Marketing copywriter demographics and statistics in the US
Marketing copywriter demographics research summary. Zippia estimates marketing copywriter demographics and statistics in the United States by using a database of 30 million profiles. Our marketing copywriter estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about marketing copywriters after extensive research and analysis:
- There are over 5,029 marketing copywriters currently employed in the United States.
- 60.1% of all marketing copywriters are women, while 39.9% are men.
- The average marketing copywriter age is 39 years old.
- The most common ethnicity of marketing copywriters is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- In 2022, women earned 94% of what men earned.
- 10% of all marketing copywriters are LGBT.
- Marketing copywriters are 68% more likely to work at private companies in comparison to public companies.
On this page
Marketing copywriter demographics by:
Marketing copywriter gender statistics
60.1% of marketing copywriters are women and 39.9% of marketing copywriters are men.
- Female, 60.1%
- Male, 39.9%
Marketing copywriter gender ratio
| Gender | Percentages |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
Marketing copywriter gender pay gap
Women earn 94¢ for every $1 earned by men
Male income
$60,246
Female income
$56,634
Marketing copywriter gender ratio over time
This data breaks down the percentage of men and women in marketing copywriter positions over time. Currently, 60.1% of marketing copywriters are female.
Marketing copywriter gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 60.27% | 39.73% |
| 2011 | 59.91% | 40.09% |
| 2012 | 60.57% | 39.43% |
| 2013 | 60.49% | 39.51% |
| 2014 | 58.55% | 41.45% |
| 2015 | 58.05% | 41.95% |
| 2016 | 57.92% | 42.08% |
| 2017 | 56.83% | 43.17% |
| 2018 | 42.14% | 57.86% |
| 2019 | 41.08% | 58.92% |
| 2020 | 39.53% | 60.47% |
| 2021 | 39.90% | 60.10% |
Marketing copywriter related jobs gender ratio
We compared marketing copywriters with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Marketing Copywriter | 40% | 60% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Marketing copywriter demographics by race
The most common ethnicity among marketing copywriters is White, which makes up 74.6% of all marketing copywriters. Comparatively, 8.7% of marketing copywriters are Hispanic or Latino and 8.2% of marketing copywriters are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Marketing copywriter race
| Marketing copywriter race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Marketing copywriter race and ethnicity over time
See how marketing copywriter racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Marketing copywriter race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Marketing copywriter wage gap by race
According to our data, asian marketing copywriters have the highest average salary compared to other ethnicities. Black or african american marketing copywriters have the lowest average salary at $56,635.
| Ethnicity | Salary |
|---|---|
| Unknown | $59,915 |
| White | $59,622 |
| Black or African American | $56,635 |
| Asian | $66,045 |
| Hispanic or Latino | $59,399 |
Average marketing copywriter age
See how the average age of marketing copywriters varies based on ethnicity and gender.
Male
Female
Marketing copywriter age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Marketing copywriter age breakdown
The average age of marketing copywriters is 40+ years years old, representing 44% of the marketing copywriter population.
Marketing copywriter age breakdown
| Marketing Copywriter Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Marketing copywriter educational attainment
The most common degree for marketing copywriters is bachelor's degree, with 84% of marketing copywriters earning that degree. The second and third most common degree levels are master's degree degree at 9% and master's degree degree at 4%.
- Bachelor's, 84%
- Master's, 9%
- Associate, 4%
- High School Diploma, 1%
- Other Degrees, 2%
Marketing copywriters by degree level
| Marketing copywriter degree | Percentages |
|---|---|
| Bachelor's | 84% |
| Master's | 9% |
| Associate | 4% |
| High School Diploma | 1% |
| Other Degrees | 2% |
Marketing copywriter jobs you might like
Marketing copywriter wage gap by degree level
According to the data, marketing copywriters with a Doctorate degree earn more than those without, at $74,291 annually. With a Master's degree, marketing copywriters earn a median annual income of $70,875 compared to $62,030 for marketing copywriters with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $70,875 |
| Bachelor's Degree | $62,030 |
| Doctorate Degree | $74,291 |
Marketing copywriter employment statistics
Most marketing copywriters work for a private in the media industry.
Company size where marketing copywriters work
Below, you can see the size of companies where marketing copywriters work.
Marketing copywriter jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 5% |
| 50 - 100 employees | 14% |
| 100 - 500 employees | 23% |
| 500 - 1,000 employees | 11% |
| 1,000 - 10,000 employees | 27% |
| > 10,000 employees | 21% |
Marketing copywriter jobs by company type
Employees with the marketing copywriter job title have their preferences when it comes to working for a company. For instance, most marketing copywriters prefer to work at private companies over public companies.
Marketing copywriter jobs by sector
| Company type | Percentages |
|---|---|
| Education | 4% |
| Public | 27% |
| Private | 68% |
| Government | 1% |
Marketing copywriter jobs by industry
The most common industries for marketing copywriters are media, retail and technology.
Marketing copywriter industry statistics
| Industry | Percentages |
|---|---|
| Media | 15% |
| Retail | 13% |
| Technology | 12% |
| Professional | 8% |
| Fortune 500 | 8% |
| Manufacturing | 6% |
| Finance | 6% |
| Health Care | 4% |
| Hospitality | 4% |
| Start-up | 4% |
| Internet | 3% |
| Education | 3% |
| Telecommunication | 2% |
| Non Profits | 2% |
| Government | 1% |
| Automotive | 1% |
| Utilities | 1% |
| Construction | 1% |
| Energy | 1% |
| Real Estate | 1% |
| Insurance | 1% |
Marketing copywriter turnover and employment statistics
Marketing copywriter unemployment rate over time
The unemployment rate for marketing copywriters between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Marketing copywriter unemployment rate by year
| Year | Marketing copywriter unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average marketing copywriter tenure
The average marketing copywriter stays at their job for 1-2 years, based on the 948 marketing copywriters resumes in Zippia's database.
Marketing copywriter tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 21% |
| 1-2 years | 38% |
| 3-4 years | 14% |
| 5-7 years | 15% |
| 8-10 years | 6% |
| 11+ years | 7% |
Marketing copywriter LGBT ratio compared to similar jobs
Review the percent of marketing copywriters that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Account Development Manager | 7.25% | 214,004 |
| Advertising Campaign Manager | 9.54% | 6,505 |
| Marketing Copywriter | 9.86% | - |
| Publication Director | 16.11% | 14,660 |
Similar marketing copywriter jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Account Development Manager | 7.25% | 214,004 |
| Advertising Campaign Manager | 9.54% | 6,505 |
| Publication Director | 16.11% | 14,660 |
Foreign languages spoken by marketing copywriters
The most common foreign language among marketing copywriters is Spanish at 38.5%. The second-most popular foreign language spoken is French at 9.6% and Japanese is the third-most popular at 7.7%.
- Spanish, 38.5%
- French, 9.6%
- Japanese, 7.7%
- Mandarin, 7.7%
- Portuguese, 3.8%
- Other, 32.7%
Marketing copywriter languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 38.5% |
| French | 9.6% |
| Japanese | 7.7% |
| Mandarin | 7.7% |
| Portuguese | 3.8% |
| Other | 32.7% |
