How To Become A Marketing Data Analyst: What It Is and Career Path

What is a marketing data analyst and how to become one

Updated January 8, 2025

4 min read

Quoted expert

Linda Goulet

Many entrepreneurs and investors don't really know what they are getting themselves into. They don't even have the data to back up visions or goals for their companies. Companies also need an excellent marketing plan based on the current situation of the market to be successful. For this reason, professional marketing data analysts knock at your doors.

A Marketing Data Analyst performs a qualitative and quantitative market analysis to inform you about the current marketing strategies and provide marketing plans to make the business successful. They help marketing managers understand numeric values behind marketing strategies, point out key market statistics, and interpret findings.

Professional analysts do an important job for the business, which lets them earn $30.86 per hour. The position is about analysis rather than creativity, and therefore, they have great analytical and critical thinking skills. Go for a bachelor's or master's degree in business or marketing to pursue a marketing data analysis career.

What general advice would you give to a marketing data analyst?

Linda Goulet

Interim Associate Dean/Department Chair, Marketing, Davenport University

Stay as updated as you can. If you are looking for a job, join your local AMA chapter to network. Find a mentor who works in marketing and meet regularly (virtual now). There are also dozens of free certifications out there that you may take to hone your skills or create awareness around the content you don't have a lot of knowledge about (Hub Spot and Google both offer many free certification opportunities).

ScoreMarketing Data AnalystUS Average

Salary

5.8

Avg. Salary $73,938

Avg. Salary $59,228

Stability level

4.9

Growth rate 19%

Growth rate 0.3%

Diversity

3.0

Race

American Indian and Alaska Native 0.13%

Asian 14.02%

Black or African American 4.69%

Hispanic or Latino 11.14%

Unknown 4.88%

White 65.15%

Gender

female 42.76%

male 57.24%

Age - 34

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34

Stress level

4.9

Stress level is manageable

7.1 - high

Complexity level

8.2

Complexity level is challenging

7 - challenging

Work life balance

4.6

Work life balance is fair

6.4 - fair

Key steps to become a marketing data analyst

Explore marketing data analyst education requirements

Most common marketing data analyst degrees

Bachelor's

69.3 %

Master's

18.3 %

Associate

6.8 %

Start to develop specific marketing data analyst skills

Skills	Percentages
Digital Marketing	10.52%
Power Bi	7.18%
Data Analysis	5.87%
Visualization	5.43%
Python	5.23%

Complete relevant marketing data analyst training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing data analysts learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing data analyst based on U.S. Bureau of Labor Statistics data and data from real marketing data analyst resumes.

Research marketing data analyst duties and responsibilities

Lead strategy sessions to define conversion points and KPIs as well as process for developing and monitoring against benchmarks.
Manage cross-sell efforts including optimizing and identifying placements and utilizing Omniture to create performance reports.
Manage weapon system project websites via SharePoint, including troubleshooting technical issues and developing guidelines for public/private information and user permissions.
Conduct peer review of campaigns and simplify campaign designs for improve performance in Unica.

Prepare your marketing data analyst resume

When your background is strong enough, you can start writing your marketing data analyst resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing data analyst resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable marketing data analyst resume templates

Build a professional marketing data analyst resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your marketing data analyst resume.