How to hire a marketing data analyst

How to hire a marketing data analyst, step by step

Here's a step-by-step marketing data analyst hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a marketing data analyst job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new marketing data analyst
• Step 8: Go through the hiring process checklist

What does a marketing data analyst do?

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1. Identify your hiring needs

   Before you start hiring a marketing data analyst, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them a marketing data analyst to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a marketing data analyst that fits the bill.

   This list shows salaries for various types of marketing data analysts.

   Type of Marketing Data Analyst	Description	Hourly rate
   Marketing Data Analyst	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$25-49
   Analyst Sales	Analyst sales, or a sales analyst, is a professional who is responsible for increasing sales and revenue of a company by running competitive analysis and making recommendations on how the marketing and sales team should move forward. Sales analysts must assist in the review of monthly financial statements and prepare complex financial statements for retail and service businesses... Show more	$22-47
   Analyst	Analysts are employees or individual contributors with a vast experience in a particular field that help the organization address challenges. They help the organization improve processes, policies, and other operations protocol by studying the current processes in place and determining the effectiveness of those processes... Show more	$25-47

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Power Bi
   • Data Analysis
   • Visualization
   • Python
   • Google Analytics
   • Marketing Analytics
   • Data Analytics
   • Marketing Campaigns
   • PowerPoint
   • B Testing
   • CRM
   • Business Intelligence
   • Salesforce

   Check all skills

   Responsibilities:

   • Lead strategy sessions to define conversion points and KPIs as well as process for developing and monitoring against benchmarks.
   • Manage cross-sell efforts including optimizing and identifying placements and utilizing Omniture to create performance reports.
   • Manage weapon system project websites via SharePoint, including troubleshooting technical issues and developing guidelines for public/private information and user permissions.
   • Conduct peer review of campaigns and simplify campaign designs for improve performance in Unica.
   • Leverage CRM database (Hera) for retention and acquisition within the small business segment.
   • Provide turnkey delivery of key monthly data in support of ETL processes for database platforms.

   More marketing data analyst duties

3. Make a budget

   Including a salary range in your marketing data analyst job description is one of the best ways to attract top talent. A marketing data analyst can vary based on:

   • Location. For example, marketing data analysts' average salary in hawaii is 59% less than in washington.
   • Seniority. Entry-level marketing data analysts 50% less than senior-level marketing data analysts.
   • Certifications. A marketing data analyst with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a marketing data analyst's salary.

   Average marketing data analyst salary

   $73,938yearly

   $35.55 hourly rate

   ---

   Entry-level marketing data analyst salary

   $52,000 yearly salary

   Updated December 19, 2025

   Average marketing data analyst salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$113,089	$54
   2	Washington	$105,974	$51
   3	Delaware	$90,307	$43
   4	New Jersey	$83,791	$40
   5	Minnesota	$81,829	$39
   6	North Carolina	$77,863	$37
   7	New York	$77,600	$37
   8	Massachusetts	$73,957	$36
   9	Tennessee	$69,167	$33
   10	Colorado	$68,864	$33
   11	Illinois	$68,731	$33
   12	Texas	$68,314	$33
   13	Ohio	$66,573	$32
   14	Georgia	$66,458	$32
   15	Arizona	$65,204	$31
   16	Pennsylvania	$64,338	$31
   17	Michigan	$62,751	$30
   18	South Carolina	$62,705	$30
   19	Missouri	$59,889	$29
   20	Florida	$55,474	$27

   Average marketing data analyst salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Meta	$138,029	$66.36	1,062
   2	Apple	$131,825	$63.38	68
   3	Course Hero	$128,894	$61.97
   4	Microsoft	$127,300	$61.20	201
   5	MongoDB	$123,163	$59.21	24
   6	Cloudflare	$116,490	$56.00	14
   7	Zendesk	$116,382	$55.95	10
   8	Square	$114,111	$54.86
   9	Cisco	$112,728	$54.20	168
   10	Edelman Financial Engines	$111,651	$53.68	1
   11	Uber Technologies	$110,904	$53.32	1
   12	Nutanix	$110,329	$53.04	5
   13	Nordstrom	$109,353	$52.57	15
   14	Infoblox	$108,220	$52.03
   15	SurveyMonkey	$107,306	$51.59
   16	Pinterest	$107,163	$51.52	23
   17	Cloudera	$106,635	$51.27	4
   18	American Century Investments	$105,397	$50.67	2
   19	McKinsey & Company Inc	$99,324	$47.75	58
   20	Citrix	$99,048	$47.62

