How To Become A Marketing Department Internship: What It Is and Career Path

What is a marketing department internship and how to become one

Updated January 8, 2025

4 min read

Quoted expert

Linda Goulet

A marketing intern temporarily joins a marketing agency to assist professionals in their day-to-day job and pick up on the practical know-how of the trade. Working under the supervision of a marketing manager, the duties of an intern are typically administrative tasks that aid the design and implementation of marketing campaigns.

Collecting data for market analysis, coming up with ideas for an effective social media presence, monitoring the mediam and researching competitors, or preparing marketing events are some of the many tasks you might be given as a marketing intern. The job is fast-paced, with plenty of multitasking involved, so brace yourself: it might take some getting used to.

An internship is usually part of an academic curriculum, so you have to be an enrolled student to acquire a position as a marketing intern. Verbal and written communication skills are essential, as well as familiarity with social media platforms. But you know everything about this already, as you probably spent your college years scrolling Instagram and posting on Facebook.

What general advice would you give to a marketing department internship?

Linda Goulet

Interim Associate Dean/Department Chair, Marketing, Davenport University

Stay as updated as you can. If you are looking for a job, join your local AMA chapter to network. Find a mentor who works in marketing and meet regularly (virtual now). There are also dozens of free certifications out there that you may take to hone your skills or create awareness around the content you don't have a lot of knowledge about (Hub Spot and Google both offer many free certification opportunities).

ScoreMarketing Department InternshipUS Average

Salary

2.5

Avg. Salary $31,989

Avg. Salary $59,228

Stability level

4.9

Growth rate 19%

Growth rate 0.3%

Diversity

3.0

Race

American Indian and Alaska Native 0.13%

Asian 14.53%

Black or African American 4.80%

Hispanic or Latino 11.41%

Unknown 4.90%

White 64.23%

Gender

female 56.89%

male 43.11%

Age - 34

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34

Stress level

4.9

Stress level is manageable

7.1 - high

Complexity level

8.2

Complexity level is challenging

7 - challenging

Work life balance

4.6

Work life balance is fair

6.4 - fair

Key steps to become a marketing department internship

Explore marketing department internship education requirements

Most common marketing department internship degrees

Bachelor's

73.2 %

Master's

11.0 %

Associate

8.5 %

Start to develop specific marketing department internship skills

Skills	Percentages
Financial Statements	20.11%
PowerPoint	12.00%
Press Releases	7.72%
R	7.27%
Data Analysis	6.27%

Complete relevant marketing department internship training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing department interns learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing department internship based on U.S. Bureau of Labor Statistics data and data from real marketing department internship resumes.

Research marketing department internship duties and responsibilities

Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
Create daily one sheets from data receive from Nielsen and organize broadcast research for fall estimate book.
Analyze data with SPSS and visualize research results to make them easier to understand with digital reporting software.
Maintain social media presence on Facebook

Prepare your marketing department internship resume

When your background is strong enough, you can start writing your marketing department internship resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing department internship resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable marketing department internship resume templates

Build a professional marketing department internship resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your marketing department internship resume.