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Become A Marketing Data Analyst

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Working As A Marketing Data Analyst

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $63,000

    Average Salary

What Does A Marketing Data Analyst Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Marketing Data Analyst

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Marketing Data Analyst Career Paths

Marketing Data Analyst
Business Analyst Manager Marketing Director
Senior Director Of Marketing
12 Yearsyrs
Business Analyst Project Manager Marketing Manager
Manager, Channel Marketing
8 Yearsyrs
Business Analyst Consultant Marketing Manager
Manager, Field Marketing
5 Yearsyrs
Marketing Analyst Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Marketing Analyst Account Executive Marketing Consultant
Senior Marketing Consultant
8 Yearsyrs
Marketing Analyst Project Manager Marketing Director
Director Of Digital Marketing
9 Yearsyrs
Consultant Owner Marketing Director
Marketing Operations Director
8 Yearsyrs
Consultant Senior Analyst
Analytical Manager
8 Yearsyrs
Analyst Senior Analyst
Manager, Strategy
8 Yearsyrs
Analyst Product Manager Brand Manager
Customer Marketing Manager
7 Yearsyrs
Analyst Product Manager Product Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Marketing Database Analyst Database Marketing Manager Senior Manager Of Marketing
Senior Manager-Digital Marketing
9 Yearsyrs
Marketing Database Analyst Senior Marketing Analyst Assistant Marketing Manager
Marketing Services Manager
6 Yearsyrs
Marketing Database Analyst Senior Marketing Analyst Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Marketing Specialist Event Manager
Director Of Marketing And Events
5 Yearsyrs
Marketing Specialist Digital Marketing Specialist
Online Marketing Manager
5 Yearsyrs
Marketing Specialist Communications Manager Social Media Manager
Marketing Strategist
6 Yearsyrs
Senior Data Analyst- Analytical Manager Digital Marketing Manager
Manager, Integrated Marketing
7 Yearsyrs
Marketing Consultant Communications Manager Social Media Manager
Digital Marketing Strategist
5 Yearsyrs
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Average Length of Employment
Data Analyst 2.3 years
Strategic Analyst 2.2 years
Marketing Analyst 2.1 years
Top Careers Before Marketing Data Analyst
Data Analyst 19.9%
Consultant 5.0%
Internship 5.0%
Analyst 3.1%
Top Careers After Marketing Data Analyst
Data Analyst 21.5%
Analyst 4.2%
Consultant 3.2%
Manager 3.2%

Do you work as a Marketing Data Analyst?

Average Yearly Salary
$63,000
Show Salaries
$48,000
Min 10%
$63,000
Median 50%
$63,000
Median 50%
$63,000
Median 50%
$63,000
Median 50%
$63,000
Median 50%
$63,000
Median 50%
$63,000
Median 50%
$84,000
Max 90%
Best Paying Company
Google
Highest Paying City
San Francisco, CA
Highest Paying State
Washington
Avg Experience Level
1.9 years
How much does a Marketing Data Analyst make at top companies?
The national average salary for a Marketing Data Analyst in the United States is $64,062 per year or $31 per hour. Those in the bottom 10 percent make under $48,000 a year, and the top 10 percent make over $84,000.

