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The differences between marketing copywriters and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a marketing copywriter, becoming a marketing specialist takes usually requires 4-6 years. Additionally, a marketing copywriter has an average salary of $59,653, which is higher than the $54,942 average annual salary of a marketing specialist.
The top three skills for a marketing copywriter include digital marketing, copywriting and web content. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Marketing Copywriter | Marketing Specialist | |
| Yearly salary | $59,653 | $54,942 |
| Hourly rate | $28.68 | $26.41 |
| Growth rate | 10% | 19% |
| Number of jobs | 75,641 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 78% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
A marketing copywriter is responsible for writing creative and engaging content to attract customers to purchase the goods and services offered by the company. Marketing copywriters analyze the current industry trends to identify techniques that would boost the audience's brand awareness in the digital platforms. They also coordinate with the clients on their specifications and business requirements, including the target audience, budget limitations, and timetables. A marketing copywriter must be highly communicative and organizational, especially on responding to the audience's inquiries and concerns and reporting progress updates to the management.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Marketing copywriters and marketing specialists have different pay scales, as shown below.
| Marketing Copywriter | Marketing Specialist | |
| Average salary | $59,653 | $54,942 |
| Salary range | Between $39,000 And $89,000 | Between $36,000 And $82,000 |
| Highest paying City | - | Seattle, WA |
| Highest paying state | - | Washington |
| Best paying company | - | |
| Best paying industry | - | Technology |
There are a few differences between a marketing copywriter and a marketing specialist in terms of educational background:
| Marketing Copywriter | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 78% |
| Most common major | English | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing copywriters' and marketing specialists' demographics:
| Marketing Copywriter | Marketing Specialist | |
| Average age | 39 | 37 |
| Gender ratio | Male, 39.9% Female, 60.1% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |