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Become A Marketing Data Analyst

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Working As A Marketing Data Analyst

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $48,136

    Average Salary

What Does A Marketing Data Analyst Do At Sas Institute Inc.

* Collaborate with marketing teams to understand business goals, marketing strategies and evaluate overall performance and deliver recommendations.
* Examine customer segments across campaigns, analyzing behavior, role and industry.
* Conduct customer journey analytics focusing on the fill and flow of customers across the acquisition and retention journey.
* Using SAS Visual Analytics to package regular infographics for sales and marketing
* Monitor the ‘health’ of the customer data mart, segmenting new contacts, active contacts, and disengaged contacts.
* Evaluate gate and, ungated offer strategies based on customer behavior
* Incorporated 3rd party best practices and benchmark data into digital and email programs
* Examine digital channels to develop digital journey mapping, evaluate retargeting performance, and web page tagging analysis.
* Essential:
* years of experience in digital or analytical marketing
* Strong knowledge of digital marketing and channel strategies.
* Marketing analytics experience with ability to measure and optimize marketing programs.
* Preferences:
* Strong communicator with ability to translate analytic findings into business recommendations.
* Ability to work in a highly collaborative environment with multiple teams and manage multiple projects.
* Comfortable working with multiple levels within an organization – from executive to individual contributor
* Experience with analytics tools such as SAS Visual Analytics.
* Experience with industry reporting tools including Google Analytics

What Does A Marketing Data Analyst Do At The Hertz Corporation

* The Marketing Data Analyst will leverage data mining techniques and, by partnering with various areas of the Marketing and other business areas, develop tools and resources to support overall marketing decisions.
* The Marketing Data Analyst will be responsible for working with large sets of structured and unstructured data to perform analytics on marketing concepts and provide actionable insights.
* Key Responsibilities:
* Develop, disseminate and present reports to internal stakeholders on marketing topics to include: brand, customer and product segments, competitive activity, distribution channel performance and market share.
* Track key metrics, identify trends that warrant deeper analysis, and advise decision makers of the business implications.
* Conduct investigative research, identify root causes and propose long-term solutions to business problems.
* Measure and monitor KPIs for benchmarking of key revenue initiatives and projects through generating marketing dashboards.
* Satisfy ad-hoc data requests for internal and external high level reporting.
* Enhance existing reporting tools on an on-going basis to accommodate evolving business needs.
* Develop and monitor data quality metrics to ensure that reporting used to make decisions is both accurate and comprehensive

What Does A Marketing Data Analyst Do At American Express

* Analyzes the customer journey, including all touchpoints and interactions
* Work with cross-functional teams to develop A/B and multivariate testing strategies to understand the online customer experience; develop and implement processes and procedures to regularly test, measure and improve online creative content
* Use the skills on SQL/SAS, Hadoop, and Statistics to process complex and big data
* Helps the team on breadth of data science projects as and when applicable
* Bachelor degree is required; technical or quantitative discipline (Mathematics, Economics, Statistics, Computer Science, Engineering etc) is strong desired
* Advanced degree is a plus
* Ability to program in SQL/SAS
* Working familiarity with statistical concepts and AB/MVT Experiments
* Experience with Big Data tools (Hadoop, Hive, Python/R/SAS, Unix scripting) highly desired
* Experience with Excel and Pivots
* Ability to work in a fast pace work environment, self-starter, and autodidact
* Excellent problem-solving and critical thinking skills.
* Excellent organizational, communication and interpersonal skills
* Experience working with an enterprise web analytics platform (e.g., Adobe/Omniture, Google Analytics, etc.) is a plus
* Knowledge of predictive modeling/NLP is a plus
* Depending on factors such as business unit requirements, the nature of the position, cost and applicable laws, American Express may provide visa sponsorship for certain positions

