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The differences between marketing data analysts and analyst sales can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing data analyst and an analyst sales. Additionally, a marketing data analyst has an average salary of $73,938, which is higher than the $69,093 average annual salary of an analyst sales.
The top three skills for a marketing data analyst include digital marketing, power bi and data analysis. The most important skills for an analyst sales are salesforce, customer service, and data analysis.
| Marketing Data Analyst | Analyst Sales | |
| Yearly salary | $73,938 | $69,093 |
| Hourly rate | $35.55 | $33.22 |
| Growth rate | 19% | 19% |
| Number of jobs | 160,600 | 77,023 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 77% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing data analyst is primarily in charge of performing research and analysis on the performances of various campaigns, determining and interpreting the numbers behind them. They are also responsible for monitoring campaign metrics, producing reports, simplifying data by building graphs and illustrations, identifying trends and opportunities, devising sales strategies, and recommending improvements on various campaigns. Furthermore, a marketing data analyst must have an in-depth understanding of the marketing conditions, consumers, and the company's vision, mission, and goals.
Analyst sales, or a sales analyst, is an individual who is responsible for increasing sales and revenue of a company by running competitive analysis and making recommendations on how the marketing and sales team should move forward. Sales analysts must assist in the review of monthly financial statements and prepare complex financial statements for retail and service businesses. They develop and provide market intelligence data solutions for the sales team to maximize territory sales efforts. Sales analysts must also maintain a business relationship with key account top management to deliver outstanding customer service and assistance.
Marketing data analysts and analyst sales have different pay scales, as shown below.
| Marketing Data Analyst | Analyst Sales | |
| Average salary | $73,938 | $69,093 |
| Salary range | Between $52,000 And $103,000 | Between $47,000 And $99,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Meta | |
| Best paying industry | Technology | Finance |
There are a few differences between a marketing data analyst and an analyst sales in terms of educational background:
| Marketing Data Analyst | Analyst Sales | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing data analysts' and analyst sales' demographics:
| Marketing Data Analyst | Analyst Sales | |
| Average age | 37 | 37 |
| Gender ratio | Male, 57.2% Female, 42.8% | Male, 51.0% Female, 49.0% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.1% American Indian and Alaska Native, 0.1% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 13.0% White, 65.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |