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The differences between marketing copywriters and graphic designers, marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a marketing copywriter, becoming a graphic designer, marketing takes usually requires 6-12 months. Additionally, a marketing copywriter has an average salary of $59,653, which is higher than the $48,763 average annual salary of a graphic designer, marketing.
The top three skills for a marketing copywriter include digital marketing, copywriting and web content. The most important skills for a graphic designer, marketing are adobe creative suite, brochures, and blog posts.
| Marketing Copywriter | Graphic Designer, Marketing | |
| Yearly salary | $59,653 | $48,763 |
| Hourly rate | $28.68 | $23.44 |
| Growth rate | 10% | 3% |
| Number of jobs | 75,641 | 115,113 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 71% |
| Average age | 39 | 38 |
| Years of experience | 10 | 12 |
A marketing copywriter is responsible for writing creative and engaging content to attract customers to purchase the goods and services offered by the company. Marketing copywriters analyze the current industry trends to identify techniques that would boost the audience's brand awareness in the digital platforms. They also coordinate with the clients on their specifications and business requirements, including the target audience, budget limitations, and timetables. A marketing copywriter must be highly communicative and organizational, especially on responding to the audience's inquiries and concerns and reporting progress updates to the management.
A graphic designer of marketing specializes in developing creative imagery as part of a company's marketing efforts. Their responsibilities typically revolve around coordinating with the marketing team to share insights and strategies, conceptualizing designs in adherence to objectives and deadlines, and preparing presentations. One may also subject designs into various revisions and edits as needed. Furthermore, as a graphic designer, it is also essential to keep abreast of the latest trends and have an understanding of the target audience.
Marketing copywriters and graphic designers, marketing have different pay scales, as shown below.
| Marketing Copywriter | Graphic Designer, Marketing | |
| Average salary | $59,653 | $48,763 |
| Salary range | Between $39,000 And $89,000 | Between $34,000 And $69,000 |
| Highest paying City | - | Santa Rosa, CA |
| Highest paying state | - | Washington |
| Best paying company | - | Apple |
| Best paying industry | - | Technology |
There are a few differences between a marketing copywriter and a graphic designer, marketing in terms of educational background:
| Marketing Copywriter | Graphic Designer, Marketing | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 71% |
| Most common major | English | Graphic Design |
| Most common college | University of Georgia | University of Pennsylvania |
Here are the differences between marketing copywriters' and graphic designers, marketing' demographics:
| Marketing Copywriter | Graphic Designer, Marketing | |
| Average age | 39 | 38 |
| Gender ratio | Male, 39.9% Female, 60.1% | Male, 39.9% Female, 60.1% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 13% |