketing coordinator, 67.9% earned their bachelor's degree. When it comes down to graduating with a master's degree, 15.9% marketing coordinators went for the extra education. If you're wanting to pursue this career, it may be possible to be successful with a high school degree. In fact, most marketing coordinators have a college degree. But about one out of every eight marketing coordinators didn't attend college at all.

    Those marketing coordinators who do attend college, typically earn either business degrees or marketing degrees. Less commonly earned degrees for marketing coordinators include communication degrees or public relations degrees.

    Once you're ready to become a marketing coordinator, you should explore the companies that typically hire marketing coordinators. According to marketing coordinator resumes that we searched through, marketing coordinators are hired the most by Brookdale Senior Living, Charles River Laboratories, and DLR Group. Currently, Brookdale Senior Living has 11 marketing coordinator job openings, while there are 10 at Charles River Laboratories and 8 at DLR Group.

    But if you're interested in companies where you might earn a high salary, marketing coordinators tend to earn the biggest salaries at Coty, National Instruments, and Dow Jones. Take Coty for example. The median marketing coordinator salary is $52,887. At National Instruments, marketing coordinators earn an average of $51,675, while the average at Dow Jones is $50,163. You should take into consideration how difficult it might be to secure a job with one of these companies.

    View more details on marketing coordinator salaries across the United States.

    If you earned a degree from the top 100 educational institutions in the United States, you might want to take a look at Sony Corporation of America, The Walt Disney Company, and Comcast. These three companies have hired a significant number of marketing coordinators from these institutions.

    In general, marketing coordinators fulfill roles in the hospitality and retail industries. While employment numbers are high in those industries, the marketing coordinator annual salary is the highest in the manufacturing industry with $48,407 as the average salary. Meanwhile, the media and technology industries pay $47,134 and $46,998 respectively. This means that marketing coordinators who are employed in the manufacturing industry make 19.6% more than marketing coordinators who work in the hospitality Industry.

    The three companies that hire the most prestigious marketing coordinators are:

      What Business Development Coordinators Do

      A business development coordinator specializes in devising strategies to identify and develop new sales and marketing opportunities, ensuring profitable growth and a strong client base. Their responsibilities revolve around gathering data, conducting research and analysis, organizing conferences and other events, maintaining records and data, and disseminating information such as proposals, memos, instructional documents, and more. There are also instances when a business development coordinator must liaise with clients and external agencies, even respond to calls and correspondence from customers.

      In this section, we compare the average marketing coordinator annual salary with that of a business development coordinator. Typically, business development coordinators earn a $8,979 higher salary than marketing coordinators earn annually.

      While the salaries between these two careers can be different, they do share some of the same responsibilities. Employees in both marketing coordinators and business development coordinators positions are skilled in customer service, company website, and powerpoint.

      As far as similarities go, this is where it ends because a marketing coordinator responsibility requires skills such as "marketing collateral," "data entry," "analytics," and "instagram." Whereas a business development coordinator is skilled in "salesforce," "phone calls," "outbound calls," and "sales appointments." So if you're looking for what truly separates the two careers, you've found it.

      Business development coordinators really shine in the manufacturing industry with an average salary of $79,946. Whereas marketing coordinators tend to make the most money in the manufacturing industry with an average salary of $48,407.

      On average, business development coordinators reach similar levels of education than marketing coordinators. Business development coordinators are 3.2% more likely to earn a Master's Degree and 0.9% more likely to graduate with a Doctoral Degree.

      What Are The Duties Of a Marketing Executive?

      A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.

      Next up, we have the marketing executive profession to look over. This career brings along a higher average salary when compared to a marketing coordinator annual salary. In fact, marketing executives salary difference is $28,650 higher than the salary of marketing coordinators per year.

      While the salary may be different for these job positions, there is one similarity and that's a few of the skills needed to perform certain duties. We used info from lots of resumes to find that both marketing coordinators and marketing executives are known to have skills such as "company website," "powerpoint," and "email campaigns. "

      While some skills are similar in these professions, other skills aren't so similar. For example, several resumes showed us that marketing coordinator responsibilities requires skills like "customer service," "crm," "graphic design," and "project management." But a marketing executive might use skills, such as, "online," "target audience," "business relationships," and "sem."