What Does A Marketing Data Analyst Do At Dish

* Leverage SQL development skills to perform full-lifecycle data mining activities including requirements analysis, data quality assessment, data profiling, design and development of analytic data sets, data extraction, and transformation from both relational databases and flat-file sources.
* Provide analytical support for customer retention strategy development, campaign test and measurement design and post-campaign analysis.
* Analyze and report on key customer metrics and trends, including customer churn, profitability, and customer behavior.
* Manage customer segmentation system (11MM+ customers), driving strategy to balance expenditure and retention rates.
* Prepare and communicate executive-level analysis, reports, and project status overviews to senior decision-makers within the company.
* LI
* BF1
* A successful Marketing Data Analyst will have the following:
* Bachelor's degree from a four-year university or college in Business/MIS, Economics, Marketing, Finance, Mathematics or other related fields with 2+ years of experience; or equivalent combination of education and related experience.
* MBA or MS in Statistics, Math or related fields a plus.
* A strategic and innovative thinker who is agile and possesses leadership capability.
* Capable of promotion and increased levels of responsibility.
* Strong SQL and database skills in Teradata, and/or SQL Server databases.
* Strong Microsoft Office skills
* Word, Excel, PowerPoint.
* Proficiency in Tableau and/or other complex analytical tools a strong plus.
* Client-service and/or consulting experience a plus.
* Experience with both technical and non-technical presentation of analytic results.
* Strong attention to detail.
* Ability to work effectively with cross-functional teams to perform planning and execution of initiatives.
* Ability to be flexible in a changing work environment; ability to work well under pressure; ability to execute aggressive deadlines under changing business dynamics.
* Self-starter, independently initiating and driving projects toward completion.
* Vacancy Name: 2018

What Does A Marketing Data Analyst Do At Robert Half

* Ad Hoc Research and Reporting:
* Supports initiatives focused on identifying research and reporting needs, conducting ad hoc research and reports, and setting up new automated reports as necessary.
* Researches moderately complex issues and works with Senior Marketing Data Analyst to understand actionable recommendations that support Marketing leadership’s pursuit of strategic objectives.
* Partners closely with Marketing Analytics team to develop ad hoc research and analysis and reports on an as-needed basis.
* Customer and candidate segmentation analysis to support marketing automation (email and lead generation), brand and advertising team targeting efforts
* Collects and analyzes marketing data to support closing the loop between marketing programs and attributed revenue and monitoring program performance against internal and external benchmarks
* Develops reporting that supports performance overviews of major integrated campaigns that create a holistic overview of performance across multiple channels inclusive of email, web, social media, PR and advertising (our mix of “owned”, “earned”, and “paid” media)
* Marketing and PR Program Measurement & Implementation:
* Ensure that tracking systems are in supported to measure and report on the global performance of key marketing and PR campaign.
* Works with Senior Marketing Data Analyst in advanced implementation of tracking/reporting platforms including those used by our major business partners inclusive of our advertising and media-buying agency, our social media syndication agency, our email and marketing automation partners etc.
* Works closely with Senior Marketing Data Analyst to establish program performance goals, develop measurement plans, and implement best practices.
* Has access to auditing of Google Analytics, Google Tag Manger, and other web tracking platforms including cross-functional project management of vendors and web administrators.
* Marketing and PR KPI Reporting and Program Optimization:
* Supports the collection and reporting of marketing and PR data to support tracking of overall program performance and recommendations on how to optimize results by focusing resources and efforts on high
* ROI programs and fixing or terminating poorly performing programs.
* Supports development of global marketing and PR KPI efforts

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How To Become A Marketing Data Analyst

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 


Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Marketing Data Analyst jobs

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Marketing Data Analyst Demographics


  • Male

  • Female

  • Unknown



  • White

  • Asian

  • Hispanic or Latino

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • Chinese

  • Mandarin

  • Japanese

  • Portuguese

  • Vietnamese

  • Cantonese

  • French

  • Greek

  • Carrier

  • Korean

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Marketing Data Analyst

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Marketing Data Analyst Education

Marketing Data Analyst

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Real Marketing Data Analyst Salaries

Job Title Company Location Start Date Salary
Marketing Data Analyst Bank of The West San Ramon, CA May 07, 2016 $144,000
Senior Marketing Data Analyst Rally Health, Inc. San Francisco, CA Apr 28, 2016 $120,000 -
Marketing Data Developer/Analyst CDI Solutions, Inc. San Jose, CA Mar 14, 2016 $116,872
Marketing Data Analyst Ngmoco, LLC San Francisco, CA Sep 13, 2013 $105,000
Marketing Systems Data Analyst Citrix Systems, Inc. Santa Clara, CA Oct 15, 2014 $95,000 -
Marketing Data Analyst Zynga, Inc. San Francisco, CA Nov 04, 2014 $90,000 -
Marketing Data Analyst Eminent Inc. DBA Revolve Clothing Cerritos, CA Jan 12, 2015 $90,000
Marketing Data Analyst SGN Games, Inc. Culver City, CA Sep 13, 2016 $90,000
Marketing Data Analyst Eastern Bank Lynn, MA Jun 15, 2015 $85,000
Marketing Data Analyst Eastern Bank Boston, MA Jun 15, 2015 $85,000
Marketing Data Analyst Focuskpi Inc. Waltham, MA Aug 29, 2016 $85,000
Marketing Data Analyst Cashedge Inc. Sunnyvale, CA Nov 13, 2014 $81,882 -
IT Marketing Data Analyst Target Marketeam, Inc. Atlanta, GA Aug 12, 2013 $69,867 -
IT Marketing Data Analyst Target Marketeam, Inc. Atlanta, GA Sep 11, 2015 $68,340
Marketing Data Analyst Quest America, Inc. San Jose, CA Aug 01, 2015 $67,000
Marketing Data Analyst Anthem Marketing, LLC Chicago, IL Jun 22, 2015 $65,000 -
Marketing Data Analyst Crossix Solutions Inc. New York, NY Sep 09, 2011 $65,000
Senior Marketing Data Analyst Curriculum Associates, LLC Billerica, MA Oct 01, 2013 $65,000
IT Marketing Data Analyst Target Marketeam, Inc. Atlanta, GA Oct 01, 2012 $63,000
Marketing/Data Analyst Staffing Technologies, LLC Dallas, TX Jul 28, 2014 $62,610
Marketing Data Analyst Vertive, LLC Austin, TX Aug 28, 2012 $57,500
Marketing Data Analyst Worldwide Clinical Trials Holdings, Inc. King of Prussia, PA Aug 23, 2016 $56,000
Digital Marketing Data Analyst Age of Learning, Inc. Glendale, CA Sep 09, 2016 $55,995
Marketing Data Analyst American Savings Bank, FSB Urban Honolulu, HI Nov 01, 2014 $55,000
Marketing Data Analyst American Savings Bank, FSB Urban Honolulu, HI Jan 11, 2014 $55,000
Marketing Data Analyst Careerbuilder LLC Norcross, GA May 07, 2015 $55,000 -
Marketing Data Analysts Dish Network LLC Englewood, CO Aug 29, 2015 $54,621 -

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Top Skills for A Marketing Data Analyst


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Top Marketing Data Analyst Skills

  1. Company Website
  2. Database
  3. Google Analytics
You can check out examples of real life uses of top skills on resumes here:
  • Compile and edit product information for the company website.
  • Achieved successful completion of a database cleanup project to eliminate duplicate entries.
  • Provided key metrics reports regarding mail campaign success, lead sources, website traffic and online metrics provided by Google Analytics.
  • Develop PL/SQL Scripts for analysis and reporting.
  • Researched and tracked effectiveness of direct mail campaigns for the packaging products division.

Top Marketing Data Analyst Employers

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