How To Become A Marketing Copywriter: What It Is and Career Path

What is a marketing copywriter and how to become one

Updated January 8, 2025

4 min read

Quoted expert

Dr. Gail Hudson Ph.D.

Marketing Copywriters are responsible for writing compelling marketing and promotional materials for a wide variety of products and services. You have to ensure that all copy is consistent by writing, editing, and proofing materials. Your responsibilities are to write clear and error-free content for a website that reflects the company's voice and to develop and implement brand guidelines. You are to interpret creative direction and technical information and turn them into persuasive copy concepts.

Furthermore, you are expected to stay current on the trends and competitors within the editorial sphere and work with clients to edit and modify copies to meet their content expectations. You must have a bachelor's degree in English, Journalism, Marketing, or Communications and three to five years of experience in copywriting to be a marketing copywriter. You must also have strong creative thinking skills and exceptional skills in writing and editing. The average annual salary of a marketing copywriter is $53,682.

What general advice would you give to a marketing copywriter?

Dr. Gail Hudson Ph.D.

Director, College of Business Internship Program, Arkansas State University

As the world has shown us most recently, we need to be flexible as the marketplace can change, without warning.
The need to differentiate yourself from others will always be necessary, so keep learning while you are in school and beyond.
I believe that technology and social media skills will continue to be necessary. Seek and achieve as many certifications as possible to hone these skills and differentiate yourself in the market.

ScoreMarketing CopywriterUS Average

Salary

4.7

Avg. Salary $59,653

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 60.10%

male 39.90%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a marketing copywriter

Explore marketing copywriter education requirements

Most common marketing copywriter degrees

Bachelor's

83.8 %

Master's

9.4 %

Associate

4.2 %

Start to develop specific marketing copywriter skills

Skills	Percentages
Digital Marketing	10.57%
Copywriting	6.30%
Web Content	5.51%
Content Marketing	5.42%
Blog Posts	5.10%

Complete relevant marketing copywriter training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing copywriters learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing copywriter based on U.S. Bureau of Labor Statistics data and data from real marketing copywriter resumes.

Research marketing copywriter duties and responsibilities

Manage social media, including Facebook, Instagram, and LinkedIn and assist with strategy.
Manage B2B and B2C clients and present business owners with new ideas to establish or reinforce their brand.
Lead marketing initiatives by writing, editing and proofreading all communications for this wellness and physical therapy company.
Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.

Prepare your marketing copywriter resume

When your background is strong enough, you can start writing your marketing copywriter resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing copywriter resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable marketing copywriter resume templates

Build a professional marketing copywriter resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your marketing copywriter resume.

Apply for marketing copywriter jobs

Now it's time to start searching for a marketing copywriter job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

How do marketing copywriters rate their job?

-/5

5 stars

4 stars

3 stars

2 stars

1 star

Marketing copywriter reviews

A zippia user wrote a review on May 2019

Pros

Creative freedom (in the right company) to conceptualise ideas and craft clever word pairings.

Cons

Clients tend to bin the greatest ideas and go with something generic Clients think they are copywriters Colleagues think copywriters only deal with words. Not concepts. The advertising landscape is becoming more visual and interactive so words are playing a smaller role.