      On average, marketing executives earn a higher salary than marketing coordinators. There are industries that support higher salaries in each profession respectively. Interestingly enough, marketing executives earn the most pay in the finance industry with an average salary of $94,037. Whereas, marketing coordinators have higher paychecks in the manufacturing industry where they earn an average of $48,407.

      In general, marketing executives study at higher levels of education than marketing coordinators. They're 12.8% more likely to obtain a Master's Degree while being 0.9% more likely to earn a Doctoral Degree.

      What technology do you think will become more important and prevalent in the field in the next 3-5 years?

      Lindsey Perez

      Adjunct professor of construction, Seminole State College of Florida

      Access to tools that allow professionals to analyze a particular sustainability topic is becoming more available. For example, is an energy assessment tool that helps both the architect and the engineer explain energy reductions, without significant training. Other tools and databases allow design professionals to dig deeper into material transparency and embodied carbon. The fast pace of evolving technology makes tools more accessible to designers. Still, it provides better evidence when making design decisions that are better for the environment, social justice, and human health.Show more

      What technology do you think will become more important and prevalent in the field in the next 3-5 years?


      Angela Cirucci

      Assistant Professor, Kutztown University of Pennsylvania

      I think that better and more presence-inducing technologies will be necessary. People like feeling like they can connect, but if we can't do that offline for a bit, we will need to be able to do it, almost as well, online. So, I think tech, like Zoom and Skype, will improve. But, I also believe we will see more immersive shopping experiences. Besides, I believe that educational technology may finally get the boost it has long waited for. Although professors have known it for some time, people are beginning to realize that sites like Blackboard and Desire2Learn lack in many areas, including being able to reach markets outside of colleges and universities. Show more

      How a Marketing Internship Compares

      Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing. They assist marketing teams in most of their daily activities, sit in their meetings, record minutes of these meetings, take note of action plans, and attend other events related to marketing. They also assist in preparing collateral and other marketing materials, join brainstorming sessions, or any other activity that will help enrich their experience.

      The third profession we take a look at is marketing internship. On an average scale, these workers bring in lower salaries than marketing coordinators. In fact, they make a $15,307 lower salary per year.

      By looking over several marketing coordinators and marketing interns resumes, we found that both roles utilize similar skills, such as "company website," "powerpoint," and "email campaigns." But beyond that the careers look very different.

      There are many key differences between these two careers as shown by resumes from each profession. Some of those differences include the skills required to complete responsibilities within each role. As an example of this, a marketing coordinator is likely to be skilled in "customer service," "crm," "project management," and "marketing collateral," while a typical marketing internship is skilled in "communication," "salesforce," "administrative tasks," and "new ideas."

      Additionally, marketing interns earn a higher salary in the technology industry compared to other industries. In this industry, they receive an average salary of $49,629. Additionally, marketing coordinators earn an average salary of $48,407 in the manufacturing industry.

      Marketing interns typically study at lower levels compared with marketing coordinators. For example, they're 5.4% less likely to graduate with a Master's Degree, and 0.2% less likely to earn a Doctoral Degree.

      Description Of a Marketing Specialist

      A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.

      Marketing specialists tend to earn a higher pay than marketing coordinators by about $5,907 per year.

      While their salaries may vary, marketing coordinators and marketing specialists both use similar skills to perform their jobs. Resumes from both professions include skills like "customer service," "company website," and "powerpoint. "

      Each job requires different skills like "data entry," "seo," "adobe creative suite," and "internet," which might show up on a marketing coordinator resume. Whereas marketing specialist might include skills like "salesforce," "a/b," "content development," and "target audience."

      Marketing specialists earn a higher salary in the technology industry with an average of $78,032. Whereas, marketing coordinators earn the highest salary in the manufacturing industry.

      Marketing specialists reach higher levels of education when compared to marketing coordinators. The difference is that they're 5.2% more likely to earn a Master's Degree more, and 0.3% more likely to graduate with a Doctoral Degree.