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Working As A Marketing Department Internship

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $32,000

    Average Salary

What Does A Marketing Department Internship Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Marketing Department Internship

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Marketing Department Internship Career Paths

Marketing Department Internship
Office Assistant Consultant Marketing Manager
Regional Marketing Manager
6 Yearsyrs
Office Assistant Executive Assistant Marketing Manager
Marketing Program Manager
6 Yearsyrs
Assistant Consultant Marketing Manager
Brand Marketing Manager
6 Yearsyrs
Office Assistant Executive Assistant Event Manager
Events Marketing Manager
5 Yearsyrs
Consultant Owner Marketing Director
Brand Director
10 Yearsyrs
Account Executive Owner Marketing Director
Marketing Operations Director
8 Yearsyrs
Assistant Executive Assistant Event Manager
Director Of Marketing And Events
5 Yearsyrs
Account Executive Product Manager Brand Manager
Customer Marketing Manager
7 Yearsyrs
Account Executive Product Manager Product Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Graphic Designer Marketing Specialist Product Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Graphic Designer Marketing Specialist Marketing Program Manager
Manager, Field Marketing
5 Yearsyrs
Production Assistant Marketing Coordinator Digital Marketing Specialist
Online Marketing Manager
5 Yearsyrs
Marketing Assistant Marketing Consultant Senior Product Manager
Marketing Lead
5 Yearsyrs
Marketing Assistant Development Coordinator Development Officer
Manager Of Special Events
5 Yearsyrs
Graphic Designer Marketing Specialist Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Tutor Editor Social Media Manager
Marketing Strategist
6 Yearsyrs
Marketing Assistant Marketing Consultant Promotion Manager
Manager, Integrated Marketing
7 Yearsyrs
Finance Analyst Marketing Analyst Assistant Marketing Manager
Marketing Services Manager
6 Yearsyrs
Summer Analyst Strategy Consultant
Brand Strategist
5 Yearsyrs
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Top Skills for A Marketing Department Internship

  1. Financial Statements
  2. Data Entry
  3. Student Athletes
You can check out examples of real life uses of top skills on resumes here:
  • Analyzed and monitored clients' creditworthiness by reviewing financial statements on a regular basis.
  • Provided administrative support to the Regulatory Affairs team with data entry of proprietary and confidential information meeting time sensitive filing deadlines.
  • Mentored/tutored student athletes - maintained weekly to-do lists and calendars, helped study for upcoming tests/assignments.
  • Performed general office support tasks, including information organization, customer service, and coordinating positive client communications.
  • Reviewed accounts to ensure compliance with applicable financial regulatory laws.

Marketing Department Internship Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 18,681 Marketing Department Internship resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Marketing Department Internship Resume

View Resume Examples

Marketing Department Internship Demographics

Gender

Female

48.5%

Male

37.8%

Unknown

13.6%
Ethnicity

White

51.6%

Asian

20.6%

Hispanic or Latino

14.1%

Black or African American

10.0%

Unknown

3.6%
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Foreign Languages Spoken

Spanish

29.6%

Mandarin

15.0%

Chinese

14.4%

French

10.5%

German

4.1%

Japanese

3.9%

Cantonese

3.9%

Korean

3.1%

Italian

3.1%

Portuguese

2.3%

Russian

2.3%

Arabic

2.1%

Hindi

1.5%

Vietnamese

0.8%

Turkish

0.7%

Hebrew

0.7%

Urdu

0.6%

Polish

0.6%

Greek

0.5%

Tagalog

0.4%
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Marketing Department Internship Education

Schools

New York University

10.6%

Fordham University

7.8%

Pennsylvania State University

6.6%

University of Southern California

6.1%

Ohio State University

6.0%

George Washington University

5.8%

Temple University

5.5%

Michigan State University

5.0%

Boston University

4.6%

Northeastern University

4.3%

University of Maryland - College Park

4.2%

University of California - Davis

4.1%

Fashion Institute of Technology

4.1%

University of Illinois at Urbana-Champaign

3.9%

American University

3.8%

Texas A&M University

3.8%

Syracuse University

3.7%

University of California - Los Angeles

3.4%

Columbia University

3.3%

University of Connecticut

3.3%
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Majors

Business

14.7%

Finance

11.1%

Accounting

8.9%

Kinesiology

7.6%

Communication

7.1%

Marketing

6.0%

Economics

5.7%

Psychology

5.0%

Criminal Justice

5.0%

Management

3.6%

Political Science

3.4%

English

2.8%

Law

2.8%

Graphic Design

2.7%

Social Work

2.5%

Fine Arts

2.5%

Biology

2.5%

Photography

2.3%

History

1.9%

Public Relations

1.8%
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Degrees

Bachelors

71.3%

Masters

16.5%

Associate

4.5%

High School Diploma

2.5%

Doctorate

2.4%

Certificate

2.1%

Diploma

0.7%

License

0.1%
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Updated May 18, 2020