Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between marketing copywriters and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing copywriter and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $59,653 average annual salary of a marketing copywriter.
The top three skills for a marketing copywriter include digital marketing, copywriting and web content. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Marketing Copywriter | Marketing Manager | |
| Yearly salary | $59,653 | $104,550 |
| Hourly rate | $28.68 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 75,641 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing copywriter is responsible for writing creative and engaging content to attract customers to purchase the goods and services offered by the company. Marketing copywriters analyze the current industry trends to identify techniques that would boost the audience's brand awareness in the digital platforms. They also coordinate with the clients on their specifications and business requirements, including the target audience, budget limitations, and timetables. A marketing copywriter must be highly communicative and organizational, especially on responding to the audience's inquiries and concerns and reporting progress updates to the management.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Marketing copywriters and marketing managers have different pay scales, as shown below.
| Marketing Copywriter | Marketing Manager | |
| Average salary | $59,653 | $104,550 |
| Salary range | Between $39,000 And $89,000 | Between $71,000 And $153,000 |
| Highest paying City | - | Menlo Park, CA |
| Highest paying state | - | California |
| Best paying company | - | Meta |
| Best paying industry | - | Technology |
There are a few differences between a marketing copywriter and a marketing manager in terms of educational background:
| Marketing Copywriter | Marketing Manager | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 75% |
| Most common major | English | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing copywriters' and marketing managers' demographics:
| Marketing Copywriter | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 39.9% Female, 60.1% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |