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Working as a Marketing Database Analyst

There is more than meets the eye when it comes to being a marketing database analyst. For example, did you know that they make an average of $35.86 an hour? That's $74,595 a year!

Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.

What Does a Marketing Database Analyst Do

There are certain skills that many marketing database analysts have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, critical-thinking skills and creativity.

When it comes to the most important skills required to be a marketing database analyst, we found that a lot of resumes listed 10.3% of marketing database analysts included data warehouse, while 8.2% of resumes included sas, and 7.3% of resumes included email campaigns. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the marketing database analyst job title. But what industry to start with? Most marketing database analysts actually find jobs in the retail and finance industries.

How To Become a Marketing Database Analyst

If you're interested in becoming a marketing database analyst, one of the first things to consider is how much education you need. We've determined that 50.0% of marketing database analysts have a bachelor's degree. In terms of higher education levels, we found that 39.1% of marketing database analysts have master's degrees. Even though most marketing database analysts have a college degree, it's impossible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a marketing database analyst. When we researched the most common majors for a marketing database analyst, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on marketing database analyst resumes include associate degree degrees or doctoral degree degrees.

You may find that experience in other jobs will help you become a marketing database analyst. In fact, many marketing database analyst jobs require experience in a role such as data analyst. Meanwhile, many marketing database analysts also have previous career experience in roles such as marketing analyst or business analyst.

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Average Salary$74,595
Job Growth Rate20%

Marketing Database Analyst Jobs

Marketing Database Analyst Career Paths

Top Careers Before Marketing Database Analyst

Top Careers After Marketing Database Analyst

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Marketing Database Analyst

Marketing Database Analysts in America make an average salary of $74,595 per year or $36 per hour. The top 10 percent makes over $102,000 per year, while the bottom 10 percent under $54,000 per year.
Average Salary
$74,595

Best Paying Cities

City
Average Salary
San Francisco, CA
Salary Range81k - 147k$109k$109,272
Edison, NJ
Salary Range70k - 114k$89k$89,492
Wilmington, DE
Salary Range67k - 108k$86k$85,999
Reston, VA
Salary Range66k - 105k$84k$84,068
Fort Smith, AR
Salary Range58k - 94k$74k$74,207
Quincy, MA
Salary Range58k - 93k$74k$73,647
$43k
$147k

Recently Added Salaries

Job TitleCompanyCompanyStart DateSalary
Database Marketing Execution Analyst Houston, Texas REC
Database Marketing Execution Analyst Houston, Texas REC
ESR Healthcare
ESR Healthcare
10/13/2020
10/13/2020
$28,45410/13/2020
$28,454
Marketing Database Analyst
Marketing Database Analyst
Randstad
Randstad
09/28/2020
09/28/2020
$50,08809/28/2020
$50,088
Marketing Database Analyst
Marketing Database Analyst
Randstad
Randstad
05/11/2020
05/11/2020
$107,12605/11/2020
$107,126
Marketing Database Analyst
Marketing Database Analyst
The Ashlar Group
The Ashlar Group
01/21/2020
01/21/2020
$85,02401/21/2020
$85,024
Marketing Database Analyst
Marketing Database Analyst
Randstad
Randstad
10/17/2019
10/17/2019
$107,12610/17/2019
$107,126
See More Recent Salaries

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Marketing Database Analyst Demographics

Gender

male

49.6 %

female

45.7 %

unknown

4.7 %

Ethnicity

White

66.9 %

Hispanic or Latino

12.0 %

Black or African American

9.5 %

Foreign Languages Spoken

Spanish

37.5 %

French

12.5 %

Japanese

9.4 %
See More Demographics

Marketing Database Analyst Education

Majors

Business
27.5 %
Marketing
20.5 %

Degrees

Bachelors

50.0 %

Masters

39.1 %

Associate

5.6 %

Top Colleges for Marketing Database Analysts

1. University of Georgia

Athens, GA

In-State Tuition
$11,830
Enrollment
29,474

2. University of Pennsylvania

Philadelphia, PA

In-State Tuition
$55,584
Enrollment
10,764

3. University of Wisconsin - Madison

Madison, WI

In-State Tuition
$10,555
Enrollment
30,360

4. University of Maryland - College Park

College Park, MD

In-State Tuition
$10,595
Enrollment
30,184

5. Ball State University

Muncie, IN

In-State Tuition
$9,896
Enrollment
15,529

6. Northwestern University

Evanston, IL

In-State Tuition
$54,568
Enrollment
8,451

7. University of Minnesota - Twin Cities

Minneapolis, MN

In-State Tuition
$14,760
Enrollment
31,451

8. University of Nebraska - Lincoln

Lincoln, NE

In-State Tuition
$9,242
Enrollment
20,592

9. Stanford University

Stanford, CA

In-State Tuition
$51,354
Enrollment
7,083

10. Purdue University

West Lafayette, IN

In-State Tuition
$9,992
Enrollment
33,495
See More Education Info

Entry Level Jobs For Becoming A Marketing Database Analyst

Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills For a Marketing Database Analyst

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 10.3% of marketing database analysts listed data warehouse on their resume, but soft skills such as analytical skills and critical-thinking skills are important as well.

Best States For a Marketing Database Analyst

Some places are better than others when it comes to starting a career as a marketing database analyst. The best states for people in this position are Washington, California, New Jersey, and Delaware. Marketing database analysts make the most in Washington with an average salary of $109,334. Whereas in California and New Jersey, they would average $94,905 and $89,380, respectively. While marketing database analysts would only make an average of $85,689 in Delaware, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Delaware

Total Marketing Database Analyst Jobs:
100
Highest 10% Earn:
$132,000
Location Quotient:
1.67
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Rhode Island

Total Marketing Database Analyst Jobs:
81
Highest 10% Earn:
$131,000
Location Quotient:
1.25
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. California

Total Marketing Database Analyst Jobs:
2,716
Highest 10% Earn:
$163,000
Location Quotient:
1.15
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Marketing Database Analyst Employers

1. PayPal
4.9
Avg. Salary: 
$92,064
Marketing Database Analysts Hired: 
34+
2. Wells Fargo
4.7
Avg. Salary: 
$38,872
Marketing Database Analysts Hired: 
33+
3. Sprint
4.4
Avg. Salary: 
$47,619
Marketing Database Analysts Hired: 
22+
4. Citi
4.8
Avg. Salary: 
$59,123
Marketing Database Analysts Hired: 
17+
5. eBay
4.9
Avg. Salary: 
$89,210
Marketing Database Analysts Hired: 
12+
6. Caesars Entertainment
4.1
Avg. Salary: 
$32,601
Marketing Database Analysts Hired: 
11+

Recently Added Marketing Database Analyst Jobs

Updated October 2, 2020