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Become A Marketing Designer

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Working As A Marketing Designer

  • Thinking Creatively
  • Interacting With Computers
  • Getting Information
  • Making Decisions and Solving Problems
  • Communicating with Persons Outside Organization
  • Mostly Sitting

  • Repetitive

  • Stressful

  • $45,000

    Average Salary

What Does A Marketing Designer Do At Gap Inc.

* Support manager and cross-functional team to:
* Create inspirational and on-trend communications to support our omni-channel shopping experience, both digital and print.
* Design incredible in-store experiences and supporting visual + marketing materials in partnership with individual store teams.
* Create templates that marketing and store teams can self serve and create consistent experiences across store locations (emails, visual communication).
* With guidance from the team you’ll design high-performing, on-brand emails, landing pages, marketing ads, social media, print materials, store signage, other marketing materials.
* Ensure email creative and landing page is optimized for both web and mobile.
* Collaborate with cross-functional team members to assess design requirements and goals.
* Work within a modern, clean, playful design aesthetic based on brand guidelines.
* When needed, source and manage freelancers.
* Mindset:
* Ownership – you never say “that’s not my job” and anything on your plate will get done
* Excellent problem-solving skills and judgement
* Customer obsession – customer first thinking
* Prioritization – keen ability to prioritize in a rapid, ever-changing environment
* Analytical – both quantitative and qualitative
* Sharp communication skills
* Results-oriented
* Comfortable with ambiguity
* The ideal candidate for this role should have:
* A modern, fun aesthetic and an eye for design
* years equivalent work experience or BFA in Graphic or Communication Design
* Proficiency in Adobe Creative Suite, expert knowledge of Photoshop
* Experience with email design, web design, print design, marketing design
* Data driven decision making- you are excited by understanding performance and tweaking designs to drive action
* Knowledge of digital optimization across screen sizes and devices
* Eye for detail and passion for beautiful typography
* Great, positive attitude – we are a highly collaborative and collegial team
* Strong time management skills with the ability to multi-task and meet quick turn-around deadlines
* Desire to learn new things and keep up with the world of fashion, style, design, bridal, retailing and ecommerce
* Excellent attention to detail and follow-through
* Illustration and photography skills a plus
* What You Need
* Your resume and a portfolio showcasing your work is required to apply for this role.
* Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination.
* We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected

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How To Become A Marketing Designer

Graphic designers usually need a bachelor’s degree in graphic design or a related field. Candidates for graphic design positions should demonstrate their creativity and originality through a professional portfolio that features their best designs.

Education

A bachelor’s degree in graphic design or a related field is usually required. However, those with a bachelor’s degree in another field may pursue technical training in graphic design to meet most hiring qualifications.

The National Association of Schools of Art and Design accredits about 320 postsecondary colleges, universities, and independent institutes with programs in art and design. Most schools include studio art, principles of design, computerized design, commercial graphics production, printing techniques, and website design. In addition, students should consider courses in writing, marketing, and business, all of which are useful in helping designers work effectively on project teams.

High school students interested in graphic design should take basic art and design courses in high school, if the courses are available. Many bachelor's degree programs require students to complete a year of basic art and design courses before being admitted to a formal degree program. Some schools require applicants to submit sketches and other examples of their artistic ability.

Many programs provide students with the opportunity to build a professional portfolio of their designs. For many artists, including graphic designers, developing a portfolio—a collection of design ideas that demonstrates their styles and abilities—is essential because employers rely heavily on a designer’s portfolio in deciding whether to hire the individual.

Graphic designers must keep up with new and updated computer graphics and design software, either on their own or through formal software training programs. Professional associations that specialize in graphic design, such as AIGA, offer courses intended to keep the skills of their members up to date.

Other Experience

Graphic designers often gain their initial experience through internships. It provides aspiring graphic designers an opportunity to work with designers and experience the design process from concept to completion while completing a design program.

Licenses, Certifications, and Registrations

Certification programs are generally available through software product vendors. Certification in graphic design software can demonstrate a level of competence and may provide a jobseeker with a competitive advantage.

Advancement

Experienced graphic designers may advance to chief designer, art director, or other supervisory positions.

Important Qualities

Analytical skills. Graphic designers must be able to look at their work from the point of view of their consumers and examine how the designs they develop will be perceived by consumers to ensure they convey the client’s desired message.

Artistic ability. Graphic designers must be able to create designs that are artistically interesting and appealing to clients and consumers. They produce rough illustrations of design ideas, either by hand sketching or by using computer programs.

Communication skills. Graphic designers must communicate with clients, customers, and other designers to ensure that their designs accurately reflect the desired message and effectively express information.

Computer skills. Most graphic designers use specialized graphic design software to prepare their designs.

Creativity. Graphic designers must be able to think of new approaches to communicating ideas to consumers. They develop unique designs that convey a recognizable meaning on behalf of their clients.

Time-management skills. Graphic designers often work on multiple projects at the same time, each with a different deadline.

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Marketing Designer jobs

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Real Marketing Designer Salaries

Job Title Company Location Start Date Salary
General Manager of Marketing and Design Viscotec Automotive Products, LLC Farmington Hills, MI Apr 19, 2016 $99,736
Marketing Designer Linkedin, Corp. Mountain View, CA Oct 19, 2009 $92,000
Marketing Designer Eventbrite, Inc. San Francisco, CA Sep 25, 2015 $90,000
Director, Marketing and Design Swiftships Shipbuilders, LLC Morgan City, LA Sep 08, 2014 $88,275
Marketing Communications Designer The Brooklyn Hospital Center New York, NY Feb 01, 2010 $85,000
Marketing Designer Adaptly, Inc. New York, NY Dec 08, 2014 $85,000
Marketing Designer Chatid, Inc. New York, NY Sep 01, 2015 $79,000
Marketing Designer Seatgeek, Inc. New York, NY Mar 16, 2015 $75,000
Marketing Designer Telenav, Inc. Sunnyvale, CA Oct 01, 2015 $75,000 -
$100,000
Marketing Designer Eventbrite, Inc. San Francisco, CA Oct 07, 2013 $75,000
Director of Marketing and Design Phillips Collection, Inc. High Point, NC Sep 10, 2014 $70,845
Marketing Designer Bkstg Inc. New York, NY Sep 20, 2016 $65,000
Marketing Communications Designer Zimmer Gunsul Frasca Architects LLP Seattle, WA Jan 21, 2010 $60,362 -
$70,000
Digital Marketing Designer Kairos Technologies, Inc. Irving, TX Sep 11, 2014 $60,000
Marketing Designer Chartbeat, Inc. New York, NY Oct 09, 2016 $52,000 -
$72,000
Designer, Marketing Communications Efacec ACS Inc. (Formerly Advanced Control Systems Norcross, GA Sep 11, 2013 $51,818
Marketing Communications Designer BMM North America Inc. Las Vegas, NV Sep 18, 2016 $50,000
Multimedia Marketing & Communications Design Crdn. M&G Polymers USA LLC Houston, TX Sep 16, 2016 $49,733 -
$65,000
Marketing Designer CTE Watch Company Fort Lauderdale, FL Jun 15, 2010 $49,150
Digital Web Marketing Designer Don Mega LLC Englewood Cliffs, NJ Jan 10, 2016 $38,651
Marketing Designer The Law Offices of Ronny BUNI, A Professional Corp New York, NY Feb 02, 2012 $38,610
Marketing Designer The Korea Central Daily News, Inc. Islandia, NY Sep 01, 2014 $38,526
Designer, Marketing Communications Advanced Control Systems Inc. Norcross, GA Sep 10, 2010 $37,700
Advertising and Marketing Designer Primal Fitness, Inc. Washington, DC Oct 01, 2009 $37,566

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Top Skills for A Marketing Designer

CompanyWebsiteEmailCampaignsBrochuresOnlineAdobePhotoshopPhotographyStrategyArtDirectionTradeShowWebsiteDesignAdobeIllustratorLogoDesignLayoutFacebookGraphicDesignCorporateIdentityConceptVideoAdobeIndesignPromotionalMaterials

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Top Marketing Designer Skills

  1. Company Website
  2. Email Campaigns
  3. Brochures
You can check out examples of real life uses of top skills on resumes here:
  • Provided consultation services to improve company websites and marketing strategies.
  • Created and implemented multiple successful email campaigns.
  • Created marketing collateral for three separate product groups; including brochures, sell sheets, posters and other promotional literature.
  • Worked with marketing, public relations, and other internal clients to develop communications materials in print and online formats.
  • Assist with designing and developing marketing products such as brochures, door hangers, and flyers using Adobe Photoshop.

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