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Best states for a marketing designer
Quoted expert
Kristy Pennino
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Marketing designer opportunities vary in different parts of the country. In order to help you determine the best states for marketing designers, we ranked all fifty states from best to worst for marketing designers.Pay, benefits, and opportunities vary greatly by state, and it's no different for marketing designers. We found that Washington is the best state in the nation for marketing designers, and people in Windsor earn the most in the field.
Washington is the best state for jobs for marketing designers, and Alabama is the worst. The most common pay in Washington is $72,719, while the median pay in Alabama is $37,936.If you are currently seeking employment as a marketing designer, you can find open job positions using Zippia's search tools.
10 best states for marketing designers in 2025
1. Washington
Total marketing designer jobs: 1,951 Average annual salary: $72,719 Lowest 10 percent earn: $43,000 Highest 10 percent earn: $120,000 Location Quotient: 1.89
2. Rhode Island
Total marketing designer jobs: 296 Average annual salary: $62,910 Lowest 10 percent earn: $42,000 Highest 10 percent earn: $93,000 Location Quotient: 1.73
3. California
Total marketing designer jobs: 4,135 Average annual salary: $83,384 Lowest 10 percent earn: $51,000 Highest 10 percent earn: $136,000 Location Quotient: 1
4. Connecticut
Total marketing designer jobs: 637 Average annual salary: $58,976 Lowest 10 percent earn: $39,000 Highest 10 percent earn: $88,000 Location Quotient: 1.36
5. District of Columbia
Total marketing designer jobs: 262 Average annual salary: $67,199 Lowest 10 percent earn: $43,000 Highest 10 percent earn: $103,000 Location Quotient: 1.11
6. New York
Total marketing designer jobs: 1,658 Average annual salary: $70,034 Lowest 10 percent earn: $46,000 Highest 10 percent earn: $106,000 Location Quotient: 0.92
7. Virginia
Total marketing designer jobs: 1,582 Average annual salary: $59,617 Lowest 10 percent earn: $38,000 Highest 10 percent earn: $92,000 Location Quotient: 1.19
8. Pennsylvania
Total marketing designer jobs: 1,663 Average annual salary: $59,084 Lowest 10 percent earn: $38,000 Highest 10 percent earn: $90,000 Location Quotient: 1.01
9. New Jersey
Total marketing designer jobs: 1,367 Average annual salary: $59,450 Lowest 10 percent earn: $38,000 Highest 10 percent earn: $90,000 Location Quotient: 1.22
10. Nevada
Total marketing designer jobs: 264 Average annual salary: $61,606 Lowest 10 percent earn: $37,000 Highest 10 percent earn: $100,000 Location Quotient: 0.9
Marketing designer jobsNear Columbus, OH
How Zippia determines the best states to be a marketing designer
You can read about how the best state rankings are calculated here.
Detailed list of the best states for a marketing designer
| Rank | State | Average salary | Lowest 10% earn | Population | Job count |
|---|---|---|---|---|---|
| 1 | Washington | $72,719 | $43,000 | 7,405,743 | 1,951 |
| 2 | Rhode Island | $62,910 | $42,000 | 1,059,639 | 296 |
| 3 | California | $83,384 | $51,000 | 39,536,653 | 4,135 |
| 4 | Connecticut | $58,976 | $39,000 | 3,588,184 | 637 |
| 5 | District of Columbia | $67,199 | $43,000 | 693,972 | 262 |
| 6 | New York | $70,034 | $46,000 | 19,849,399 | 1,658 |
| 7 | Virginia | $59,617 | $38,000 | 8,470,020 | 1,582 |
| 8 | Pennsylvania | $59,084 | $38,000 | 12,805,537 | 1,663 |
| 9 | New Jersey | $59,450 | $38,000 | 9,005,644 | 1,367 |
| 10 | Nevada | $61,606 | $37,000 | 2,998,039 | 264 |
| 11 | Oregon | $60,872 | $37,000 | 4,142,776 | 533 |
| 12 | Utah | $52,215 | $33,000 | 3,101,833 | 797 |
| 13 | Massachusetts | $63,912 | $43,000 | 6,859,819 | 871 |
| 14 | West Virginia | $57,666 | $37,000 | 1,815,857 | 171 |
| 15 | Arizona | $54,858 | $35,000 | 7,016,270 | 824 |
| 16 | Texas | $52,765 | $34,000 | 28,304,596 | 3,158 |
| 17 | Wyoming | $49,723 | $33,000 | 579,315 | 115 |
| 18 | Maryland | $58,497 | $37,000 | 6,052,177 | 900 |
| 19 | New Hampshire | $50,667 | $35,000 | 1,342,795 | 327 |
| 20 | Alaska | $55,670 | $41,000 | 739,795 | 117 |
| 21 | Florida | $53,450 | $34,000 | 20,984,400 | 2,264 |
| 22 | Michigan | $52,005 | $34,000 | 9,962,311 | 985 |
| 23 | Colorado | $51,228 | $34,000 | 5,607,154 | 1,033 |
| 24 | Illinois | $56,997 | $38,000 | 12,802,023 | 1,008 |
| 25 | North Carolina | $48,891 | $32,000 | 10,273,419 | 1,422 |
| 26 | Delaware | $55,227 | $35,000 | 961,939 | 135 |
| 27 | Hawaii | $52,389 | $38,000 | 1,427,538 | 133 |
| 28 | Georgia | $46,346 | $30,000 | 10,429,379 | 1,744 |
| 29 | Ohio | $48,557 | $31,000 | 11,658,609 | 1,191 |
| 30 | Wisconsin | $46,839 | $31,000 | 5,795,483 | 814 |
| 31 | New Mexico | $50,181 | $32,000 | 2,088,070 | 227 |
| 32 | Minnesota | $47,029 | $32,000 | 5,576,606 | 1,051 |
| 33 | Montana | $45,090 | $29,000 | 1,050,493 | 203 |
| 34 | Vermont | $44,426 | $30,000 | 623,657 | 201 |
| 35 | Arkansas | $44,520 | $29,000 | 3,004,279 | 360 |
| 36 | Nebraska | $44,410 | $30,000 | 1,920,076 | 302 |
| 37 | Tennessee | $45,078 | $29,000 | 6,715,984 | 690 |
| 38 | North Dakota | $43,305 | $30,000 | 755,393 | 131 |
| 39 | Missouri | $46,033 | $30,000 | 6,113,532 | 632 |
| 40 | Iowa | $44,612 | $30,000 | 3,145,711 | 394 |
| 41 | Kansas | $43,736 | $29,000 | 2,913,123 | 392 |
| 42 | Maine | $40,084 | $28,000 | 1,335,907 | 232 |
| 43 | Indiana | $43,535 | $29,000 | 6,666,818 | 653 |
| 44 | South Carolina | $43,907 | $29,000 | 5,024,369 | 476 |
| 45 | Louisiana | $44,074 | $28,000 | 4,684,333 | 310 |
| 46 | Kentucky | $42,471 | $28,000 | 4,454,189 | 421 |
| 47 | South Dakota | $35,172 | $24,000 | 869,666 | 153 |
| 48 | Idaho | $43,377 | $27,000 | 1,716,943 | 153 |
| 49 | Oklahoma | $43,353 | $28,000 | 3,930,864 | 273 |
| 50 | Mississippi | $41,529 | $27,000 | 2,984,100 | 229 |
| 51 | Alabama | $37,936 | $25,000 | 4,874,747 | 458 |
Highest paying states for marketing designers
| Rank | State | Avg. Marketing Designer Salary |
|---|---|---|
| 1 | Washington | $72,719 |
| 2 | Rhode Island | $62,910 |
| 3 | California | $83,384 |
| 4 | Connecticut | $58,976 |
| 5 | District of Columbia | $67,199 |
| 6 | New York | $70,034 |
| 7 | Virginia | $59,617 |
| 8 | Pennsylvania | $59,084 |
| 9 | New Jersey | $59,450 |
| 10 | Nevada | $61,606 |
| 11 | Oregon | $60,872 |
| 12 | Utah | $52,215 |
| 13 | Massachusetts | $63,912 |
| 14 | West Virginia | $57,666 |
| 15 | Arizona | $54,858 |
| 16 | Texas | $52,765 |
| 17 | Wyoming | $49,723 |
| 18 | Maryland | $58,497 |
| 19 | New Hampshire | $50,667 |
| 20 | Alaska | $55,670 |
| 21 | Florida | $53,450 |
| 22 | Michigan | $52,005 |
| 23 | Colorado | $51,228 |
| 24 | Illinois | $56,997 |
| 25 | North Carolina | $48,891 |
| 26 | Delaware | $55,227 |
| 27 | Hawaii | $52,389 |
| 28 | Georgia | $46,346 |
| 29 | Ohio | $48,557 |
| 30 | Wisconsin | $46,839 |
| 31 | New Mexico | $50,181 |
| 32 | Minnesota | $47,029 |
| 33 | Montana | $45,090 |
| 34 | Vermont | $44,426 |
| 35 | Arkansas | $44,520 |
| 36 | Nebraska | $44,410 |
| 37 | Tennessee | $45,078 |
| 38 | North Dakota | $43,305 |
| 39 | Missouri | $46,033 |
| 40 | Iowa | $44,612 |
| 41 | Kansas | $43,736 |
| 42 | Maine | $40,084 |
| 43 | Indiana | $43,535 |
| 44 | South Carolina | $43,907 |
| 45 | Louisiana | $44,074 |
| 46 | Kentucky | $42,471 |
| 47 | South Dakota | $35,172 |
| 48 | Idaho | $43,377 |
| 49 | Oklahoma | $43,353 |
| 50 | Mississippi | $41,529 |
| 51 | Alabama | $37,936 |
Expert opinions on the best states for marketing designers
Are there any particularly good places in the United States for marketing designers to find work opportunities?
Kristy Pennino
Professor of Graphic & Interactive Design, Valencia College
All major cities in the U.S. have been known to offer the most employment opportunities for graphic designers, simply because that is where there's a greater concentration of paying clients. I guess the silver lining - as a result of the pandemic - is that people will be less likely to select their employers, clients, or residences based solely on their location. With our program internship requirement, I have already witnessed students being hired to work remotely for employers who are not local and who are not even located in the same state or country. I helped three graduates get employed in the past 48 hours for companies who are not local and eager to hire our graduates to work remotely.
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Updated January 8, 2025