What is a Marketing Data Analyst?

Many entrepreneurs and investors don't really know what they are getting themselves into. They don't even have the data to back up visions or goals for their companies. Companies also need an excellent marketing plan based on the current situation of the market to be successful. For this reason, professional marketing data analysts knock at your doors.

A Marketing Data Analyst performs a qualitative and quantitative market analysis to inform you about the current marketing strategies and provide marketing plans to make the business successful. They help marketing managers understand numeric values behind marketing strategies, point out key market statistics, and interpret findings.

Professional analysts do an important job for the business, which lets them earn $30.86 per hour. The position is about analysis rather than creativity, and therefore, they have great analytical and critical thinking skills. Go for a bachelor's or master's degree in business or marketing to pursue a marketing data analysis career.

What Does a Marketing Data Analyst Do

There are certain skills that many marketing data analysts have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed detail oriented, analytical skills and communication skills.

Learn more about what a Marketing Data Analyst does

How To Become a Marketing Data Analyst

If you're interested in becoming a marketing data analyst, one of the first things to consider is how much education you need. We've determined that 69.3% of marketing data analysts have a bachelor's degree. In terms of higher education levels, we found that 18.3% of marketing data analysts have master's degrees. Even though most marketing data analysts have a college degree, it's possible to become one with only a high school degree or GED.

Learn More About How To Become a Marketing Data Analyst
Top Marketing Data Analyst Jobs Near You

Marketing Data Analyst Career Paths

In addition to switching up your job search, it might prove helpful to look at a career path for your specific job. Now, what's a career path you ask? Well, it's practically a map that shows how you might advance from one job title to another. Our career paths are especially detailed with salary changes. So, for example, if you started out with the role of business analyst you might progress to a role such as manager eventually. Later on in your career, you could end up with the title senior director of marketing.

Marketing Data Analyst

Average Salary for a Marketing Data Analyst

Marketing Data Analysts in America make an average salary of $73,938 per year or $36 per hour. The top 10 percent makes over $103,000 per year, while the bottom 10 percent under $52,000 per year.
Average Marketing Data Analyst Salary
$73,938 Yearly
$35.55 hourly
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Roles and Types of Marketing Data Analyst

The role of a marketing data analyst includes a wide range of responsibilities. These responsibilities can vary based on an individual's specific job, company, or industry.Here are some general marketing data analyst responsibilities:

  • Develop end-to-end etl/dwh processes using pentaho
  • As a data analyst, you will be part of a team dedicated to helping accelerate our digital transformation
  • Interpret data, analyze results using statistical techniques

There are several types of marketing data analyst, including:

Analyst

Role:

An analyst can work in many different industries. So if you're looking for a position with endless job possibilities, then you've come to the right place. Who knows, the job might even come with a sweet salary, but you'll have to keep reading to find out.

Typically, an analyst will work in an office. They'll analyze data and make informed decisions based on the information they collect. An analyst might have a financial background or they might be a management analyst. Maybe you want to be a market research analyst or a news analyst. Either way, you've got to be good at making decisions.

The majority of analysts work a full-time position of 40 hours a week. Although, it isn't unheard of for analysts to work more than that. Did someone say overtime?

  • Average Salary: $73,007
  • Degree: Bachelor's Degree

Data Analyst

Role:

The work of a Data Analyst is key for a business or organization to determine viable operational strategies and potential risks. The main responsibility of a data analyst is gathering and interpreting data with advanced computer technologies, analyzing the quality and meaning of the data results in information that highlights important patterns and trends in the activities of the organization.

Data analysts present these reports to management and, without these results, stakeholders are unable to make informed decisions. Data analysts are employed by a number of different institutions such as banks, universities, factories, software development companies, and many more.

You need to have excellent problem-solving skills and a keen mathematical mind to be a successful data analyst. You need to know various programming languages, and you must display a logical approach. You will work under pressure for tight deadlines with a team of like-minded individuals, so an ability to prioritize tasks and a willingness to work with a team is also crucial.