4. Writing a marketing data analyst job description

   A good marketing data analyst job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a marketing data analyst job description:

   Marketing data analyst job description example

   Front is on a mission to make work happier with the first-ever customer communication hub. Relationships are everything in business, but they're hard to maintain as a business grows because traits like trust, compassion, and empathy are human qualities that have been difficult for technology to scale. We've reimagined the way businesses communicate by bringing customer conversations to the center of one's focus. Today, nearly 8,000 businesses have discovered that they can still grow their business and keep the human touch. The world is on course to work happier. We believe our role is to accelerate and shape this path in three ways: the product we make, the culture we live, and the example we set.
   
   With $204M in funding, Front is backed by Sequoia Capital and other leading venture capital firms, as well as independent investors including top executives of Atlassian, Okta, Qualtrics, Zoom, and PagerDuty. Front has received numerous Great Place to Work accolades, including #4 on Fortune's Best Workplaces in the Bay Area™, Inc. Magazine's 2022 Best Workplaces list, Forbes Best Startup Employers 2022 List, Best workplaces for Millennials 2022 list, and Y Combinator's list of Top Companies in 2022.
   
   As a Sr. Marketing Data Analyst, you will be seen as the primary source of truth for all things marketing data and measurement. You will have the opportunity to build a reporting foundation that will provide all marketing function with the data they need to make critical business decisions. You will be a strategic partner working across the marketing, sales, data engineering, finance, and IT teams to produce key business insights that will drive impact.
   
   What will you be doing?Build out our marketing data reporting foundation within our reporting tools(Looker, Salesforce, HubSpot) Regularly surface actionable insights to the business; including root cause analyses, experimental campaign results, and general strategic recommendations Serve as the steward of marketing data quality. Work with systems and data teams to ensure marketing data is clean, accurate, and comprehensive Enable teams and functions across the marketing org to be more data-driven in their decision making Work closely with teams outside of marketing(sales operations, data engineering, finance, & IT) to connect data sources and contextualize marketing insights within the context of the broader business
   
   What skills & experience do you need?3+ years experience in a marketing operations, sales operations, business intelligence, or data analyst role (preferably in the SaaS industry) Strong experience writing SQL queries Advanced spreadsheet knowledge and skills (Excel, Google Sheets) Experience connecting data sources and building visualizations/dashboards in a BI tool (Looker, Tableau, Power BI) Experience working with marketing automation platforms(HubSpot, Marketo, Pardot) and CRMs (Salesforce) General knowledge of marketing tactics including digital demand generation, field marketing, brand marketing, etc.Strong attention to detail to ensure accuracy of data & reporting Outstanding communication skills and ability to clearly contextualize data insights Ability to manage cross-functional projects and drive stakeholder alignment
   What we offer
   ✨ Competitive salary
   🤝 Equity (we are post-series D & backed by some of the best VCs in the US)
   🏥 Private health insurance fully covered by Front
   💪 Flexible Fridays - learn more here!
   🏡 Flexibility to work from home 3 days/week (unless posted as a full-remote role)
   🛋 Mental health support with Modern Health
   🍼 Family planning support with Maven
   
   Front provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.

   Copy this example

   

5. Post your job

   There are various strategies that you can use to find the right marketing data analyst for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your marketing data analyst job on Zippia to find and attract quality marketing data analyst candidates.
   • Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   Recruiting marketing data analysts requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new marketing data analyst

   Once you've found the marketing data analyst candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   After that, you can create an onboarding schedule for a new marketing data analyst. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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