Marketing data analyst job description
Updated March 14, 2024
10 min read
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Example marketing data analyst requirements on a job description
Marketing data analyst requirements can be divided into technical requirements and required soft skills. The lists below show the most common requirements included in marketing data analyst job postings.
Sample marketing data analyst requirements
- Bachelor's degree in marketing, business, information technology or related field.
- 2+ years of experience in data analysis.
- Expertise in developing and implementing marketing data strategies.
- Proficiency in using marketing analytics tools.
- Advanced knowledge of Microsoft Excel.
Sample required marketing data analyst soft skills
- Excellent problem-solving and analytical skills.
- Strong communication and interpersonal skills.
- Ability to work independently and in a team.
- Flexibility and willingness to learn.
Marketing data analyst job description example 1
Front marketing data analyst job description
Front is on a mission to make work happier with the first-ever customer communication hub. Relationships are everything in business, but they're hard to maintain as a business grows because traits like trust, compassion, and empathy are human qualities that have been difficult for technology to scale. We've reimagined the way businesses communicate by bringing customer conversations to the center of one's focus. Today, nearly 8,000 businesses have discovered that they can still grow their business and keep the human touch. The world is on course to work happier. We believe our role is to accelerate and shape this path in three ways: the product we make, the culture we live, and the example we set.
With $204M in funding, Front is backed by Sequoia Capital and other leading venture capital firms, as well as independent investors including top executives of Atlassian, Okta, Qualtrics, Zoom, and PagerDuty. Front has received numerous Great Place to Work accolades, including #4 on Fortune's Best Workplaces in the Bay Area™, Inc. Magazine's 2022 Best Workplaces list, Forbes Best Startup Employers 2022 List, Best workplaces for Millennials 2022 list, and Y Combinator's list of Top Companies in 2022.
As a Sr. Marketing Data Analyst, you will be seen as the primary source of truth for all things marketing data and measurement. You will have the opportunity to build a reporting foundation that will provide all marketing function with the data they need to make critical business decisions. You will be a strategic partner working across the marketing, sales, data engineering, finance, and IT teams to produce key business insights that will drive impact.
What will you be doing?Build out our marketing data reporting foundation within our reporting tools(Looker, Salesforce, HubSpot) Regularly surface actionable insights to the business; including root cause analyses, experimental campaign results, and general strategic recommendations Serve as the steward of marketing data quality. Work with systems and data teams to ensure marketing data is clean, accurate, and comprehensive Enable teams and functions across the marketing org to be more data-driven in their decision making Work closely with teams outside of marketing(sales operations, data engineering, finance, & IT) to connect data sources and contextualize marketing insights within the context of the broader business
What skills & experience do you need?3+ years experience in a marketing operations, sales operations, business intelligence, or data analyst role (preferably in the SaaS industry) Strong experience writing SQL queries Advanced spreadsheet knowledge and skills (Excel, Google Sheets) Experience connecting data sources and building visualizations/dashboards in a BI tool (Looker, Tableau, Power BI) Experience working with marketing automation platforms(HubSpot, Marketo, Pardot) and CRMs (Salesforce) General knowledge of marketing tactics including digital demand generation, field marketing, brand marketing, etc.Strong attention to detail to ensure accuracy of data & reporting Outstanding communication skills and ability to clearly contextualize data insights Ability to manage cross-functional projects and drive stakeholder alignment
What we offer
✨ Competitive salary
🤝 Equity (we are post-series D & backed by some of the best VCs in the US)
🏥 Private health insurance fully covered by Front
💪 Flexible Fridays - learn more here!
🏡 Flexibility to work from home 3 days/week (unless posted as a full-remote role)
🛋 Mental health support with Modern Health
🍼 Family planning support with Maven
Front provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.
With $204M in funding, Front is backed by Sequoia Capital and other leading venture capital firms, as well as independent investors including top executives of Atlassian, Okta, Qualtrics, Zoom, and PagerDuty. Front has received numerous Great Place to Work accolades, including #4 on Fortune's Best Workplaces in the Bay Area™, Inc. Magazine's 2022 Best Workplaces list, Forbes Best Startup Employers 2022 List, Best workplaces for Millennials 2022 list, and Y Combinator's list of Top Companies in 2022.
As a Sr. Marketing Data Analyst, you will be seen as the primary source of truth for all things marketing data and measurement. You will have the opportunity to build a reporting foundation that will provide all marketing function with the data they need to make critical business decisions. You will be a strategic partner working across the marketing, sales, data engineering, finance, and IT teams to produce key business insights that will drive impact.
