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Become A Marketing Copywriter

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Working As A Marketing Copywriter

  • Thinking Creatively
  • Getting Information
  • Communicating with Persons Outside Organization
  • Establishing and Maintaining Interpersonal Relationships
  • Organizing, Planning, and Prioritizing Work
  • Deal with People

  • Mostly Sitting

  • Stressful

  • $85,120

    Average Salary

What Does A Marketing Copywriter Do

Writers and authors develop written content for advertisements, books, magazines, movie and television scripts, songs, blogs, or other types of media.

Duties

Writers and authors typically do the following:

  • Choose subject matter that interests readers
  • Write fiction or nonfiction through scripts, novels, biographies, and more
  • Conduct research to obtain factual information and authentic detail
  • Write advertising copy for newspapers, magazines, broadcasts, and the Internet
  • Present drafts to editors and clients for feedback
  • Work with editors and clients to shape the material so it can be published

Writers and authors develop written material—namely, stories and advertisements—for books, magazines, and online publications.

Writers must establish their credibility with editors and readers through strong research and the use of appropriate sources and citations. Writers and authors select the material they want to use and then convey the information to readers. With help from editors, they may revise or rewrite sections, searching for the best organization and the most appropriate phrasing.

An increasing number of writers are freelance writers—that is, they are self-employed and sell their written content to book and magazine publishers; news organizations; advertising agencies; and movie, theater, and television producers. Many freelance writers are hired to complete specific short-term or recurring assignments, such as writing a newspaper column, contributing to a series of articles in a magazine, or producing an organization’s newsletter.

An increasing number of writers are producing material that is published directly online, in videos and on blogs.

The following are examples of types of writers and authors:

Copywriters prepare advertisements to promote the sale of a good or service. They often work with a client to produce written content, such as advertising themes, jingles, and slogans.

Biographers write a thorough account of a person’s life. They gather information from interviews and research about the person to accurately portray important events in that person's life.

Bloggers write posts to a web log (shortened to “blog”) that usually pertain to any topic or a specific field, such as fashion, news, or sports.

Generalists write about any topic of interest, unlike writers who usually specialize in a given field.

Novelists write books of fiction, creating characters and plots that may be imaginary or based on real events.

Songwriters compose music and lyrics for songs. They may write and perform their own songs or sell their work to a music publisher. They sometimes work with a client to produce advertising themes, jingles, and slogans, and they may be involved in marketing the product or service.

Playwrights write scripts for theatrical productions. They come up with a concept, write lines for actors to say, produce stage direction for actors to follow, and suggest ideas for theatrical set design.

Screenwriters create scripts for movies and television. They may produce original stories, characters, and dialogue, or turn a book into a movie or television script. Some may produce content for radio broadcasts and other types of performance.

Journalists write articles and reports on current events. For more information, see the profile on reporters, correspondents, and broadcast news analysts.

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How To Become A Marketing Copywriter

A college degree in English, journalism, or communications is generally required for a salaried position as a writer or author. Experience can be gained through internships, but any form of writing that improves skill, such as blogging, is beneficial. Excellent writing skills are essential.

Education

A bachelor’s degree is typically needed for a full-time job as a writer. Because writing skills are essential in this occupation, many employers prefer candidates with a degree in English, journalism, or communications.

Other Work Experience

Writers can obtain job experience by working for high school and college newspapers, magazines, radio and television stations, advertising and publishing companies, or nonprofit organizations. College theater and music programs offer playwrights and songwriters an opportunity to have their work performed. Many magazines and newspapers also have internships for students. Interns may write stories, conduct research and interviews, and gain general publishing experience.

Employers also increasingly prefer new applicants to have the ability to code and program webpages or manipulate data to create a visual story using tables, charts, and maps.

In addition, anyone with Internet access can start a blog and gain writing experience. Some of this writing may lead to paid assignments regardless of education, because the quality of writing, the unique perspective, and the size of the potential audience are the greatest determinants of success for a piece of writing. Online publications require knowledge of computer software and editing tools that are used to combine text with graphics, audio, video, and animation.

