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Become A Marketing Copywriter

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Working As A Marketing Copywriter

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $69,000

    Average Salary

What Does A Marketing Copywriter Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Marketing Copywriter

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Marketing Copywriter Career Paths

Marketing Copywriter
Senior Copywriter Creative Director Marketing Director
Regional Marketing Director
7 Yearsyrs
Senior Copywriter Creative Director
Brand Director
10 Yearsyrs
Senior Copywriter Marketing Communications Manager Marketing Program Manager
Senior Marketing Program Manager
9 Yearsyrs
Freelance Copywriter Social Media Manager Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Freelance Copywriter Marketing Manager
Manager, Field Marketing
5 Yearsyrs
Freelance Copywriter Marketing Manager Product Marketing Manager
Strategic Marketing Manager
8 Yearsyrs
Marketing Manager Product Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Marketing Communications Manager Product Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Marketing Communications Manager Communications Manager Social Media Manager
Manager Of Digital Media
5 Yearsyrs
Content Writer Technical Writer Content Manager
Content Director
7 Yearsyrs
Content Writer Content Manager
Digital Content Manager
5 Yearsyrs
Content Writer Account Manager Account Director
Integrated Marketing Director
8 Yearsyrs
Communications Manager Product Manager Group Product Manager
Group Marketing Manager
8 Yearsyrs
Communications Manager Social Media Manager
Content Marketing Manager
6 Yearsyrs
Content Marketing Manager Digital Marketing Manager
Manager, Integrated Marketing
7 Yearsyrs
Marketing Writer Marketing Specialist Assistant Marketing Manager
Marketing Services Manager
6 Yearsyrs
Marketing Writer Marketing Specialist Marketing Program Manager
Marketing Campaign Manager
5 Yearsyrs
Senior Writer Content Manager Digital Marketing Manager
Brand Strategist
5 Yearsyrs
Marketing Writer Marketing Specialist Digital Marketing Specialist
Marketing Manager, Email
6 Yearsyrs
Account Manager Sales And Marketing Manager Business Development And Marketing Manager
Manager Of International Marketing
5 Yearsyrs
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Do you work as a Marketing Copywriter?

Help others decide if this is a good career for them

Average Length of Employment
Senior Copywriter 3.9 years
Marketing Manager 2.9 years
Marketing Writer 2.2 years
Copy Writer 2.0 years
Junior Copywriter 1.5 years
Top Careers Before Marketing Copywriter
Editor 12.6%
Internship 6.4%
Reporter 3.7%
Writer 3.7%
Top Careers After Marketing Copywriter
Editor 7.6%
Writer 4.3%
Owner 2.2%

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Top Skills for A Marketing Copywriter

  1. Web Content
  2. Email
  3. Press Releases
You can check out examples of real life uses of top skills on resumes here:
  • Collaborated with department leaders to write B2B brochures, web content, training PowerPoints, and more.
  • Designed and wrote marketing emails for educational programs and customer referral program.
  • Wrote/pitched press releases targeting local media and managed community & media relations.
  • Worked independently to create an interactive SMM platform and build an online community while simultaneously contributing bi-weekly news articles.
  • Write or translate French and English creative web copy and all marketing material for this social networking company based in France.

Marketing Copywriter Demographics

Gender

Female

55.2%

Male

36.4%

Unknown

8.4%
Ethnicity

White

64.8%

Hispanic or Latino

14.4%

Black or African American

9.9%

Asian

6.8%

Unknown

4.0%
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Foreign Languages Spoken

Spanish

38.5%

French

9.6%

Japanese

7.7%

Mandarin

7.7%

Portuguese

3.8%

Chinese

3.8%

Hindi

3.8%

Korean

3.8%

Italian

3.8%

Indonesian

1.9%

Hindustani

1.9%

Vietnamese

1.9%

Norwegian

1.9%

German

1.9%

Shanghaiese

1.9%

Malay

1.9%

Bengali

1.9%

Arabic

1.9%
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Marketing Copywriter Education

Schools

Emerson College

7.6%

University of Washington

6.9%

University of Colorado at Boulder

6.3%

Syracuse University

5.6%

New York University

5.6%

Northeastern University

5.6%

Michigan State University

4.9%

San Francisco State University

4.9%

University of Southern California

4.9%

University of Wisconsin - Milwaukee

4.9%

Montclair State University

4.9%

Boston University

4.9%

University of Minnesota - Twin Cities

4.2%

University of North Texas

4.2%

Temple University

4.2%

Pennsylvania State University

4.2%

Kent State University

4.2%

Cornell University

4.2%

San Jose State University

4.2%

Northern Illinois University

4.2%
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Majors

English

21.1%

Journalism

14.9%

Communication

12.0%

Writing

9.4%

Marketing

7.8%

Business

6.1%

Psychology

4.2%

Public Relations

3.7%

Advertising

3.2%

Agricultural Public Services

2.8%

Graphic Design

2.0%

Political Science

1.9%

Business Communications

1.9%

Photography

1.8%

Management

1.5%

Fine Arts

1.2%

Education

1.2%

Liberal Arts

1.2%

History

1.2%

Literature

1.0%
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Degrees

Bachelors

62.1%

Masters

21.1%

Other

9.7%

Certificate

3.6%

Associate

2.1%

Doctorate

0.7%

Diploma

0.6%
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