Marketing data analyst demographics and statistics in the US
Marketing data analyst demographics research summary. Zippia estimates marketing data analyst demographics and statistics in the United States by using a database of 30 million profiles. Our marketing data analyst estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about marketing data analysts after extensive research and analysis:
- There are over 75,113 marketing data analysts currently employed in the United States.
- 42.8% of all marketing data analysts are women, while 57.2% are men.
- The average marketing data analyst age is 36 years old.
- The most common ethnicity of marketing data analysts is White (65.1%), followed by Asian (14.0%), Hispanic or Latino (11.1%) and Unknown (4.9%).
- In 2022, women earned 96% of what men earned.
- 10% of all marketing data analysts are LGBT.
- Marketing data analysts are 54% more likely to work at private companies in comparison to public companies.
On this page
Marketing data analyst demographics by:
Marketing data analyst gender statistics
42.8% of marketing data analysts are women and 57.2% of marketing data analysts are men.
- Male, 57.2%
- Female, 42.8%
Marketing data analyst gender ratio
| Gender | Percentages |
|---|---|
| Male | 57.2% |
| Female | 42.8% |
Marketing data analyst gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$72,623
Female income
$69,952
Marketing data analyst gender ratio over time
This data breaks down the percentage of men and women in marketing data analyst positions over time. Currently, 42.8% of marketing data analysts are female.
Marketing data analyst gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 65.23% | 34.77% |
| 2011 | 62.95% | 37.05% |
| 2012 | 63.18% | 36.82% |
| 2013 | 59.87% | 40.13% |
| 2014 | 59.91% | 40.09% |
| 2015 | 61.99% | 38.01% |
| 2016 | 61.26% | 38.74% |
| 2017 | 61.23% | 38.77% |
| 2018 | 60.30% | 39.70% |
| 2019 | 58.98% | 41.02% |
| 2020 | 56.52% | 43.48% |
| 2021 | 57.24% | 42.76% |
Marketing data analyst related jobs gender ratio
We compared marketing data analysts with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Marketing Data Analyst | 57% | 43% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Marketing data analyst demographics by race
The most common ethnicity among marketing data analysts is White, which makes up 65.1% of all marketing data analysts. Comparatively, 14.0% of marketing data analysts are Asian and 11.1% of marketing data analysts are Hispanic or Latino.
- White, 65.1%
- Asian, 14.0%
- Hispanic or Latino, 11.1%
- Unknown, 4.9%
- Black or African American, 4.7%
- American Indian and Alaska Native, 0.2%
Marketing data analyst race
| Marketing data analyst race | Percentages |
|---|---|
| White | 65.1% |
| Asian | 14.0% |
| Hispanic or Latino | 11.1% |
| Unknown | 4.9% |
| Black or African American | 4.7% |
| American Indian and Alaska Native | 0.2% |
Marketing data analyst race and ethnicity over time
See how marketing data analyst racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Marketing data analyst race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 74.09% | 4.88% | 11.77% | 7.57% |
| 2011 | 72.39% | 4.88% | 12.20% | 8.53% |
| 2012 | 72.45% | 5.08% | 11.49% | 8.76% |
| 2013 | 72.20% | 5.29% | 10.94% | 8.78% |
| 2014 | 72.53% | 4.72% | 12.11% | 8.23% |
| 2015 | 71.49% | 4.30% | 12.41% | 8.93% |
| 2016 | 69.71% | 5.47% | 12.63% | 9.83% |
| 2017 | 69.69% | 5.33% | 12.70% | 9.44% |
| 2018 | 69.00% | 4.99% | 12.71% | 10.03% |
| 2019 | 69.33% | 4.89% | 12.92% | 10.08% |
| 2020 | 67.42% | 4.34% | 13.00% | 10.95% |
| 2021 | 65.15% | 4.69% | 14.02% | 11.14% |
Marketing data analyst wage gap by race
According to our data, asian marketing data analysts have the highest average salary compared to other ethnicities. Black or african american marketing data analysts have the lowest average salary at $68,256.
| Ethnicity | Salary |
|---|---|
| Unknown | $71,208 |
| White | $73,403 |
| Black or African American | $68,256 |
| Asian | $78,643 |
| Hispanic or Latino | $71,999 |
Average marketing data analyst age
See how the average age of marketing data analysts varies based on ethnicity and gender.
Male
Female
Marketing data analyst age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Marketing data analyst age breakdown
The average age of marketing data analysts is 30-40 years years old, representing 35% of the marketing data analyst population.
Marketing data analyst age breakdown
| Marketing Data Analyst Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Marketing data analyst educational attainment
The most common degree for marketing data analysts is bachelor's degree, with 69% of marketing data analysts earning that degree. The second and third most common degree levels are master's degree degree at 18% and master's degree degree at 7%.
- Bachelor's, 69%
- Master's, 18%
- Associate, 7%
- Diploma, 2%
- Other Degrees, 4%
Marketing data analysts by degree level
| Marketing data analyst degree | Percentages |
|---|---|
| Bachelor's | 69% |
| Master's | 18% |
| Associate | 7% |
| Diploma | 2% |
| Other Degrees | 4% |
Marketing data analyst jobs you might like
Marketing data analyst wage gap by degree level
According to the data, marketing data analysts with a Doctorate degree earn more than those without, at $85,662 annually. With a Master's degree, marketing data analysts earn a median annual income of $84,938 compared to $75,371 for marketing data analysts with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $84,938 |
| Bachelor's Degree | $75,371 |
| Doctorate Degree | $85,662 |
Marketing data analyst employment statistics
Most marketing data analysts work for a private in the technology industry.
Company size where marketing data analysts work
Below, you can see the size of companies where marketing data analysts work.
Marketing data analyst jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 4% |
| 50 - 100 employees | 9% |
| 100 - 500 employees | 22% |
| 500 - 1,000 employees | 11% |
| 1,000 - 10,000 employees | 28% |
| > 10,000 employees | 26% |
Marketing data analyst jobs by company type
Employees with the marketing data analyst job title have their preferences when it comes to working for a company. For instance, most marketing data analysts prefer to work at private companies over public companies.
Marketing data analyst jobs by sector
| Company type | Percentages |
|---|---|
| Education | 4% |
| Public | 41% |
| Private | 54% |
| Government | 0% |
Marketing data analyst jobs by industry
The most common industries for marketing data analysts are technology, finance and professional.
Marketing data analyst industry statistics
| Industry | Percentages |
|---|---|
| Technology | 17% |
| Finance | 12% |
| Fortune 500 | 12% |
| Professional | 7% |
| Media | 6% |
| Internet | 6% |
| Manufacturing | 5% |
| Hospitality | 4% |
| Health Care | 4% |
| Retail | 4% |
| Start-up | 4% |
| Insurance | 4% |
| Telecommunication | 3% |
| Education | 3% |
| Transportation | 2% |
| Non Profits | 2% |
| Automotive | 1% |
| Utilities | 1% |
| Construction | 1% |
| Real Estate | 1% |
| Agriculture | 1% |
| Energy | 1% |
Marketing data analyst turnover and employment statistics
Marketing data analyst unemployment rate over time
The unemployment rate for marketing data analysts between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Marketing data analyst unemployment rate by year
| Year | Marketing data analyst unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average marketing data analyst tenure
The average marketing data analyst stays at their job for 1-2 years, based on the 834 marketing data analysts resumes in Zippia's database.
Marketing data analyst tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 30% |
| 1-2 years | 33% |
| 3-4 years | 12% |
| 5-7 years | 16% |
| 8-10 years | 4% |
| 11+ years | 5% |
Marketing data analyst LGBT ratio compared to similar jobs
Review the percent of marketing data analysts that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Designer/Estimator | 4.41% | 55,071 |
| Logistics Planner | 8.65% | 30,339 |
| Personnel Officer | 8.93% | 56,282 |
| Marketing Data Analyst | 10.00% | - |
| Online Merchant | 11.05% | 913 |
| Corporate Compliance Officer | 11.64% | 78,585 |
| Director Of Capital Giving | 19.25% | 6,717 |
Similar marketing data analyst jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Designer/Estimator | 4.41% | 55,071 |
| Logistics Planner | 8.65% | 30,339 |
| Personnel Officer | 8.93% | 56,282 |
| Online Merchant | 11.05% | 913 |
| Corporate Compliance Officer | 11.64% | 78,585 |
| Director Of Capital Giving | 19.25% | 6,717 |
Foreign languages spoken by marketing data analysts
The most common foreign language among marketing data analysts is Spanish at 24.4%. The second-most popular foreign language spoken is Chinese at 13.3% and Mandarin is the third-most popular at 13.3%.
- Spanish, 24.4%
- Chinese, 13.3%
- Mandarin, 13.3%
- French, 11.1%
- German, 6.7%
- Other, 31.2%
Marketing data analyst languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 24.4% |
| Chinese | 13.3% |
| Mandarin | 13.3% |
| French | 11.1% |
| German | 6.7% |
| Other | 31.2% |
