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The differences between marketing data analysts and product analysts can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing data analyst, becoming a product analyst takes usually requires 2-4 years. Additionally, a product analyst has an average salary of $79,316, which is higher than the $73,938 average annual salary of a marketing data analyst.
The top three skills for a marketing data analyst include digital marketing, power bi and data analysis. The most important skills for a product analyst are tableau, data analysis, and product management.
| Marketing Data Analyst | Product Analyst | |
| Yearly salary | $73,938 | $79,316 |
| Hourly rate | $35.55 | $38.13 |
| Growth rate | 19% | 11% |
| Number of jobs | 160,600 | 176,369 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 73% |
| Average age | 37 | 44 |
| Years of experience | 6 | 4 |
A marketing data analyst is primarily in charge of performing research and analysis on the performances of various campaigns, determining and interpreting the numbers behind them. They are also responsible for monitoring campaign metrics, producing reports, simplifying data by building graphs and illustrations, identifying trends and opportunities, devising sales strategies, and recommending improvements on various campaigns. Furthermore, a marketing data analyst must have an in-depth understanding of the marketing conditions, consumers, and the company's vision, mission, and goals.
A product analyst job utilizes data analysis software and notates trends in market research. Primarily, analysts project the costs of product development and marketing. They think of the possibilities for profit and sales and monitor the performance of products on the market to come up with a better product. Their responsibilities include company product evaluation, product understanding, and product rating reviews. Familiarity with Microsoft Office Suite, strong communication skills, and proficiency in database software is necessary for this job.
Marketing data analysts and product analysts have different pay scales, as shown below.
| Marketing Data Analyst | Product Analyst | |
| Average salary | $73,938 | $79,316 |
| Salary range | Between $52,000 And $103,000 | Between $56,000 And $111,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a marketing data analyst and a product analyst in terms of educational background:
| Marketing Data Analyst | Product Analyst | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing data analysts' and product analysts' demographics:
| Marketing Data Analyst | Product Analyst | |
| Average age | 37 | 44 |
| Gender ratio | Male, 57.2% Female, 42.8% | Male, 53.2% Female, 46.8% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.1% American Indian and Alaska Native, 0.1% | Black or African American, 7.6% Unknown, 4.5% Hispanic or Latino, 8.5% Asian, 14.6% White, 64.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 12% |