Writers or authors can come from a variety of backgrounds and experiences as long as they demonstrate strong writing skills.

Training

Writers and authors may need to gain some writing experience through on-the-job training with more experienced writers and editors before their work is ready for publication.

Writers who want to write about a particular topic may need formal training or experience related to that topic.

Because many writers today prepare material directly for the Internet, knowing graphic design, page layout, and multimedia software can be advantageous.

Licenses, Certifications, and Registrations

Some associations offer certifications for writers and authors. Certification can demonstrate competence and professionalism, making candidates more attractive to employers. For example, the American Grant Writers’ Association (AGWA) offers the Certified Grant Writer® credential.

Certification can also increase opportunities for advancement.

Advancement

Beginning writers and authors can get a start and put their name on work immediately by writing for smaller businesses, local newspapers, advertising agencies, and nonprofit organizations. However, opportunities for advancement within these organizations may be limited because they usually do not have enough regular work.

Writers and authors can advance their careers further by building a reputation, taking on more complex writing assignments, and getting published in more prestigious markets and publications. Having published work that has been well received and maintaining a track record of meeting deadlines are important for advancement.

Many editors begin work as writers. Those who are particularly skilled at identifying stories, correcting writing style, and interacting with writers may be interested in editing jobs.

Important Qualities

Adaptability. Writers and authors need to be able to adapt to newer software platforms and programs, including various Content Management Systems (CMS).

Creativity. Writers and authors must be able to develop new and interesting plots, characters, or ideas so they can come up with new stories.

Critical-thinking skills. Writers and authors must have dual expertise in thinking through or understanding new concepts, and conveying it through writing.

Determination. Writers and authors sometimes work on projects that take years to complete. Freelance writers who are paid per assignment must demonstrate perseverance and personal drive to meet deadlines.

Persuasion. Writers, especially those in advertising, must be able to persuade others to feel a certain way about a good or service.

Social perceptiveness. Writers and authors must understand how readers react to certain ideas in order to connect with their audience.

Writing skills. Writers and authors must be able to write clearly and effectively in order to convey feeling and emotion and communicate with readers.

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Marketing Copywriter jobs

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Marketing Copywriter Career Paths

Marketing Copywriter
Creative Director Marketing Specialist
Associate Marketing Manager
5 Yearsyrs
Marketing Communications Specialist Marketing Communications Manager Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Marketing Communications Specialist Marketing Manager
Digital Marketing Manager
6 Yearsyrs
Senior Copywriter Creative Director Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Marketing Director Search Engine Optimizer Digital Marketing Manager
Director Of Digital Marketing
10 Yearsyrs
Marketing Writer Marketing Communications Manager Brand Manager
Head Of Marketing
6 Yearsyrs
Marketing Communications Manager Brand Manager Creative Director
Marketing And Creative Director
7 Yearsyrs
Freelance Copywriter Senior Copywriter Creative Director
Marketing Communications Manager
7 Yearsyrs
Senior Copywriter Associate Creative Director Creative Director
Marketing Director
7 Yearsyrs
Freelance Copywriter Writer And Editor Communications Manager
Marketing Manager
6 Yearsyrs
Marketing Director Writer And Editor Marketing Specialist
Marketing Program Manager
7 Yearsyrs
Marketing Writer Project Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Communications Manager Marketing Manager Business Developer
Marketing/Business Development
8 Yearsyrs
Marketing Communications Manager Communications Director Marketing Consultant
Online Marketing Manager
5 Yearsyrs
Communications Manager Program Manager Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Marketing Manager Marketing Director
Senior Director Of Marketing
13 Yearsyrs
Marketing Manager General Manager Senior Manager
Senior Manager Of Marketing
9 Yearsyrs
Creative Director Marketing Director
Senior Vice President Of Marketing
12 Yearsyrs
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Average Length of Employment
Senior Copywriter 3.8 years
Copy Writer 2.3 years
Marketing Writer 2.1 years
Junior Copywriter 1.4 years
Content Writer 1.3 years
Top Employers Before
Editor 10.2%
Internship 4.5%
Reporter 3.7%
Writer 2.9%
Top Employers After
Editor 5.0%
Writer 4.3%

