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The differences between marketing copywriters and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing copywriter and a marketing manager/project manager. Additionally, a marketing manager/project manager has an average salary of $78,368, which is higher than the $59,653 average annual salary of a marketing copywriter.
The top three skills for a marketing copywriter include digital marketing, copywriting and web content. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.
| Marketing Copywriter | Marketing Manager/Project Manager | |
| Yearly salary | $59,653 | $78,368 |
| Hourly rate | $28.68 | $37.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 75,641 | 187,949 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing copywriter is responsible for writing creative and engaging content to attract customers to purchase the goods and services offered by the company. Marketing copywriters analyze the current industry trends to identify techniques that would boost the audience's brand awareness in the digital platforms. They also coordinate with the clients on their specifications and business requirements, including the target audience, budget limitations, and timetables. A marketing copywriter must be highly communicative and organizational, especially on responding to the audience's inquiries and concerns and reporting progress updates to the management.
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
Marketing copywriters and marketing manager/project managers have different pay scales, as shown below.
| Marketing Copywriter | Marketing Manager/Project Manager | |
| Average salary | $59,653 | $78,368 |
| Salary range | Between $39,000 And $89,000 | Between $56,000 And $109,000 |
| Highest paying City | - | Carson City, NV |
| Highest paying state | - | Nevada |
| Best paying company | - | Meta |
| Best paying industry | - | Technology |
There are a few differences between a marketing copywriter and a marketing manager/project manager in terms of educational background:
| Marketing Copywriter | Marketing Manager/Project Manager | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 77% |
| Most common major | English | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing copywriters' and marketing manager/project managers' demographics:
| Marketing Copywriter | Marketing Manager/Project Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 39.9% Female, 60.1% | Male, 38.1% Female, 61.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |