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Marketing data analyst salary
Average marketing data analyst salary
$73,938
Understanding Marketing Data Analyst Salaries
A Marketing Data Analyst plays a crucial role in interpreting data to inform marketing strategies. As of October 2025, the average salary for this position is $73,938 annually, translating to approximately $36 per hour. Factors such as experience level, geographic location, and industry can significantly influence earnings.
Salary by Experience Level
Entry-level analysts can expect to earn around $60,000, while those with several years of experience may see salaries exceeding $90,000. This growth reflects the increasing demand for skilled analysts who can derive actionable insights from data.
Highest Paying States
States such as California, New York, and Massachusetts offer higher salaries for Marketing Data Analysts, often exceeding the national average. These regions are home to many leading companies that rely heavily on data to drive marketing efforts.
Job Opportunities
Marketing Data Analysts find roles in diverse sectors, including technology, finance, and retail. The ability to analyze and present data effectively makes these professionals invaluable, leading to numerous job openings and career advancement opportunities.
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Where can a Marketing Data Analyst earn more?
Marketing data analyst salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level marketing data analyst | $46,400 | $22.30 |
| Mid-level marketing data analyst | $78,300 | $37.67 |
| Senior-level marketing data analyst | $128,000 | $61.69 |
Marketing data analyst salary estimates from across the web
Average marketing data analyst salary by state
The highest-paying states for marketing data analysts are Washington, California, and Delaware. The lowest average marketing data analyst salary states are Florida, Indiana, and Kansas.
- State view
- County view
Highest paying states for marketing data analysts
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Minnesota | $81,803 | $39.33 |
| 2 | Washington | $105,182 | $50.57 |
| 3 | North Carolina | $76,737 | $36.89 |
| 4 | New Hampshire | $73,312 | $35.25 |
| 5 | Delaware | $90,079 | $43.31 |
| 6 | New Jersey | $83,732 | $40.26 |
| 7 | Arkansas | $75,502 | $36.30 |
| 8 | Nevada | $77,491 | $37.26 |
| 9 | Alaska | $74,805 | $35.96 |
| 10 | New York | $77,296 | $37.16 |
| 11 | California | $98,012 | $47.12 |
| 12 | Montana | $73,551 | $35.36 |
| 13 | Massachusetts | $73,925 | $35.54 |
| 14 | Utah | $67,916 | $32.65 |
| 15 | Maine | $70,812 | $34.04 |
| 16 | Oregon | $82,782 | $39.80 |
| 17 | Idaho | $71,679 | $34.46 |
| 18 | District of Columbia | $77,018 | $37.03 |
| 19 | Maryland | $71,234 | $34.25 |
| 20 | Texas | $67,602 | $32.50 |
| 21 | Colorado | $68,890 | $33.12 |
| 22 | Tennessee | $69,313 | $33.32 |
| 23 | North Dakota | $63,709 | $30.63 |
| 24 | South Dakota | $64,737 | $31.12 |
| 25 | Georgia | $66,162 | $31.81 |
| 26 | Connecticut | $65,633 | $31.55 |
| 27 | Illinois | $68,357 | $32.86 |
| 28 | Ohio | $66,806 | $32.12 |
| 29 | Arizona | $64,954 | $31.23 |
| 30 | Pennsylvania | $64,020 | $30.78 |
| 31 | Rhode Island | $68,692 | $33.02 |
| 32 | Vermont | $66,821 | $32.13 |
| 33 | Iowa | $63,446 | $30.50 |
| 34 | New Mexico | $63,940 | $30.74 |
| 35 | Michigan | $62,533 | $30.06 |
| 36 | Wyoming | $61,266 | $29.45 |
| 37 | Wisconsin | $62,312 | $29.96 |
| 38 | Kentucky | $59,589 | $28.65 |
| 39 | Louisiana | $62,650 | $30.12 |
| 40 | Nebraska | $56,356 | $27.09 |
| 41 | Hawaii | $43,386 | $20.86 |
| 42 | Missouri | $59,499 | $28.61 |
| 43 | South Carolina | $61,836 | $29.73 |
| 44 | Virginia | $61,808 | $29.72 |
| 45 | West Virginia | $58,487 | $28.12 |
| 46 | Florida | $56,061 | $26.95 |
| 47 | Kansas | $53,790 | $25.86 |
| 48 | Alabama | $56,649 | $27.24 |
| 49 | Indiana | $54,068 | $25.99 |
| 50 | Mississippi | $49,091 | $23.60 |
| 51 | Oklahoma | $52,012 | $25.01 |
Highest paying cities for marketing data analysts
The highest-paying cities for marketing data analysts are San Francisco, CA, Seattle, WA, and Wilmington, DE.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $113,089 | $54.37 |
| 2 | Seattle, WA | $105,974 | $50.95 |
| 3 | Wilmington, DE | $90,307 | $43.42 |
| 4 | Woodbridge, NJ | $83,791 | $40.28 |
| 5 | Minneapolis, MN | $81,829 | $39.34 |
| 6 | Raleigh, NC | $77,863 | $37.43 |
| 7 | New Rochelle, NY | $77,600 | $37.31 |
| 8 | Boston, MA | $73,957 | $35.56 |
| 9 | Chattanooga, TN | $69,167 | $33.25 |
| 10 | Englewood, CO | $68,864 | $33.11 |
| 11 | Chicago, IL | $68,731 | $33.04 |
| 12 | Carrollton, TX | $68,314 | $32.84 |
| 13 | Columbus, OH | $66,573 | $32.01 |
| 14 | Atlanta, GA | $66,458 | $31.95 |
| 15 | Phoenix, AZ | $65,204 | $31.35 |
| 16 | Philadelphia, PA | $64,338 | $30.93 |
| 17 | Detroit, MI | $62,751 | $30.17 |
| 18 | Myrtle Beach, SC | $62,705 | $30.15 |
| 19 | Saint Louis, MO | $59,889 | $28.79 |
| 20 | Boca Raton, FL | $55,474 | $26.67 |
Marketing data analyst salary details
A marketing data analyst's salary ranges from $52,000 a year at the 10th percentile to $103,000 at the 90th percentile.
What is a marketing data analyst's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $103,000 | $8,583 | $50 |
| 75th Percentile | $88,000 | $7,333 | $42 |
| Average | $73,938 | $6,162 | $36 |
| 25th Percentile | $61,000 | $5,083 | $29 |
| 10th Percentile | $52,000 | $4,333 | $25 |
Highest paying marketing data analyst jobs
The highest paying types of marketing data analysts are senior data analyst-, senior marketing analyst, and product analyst.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Analyst Sales | $69,093 | $5,758 | $33.22 | 77,023 |
| Analyst | $73,007 | $6,084 | $35.10 | 253,138 |
| Data Analyst Internship | $38,752 | $3,229 | $18.63 | 135,614 |
| Product Analyst | $79,316 | $6,610 | $38.13 | 176,369 |
| Data Research Analyst | $57,865 | $4,822 | $27.82 | 135,144 |
| Digital Marketing Consultant | $71,064 | $5,922 | $34.17 | 99,520 |
Top companies hiring marketing data analysts now:
Which companies pay marketing data analysts the most?
Marketing data analyst salaries at Meta and Apple are the highest-paying according to our most recent salary estimates. In addition, the average marketing data analyst salary at companies like Course Hero and Microsoft are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Meta | $138,029 | $66.36 |
| 2 | Apple | $131,825 | $63.38 |
| 3 | Course Hero | $128,894 | $61.97 |
| 4 | Microsoft | $127,300 | $61.20 |
| 5 | MongoDB | $123,163 | $59.21 |
| 6 | Cloudflare | $116,490 | $56.00 |
| 7 | Zendesk | $116,382 | $55.95 |
| 8 | Square | $114,111 | $54.86 |
| 9 | Cisco | $112,728 | $54.20 |
| 10 | Edelman Financial Engines | $111,651 | $53.68 |
| 11 | Uber Technologies | $110,904 | $53.32 |
| 12 | Nutanix | $110,329 | $53.04 |
| 13 | Nordstrom | $109,353 | $52.57 |
| 14 | Infoblox | $108,220 | $52.03 |
| 15 | SurveyMonkey | $107,306 | $51.59 |
| 16 | $107,163 | $51.52 | |
| 17 | Cloudera | $106,635 | $51.27 |
| 18 | American Century Investments | $105,397 | $50.67 |
| 19 | McKinsey & Company Inc | $99,324 | $47.75 |
| 20 | Citrix | $99,048 | $47.62 |
Wage gap by gender, race and education
Marketing Data Analyst salary by industry
The average marketing data analyst salary varies across industries:
- The average marketing data analyst salary in the technology industry is $92,154, the highest of any industry.
- The average marketing data analyst salary in the finance industry is $75,289.
- Marketing data analysts in the finance industry earn an average salary of $71,705, the lowest of any industry.
Highest paying industries for marketing data analysts
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Technology | $92,154 | $44.30 |
| 2 | Non Profits | $75,289 | $36.20 |
| 3 | Health Care | $75,273 | $36.19 |
| 4 | Manufacturing | $74,326 | $35.73 |
| 5 | Start-up | $73,693 | $35.43 |
| 6 | Finance | $71,705 | $34.47 |
High paying marketing data analyst jobs
Marketing data analyst salary trends
The average marketing data analyst salary has risen by $6,247 over the last ten years. In 2014, the average marketing data analyst earned $67,691 annually, but today, they earn $73,938 a year. That works out to a 5% change in pay for marketing data analysts over the last decade.
Compare marketing data analyst salaries for cities or states with the national average over time.
Average marketing data analyst salary over time
Compare marketing data analyst salaries for individual cities or states with the national average.
Marketing data analyst salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $73,900 | $35.55 | +3.1% |
| 2024 | $71,700 | $34.46 | +1.1% |
| 2023 | $70,900 | $34.09 | -0.2% |
| 2022 | $71,000 | $34.15 | +1.1% |
| 2021 | $70,300 | $33.79 | +0.7% |
Recently added marketing data analyst salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| The New York Times Company | Analyst, Data & Insights, Marketing Analytics | New York, NY | 06/29/2025 | $88,000 |
| JFF | Marketing Data Analyst | New York, NY | 06/29/2025 | $65,000 |
| Northwestern Mutual | SR Marketing Data Analyst | Milwaukee, WI | 06/28/2025 | $76,650 |
| Team Velocity | Marketing Data Analyst | Enon, VA | 06/28/2025 | $40,000 |
| Cardinal Health | Marketing Data Analyst | Dublin, OH | 06/24/2025 | $79,700 |
| Ent Credit Union | Marketing Data and Analytics Analyst III | Colorado Springs, CO | 06/23/2025 | $98,089 |
| 1Stdibs.com | Marketing Data Analyst | New York, NY | 06/21/2025 | $84,500 |
| Marrina Decisions | Remote: Marketing Data Analyst | Uintah, UT | 06/21/2025 | $70,000 |
| Marrina Decisions | Remote: Marketing Data Analyst | Wisconsin Rapids, WI | 06/21/2025 | $70,000 |
| Northwestern Mutual | SR Marketing Data Analyst | New York, NY | 06/18/2025 | $76,650 |
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