Marketing Coordinator Jobs in Plano, TX

Kofile is a fast-growing B2B technology company providing innovative records management and digital transformation solutions to over 3,000 local government agencies . We help county and city governments digitize their historical records and streamline citizen services. We're a mission-driven team passionate about empowering the public sector with better technology. Role Overview: We are seeking a versatile, hands-on Marketing Manager to drive our brand building and demand generation efforts. In this role, you will be the go-to marketer responsible for planning and executing brand, events, and campaigns that generate awareness and qualified leads. You will work cross-functionally to promote Kofile's solutions to decision-makers in local government (clerks, recorders, IT directors, etc.) using creative multi-channel strategies. This role offers the opportunity to build brand and pipeline generation programs from the ground up, working closely with external resources to support execution. The ideal candidate is a self-starter who can both strategize and roll up their sleeves to implement, with experience in B2B marketing (preferably to public sector or government audiences). This is a high-impact, visible role that will directly influence Kofile's growth. Key Responsibilities: Brand & Awareness: Build and execute a plan that generates market awareness of Kofile to our target personas. This includes organic social, customer stories, and paid promotions to distribute our content and insights to deliver measurable impact for our brand. Demand Generation Campaigns: Design and execute integrated marketing campaigns to drive awareness and generate leads. This includes email marketing programs, content marketing (ebooks, case studies, webinars), digital advertising (SEM, LinkedIn), and account-based marketing tactics targeting key government accounts. Lead Management & Nurturing: Own the top-of-funnel lead process. Optimize lead capture on the website (landing pages, forms) and manage our marketing automation system for email nurture flows. Segment the audience (by persona, region, etc.) and deliver targeted content to engage and educate prospects. Work closely with sales to define MQL criteria and ensure smooth hand-off of qualified leads. Event & Webinar Marketing: Plan Kofile's participation in industry conferences, trade shows, and our own webinars. Responsibilities include selecting the right events, working with local field teams on logistics, developing pre-event outreach campaigns to drive attendance, and managing post-event follow-up (such as thank-you emails, content offers, scheduling demos for booth leads). Develop event briefs with goals (lead targets, meetings) and ensure we maximize ROI from each event. Content Creation & Collateral: Collaborate on creation of compelling content that fuels demand generation. Partner with key internal and external resources to source content such as blog posts, case studies, one-pagers, and short videos. Ensure all content highlights Kofile's value proposition to government agencies and is optimized for use in campaigns. Manage outside writers or designers as needed to produce high-quality materials. KPIs and Reporting: Track marketing performance and report on results weekly and monthly. Monitor key metrics including website traffic, lead conversion rates, email engagement, cost per lead, and pipeline created. Use Google Analytics, CRM reports, and marketing automation stats to derive insights. Drive positive ROMI. Budget & Vendor Management: Manage the marketing budget allocated for demand gen programs and events. Work with outside vendors (digital ad agencies, freelancers, print shops, etc.) to execute projects on-budget. Evaluate vendor performance and negotiate contracts or agreements to ensure Kofile gets good value and results. Website Management: Identify/partner with external resource(s) to manage/update the website as necessary. Focus areas should include updating page copy, ensuring proper lead capture and routing, and adding/updating content. Required Qualifications: 5+ years of B2B marketing experience, with a track record in demand generation or growth marketing. (Experience marketing to government or public sector agencies is a strong plus). Hands-on campaign execution skills across multiple channels - you have personally built email campaigns, managed digital ads, published content, etc. Being a doer is crucial in our small team. Analytical and Data-Driven: Fluent in marketing analytics and KPIs. Comfortable with CRM (Salesforce) and marketing automation tools (e.g. HubSpot) to track leads and campaigns. Ability to analyze campaign data to draw insights and adjust plans. Content and Communication Skills: Able to craft and leverage AI to deliver persuasive emails and marketing copy. Project Management: Highly organized, able to manage multiple projects and deadlines. Experience coordinating vendors or cross-functional teams is important, as this role will juggle events, content, and campaigns simultaneously. Familiarity with project management tools (Asana, Trello, Jira, etc.) to keep work on track. Self-Starter with Strategic Mindset: Comfortable working independently with limited oversight day-to-day. Proactive in identifying what needs to be done. At the same time, can think strategically - align marketing plans to company goals and prioritize efforts that deliver the most impact. Entrepreneurial attitude (scrappy, resourceful) is key. Collaboration and People Skills: Ability to work effectively with sales teams and external partners. Skilled at gathering input from others and maintaining positive relationships (for example, getting sales buy-in on a campaign plan or guiding an agency). A “team of one” marketing mindset who can leverage others' help without formal staff. Education: Bachelor's degree in Marketing, Business, Communications or related field is preferred but not required.. Relevant certifications (e.g. HubSpot Inbound Marketing, Google Ads, Google Analytics) are also a plus. What Success Looks Like (12 Months): In this role, a successful hire will significantly increase Kofile's pipeline. Within the first year, you will have launched effective campaigns that generate a steady flow of qualified leads, supported successful trade shows/webinars, and put in place metrics and processes for continual growth. You will be the driver of marketing ROI - translating a modest budget into impact on revenue. This is an opportunity to build a marketing engine almost from scratch and see tangible results of your efforts in the company's growth. If you are a marketing “Swiss army knife” who loves both strategy and execution - and you're excited about helping governments modernize through technology - we'd love to hear from you! Benefits As a full-time employee, you will receive access to the following benefits: Generous PTO and holiday policy Low-cost insurance (medical, dental, vision, life & disability) Maternity and paternity benefits 401(k) plan (company matching) Paid holidays, vacation, and sick time Educational assistance