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Working as a Marketing Designer

There is more than meets the eye when it comes to being a marketing designer. For example, did you know that they make an average of $31.27 an hour? That's $65,033 a year!

Between 2018 and 2028, the career is expected to grow 3% and produce 8,800 job opportunities across the U.S.

What Does a Marketing Designer Do

There are certain skills that many marketing designers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, artistic ability and communication skills.

When it comes to the most important skills required to be a marketing designer, we found that a lot of resumes listed 13.5% of marketing designers included graphic design, while 8.6% of resumes included adobe creative suite, and 7.4% of resumes included html. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the marketing designer job title. But what industry to start with? Most marketing designers actually find jobs in the media and retail industries.

How To Become a Marketing Designer

If you're interested in becoming a marketing designer, one of the first things to consider is how much education you need. We've determined that 68.3% of marketing designers have a bachelor's degree. In terms of higher education levels, we found that 9.6% of marketing designers have master's degrees. Even though most marketing designers have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a marketing designer. When we researched the most common majors for a marketing designer, we found that they most commonly earn bachelor's degree degrees or associate degree degrees. Other degrees that we often see on marketing designer resumes include master's degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a marketing designer. In fact, many marketing designer jobs require experience in a role such as graphic designer. Meanwhile, many marketing designers also have previous career experience in roles such as art director or graphic designer internship.

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Average Salary$65,033
Job Growth Rate3%

Marketing Designer Career Paths

Top Careers Before Marketing Designer

Top Careers After Marketing Designer

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Average Salary for a Marketing Designer

Marketing Designers in America make an average salary of $65,033 per year or $31 per hour. The top 10 percent makes over $98,000 per year, while the bottom 10 percent under $43,000 per year.
Average Salary
$65,033

Best Paying Cities

City
Average Salary
San Francisco, CA
Salary Range61k - 121k$87k$86,606
Reno, NV
Salary Range59k - 116k$83k$83,229
Seattle, WA
Salary Range57k - 106k$78k$78,084
New York, NY
Salary Range48k - 84k$64k$63,858
Framingham, MA
Salary Range46k - 82k$62k$61,700
Teaneck, NJ
Salary Range42k - 75k$56k$56,415
$32k
$121k

Recently Added Salaries

Job TitleCompanyCompanyStart DateSalary
Marketing Designer
Marketing Designer
Randstad
Randstad
01/13/2021
01/13/2021
$45,91401/13/2021
$45,914
Marketing Emails Designer
Marketing Emails Designer
Adecco Staffing
Adecco Staffing
12/10/2020
12/10/2020
$38,75612/10/2020
$38,756
Sports Marketing Design
Sports Marketing Design
Randstad
Randstad
10/03/2020
10/03/2020
$125,22010/03/2020
$125,220
Marketing Designer
Marketing Designer
Randstad
Randstad
01/21/2020
01/21/2020
$83,48001/21/2020
$83,480
Marketing Designer
Marketing Designer
University of Michigan
University of Michigan
10/20/2019
10/20/2019
$50,00010/20/2019
$50,000
See More Recent Salaries

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Marketing Designer Demographics

Gender

female

49.5 %

male

44.0 %

unknown

6.4 %

Ethnicity

White

75.0 %

Hispanic or Latino

10.3 %

Asian

8.3 %

Foreign Languages Spoken

Spanish

47.4 %

French

11.5 %

Chinese

10.3 %
See More Demographics

Marketing Designer Education

Majors

Degrees

Bachelors

68.3 %

Associate

10.8 %

Masters

9.6 %

Top Colleges for Marketing Designers

1. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

2. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

3. Boston University

Boston, MA • Private

In-State Tuition
$53,948
Enrollment
17,238

4. New York University

New York, NY • Private

In-State Tuition
$51,828
Enrollment
26,339

5. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

6. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

7. Carnegie Mellon University

Pittsburgh, PA • Private

In-State Tuition
$55,465
Enrollment
6,483

8. Harvard University

Cambridge, MA • Private

In-State Tuition
$50,420
Enrollment
7,582

9. Duke University

Durham, NC • Private

In-State Tuition
$55,695
Enrollment
6,596

10. George Washington University, The

Washington, DC • Private

In-State Tuition
$55,230
Enrollment
12,161
See More Education Info
Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills For a Marketing Designer

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 13.5% of marketing designers listed graphic design on their resume, but soft skills such as analytical skills and artistic ability are important as well.

Best States For a Marketing Designer

Some places are better than others when it comes to starting a career as a marketing designer. The best states for people in this position are Washington, California, Nevada, and Oregon. Marketing designers make the most in Washington with an average salary of $76,904. Whereas in California and Nevada, they would average $75,376 and $73,378, respectively. While marketing designers would only make an average of $72,807 in Oregon, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. California

Total Marketing Designer Jobs:
2,105
Highest 10% Earn:
$141,000
Location Quotient:
1.37
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Washington

Total Marketing Designer Jobs:
368
Highest 10% Earn:
$137,000
Location Quotient:
1.06
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Oregon

Total Marketing Designer Jobs:
169
Highest 10% Earn:
$131,000
Location Quotient:
1.1
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Marketing Designer Employers

1. McGraw-Hill Education
4.6
Avg. Salary: 
$98,391
Marketing Designers Hired: 
6+
2. Indiana Daily Student
3.3
Avg. Salary: 
$50,258
Marketing Designers Hired: 
3+
3. F+W Media
4.2
Avg. Salary: 
$63,316
Marketing Designers Hired: 
3+
4. Facebook
4.9
Avg. Salary: 
$82,930
Marketing Designers Hired: 
3+
5. Indesign
3.6
Avg. Salary: 
$81,262
Marketing Designers Hired: 
3+
6. ZGF Architects
4.2
Avg. Salary: 
$67,131
Marketing Designers Hired: 
3+

Marketing Designer Videos

Updated October 2, 2020