Marketing Copywriter Demographics

Gender

Female

61.6%

Male

37.3%

Unknown

1.1%
Ethnicity

White

81.8%

Hispanic or Latino

7.9%

Asian

7.7%

Unknown

2.2%

Black or African American

0.4%
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Languages Spoken

Spanish

31.0%

French

11.9%

Mandarin

9.5%

Japanese

7.1%

Chinese

4.8%

Hindi

4.8%

Korean

4.8%

Portuguese

2.4%

Indonesian

2.4%

Hindustani

2.4%

Vietnamese

2.4%

Norwegian

2.4%

German

2.4%

Shanghaiese

2.4%

Malay

2.4%

Bengali

2.4%

Arabic

2.4%

Italian

2.4%
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Marketing Copywriter Education

Schools

Michigan State University

7.7%

Syracuse University

6.6%

Boston University

6.6%

Emerson College

5.5%

San Francisco State University

5.5%

Pennsylvania State University

5.5%

University of Minnesota - Twin Cities

5.5%

San Jose State University

4.4%

University of Washington

4.4%

Temple University

4.4%

New York University

4.4%

Harvard University

4.4%

Kent State University

4.4%

University of California - Berkeley

4.4%

University of Colorado at Boulder

4.4%

University of Southern California

4.4%

Northeastern University

4.4%

University of Arizona

4.4%

West Chester University of Pennsylvania

4.4%

Cornell University

4.4%
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Majors

English

21.2%

Journalism

13.1%

Communication

12.1%

Writing

9.8%

Marketing

8.3%

Business

6.6%

Psychology

4.0%

Advertising

3.5%

Agricultural Public Services

3.3%

Public Relations

3.0%

Photography

2.3%

Graphic Design

2.3%

Business Communications

2.0%

Fine Arts

1.5%

Area Studies

1.3%

Computer Applications

1.3%

Education

1.3%

Linguistics

1.0%

Legal Research And Advanced Professional Studies

1.0%

Audiovisual Communications Technologies

1.0%
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Degrees

Bachelors

59.1%

Masters

22.8%

Other

10.0%

Certificate

3.7%

Associate

2.6%

Doctorate

1.0%

Diploma

0.8%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Marketing Copywriter Salaries

Job Title Company Location Start Date Salary
Marketing Copywriter Angelsoft, LLC New York, NY Jan 07, 2013 $85,000
Online Marketing Copywriter Edgilife Media Inc. Santa Clara, CA Mar 03, 2014 $50,000
Online Marketing Copywriter Edgilife Media Inc. Foster City, CA Jun 04, 2014 $50,000
Marketing Copywriter One Media Venture LLC Seattle, WA Sep 16, 2014 $46,811 -
$56,829
Copywriter-Internet Marketing Optimum Web Marketing Consultants LLC Miami, FL Nov 14, 2012 $32,000

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Top Skills for A Marketing Copywriter

WebContentEmailCampaignsPressReleasesFacebookTwitterWebCopyConceptPrintADSInternalCommunicationsPromotionalMaterialsProductDescriptionsBlogPostsSearchEngineOptimizationHtmlArticleSubmissionsGraphicDesignersVideoScriptsB2CLinkedinEmailBlasts

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Top Marketing Copywriter Skills

  1. Web Content
  2. Email Campaigns
  3. Press Releases
You can check out examples of real life uses of top skills on resumes here:
  • Research and write search engine optimized web content to drive traffic to client websites.
  • Contribute creative and strategic ideas to email campaigns.
  • Researched and suggested announcement topics and news for online posts, blogs, and press releases.
  • Content creator for web site, Facebook, e-newsletters and printed fundraising campaign materials
  • Maintained all social media outlets (Facebook, Twitter, YouTube) for promotional and branding efforts.

Top Marketing Copywriter Employers

Marketing Copywriter Videos

Writing Career Advice : How to Become a Freelance Writer

Copywriting Crash Course! 47 Copywriting Techniques for Online Marketing

Career Advice on becoming a Copywriter & Vice Chairman by Rory S (Full Version)

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