  • Average Salary: $74,342
  • Degree: Bachelor's Degree

Marketing Consultant

Role:

Facebook. Instagram. Twitter. LinkedIn. The common thread running through these social media platforms is marketing. Gone are the days of billboards and traditional poster advertisements. Big companies, such as General Motors, Johnson Johnson, and Nestle, are approaching new marketing companies to help run their digital ads on these social media platforms. In fact, small and medium enterprises today are relying on social media to increase sales and brand reach.

In the world of marketing consultancy, we can definitely take a page from the book of Gary Vaynerchuk. An entrepreneur who took his/her dad's wine retail business from 3 million to 60 million a year and founded one of the most influential ad agency, VaynerMedia. According to Gary, the number one principle driving a business is attention. If a company cannot garner attention, then customer value cannot be transferred. On a day-to-day basis, Gary spends his/her time having sit-downs to educate clients, interacting with his/her team in strategizing social media campaigns, directing social media posts, contributing to the content on his/her YouTube channel and helping young entrepreneurs in their business marketing initiatives.

To be a successful marketing consultant, you need to have a vast knowledge of how the social media platform works for marketing a business. Employers generally require a degree in business or marketing for entry-level roles and employees can move up to more senior roles with time and experience. The salary of a marketing consultant is an average of $27 per hour.

  • Average Salary: $70,593
  • Degree: Bachelor's Degree
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States With The Most Marketing Data Analyst Jobs

Mouse over a state to see the number of active marketing data analyst jobs in each state. The darker areas on the map show where marketing data analysts earn the highest salaries across all 50 states.

Average Salary: Job Openings:

Number Of Marketing Data Analyst Jobs By State

RankStateNumber of JobsAverage Salary
1Texas4,481$67,602
2New York3,327$77,296
3California3,275$98,012
4Florida3,225$56,061
5Pennsylvania2,491$64,020
6Illinois2,441$68,357
7North Carolina2,424$76,737
8Georgia2,309$66,162
9Massachusetts2,098$73,925
10Ohio1,880$66,806
11Maryland1,785$71,234
12Virginia1,771$61,808
13New Jersey1,667$83,732
14Minnesota1,642$81,803
15Colorado1,535$68,890
16Michigan1,471$62,533
17Washington1,467$105,182
18Arizona1,403$64,954
19Missouri1,147$59,499
20Indiana1,077$54,068
21Utah1,020$67,916
22Wisconsin1,017$62,312
23Connecticut996$65,633
24Tennessee951$69,313
25Kentucky726$59,589
26Alabama656$56,649
27Iowa638$63,446
28Kansas622$53,790
29South Carolina589$61,836
30Arkansas562$75,502
31Nebraska493$56,356
32Louisiana483$62,650
33New Hampshire475$73,312
34Oregon465$82,782
35Nevada462$77,491
36Oklahoma403$52,012
37New Mexico373$63,940
38Idaho351$71,679
39Mississippi340$49,091
40Maine321$70,812
41West Virginia277$58,487
42Hawaii255$43,386
43Montana244$73,551
44North Dakota238$63,709
45South Dakota237$64,737
46Delaware231$90,079
47Alaska223$74,805
48Rhode Island174$68,692
49Vermont119$66,821
50Wyoming118$61,266