What will you be doing?Build out our marketing data reporting foundation within our reporting tools(Looker, Salesforce, HubSpot) Regularly surface actionable insights to the business; including root cause analyses, experimental campaign results, and general strategic recommendations Serve as the steward of marketing data quality. Work with systems and data teams to ensure marketing data is clean, accurate, and comprehensive Enable teams and functions across the marketing org to be more data-driven in their decision making Work closely with teams outside of marketing(sales operations, data engineering, finance, & IT) to connect data sources and contextualize marketing insights within the context of the broader business
What skills & experience do you need?3+ years experience in a marketing operations, sales operations, business intelligence, or data analyst role (preferably in the SaaS industry) Strong experience writing SQL queries Advanced spreadsheet knowledge and skills (Excel, Google Sheets) Experience connecting data sources and building visualizations/dashboards in a BI tool (Looker, Tableau, Power BI) Experience working with marketing automation platforms(HubSpot, Marketo, Pardot) and CRMs (Salesforce) General knowledge of marketing tactics including digital demand generation, field marketing, brand marketing, etc.Strong attention to detail to ensure accuracy of data & reporting Outstanding communication skills and ability to clearly contextualize data insights Ability to manage cross-functional projects and drive stakeholder alignment
What we offer
✨ Competitive salary
🤝 Equity (we are post-series D & backed by some of the best VCs in the US)
🏥 Private health insurance fully covered by Front
💪 Flexible Fridays - learn more here!
🏡 Flexibility to work from home 3 days/week (unless posted as a full-remote role)
🛋 Mental health support with Modern Health
🍼 Family planning support with Maven
Front provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.
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Marketing data analyst job description example 2
The Vanguard Group marketing data analyst job description
Do you want to analyze data, assesses trends and develop actionable insights and recommendations in support of business objectives? Train and help to develop junior analysts. We work with marketing analytics teams across the company to drive the development of marketing reporting and analytics showing - and improving - the value of our marketing activities.
In This Role You Will:
· Engage with internal partners to understand business strategy, questions and goals. We bring structure to business requests, translates requirements into an analytical project approach, and leads projects through completion. Delegates tasks and provides tactical and strategic mentorship to peers.
· Acquires and compiles structured and unstructured data and verifies its quality, accuracy and reasonableness.
· Performs analyses of historical data to surface trends and insights using advanced analytical methods. Validates analytical techniques employed by other analysts.
· Prepares and delivers visualizations and internal presentations that translate analytic insights into tangible, actionable solutions for business partners to implement.
· Develops, owns and leads recurring analytic or reporting processes.
· Mentors, coaches, trains, and develops junior data analysts. Actively expands knowledge of business and analytics and shares with team members. Shares and documents standard methodologies.
· Participates in special projects and performs other duties as assigned.
What it Takes
· Minimum of five years related work experience.
· Undergraduate degree or equivalent combination of training and experience.
· Python, SQL, AWS, HUE, SAS, Tableau, Adobe Analytics and data engineering skills preferred.
About Vanguard
We are Vanguard. Together, we're changing the way the world invests.
For us, investing doesn't just end in value. It starts with values. Because when you invest with courage, when you invest with clarity, and when you invest with care, you can get so much more in return. We invest with purpose - and that's how we've become a global market leader. Here, we grow by doing the right thing for the people we serve. And so can you.
We want to make success accessible to everyone. This is our opportunity. Let's make it count.
Inclusion Statement
Vanguard's continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: “Do the right thing.”
We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard's core purpose through our values.
When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard's core purpose.
Our core purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.
Future of Work
During the pandemic, we transitioned to a work from home model for the majority of our crew and we continue to interview, hire, and on-board future crew remotely.
As we have developed the path forward, we have taken a thoughtful approach that both maximizes the advantages of working remotely and the many benefits of coming together and collaborating in a shared workspace. We believe that in-person interactions among our crew are important for preserving our unique culture and advantageous for the personal development of our crew.
When our Crew return to the office, many will work in our hybrid model. A smaller proportion of our crew will operate in the Work from Home work model (for example, field sales crew); or in the Work from Office model (for example, portfolio managers).
The working model that your role falls into will be communicated to you in the interview process - please do ask if you are unsure. We encourage you to make the decision regarding your job interview and offer knowing which model your role will fall into. We will test and learn as our ways of working evolve and will continue to evaluate working models along the way.