Real Marketing Data Analyst Salaries

Job Title Company Location Start Date Salary
Marketing Data Analyst Bank of The West San Ramon, CA May 07, 2016 $144,000
Senior Marketing Data Analyst Rally Health, Inc. San Francisco, CA Apr 28, 2016 $120,000 -
$150,000
Data Analyst, Publisher Marketing and Monetization Facebook, Inc. Menlo Park, CA Oct 01, 2015 $120,000
Marketing Data Developer/Analyst CDI Solutions, Inc. San Jose, CA Mar 14, 2016 $116,872
Data Analyst, Marketing & Product Analytics Ten-X, LLC Belmont, CA May 12, 2016 $110,000
Marketing Data Analyst Ngmoco, LLC San Francisco, CA Sep 13, 2013 $105,000
Data Analyst, Marketing & Customer Acquisition Square, Inc. San Francisco, CA Sep 15, 2015 $100,000
Marketing Systems Data Analyst Citrix Systems, Inc. Santa Clara, CA Oct 15, 2014 $95,000 -
$105,000
Marketing Data Analyst Zynga, Inc. San Francisco, CA Nov 04, 2014 $90,000 -
$120,000
Marketing Data Analyst Eminent Inc. DBA Revolve Clothing Cerritos, CA Jan 12, 2015 $90,000
Marketing Data Analyst SGN Games, Inc. Culver City, CA Sep 13, 2016 $90,000
Marketing Data Analyst Eastern Bank Boston, MA Jun 15, 2015 $85,000
IT Marketing Data Analyst Target Marketeam, Inc. Atlanta, GA Aug 12, 2013 $69,867 -
$88,316
IT Marketing Data Analyst Target Marketeam, Inc. Atlanta, GA Sep 11, 2015 $68,340
Marketing Analyst II-Data Analytics First Niagara Financial Group Buffalo, NY Dec 09, 2016 $67,275
Marketing Data Analyst Quest America, Inc. San Jose, CA Aug 01, 2015 $67,000
Data Analyst-Marketing Analytics Axcess Financial Services, Inc. Cincinnati, OH Aug 23, 2016 $65,500
Marketing Data Analyst Crossix Solutions Inc. New York, NY Sep 09, 2011 $65,000
Data Analyst-Marketing Analytics Axcess Financial Services, Inc. Cincinnati, OH Jul 19, 2015 $65,000
Data Analyst, Marketing Data & Analytics Blackboard Inc. Washington, DC Feb 06, 2014 $65,000 -
$75,000
Marketing Data Analyst Plymouth Rock Assurance Corporation Boston, MA Oct 17, 2016 $59,072 -
$76,960
Marketing Analyst II-Data Analytics First Niagara Financial Group Buffalo, NY Dec 09, 2016 $58,000
Marketing Data Analyst Vertive, LLC Austin, TX Aug 28, 2012 $57,500
Marketing Data Analyst Worldwide Clinical Trials Holdings, Inc. King of Prussia, PA Aug 23, 2016 $56,000
Digital Marketing Data Analyst Age of Learning, Inc. Glendale, CA Sep 09, 2016 $55,995
Marketing Data Analyst American Savings Bank, FSB Urban Honolulu, HI Nov 01, 2014 $55,000
Marketing Data Analyst Careerbuilder LLC Norcross, GA May 07, 2015 $55,000 -
$75,000

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Top Skills for A Marketing Data Analyst

  1. Campaign Performance
  2. Data Entry
  3. Pl/Sql
You can check out examples of real life uses of top skills on resumes here:
  • Analyzed, interpreted and reported marketing campaign performance, trends analysis, user activity, customer purchasing behavior and other metrics.
  • Advised ARS management on data entry team operations and project planning.
  • Develop PL/SQL Scripts for analysis and reporting.
  • Conducted both primary and secondary market research activities; including survey design, data analysis and vendor management.
  • Meet with users to discuss the business requirements and write functional specification for project implementation in Credit and Marketing Analysis.

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Top 10 Best States for Marketing Data Analysts

  1. Delaware
  2. New Jersey
  3. Washington
  4. California
  5. Rhode Island
  6. Texas
  7. Connecticut
  8. Idaho
  9. Oregon
  10. Virginia
  • (120 jobs)
  • (816 jobs)
  • (495 jobs)
  • (3,277 jobs)
  • (112 jobs)
  • (1,615 jobs)
  • (337 jobs)
  • (49 jobs)
  • (249 jobs)
  • (1,299 jobs)

Marketing Data Analyst Demographics

Gender

Male

47.2%

Female

36.6%

Unknown

16.2%
Ethnicity

White

52.5%

Asian

19.8%

Hispanic or Latino

13.0%

Black or African American

10.0%

Unknown

4.7%
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Foreign Languages Spoken

Spanish

24.4%

Chinese

13.3%

Mandarin

13.3%

French

11.1%

German

6.7%

Japanese

6.7%

Italian

6.7%

Hindi

4.4%

Russian

2.2%

Portuguese

2.2%

Vietnamese

2.2%

Cantonese

2.2%

Greek

2.2%

Korean

2.2%
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Marketing Data Analyst Education

Schools

University of Phoenix

15.0%

University of Texas at Dallas

6.2%

New York University

5.3%

Northwestern University

5.3%

San Francisco State University

5.3%

City College of New York of the City University of New York

5.3%

Purdue University

5.3%

University of California - Berkeley

4.4%

Ohio State University

4.4%

Georgetown University

4.4%

State University of New York Buffalo

4.4%

Georgia State University

4.4%

University of Washington

4.4%

University of Illinois at Chicago

4.4%

Syracuse University

3.5%

University of San Francisco

3.5%

University of Southern California

3.5%

New Jersey Institute of Technology

3.5%

Columbia University

3.5%

Montclair State University

3.5%
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Majors

Business

26.5%

Marketing

13.4%

Finance

6.9%

Computer Science

6.7%

Computer Information Systems

5.3%

Management

4.5%

Economics

4.0%

Statistics

4.0%

Management Science

3.8%

Mathematics

3.6%

Communication

3.4%

Information Technology

2.8%

Management Information Systems

2.6%

Psychology

2.4%

Political Science

2.2%

Accounting

2.2%

Chemistry

1.6%

Information Systems

1.6%

English

1.4%

Project Management

1.4%
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Degrees

Bachelors

46.7%

Masters

37.1%

Other

9.7%

Associate

3.3%

Certificate

1.5%

Doctorate

1.4%

Diploma

0.3%
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