Marketing Data Analyst Education

Marketing Data Analyst Majors

Business
25.3 %
Marketing
14.5 %
Computer Science
6.6 %

Marketing Data Analyst Degrees

Bachelors

69.3 %

Masters

18.3 %

Associate

6.8 %

Top Colleges for Marketing Data Analysts

1. University of Georgia

Athens, GA • Private

In-State Tuition

$11,830

Enrollment

29,474

2. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition

$55,584

Enrollment

10,764

3. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition

$10,555

Enrollment

30,360

4. University of Maryland - College Park

College Park, MD • Private

In-State Tuition

$10,595

Enrollment

30,184

5. Ball State University

Muncie, IN • Private

In-State Tuition

$9,896

Enrollment

15,529

6. Northwestern University

Evanston, IL • Private

In-State Tuition

$54,568

Enrollment

8,451

7. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition

$14,760

Enrollment

31,451

8. University of Nebraska - Lincoln

Lincoln, NE • Private

In-State Tuition

$9,242

Enrollment

20,592

9. Stanford University

Stanford, CA • Private

In-State Tuition

$51,354

Enrollment

7,083

10. Purdue University

West Lafayette, IN • Private

In-State Tuition

$9,992

Enrollment

33,495

Top Skills For a Marketing Data Analyst

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 10.5% of marketing data analysts listed digital marketing on their resume, but soft skills such as detail oriented and analytical skills are important as well.

Choose From 10+ Customizable Marketing Data Analyst Resume templates

Zippia allows you to choose from different easy-to-use Marketing Data Analyst templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Marketing Data Analyst resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Marketing Data Analyst Resume

Marketing Data Analyst diversity

Marketing Data Analyst Gender Distribution

Male
Male
57%
Female
Female
43%

After extensive research and analysis, Zippia's data science team found that:

  • Among marketing data analysts, 42.8% of them are women, while 57.2% are men.

  • The most common race/ethnicity among marketing data analysts is White, which makes up 65.1% of all marketing data analysts.

  • The most common foreign language among marketing data analysts is Spanish at 24.4%.

Online Courses For Marketing Data Analyst That You May Like

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1. Data Analysis Immersive (Full-time)

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Learn to problem solve, and effectively communicate, like an analyst. This course teaches you to use industry-standard tools to make ethical, data-driven decisions. Experience hands-on training to master SQL, Excel, Tableau, PowerBI, and Python – tools listed in virtually every data analytics job posting across industries...

2. Data Analytics (Part Time)

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Harness Excel, SQL, and Tableau to drive powerful analysis and insights. Build confidence and credibility to apply this versatile skill set to countless jobs. This course is offered in person and live online, in a remote classroom setting...

3. Intro to Statistics

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Statistics is about extracting meaning from data. In this class, we will introduce techniques for visualizing relationships in data and systematic techniques for understanding the relationships using mathematics...

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Best States For a Marketing Data Analyst

Some places are better than others when it comes to starting a career as a marketing data analyst. The best states for people in this position are Washington, California, Delaware, and New Jersey. Marketing data analysts make the most in Washington with an average salary of $105,182. Whereas in California and Delaware, they would average $98,012 and $90,079, respectively. While marketing data analysts would only make an average of $83,732 in New Jersey, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Minnesota

Total Marketing Data Analyst Jobs: 1,642
Highest 10% Earn:
$115,000
Location Quotient:
1.23

$81,803

Avg. Salary

View 1,642 Marketing Data Analyst Jobs In MN

2. Washington

Total Marketing Data Analyst Jobs: 1,467
Highest 10% Earn:
$151,000
Location Quotient:
1

$105,182

Avg. Salary

View 1,467 Marketing Data Analyst Jobs In WA

3. North Carolina

Total Marketing Data Analyst Jobs: 2,424
Highest 10% Earn:
$108,000
Location Quotient:
1.26

$76,737

Avg. Salary

View 2,424 Marketing Data Analyst Jobs In NC
Full List Of Best States For Marketing Data Analysts

How Do Marketing Data Analysts Rate Their Jobs?

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Top Marketing Data Analyst Employers

Most Common Employers For Marketing Data Analyst

RankCompanyAverage SalaryHourly RateJob Openings
1Meta$138,029$66.366
2Microsoft$127,300$61.2012
3Zendesk$116,382$55.955
4Uber Technologies$110,904$53.326
5Nutanix$110,329$53.046
6Groupon$96,392$46.345
7Shutterfly$91,133$43.8112
8AT&T$85,904$41.308
9American Express$83,279$40.046
10Capital One$75,789$36.445
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Updated April 6, 2023