In This Role You Will:
· Engage with internal partners to understand business strategy, questions and goals. We bring structure to business requests, translates requirements into an analytical project approach, and leads projects through completion. Delegates tasks and provides tactical and strategic mentorship to peers.
· Acquires and compiles structured and unstructured data and verifies its quality, accuracy and reasonableness.
· Performs analyses of historical data to surface trends and insights using advanced analytical methods. Validates analytical techniques employed by other analysts.
· Prepares and delivers visualizations and internal presentations that translate analytic insights into tangible, actionable solutions for business partners to implement.
· Develops, owns and leads recurring analytic or reporting processes.
· Mentors, coaches, trains, and develops junior data analysts. Actively expands knowledge of business and analytics and shares with team members. Shares and documents standard methodologies.
· Participates in special projects and performs other duties as assigned.
What it Takes
· Minimum of five years related work experience.
· Undergraduate degree or equivalent combination of training and experience.
· Python, SQL, AWS, HUE, SAS, Tableau, Adobe Analytics and data engineering skills preferred.
About Vanguard
We are Vanguard. Together, we're changing the way the world invests.
For us, investing doesn't just end in value. It starts with values. Because when you invest with courage, when you invest with clarity, and when you invest with care, you can get so much more in return. We invest with purpose - and that's how we've become a global market leader. Here, we grow by doing the right thing for the people we serve. And so can you.
We want to make success accessible to everyone. This is our opportunity. Let's make it count.
Inclusion Statement
Vanguard's continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: “Do the right thing.”
We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard's core purpose through our values.
When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard's core purpose.
Our core purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.
Future of Work
During the pandemic, we transitioned to a work from home model for the majority of our crew and we continue to interview, hire, and on-board future crew remotely.
As we have developed the path forward, we have taken a thoughtful approach that both maximizes the advantages of working remotely and the many benefits of coming together and collaborating in a shared workspace. We believe that in-person interactions among our crew are important for preserving our unique culture and advantageous for the personal development of our crew.
When our Crew return to the office, many will work in our hybrid model. A smaller proportion of our crew will operate in the Work from Home work model (for example, field sales crew); or in the Work from Office model (for example, portfolio managers).
The working model that your role falls into will be communicated to you in the interview process - please do ask if you are unsure. We encourage you to make the decision regarding your job interview and offer knowing which model your role will fall into. We will test and learn as our ways of working evolve and will continue to evaluate working models along the way.
Dealing with hard-to-fill positions? Let us help.
Marketing data analyst job description example 3
Regal Beloit marketing data analyst job description
Marketing Data Analyst - (220000LM) Company Overview: Regal Rexnord Corporation (RRX) is a $6B publicly traded global manufacturer of electric motors and controls, electrical components and power transmission products serving customers around the world in the general industrial, consumer, commercial construction, food & beverage, and alternative energy end markets, among others. Regal sells its products and solutions to OEMs, through distributors, and directly to end-users. At the end of fiscal 2020, the Company employed approximately 20,000 employees worldwide and has significant operations in the US, Mexico, Europe, China, India and Thailand. Regal was founded in 1955 and is headquartered in Beloit, Wisconsin. Regal's executive satellite office is located in Rosemont, IL. Our mission: We create a better tomorrow by energy-efficiently converting power into motion!
Regal's efforts on this front take many forms, but in particular, involve working regularly to make our products more energy efficient, and collaborating with our customers to make their own, typically end-use applications more environmentally-friendly, while also striving to reduce the environmental impact of producing and distributing our Regal products and services.
Regal is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex/gender, sexual orientation, gender identity, age, ancestry, national origin, marital status, citizenship status (unless required by the applicable law or government contract), disability or protected veteran status or any other status or characteristic protected by law. Regal is committed to a diverse and inclusive workforce. Description Position Summary:
The DCX Marketing Analyst reports to the Director of DCX as part of the corporate Digital Customer Experience team. This role leads the delivery of actionable insights to the corporate and business segment marketing, sales, IT, and executive stakeholders based on analysis of customer feedback and behavior through online systems. Additionally, this role creates reports for easy access to key metrics. They also drive productivity improvements for associates by maximizing leverage of marketing technology investments, such as Sitecore Experience Platform, and identifying improvement opportunities to business processes and driving actions for improvement.
The DCX Marketing Analyst will be a key player in accelerating Regal Rexnord's drive toward digital customer experience leadership globally.
Major Responsibilities:
Analyzes both strategic and operational KPIs to derive insights that can be leveraged by business segment associates and other DCX team members to support improvements to digital customer experience
Creates and maintains DCX performance metrics and reporting for easy use by team members and business segment associates
Designs and executes voice-of-customer research for both quantitative and qualitative feedback using regular and as-needed surveys and interviews
Administrates and configures key marketing technologies such as Qualtrics for customer insight, SEMrush for search analytics, Siteimprove for website quality, and Sitecore Experience Platform for content management, personalization and marketing automation
Leads special marketing projects for driving productivity improvements within the DCX team and associates working with the team which can include process improvement or technology improvements via new tool recommendations and improved use of existing tools
Stay current on marketing technologies and make recommendations for ROI-positive enhancements
Qualifications Required Education / Experience / Skills:
Bachelor's degree in business or technology field
Demonstrated experience analyzing complex data sets for actionable insights using Microsoft Excel, Google Sheets or other more advanced data analytics software
Meeting facilitation skills and ability to collaborate effectively with participants from all levels of the organization
Demonstrated experience learning new skills through online training and other online resources
Strong communication skills (verbal and written)
Project management/coordination experience preferred
Experience building reports in Microsoft Power BI and Google Data Studio a plus
Experience with Sitecore CMS a plus
Experience with SEMrush, Siteimprove, and/or Qualtrics a plus
Primary Location: United States Work Locations: Grafton, Wisconsin 1051 Cheyenne Avenue Grafton 53024 Job Posting: Apr 5, 2022, 6:05:16 PM
Regal's efforts on this front take many forms, but in particular, involve working regularly to make our products more energy efficient, and collaborating with our customers to make their own, typically end-use applications more environmentally-friendly, while also striving to reduce the environmental impact of producing and distributing our Regal products and services.
Regal is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex/gender, sexual orientation, gender identity, age, ancestry, national origin, marital status, citizenship status (unless required by the applicable law or government contract), disability or protected veteran status or any other status or characteristic protected by law. Regal is committed to a diverse and inclusive workforce. Description Position Summary:
The DCX Marketing Analyst reports to the Director of DCX as part of the corporate Digital Customer Experience team. This role leads the delivery of actionable insights to the corporate and business segment marketing, sales, IT, and executive stakeholders based on analysis of customer feedback and behavior through online systems. Additionally, this role creates reports for easy access to key metrics. They also drive productivity improvements for associates by maximizing leverage of marketing technology investments, such as Sitecore Experience Platform, and identifying improvement opportunities to business processes and driving actions for improvement.
The DCX Marketing Analyst will be a key player in accelerating Regal Rexnord's drive toward digital customer experience leadership globally.
Major Responsibilities:
Analyzes both strategic and operational KPIs to derive insights that can be leveraged by business segment associates and other DCX team members to support improvements to digital customer experience
Creates and maintains DCX performance metrics and reporting for easy use by team members and business segment associates
Designs and executes voice-of-customer research for both quantitative and qualitative feedback using regular and as-needed surveys and interviews
Administrates and configures key marketing technologies such as Qualtrics for customer insight, SEMrush for search analytics, Siteimprove for website quality, and Sitecore Experience Platform for content management, personalization and marketing automation
Leads special marketing projects for driving productivity improvements within the DCX team and associates working with the team which can include process improvement or technology improvements via new tool recommendations and improved use of existing tools
Stay current on marketing technologies and make recommendations for ROI-positive enhancements
Qualifications Required Education / Experience / Skills:
Bachelor's degree in business or technology field
Demonstrated experience analyzing complex data sets for actionable insights using Microsoft Excel, Google Sheets or other more advanced data analytics software
Meeting facilitation skills and ability to collaborate effectively with participants from all levels of the organization
Demonstrated experience learning new skills through online training and other online resources
Strong communication skills (verbal and written)
Project management/coordination experience preferred
Experience building reports in Microsoft Power BI and Google Data Studio a plus
Experience with Sitecore CMS a plus
Experience with SEMrush, Siteimprove, and/or Qualtrics a plus
Primary Location: United States Work Locations: Grafton, Wisconsin 1051 Cheyenne Avenue Grafton 53024 Job Posting: Apr 5, 2022, 6:05:16 PM
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Updated March 14, 2024