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The differences between marketing copywriters and marketing communications specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a marketing copywriter, becoming a marketing communications specialist takes usually requires 4-6 years. Additionally, a marketing copywriter has an average salary of $59,653, which is higher than the $53,993 average annual salary of a marketing communications specialist.
The top three skills for a marketing copywriter include digital marketing, copywriting and web content. The most important skills for a marketing communications specialist are digital marketing, project management, and graphic design.
| Marketing Copywriter | Marketing Communications Specialist | |
| Yearly salary | $59,653 | $53,993 |
| Hourly rate | $28.68 | $25.96 |
| Growth rate | 10% | 19% |
| Number of jobs | 75,641 | 95,444 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 79% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
A marketing copywriter is responsible for writing creative and engaging content to attract customers to purchase the goods and services offered by the company. Marketing copywriters analyze the current industry trends to identify techniques that would boost the audience's brand awareness in the digital platforms. They also coordinate with the clients on their specifications and business requirements, including the target audience, budget limitations, and timetables. A marketing copywriter must be highly communicative and organizational, especially on responding to the audience's inquiries and concerns and reporting progress updates to the management.
A marketing communications specialist is an individual who is responsible for creating all the marketing materials that are distributed to customers to increase brand awareness for the company's products or services. To create these materials, marketing communications specialists must collaborate with graphic design teams. They are required to track their marketing performance so that they can identify ways to improve their marketing strategies. Marketing communications specialists must also set up interviews and press conferences as part of their marketing campaign.
Marketing copywriters and marketing communications specialists have different pay scales, as shown below.
| Marketing Copywriter | Marketing Communications Specialist | |
| Average salary | $59,653 | $53,993 |
| Salary range | Between $39,000 And $89,000 | Between $36,000 And $80,000 |
| Highest paying City | - | Seattle, WA |
| Highest paying state | - | Delaware |
| Best paying company | - | Apple |
| Best paying industry | - | Technology |
There are a few differences between a marketing copywriter and a marketing communications specialist in terms of educational background:
| Marketing Copywriter | Marketing Communications Specialist | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 79% |
| Most common major | English | Communication |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between marketing copywriters' and marketing communications specialists' demographics:
| Marketing Copywriter | Marketing Communications Specialist | |
| Average age | 39 | 37 |
| Gender ratio | Male, 39.9% Female, 60.1% | Male, 28.0% Female, 72.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |