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The differences between marketing data analysts and marketing & sales specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing data analyst and a marketing & sales specialist. Additionally, a marketing data analyst has an average salary of $73,938, which is higher than the $54,214 average annual salary of a marketing & sales specialist.
The top three skills for a marketing data analyst include digital marketing, power bi and data analysis. The most important skills for a marketing & sales specialist are customer service, digital marketing, and ROI.
| Marketing Data Analyst | Marketing & Sales Specialist | |
| Yearly salary | $73,938 | $54,214 |
| Hourly rate | $35.55 | $26.06 |
| Growth rate | 19% | 19% |
| Number of jobs | 160,600 | 209,292 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing data analyst is primarily in charge of performing research and analysis on the performances of various campaigns, determining and interpreting the numbers behind them. They are also responsible for monitoring campaign metrics, producing reports, simplifying data by building graphs and illustrations, identifying trends and opportunities, devising sales strategies, and recommending improvements on various campaigns. Furthermore, a marketing data analyst must have an in-depth understanding of the marketing conditions, consumers, and the company's vision, mission, and goals.
A marketing/sales specialist is responsible for analyzing the effectiveness of marketing campaigns and promotional strategies, evaluating market data trends to identify business opportunities for revenue resources and profitability. Marketing/sales specialists conduct surveys on various social media platforms and other communication mediums to determine consumer demands and public interests. They also coordinate with the senior management to develop efficient program management systems and execute deliverables with the highest customer satisfaction. A marketing/sales specialist meets with potential clients, negotiates contracts, and addresses their inquiries, concerns, and special requests.
Marketing data analysts and marketing & sales specialists have different pay scales, as shown below.
| Marketing Data Analyst | Marketing & Sales Specialist | |
| Average salary | $73,938 | $54,214 |
| Salary range | Between $52,000 And $103,000 | Between $37,000 And $78,000 |
| Highest paying City | San Francisco, CA | Renton, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Meta | McKinsey & Company Inc |
| Best paying industry | Technology | Telecommunication |
There are a few differences between a marketing data analyst and a marketing & sales specialist in terms of educational background:
| Marketing Data Analyst | Marketing & Sales Specialist | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing data analysts' and marketing & sales specialists' demographics:
| Marketing Data Analyst | Marketing & Sales Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 57.2% Female, 42.8% | Male, 43.7% Female, 56.3% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.1% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 10.8% White, 66.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |